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MySocialGoodNews is dedicated to sharing news about
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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Monthly Archives: December 2018

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Three Years in the Making: Illegal Pete’s Fulfills Its Commitment to Industry-Leading Living Wage

  • Illegal Pete’s Tipped Employee Minimum Wage grew from $9 per hour in 2015 to $15 per hour in January 2019
  • Each employee makes an average of $12,000 more per year
  • All while:
    • Company had 16% Average Unit Volume increase annually
    • Company grew from seven to 11 locations

Press Release – DENVER, Colorado – Dec. 27, 2018 – Illegal Pete’s, in fulfilling its mission to nourish and sustain its stakeholders–employees, customers and communities–will complete its Living Wage Initiative in January 2019: to raise its minimum starting wage to $15 per hour, as well as raising every wage level above, including salaried management positions.

Pete Turner, Founder and President, says, “We began our Living Wage Initiative in June of 2015, and we’re proud to say that we’ll hit our goal starting in January of 2019.” In just over three years, the company raised its tipped employee minimum wage from $9 to $15, putting an additional $1,000 a month into employees’ pockets. Turner accomplished this feat while maintaining a healthy cash flow: Illegal Pete’s locations grew from 7 to 11 units, and increased its AUV, or Average Unit Volume, by 16% annually each year. “While we’re investing an additional $3 million annually in our employees,” says Turner, “We’ve now proven we can absorb the expense–even thrive.”

Offering $15 for a starting tipped hourly wage (plus industry-leading benefits) puts Illegal Pete’s far ahead of state minimum wage laws, which are raised to $8.08 in Colorado ($8.00 in AZ) for hourly tipped employees beginning this January (2019).

$15 per Hour
+ $4.72 in Tips (Company Average)
+ Medical, Dental, & Vision Insurance
+ 401(K) Plus Matching
+ Paid Time Off
+ Paid Sick Time
+ Food & Drink
= $46,000 Starting Tipped Employee Minimum Annual Compensation

Turner, who was asked to speak on the topic of a “Living Wage” at’s Annual Executive Conference in October 2015, posits that just as the fast casual segment of the restaurant industry has shown national and industry-changing leadership in sustainable animal-husbandry, packaging, and waste solutions, so too can the segment show leadership in how it treats its human capital. “What about the sustainability of our people?” he asked attendees in 2015. Three years later, he’s able to show that it is possible, and in fact, profitable. (Click below to view his speech).

Turner defines a Living Wage as a full time wage able to provide the necessities and comforts essential to an acceptable standard of living, including: housing, food, clothing, healthcare, education, savings, leisure and free time/vacation with family and loved ones. Turner has since begun speaking of a sustainable or “Contributing American” wage, one which adds additional saving and career planning for a future with clear career goals and support.

According to Nation’s Restaurant News, one in 10 United States employees works in the restaurant industry. This ratio continues to expand, growing from 14 million to nearly 15 million working Americans since Illegal Pete’s began their initiative in 2015. Turner imagines the impact of the industry paying a sustainable wage to all its employees, asking, “Can we help rebuild the American middle class with the service industry jobs that replaced traditional middle-class employment? More than 50% of Americans’ food dollars are spent out of the grocery store, and this number continues to grow; so this industry will also continue to grow. Imagine the transformational impact our industry could have in our communities, in our country, and our citizenry.”

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Kevin Bacon’s is Partnering with SOS Children’s Villages USA to Support Vulnerable Children and Youth in the United States through the #HomecomingChallenge

Press Release – WASHINGTON, Dec. 26, 2018 /PRNewswire/ — Kevin Bacon’s is partnering with SOS Children’s Villages USA to raise money and awareness for SOS’s extraordinary work, using SixDegrees’ new platform, 6Tag, to launch the #HomecomingChallenge. has developed a revolutionary web-based platform called “6Tag” for launching socially driven campaigns in order to raise financial support, volunteerism, awareness and anything else a charity might need to fulfill its mission. 6Tag—a messaging app for giving back—gives users the opportunity to challenge their friends to create 30-second videos in order to create awareness and fundraise for a great cause. Inspired by the wildly successful ALS ice bucket challenge, which raised over $115 million for the ALS Association, 6Tag makes it easy to duplicate the video challenge concept at scale for multiple charities.

