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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Monthly Archives: July 2013

Kiehl’s Since 1851 Embarks On 4th Liferide For amfAR

2013 LIFERIDE_logo_flat_UPDATENEW YORK, July 2013 – Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the fourth annualKiehl’s LifeRide for amfAR.


HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, andYouthAIDS, Kiehl’s has proudly donated more than $2,500,000 for the cause. 


With the mission to heighten awareness, and raise funds for amfAR, the company is embarking on the fourth annual Kiehl’s LifeRide for amfAR, a multi-day, multi-stop charity motorcycle ride taking place July 31 – August 8, 2013, through the Pacific Northwest.


Celebrating with the public at seven Kiehl’s retail stores along the route, the company will donate a total of $125,000 over the course of the ride.  At each stop, the public will be invited to meet the riders, learn more about amfAR, and contribute to the organization.


Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, theride will be led by Chris SalgardoPresident, Kiehl’s USA and Kevin Robert FrostamfAR CEO, riding with approximately ten fellow motorcycle enthusiasts eager to join the fight against HIV/AIDS, including John Corbett, Gilles Marini, Kurt YaegerTeddy Sears, and World Cup Rugby Champion Ben Cohen. In addition, amfAR’s Global Fundraising Chairman, Sharon Stone, will accept the check for the full donation to amfAR, at the LifeRide Finale, Aug. 8, at The Grove in Los Angeles.


Key partners for the ride include Harley-Davidson Authorized Rentals, the world’s largest provider of motorcycle rentals, and Delta Air Lines, which serves more than 160 million customers each year.


With more than 350 locations in 18 countries and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled in 2012 alone.


Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World’s Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connectioncarriers offer service to 330 destinations in 65 countries on six continents.


Additional support will be provided by Dreamworks StudiosLes Atelier Ruby Helmets and Belstaff,


The Cure Is In Your Hands!


UltimateHandSalve_Charity_FinalKiehl’s and amfAR would like all to be a part of this year’s ride, either by attending one of the stop events, or by participating and donating online. The ride will be stopping to celebrate at the following stops (press and public welcome!):


·         July 31:     Stop 1: Kiehl’s Bellevue Square, Bellevue, WA – 11am – 12pm

                        Stop 2: Kiehl’s University Village, Seattle, WA12:30pm – 2:30pm

·         Aug. 1:      Kiehl’s Portland, 712 North West 23rdAve., Portland, OR 

11am   – 1pm

·         Aug. 4:      Kiehl’s Westfield San Francisco Centre, San Francisco, CA 

2:30pm – 3:30pm

·         Aug. 5:      Kiehl’s Fillmore St., 1971 Fillmore St., San Francisco, CA – 


·         Aug. 6:      Kiehl’s Westfield Valley Fair, Santa Clara, CA – 12pm – 1pm

·                                                                     Aug. 8:      Kiehl’s at The Grove, Los Angeles, CA  – 12pm – 3pm 


In celebration of LifeRide, every customer that visits one of these stores on the event day will receive a 15% discount on all purchases, with the exception of charitable products and value sets. Kiehl’s will donate that 15% to amfAR, up to the $125,000 total donation.  (Each stop store will also offer the celebration discount on a second day, either before or after its stop; contact each stop store for details.)


Support amfAR!

Even if they can’t be part of the ride events, Kiehl’s customers nationwide can join the fight against HIV/AIDS: 


  • LIMITED EDITION PRODUCT TO BENEFIT amfAR: In celebration of LifeRide, Kiehl’swill introduce a Limited Edition Ultimate Strength Hand Salve,a new, jumbo size of the company’s classic formula and customer favorite.  100% of Kiehl’s net proceeds from the sale of this product, up to $25,000, will benefit amfAR. The Limited Edition Ultimate Strength Hand Salve will be available in a specially designed 7.8.oz size, and is adorned with a red cap. $28.50at Kiehl’s retail stores and specialty store partners nationwide, and at




    • Share to Care! Show your support for Kiehl’s LifeRide for amfAR by swapping your current Facebook profile picture for ours. “Like” Kiehl’s FB and post #SharetoCare as your status; when we have 1851 picture swaps, we’ll contribute $15,000 of the overall donation.


    • Play #LifeRideMatch! Follow us on Instagram @KiehlsNYC to follow along the journey.  For every themed picture we post live from the ride, post your own within the same theme, tag us, and use #LifeRideMatch. We’ll contribute $10,000 of the overall donation, on behalf of the top four followers who post the most!


