Interview Brand Strategist Chris Stone, Founder of Faith Driven Consumer
(Raleigh, NC, December 17, 2015) — Faith Driven Consumer™ (FDC)—representing 41 million Americans who spend $2 trillion annually, has earned wide recognition for its groundbreaking FaithEqualityIndex.com, now scoring more than 400 major brands for compatibility with Faith Driven Consumers. FDC’s national #ChristmasBUYcott campaign, actively channeling $30 billion in U.S. spending toward the most faith-compatible brands, is transforming the way the faith community, and other groups, organize to effect positive change.
Faith Driven Consumer founder Chris Stone is available for a limited number of interview slots to discuss the BUYcott as part of your 2015 Year in Review stories.
- TOPIC: 2015 Year in Review
- EXPERT: Chris Stone, Certified Brand Strategist and founder of Faith Driven Consumer
- KEY QUESTION: How has the use of the innovative BUYcott changed the way organizations advocate for their communities?
Polling Data Reinforces the BUYcott:
- 93% of Faith Driven Consumers see value in a resource that allows them to easily identify the faith compatibility of brands
- 86% are more likely to do business with a brand that welcomes them and acknowledges their values
- 77% will switch from their current to a more faith-compatible brand
- 70% are actively seeking such brands
Key Links:
- Download the Faith Equality
Index: http://www. faithdrivenconsumer.com/fei_ report_2016 - View the Faith Equality Index online: faithequalityindex.com
- Download the free FDC Mobile App: Apple and Android stores