By inviting their friends to participate in the #HomecomingChallenge, SOS USA and its partners hope to inspire growing support for SOS’s global work with orphaned, abandoned and vulnerable children. “In 2017, we directly helped over 2 million vulnerable children and families in 135 countries, including right here in the United States. But right now, there are still 220 million children at risk of growing up alone. We need to do more. I believe this partnership with and Kevin Bacon will energize people to contribute to SOS USA so every child has a loving home and the opportunity to reach their potential,” explains Neil Ghosh, CEO of SOS USA.

Kevin Bacon, Kyra Sedgwick, Jesse Metcalfe, Beverley Mitchell and other celebrity influencers have already taken the Homecoming Challenge and are declaring that every child deserves a place to call home. “At SixDegrees, we really try to shed light on charities that are doing extraordinary work,” says founder Kevin Bacon. “We wanted to invite more people to join us. With 6Tag, people can start to see how small actions can create real change. As a community, we can gather to create real impact.”

SOS Children’s Villages builds loving, stable families for orphaned, abandoned and other vulnerable children in 135 countries, including the United States. In addition to providing family-based care for kids who would otherwise grow up alone, SOS supports struggling families so children can stay with their parents, and helps at-risk teens navigate the road to adulthood. Through family strengthening programs, long-term care for children, education and job skills training, and emergency relief efforts, SOS provides life-changing support to millions of children and families worldwide each year.

Over the past two decades, Golden Globe-winning actor, musician, and philanthropist Kevin Bacon’s wide-reaching professional network has inspired a popular game that connects him to anyone in the Hollywood film industry in six degrees or less. Bacon decided to turn the idea on its head.

Bacon launched SixDegrees at the 2007 Sundance Film Festival in Park City, UT. In the beginning, the nonprofit partnered with institutions like the University of Maryland and Stanford University to launch projects that promoted giving and fundraising for a variety of causes. Over the last two years, the organization has refocused and has coordinated countless drop-ins and surprise pop-ups to amplify causes, community organizations, and campaigns around the country. SixDegrees makes it easy for celebrities to give a small amount of their time and lend their influence to draw attention to unsung heroes around the world. SixDegrees continues to gain involvement from a growing list of stars.


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Thomas Thekkethala Family’s Learn for Life Foundation and Snehagram Help Vulnerable and Orphaned HIV+ Children in India Complete Their Secondary and Senior Secondary Certifications

Press Release – DENVILLE, N.J. and BANGALORE, India, Dec. 26, 2018 /PRNewswire/ — Learn for Life Foundation (LFL) ( is a registered US non-profit organization co-founded by Matthew and Thomas Thekkethala ( as the primary initiative of the Thekkethala Family Charitable Trust. LFL’s mission is the advancement of international human rights through education, with special focus on disadvantaged children in developing countries and communities around the world. LFL’s education model harnesses the power of MOOCs (Massive Open Online Courses) and government sponsored online K-12 school curriculums and local mentors to help children who cannot access public school systems, receive a high school education and complete their graduation requirements.

Snehagram is a non-profit organization based in India whose mission is to improve the quality of life and to develop a future for orphaned and vulnerable children infected with HIV. Snehagram’s holistic model lead the children to a healthy and productive adulthood by comprehensively addressing their education, health, psycho-social and vocational training needs.

“Learn for Life Foundation (LFL) has been a primary sponsor of Snehagram’s residential program for HIV infected children since 2013. We are very excited that over 45 students have completed the secondary and senior secondary certifications administered by the Government of India,” said Thomas Thekkethala, co-founder of LFL. “We established the TV Vareed Learn for Life Center at Snehagram which is powered by solar panels and equipped with refurbished laptops donated by local companies,” added Mr. Thomas Thekkethala.

“The support of LFL is crucial for our academic program as is evidenced by the success and confidence with which our students are graduating and preparing to face real world challenges. I am hopeful that all our efforts to provide a broad-based education combined with the healthcare, psycho-social support and vocational training will help these disadvantaged and vulnerable children achieve their fullest potential,” said Fr. Mathew Perumpil, Director of Snehagram.

About Learn for Life Foundation

Learn for Life Foundation (LFL) is a registered US non-profit organization co-founded by Matthew and Thomas Thekkethala in in 2012. LFL is based in New Jersey, USA and Bangalore, India.