    • Follow our riders! Follow our riders along their journey with daily updates, contests, photos and video posted on Kiehl’s Facebook(Facebook/Kiehls), Twitter (@Kiehls and @KiehlsPrez) Instagram(@KiehlsNYC), and YouTube channel ( Use #LifeRide to join in the conversation.



Chris Salgardo                        @KiehlsPrez

John Corbett               @RealJohnCorbett

Ben Cohen                  @RugbyBenCohen

Kurt Yaeger                @KurtYaeger

Gilles Marini               @GillesMarini

Teddy Sears                @TeddySears









  • CELEBRATION DISCOUNT TO BENEFIT amfAR:  Kiehl’s will offer aCelebration Discount of 15% off all purchases at each LifeRide stop store for two days: the day it is hosting an event and either the day before or after (check with each store for details.) In addition, Kiehl’s will offer the 15% Celebration Discount at remaining Kiehl’s retail stores nationwide, Aug. 10 and Aug. 11. Kiehl’s will donate that 15% difference to amfAR, up to the $125,000 total donation. 


  • DONATE IN STORE AND ONLINE: Visit any Kiehl’s retail store or to donate directly to the cause.


Together, from all of these elements, and with the help of our friends and customers, Kiehl’s LifeRide for amfAR will raise more than $150,000 for amfAR.


To find out more about LifeRide, obtain a schedule of events, or get involved in the fight against HIV/AIDS, please visit


About amfAR, The Foundation for AIDS Research:

amfAR, The Foundation for AIDS Research, is one of the world’s leading nonprofit organizations dedicated to the support of AIDS research, HIV prevention, treatment education, and the advocacy of sound AIDS-related public policy.  Since 1985, amfAR has invested more than $366 million in its programs and has awarded grants to more than 2,000 research teams worldwide. For additional information on amfAR, visit


About Harley-Davidson Authorized Rentals:

With more than 350 locations in 18 countries and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals is the largest provider of motorcycle rentals in the world.  In 2012, Harley-Davidson Authorized provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled. Every Harley-Davidson Authorized Rental includes a Harley-Davidson helmet and rain gear, short term luggage storage, and 24-hour roadside assistance. Online reservations at any participating dealer can be made 24 hours a day at


About Delta Air Lines:

Delta Air Lines serves more than 160 million customers each year. Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World’s Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 65 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeamglobal alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with hubs in AmsterdamAtlantaCincinnatiDetroitMemphisMinneapolis-St. Paul,New York-LaGuardiaNew York-JFKParis-Charles de GaulleSalt Lake City and Tokyo-Narita. Delta is investing more than $3 billion in airport facilities and global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available, Twitter and


Kiehl’s commitment:

In 1996 Kiehl’s made HIV/AIDS a key philanthropy.  Over the past two decades, the fervent support of HIV/AIDS organizations has been at the heart of Kiehl’s efforts, leading to partnerships with organizations such as amfAR, The Magic Johnson Foundation for AIDS and Youth AIDS.  Since 2001, Kiehl’s has raised over $2,000,000 for HIV/AIDS organizations and continues to do so.  For additional information on Kiehl’s since 1851, visit

Pechanga Resort Receive Award For State-Of-The-Art Lactation Room

TEMECULA, Calif. (July 30, 2013) – August is Breastfeeding Awareness Month and Pechanga Resort & Casino is pleased to have recently received an award for its lactation room, a benefit for new mothers returning to work following their maternity leaves. Pechanga was recognized by San Gorgonio Memorial Hospital as being the only large employer in its service area to provide a lactation room for its team members. According to Kari Spoelstra, RN BSN IBCLC, who presented the award, Pechanga sets the bar in the Southern California inland area as a leader in caring for mothers and their infants. The recognition is a direct reflection of positive comments received by the hospital during home visits to Pechanga team members who are on maternity leave and who planned to utilize the room upon their return to work. 


“Offering a lactation room is something many large employers in the region should do,” says Spoelstra. “Pechanga leads the way in recognizing that healthy kids mean healthy mothers and vice versa. Like many hospitals, we encourage new moms to breastfeed so they can give their child as much nourishment as possible and pass on natural antibodies to the baby.” Having a private room dedicated to the encouragement of babies receiving breast milk constitutes a major benefit for employees according to Spoelstra. She explains that children who are breastfed have shown to be healthier with immune systems better able to fend off infections.


“Fewer sick children at home means fewer sick days new moms have to utilize in order to take their children to the pediatrician,” says Katherine Schafer RN, Occupational Health Specialist at Pechanga. “Pechanga has offered the lactation room as a benefit for new moms since 2006. Since then, we have had numerous women tell us how much they appreciated having the facility. Some of their friends who go back to work at other companies have to use a restroom to express milk where electrical outlets are either hard to find or located in inconvenient places.”  