For more information please visit or follow us on Facebook at or Twitter at

For more information on the co-founder, Thomas Thekkethala, please visit

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University of Melbourne Receives Grand Challenges Explorations Grant For Groundbreaking Research in Global Health and Development

Press Release – Melbourne, Australia – The University of Melbourne was announced as a winner of a Grand Challenges Explorations grant – an initiative funded by the Bill & Melinda Gates Foundation. Professor Muthupandian Ashokkumar along with Dr Francesca Cavalieri and Dr Srinivas Mettu will pursue an innovative global health and development research project, titled “Edible Micro-Balloons for Nutrition Enhancement”, aimed at relieving malnutrition among mothers and infants in developing countries.

Grand Challenges Explorations (GCE) supports innovative thinkers worldwide to explore ideas that can break the mold in how we solve persistent global health and development challenges. Professor Ashokkumar’s project is one of 34 Grand Challenges Explorations Round 21 grants announced by the Bill & Melinda Gates Foundation.

To receive funding, Professor Ashokkumar’s team and other Grand Challenges Explorations winners demonstrated in a two-page online application a bold idea in one of three critical global heath and development topic areas. The foundation will be accepting applications for the next GCE round in February, 2019.

The grant will allow the team to produce edible microballoons made from protein that contain essential nutrients for adding to common foods to combat malnutrition in mothers and infants. They have developed a method that uses ultrasound waves to encapsulate oil- and water-soluble vitamins and minerals within edible shells made from a range of proteins including milk and pea proteins. Encapsulating the nutrients, rather than adding them directly to food, helps keep them stable and promotes their absorption in the body. It can also mask unpleasant tastes, and control the timing and location of nutrient release, which can increase their performance.

Professor Ashokkumar said, “We are very grateful to the Gates Foundation for awarding us this grant funding, allowing us to take our work to the next stage. We also appreciate the support of the Royal Society of Chemistry in publishing our research over the last few years as this was essential in drawing attention to the potential benefits of the method we are developing.”

Dr Francesca Cavalieri who has done seminal work with Professor Ashokkumar on the development of air/oil filled microballoons over the last 11 years said, “Edible microballoons have a great promise in enhancing the nutritional levels of various foods.” Initial reports of Professor Ashokkumar and Dr Cavalieri, were published in Chemical Communications, Soft Matter and RSC Advances journals published by the Royal Society of Chemistry, as well as the journal Langmuir.

Dr Laura Fisher, Deputy Editor of Soft Matter, said: “It’s very rewarding for us to see how this project has progressed over the years through the pages of our journals, resulting now in this major grant that we sincerely hope will result in developments that could save lives across the world.”

For the past few years, Professor Ashokkumar and Dr Cavalieri have been focusing on using the microballoons for delivering drugs. The oral administration of biodegradable microballoons enables controlled and slow release of drugs and bioactive molecules to increase their adsorption and activity. These properties can be tuned by controlling the degradability and rigidity of the encapsulating biopolymer/protein shell. The targeted delivery of bioactive molecules to the gut or intestine can also be achieved by controlling the rigidity and muco-adhesive properties of micro-balloons.

Dr Srinivas Mettu who is part of the project funded by the Bill & Melinda Gates Foundation said, “As a Chemical Engineer, I am curious about how these edible microballoons would withstand process conditions encountered in a typical food processing factory. For example, if they were to be embedded into a food matrix that would undergo repeated heating and cooling cycles, there is a possibility that the compressive forces during cooling cycle might break the microballoons. However, thanks to the advanced experimental techniques developed by us at the University of Melbourne, with funding support from Australian Research Council (ARC) and the University, we could measure the sturdiness of an individual microballoon and its 3D deformation to show that they are a very hard nut to break. Through experiments and numerical simulations, published in RSC journals, we showed that the microballoons can be safely embedded into food matrix without breaking, hence retaining their intended functional properties.”

About Grand Challenges Explorations

Grand Challenges Explorations is a US$100 million initiative funded by the Bill & Melinda Gates Foundation. Launched in 2008, over 1400 projects in more than 65 countries have received Grand Challenges Explorations grants. The grant program is open to anyone from any discipline and from any organization. The initiative uses an agile, accelerated grant-making process with short two-page online applications and no preliminary data required. Initial grants of US$100,000 are awarded two times per year. Successful projects have the opportunity to receive a follow-on grant of up to US$1 million.