The lactation room provides all the things a nursing mother would need to express milk for her babies – two private pump stations (moms must bring their own pump), sink with hot water, soap and towels, lockers, refrigerator, labels for milk bottles, and a full-length mirror for checking one’s outfit is in order before she exits. The room can only be accessed with a special badge which a new mom must receive from the Pechanga Occupational Health Department. The Occupational Health nurses say the room is used about 6 times per day depending on the day and how many moms have signed up for badge access.

Pechanga Resort & Casino employs 4,000 people and is the largest private employer based in Riverside County, California.

About Pechanga Resort & Casino

Pechanga Resort & Casino offers the largest and most expansive resort/casino experience anywhere in the western United States. Rated a Four Diamond property by AAA since 2003, Pechanga Resort & Casino provides an unparalleled getaway, whether for the day or for an extended luxury stay. Offering more than 3,000 of the hottest slots, table games, world-class entertainment, 517 hotel rooms, dining, spa and championship golf at Journey at Pechanga, Pechanga Resort & Casino features a destination that meets and exceeds the needs of its guests and the community. Pechanga Resort & Casino is owned and operated by the Pechanga Band of Luiseño Indians. For more information, call toll free 1-888-PECHANGA or visit Follow Pechanga Resort & Casino on Facebook and on Twitter@PechangaCasino. Pechanga Resort & Casino is open 24-hours. Guests must be 21 and older to enter the casino.

Dinner to Honor Terry Bradshaw and Other Legends Will Benefit Fund To Cure Paralysis

NEW YORK (July 30, 2013) – The Buoniconti Fund to Cure Paralysis,the fundraising arm of The Miami Project to Cure Paralysis, will host its 28th Annual Great Sports Legends Dinner at the Waldorf Astoria on Monday, September 30, 2013.Brian WilliamsAnchor and Managing Editor of NBC Nightly Newswill serve as Master of Ceremonies of the dinner, which honors philanthropic heroes and sports legends that inspire and motivate those affected by spinal cord injuries.

The annual event, hosted by Nick and Marc Buoniconti and chaired by Mark Dalton, benefits The Buoniconti Fund to Cure Paralysis and raises funds to support the ground-breaking spinal cord injury research done by researchers at the University of Miami Miller School of Medicine’s Miami Project to Cure Paralysis. Since its inception in 1985, the Great Sports Legends Dinner has honored more than 283 sports legends and honorees and has raised nearly $93 million for The Miami Project’s spinal cord injury research programs.

The celebration assembles sports legends, celebrities, philanthropic icons and corporate leaders to support the efforts of the Buoniconti family, along with numerous longtime supporters. The 2013 Great Sports Legends include:

  • Terry Bradshaw – Former NFL Hall of Fame quarterback, who led the Pittsburgh Steelers to four Super Bowl titles in a six year period, as well as eight AFC Central Championships. Bradshaw is now the TV analyst and co-host forFOX NFL Sunday.
  • James Worthy – Named as one of the 50 Greatest Players in NBA History, Worthy was a seven-time NBA All-Star, three-time NBA champion and the 1988 NBA Finals MVP. Worthy now serves as a TV analyst for the Los Angeles Lakers.
  • Dave Winfield – Former NY Yankee, seven time Gold Glove Award winner, 1992 World Series Champion, and twelve time All-Star, ESPN named Winfield the third-best all-around athlete of all time in any sport. He is a member of both the Baseball Hall of Fame and the College Baseball Hall of Fame. Currently, Winfield serves as Executive Vice President and Senior Advisor to the San Diego Padres, as well as a TV analyst for ESPN’s Baseball Tonight
  • Nick Faldo – Top professional golfer, who has won six major championships – three British Open championships and three Masters, he was formerly ranked No. 1 on the Official World Golf Rankings, and is now TV golf analyst for CBS and the Golf Channel.
  • Shawn Johnson – 2008 U.S. Olympic gymnast, who won the gold medal for balance beam and team, all-around, in addition to the silver medals for floor.
  • Gary Stevens – A member of the Racing Hall of Fame, Stevens has been in the winner’s circle three times each at the Kentucky Derby, Preakness Stakes, and the Belmont Stakes. He has won the Santa Anita Derby a record nine times, as well as eight Breeder’s Cup races. Stevens currently works at NBC Sports as a horse racing analyst.
  • Antron Brown – American drag racer, known for winning the Top Fuel National Hot Rod Association championship. He is the sport’s first African American champion.
  • Teresa Edwards – Former WNBA player and coach, who was placed withinSports Illustrated’s “100 Greatest Female Athletes of the 20th Century” and competed in both the 1988 and 1992 Summer Olympics. Edwards now serves as a TV analyst for NBC Sports.