About the University of Melbourne

The University of Melbourne is Australia’s largest research-intensive university. Consistently ranked among the world’s top 40, it attracts the best and brightest from around the world. As a globally engaged university renowned for quality teaching and high-impact research, the University of Melbourne is committed to sharing advances that contribute to society and have a broad ripple effect.

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Land Trust Alliance Statement on Expiration of Land and Water Conservation Fund

‘There Are Those in Congress Who Fought to the Very End’

Press Release – WASHINGTON, D.C. (Dec. 20, 2018) – On Wednesday, the U.S. Senate failed to permanently reauthorize the Land and Water Conservation Fund, letting stand the fund’s expiration. The following statement can be attributed to Andrew Bowman, president of the Land Trust Alliance:

The Land Trust Alliance is disappointed that our nation’s signature conservation funding source, the Land and Water Conservation Fund, was not permanently reauthorized under the Continuing Resolution that passed the U.S. Senate.

For over 50 years, LWCF has helped protect America’s most treasured places. It has rightly drawn bipartisan support for the great good it does for our communities, our environment and our economy. I am disheartened that this bill could not be reauthorized in the waning hours of this Congress.

But there are those in Congress who fought to the very end and they have my deepest appreciation. Their support for conserving irreplaceable lands and improving outdoor recreation opportunities did not go unnoticed.

With a new Congress set to convene in January, the Alliance will continue to fight to permanently reauthorize and fully fund this critical program so that our 1,000 member land trusts can continue to conserve the lands we need and love.

Additional information about the Land and Water Conservation Fund can be accessed here.

About the Land Trust Alliance

Founded in 1982, the Land Trust Alliance is a national land conservation organization that works to save the places people need and love by strengthening land conservation across America. The Alliance represents 1,000 member land trusts supported by more than 200,000 volunteers and 4.6 million members nationwide. The Alliance is based in Washington, D.C., and operates several regional offices. More information about the Alliance is available at

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Kellogg Foundation Latest Donor to Support National Paid Family Leave Campaign

The Nonprofit Paid Leave for the United States Is Leading Public and Private Sector Momentum to Win National Legislation by 2022

Press Release – San Francisco, CA: The W.K. Kellogg Foundation of Battle Creek, Michigan announced a $500,000 grant to Paid Leave for the United States (PL+US) bolstering momentum for paid family leave across the public and private sectors.

“Without a national paid family leave policy, 1 in 4 new mothers are forced to return to work within two weeks of giving birth,” said Katie Bethell, Founder and Executive Director of PL+US. “Caregivers shouldn’t be more likely to slip into poverty because they’re supporting a sick family member. This is a crisis. With the support of the Kellogg Foundation, PL+US is changing that and fighting for a future where we can put our families first.”

PL+US in partnership with investors, employers, consumers, and employees has already changed paid leave policies at 55 companies impacting nearly 6 million people in two short years. For her strategic leadership expanding policies at titans including Walmart, Starbucks, and CVS, Fortune Magazine named founder Katie Bethell one of the world’s greatest leaders. In 2018, the tipping point the organization built into the private sector spilled into the public sector where an unprecedented number of paid leave champions are headed to the 116th Congress where they are committed to fighting for legislation.

In 2019, the Kellogg Foundation investment marks the rise of paid family leave as an issue of national prominence. The grant will amplify PL+US’ bold advocacy both on the ground and online, including engaging another 500,000 advocates with a focus on communities of color and low-wage working people who are most impacted by the lack of paid family leave. This investment will seize the political moment by mobilizing a network of paid leave advocates and sparking a national conversation on the value of care and caregiving for business leaders and political decision makers.

“Our programs will bring the personal experience of millions of caregivers who struggle everyday to balance their families and their jobs into the public discourse,” said Bethell. “We are building the political power to make sure that the U.S. is no longer the only industrial nation without a paid family leave policy.”

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International Education Leader DIS Joins Fund For Education Abroad To Provide Scholarships For Study In Scandinavia

FEA expands reach with new Access Partners and increase in destination-specific scholarships

Press Release – Washington, D.C., December 20, 2018—Non-profit DIS, the leading provider of study abroad programs in Scandinavia, has joined forces with The Fund for Education Abroad (FEA) as an Access Partner to provide scholarships to high-achieving U.S. undergraduates who are underrepresented in the study abroad population.

FEA’s Access Partner program is a collaborative venture launched in 2017 to bring together study abroad providers and international education leaders to create scholarship opportunities for students with financial need seeking to participate in international education academic programs.

“We are proud to join forces with FEA and the many Access Partners who share our belief in the expansive experiences that international educational offers as well as our longstanding commitment to access and inclusion in study abroad,” said DIS Executive Director Malene Torp.

DIS Director of North American Operations Brad Stepan will join the program’s Access Advisory Board (AAB). Compromising staff representatives of each member organization, the AAB offers guidance and feedback on the Access Partner program. The new Access Partner collaboration between DIS and FEA deepens the organizations’ enduring relationship; DIS Deputy Executive Director Martin Hogan served as a founding member of the FEA Board.

DIS joins established Access Partners AIFS Study Abroad, CAPA The Global Education Network, SIT Study Abroad, The Institute for Study Abroad (IFSA-Butler), Terra Dotta, The Intern Group, and The University of Auckland, plus five members new to the program this fall, School for Field Studies (SFS), CET Academic Programs, University Studies Abroad Consortium (USAC),, and FIE: Foundation for International Education.

“We are thrilled to welcome DIS as an Access Partner as we work collaboratively with a growing group of leaders in international education to change the face of study abroad,” said Jennifer Calvert, Executive Director for FEA. “We are also excited that Denmark and Sweden now join the growing list of regions for which we have destination-specific offerings.”

Additional new support for study in Denmark includes The A. Rewari Family Scholarship for Study Abroad in Denmark. Underwritten by DIS alumnus and new FEA Board Member Amar Rewari, M.D., it is newly available for the 2019-2020 application cycle, which is open through January 21.

Access Partners have pledged support of up to $5,000 per semester to FEA scholarship applicants who are planning to participate on one of their study abroad programs. Qualified applicants studying on programs hosted by providers in FEA’s Access Partner program may receive additional dedicated scholarship funds. Detailed information is available at .

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ShopRite And NORWESCAP Partner To Bring Holiday Meals To Families Across Three NJ Counties

Holiday Season Will be Just a Little Brighter for 250 Families in Need in Northwest New Jersey

Press Release – PHILLIPSBURG, NJ (DECEMBER 20, 2018) – Some families have a simple request for the holidays – a holiday meal. The season can present extra hardship for those in need, and many often don’t know where their next meal – especially a holiday meal — is coming from.

NORWESCAP and ShopRite want to help ease that burden for people in need in Warren, Hunterdon and Sussex counties.

A nonprofit organization that provides programs and services to over 30,000 low-income individuals and families annually, NORWESCAP has partnered with ShopRite for a “Holiday Meal Giveaway” initiative. The joint effort means a full holiday meal will be provided to over 250 deserving families. Donated meals will include a turkey, stuffing, mashed potatoes, vegetables and other traditional side dishes. Volunteers from both organizations will distribute meals to recipients who participate in three NORWESCAP programs: NORWESCAP’s Head Start/Early Head Start programs in Warren County, ‘Pathways to Prosperity’ in Sussex County and ‘Career Transition Center for Women’ in Hunterdon County.

“While many of us are looking forward this year to celebrating our good fortune with friends and family, things are often very different for so many of NORWESCAP’s clients,” said Mark Valli, CEO of NORWESCAP. “There is a huge need in the communities we serve, especially during the holidays as requests for food go up significantly. Thanks to our partnership with ShopRite on the Holiday Meal Giveaway initiative, we are able to reach over 250 families and individuals who otherwise might go hungry this holiday. ShopRite is always eager to help its local communities whether it be through donations or direct volunteer action. We truly appreciate their willingness to help provide a delicious meal to those who need it the most this holiday season.”

ShopRite stores, many of which are family-owned and operated, are committed to helping neighbors in need. Over the last two decades, ShopRite Partners In Caring, ShopRite’s hunger-fighting initiative, has donated $48 million to partners such as soup kitchens, food pantries, homeless shelters, senior centers, and other organizations that are on the front lines of fighting hunger in the community.

ShopRite stores and NORWESCAP have a long history of working together to feed the hungry in northwest New Jersey. ShopRite helps raise funds for NORWESCAP’s Food Bank through an annual 5K run, its ‘Check Out for Hunger’ campaign and by sponsoring other events and activities.

About ShopRite

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 276 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $48 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $32 million to local organizations, hospitals and community groups. For more information, please visit


NORWESCAP provides vital services to over 30,000 individuals and families in need in northwest New Jersey. Our footprint extends to Hunterdon, Morris, Somerset, Sussex, as well as Warren counties. Our programs include strategies that address the critical areas of education, health and wellness, employment, housing, volunteerism and financial capacity building. Since our inception, we have been dedicated to achieving the mission of creating opportunities to transform lives through innovative programs and partnerships. For more information, please visit

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TikTok Pledges $2 Million Dollars for the Season of Giving Back with #CreateforaCause

Khloe Kardashian, Nick Jonas, Nina Dobrev, Vanessa Hudgens and More Partner with TikTok to Launch Charitable Collective

In-app Integration Provides Users an Easy Way to Do Good this Season

Press Release – TikTok, the number one destination for short-form mobile video globally, is inviting their users to do good this holiday season through a new initiative, #CreateforaCause. Creators in the US are invited to use a series of holiday-themed AR filters and objects to help raise money for three special charities including, Best Friends Animal Society and Oceana. Khloe Kardashian, Nick Jonas, Nina Dobrev, Vanessa Hudgens, Ashley Benson, Serayah and more have joined TikTok’s charitable collective as partners to inspire the season of giving back with TikTok’s global audience.

TikTok has committed a total pledge of $2 Million dollars to inspire their community to do good through the in-app design as a way for users to come together. To achieve this goal, users must take part in the holiday filter to meet the goal. #CreateforaCause is a celebration of the season of giving and recognizes charities that are making a difference, particularly for causes that proven to be important with the TikTok creators. The program is designed to empower users to be active, make a difference and join together to impact the world for the better.

TikTok is the power behind the movement giving users an effortless way to participate, allowing them to seamlessly integrate creative and fun filters all while raising donations for good. With the launch of 15 new seasonal holiday filters, users are encouraged to post with the hashtag #CreateforaCause to show their best creativity and raise awareness for the three charities. Filters such as the surprisingly “smart” AR Santa popping out of a chimney, reindeer horns for dogs through the newly launched dog filters, snow globe effects, elf face filters and more, will all be available for users to enjoy. With each post and hashtag, TikTok will donate directly to the charities with the overall dollars raised shared between each.

“It is so important that we continue to drive awareness of nonprofits and community programs that strive to make the world a better place. The amount of good that we can achieve by coming together can be incredible and I’m thrilled to support and partner with TikTok in using the platform to bring people together to support the causes that matter to them,” said actor and singer Nick Jonas. “I know the personal responsibility of using my platform to raise awareness and drive positivity. TikTok’s commitment to using their global community for good is a message I stand behind.”

“As more creators join our universe, we are inspired to make a difference, seeing the many who use their TikTok platform to inspire good on a daily basis. This program is the first in what will be many, where TikTok empowers our community to make the world a better place. We strive to always make our platform a place to inspire doing good, being active, and showcasing your true self and creativity,” said Stefan Heinrich, Head of Global Marketing at TikTok. “We are excited to welcome new partners to the platform such as Khloe, Nick and Nina to help raise awareness of the program and help us reach our donation efforts.”

TikTok and partners will announce donations raised following the program that will benefit each charity in different ways to help assist programs that are important to the community. The charity collaborations include:

  • is the largest tech company exclusively for young people and social change. The digital platform is activating 6 million young people (and counting!) to create offline impact in every US area code and in 131 countries. For this campaign, TikTok is providing daily essentials for people experiencing homelessness and will be partnering with Khloe Kardashian, Shawn Mendes, Ashley Benson, Rae Sremmund and Sway Lee to help raise awareness on the platform.
  • Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one third of the world’s wild fish catch. With more than 200 victories that stop overfishing, habitat destruction, pollution and killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. Through its “Save the Oceans, Feed the World” campaign, Oceana seeks to rebuild the world’s oceans so they can provide a healthy seafood meal to over a billion people each day in a way that is truly sustainable. Nina Dobrev, Vanessa Hudgens and Kourtney Kardashian will help promote awareness of the organization on their TikTok channels. Visit to learn more.
  • Best Friends Animal Society, founded in 1984, is a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters. In addition to running lifesaving programs in partnership with more than 2,200 animal welfare groups across the country, Best Friends has regional centers in New York City, Los Angeles, Atlanta and Salt Lake City, and operates the nation’s largest no-kill sanctuary for companion animals. Nick Jonas, Peyton List, Halsey and Serayah McNeil will create unique content for their TikTok channels to help raise awareness for the organization. For more information, visit

#CreateforaCause will launch on Friday, December 21 and run through Wednesday, December 26. Join the cause on social via the TikTok platform.

About TikTok

TikTok is the world’s leading destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge and moments that matter in everyday life. TikTok empowers everyone to be a creator directly from their smartphones, and is committed to building a community by encouraging users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit

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Dynamic Signal Awards Grant to Philanthropic Organizations, March of Dimes and Action for Healthy Kids

March of Dimes and Action for Healthy Kids Receive 3-Year License to Dynamic Signal’s Award-Winning Employee Communication and Engagement Platform to Better Connect Staff, Volunteers, Board Members and Sponsors

Press Release – SAN BRUNO, CA, December 20, 2018Dynamic Signal, the leading Employee Communication and Engagement Platform, today announced the selected recipients of its first DySi Cares Grant. The program awards each nonprofit organization a 3-year license to Dynamic Signal’s enterprise software, enabling companies to modernize, streamline, and measure communication and engagement, distributing relevant, timely news and information to a wide variety of critical audiences including staff, volunteers, sponsors, board members and program participants. Dynamic Signal will also host representatives from March of Dimes and Action for Healthy Kids at their Silicon Valley headquarters for a reception and comprehensive strategic planning workshop with Dynamic Signal’s world-class Strategy and Customer Success teams.

“For every organization, effective internal communication is the critical foundation needed for long-term success. The DySi Cares Grant was designed to support selected philanthropic organizations by providing them with the enterprise-level technology they need to align and empower their employees and volunteers,” said Russ Fradin, CEO of Dynamic Signal. “By using Dynamic Signal, these organizations will be able to easily connect and engage diverse, distributed audiences across channels, elicit feedback through our surveys, and increase awareness of their work through our advocacy tools. We couldn’t have asked for better organizations with which to partner than March of Dimes and Action for Healthy Kids and we’re proud of this employee-led initiative.”

Research has shown that organizations with high employee engagement enjoy dramatically greater productivity than those with low engagement. Dynamic Signal’s ECE platform is optimized for ensuring these measurable results while offering the advocacy opportunities these nonprofits need to empower those in their programs to help tell their story and share their work.

“For over 80 years, March of Dimes has led the fight for the health of moms and babies. Over that time, our communication needs have changed dramatically. With Dynamic Signal we will be able to update the way we communicate with our staff, donors, partners and our volunteer leaders across the country,” said Paula Ransom, SVP and Chief Volunteer Officer, March of Dimes. “We want to ensure our team has the most up to date information needed to support their work and want them to have the tools required to share our stories, updates and opportunities for others to get involved. Dynamic Signal’s platform is going to allow us to accomplish all of these things.”

Both March of Dimes and Action for Healthy kids were chosen from a field of applicants that were determined to need a successful multi-audience, multi-channel, Communication and Engagement Platform to better support and amplify their mission.

“Action for Healthy Kids mobilizes school professionals, families, and communities to take actions that lead to healthy eating, physical activity and healthier schools where kids thrive,” said Rob Bisceglie, CEO at Action for Healthy Kids. “We have the largest network of volunteers in school health who support our vision for every kid to be healthy, active and ready to learn. So much of what we accomplish is on the grassroots level, which means that for staff, parents and volunteers, advocates, partners, donors and more, we need a technology platform to reach a wide variety of audiences in a way that was convenient for them, measurable for us, and efficient for our small but mighty team. Dynamic Signal is going to help us create deeper engagement and build critical awareness in a way we’ve never been able to do before. We couldn’t be more excited to have been selected for the DySi Cares Grant.”

About Dynamic Signal

Dynamic Signal, the market’s leading Employee Communication and Engagement Platform, connects organizations with their most valued asset – their employees. Hundreds of enterprise organizations, including more than 20 percent of the Fortune 100, trust Dynamic Signal to modernize, streamline, and measure their communication and engagement, increase productivity and empower advocacy by delivering timely, relevant information across any channel or device, to millions of employees around the world.

Founded in 2010, and based in Silicon Valley, Dynamic Signal’s platform integrates with existing enterprise systems such as Microsoft’s SharePoint and Active Directory, Workday and Oracle HCM. Learn more at

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