Honorees for the evening include:

  • Jim Kelly – Hall of Fame quarterback, four-time AFC champion and Pro Bowl player, will receive the 2013 Inspiration Award.
  • Kenny Smith – Two-time NBA champion player and NBA TV analyst will receive The 2013 Buoniconti Fund Award.
  • The dinner also will feature a performance by Broadway’s “Jersey Boys.”


“Every 48 minutes, someone in the U.S. is paralyzed from a spinal cord injury, reinforcing that it can happen to anyone at any time,” said Nick Buoniconti, Founder of The Buoniconti Fund. “We need to continue to raise awareness and focus on the research to find a cure for paralysis. We are so honored that so many legendary athletes and influential figures are joining The Buoniconti Fund and The Miami Project to Cure Paralysis in this fight. Paralysis does not discriminate and, together, we need to stand up for those who cannot.”

Past “Legend Alumni” and Honorees have included:  Kareem Abdul-Jabbar, Andre Agassi, Troy Aikman, Buzz Aldrin, Muhammad Ali, Mario Andretti, Dr. Maya Angelou, Charles Barkley, Tom Brokaw, Joe DiMaggio, Gloria Estefan, Marshall Faulk,  George Foreman, Wayne Gretzky, Dorothy Hamill, Mia Hamm, Tony Hawk,  Evander Holyfield, Magic Johnson,  Michael Jordan, Nancy Kerrigan, Lennox Lewis, Mickey Mantle, Willie Mays, Joe Namath, Jack Nicklaus, Roger Penske, Mike Piazza, Scottie Pippen, Shaquille O’Neal, Jerry Rice, Pat Riley, Cal Ripken, Jr., Bill Russell, Kelly Slater, Joe Torre, Dara Torres, and many other heroes who recognize that paralyzing injuries can and do occur in the pursuit of athletic careers and everyday lives.


The event is not only expected to sell out, but also raise millions of dollars for the spinal cord injury research programs at The Miami Project to Cure Paralysis. The evening will begin with cocktails and a Buy It Now Store where attendees can purchase one-of-a-kind sports memorabilia, amazing jewelry, spectacular getaways, a unique Kidz Korner and other exclusive items. There will be a live auction boasting travel and entertainment packages, sports and music memorabilia, and experiences including the opportunity to golf with the greatest golfer of all time, Jack Nicklaus, and an Iconic New York Package presented by Tiffany & Co.


Tickets start at $850 per person and can be purchased by phone at (305)-243-4656 or  Sponsorships and opportunities to sit with legends are also available. 

For more information about The Buoniconti Fund, please visit:www.thebuonicontifund.comFacebook, or Twitter.

About The Miami Project to Cure Paralysis and The Buoniconti FundIn 1985, Barth A. Green, M.D. and NFL Hall of Fame linebacker Nick Buoniconti helped foundThe Miami Project to Cure Paralysis after Nick’s son, Marc, sustained a spinal cord injury during a college football game. Today, The Miami Project, a Center of Excellence at theUniversity of Miami Miller School of Medicine, is the world’s most comprehensive spinal cord injury research center and is housed in the Lois Pope LIFE Center. The Miami Project’s international team of more than 250 scientists, researchers and clinicians take innovative approaches to the challenge of spinal cord injury. Committed to finding a cure for paralysis resulting from spinal cord injury and to seeing millions worldwide walk again, the Buoniconti family established The Buoniconti Fund to Cure Paralysis in 1992, a non-profit organization devoted to assisting The Miami Project achieve its national and international goals. For more information, please visit:

Making Associations Work: New Book By IU Experts Offers Recipe For Success

BLOOMINGTON, Indiana – Millions of Americans belong to membership organizations from trade unions to neighborhood associations, from sports clubs to chambers of commerce.  The effectiveness of those groups is in large part determined by the abilities of their governing boards.  Two Indiana University researchers offer a recipe for strong board leadership in a new book that tackles an important but overlooked subject.


Based on a survey of nearly 1,600 nonprofit CEOs and executive directors, these are the key ingredients to success developed by Dr. Beth Gazley and Professor Ashley Bowers from the Indiana University Bloomington School of Public and Environmental Affairs:


·         A strong strategic orientation and culture

·         Effective selection and decision-making procedures

·         A culture of learning and assessment

·         Close relationships with staff and with one another

The survey also revealed a warning that member-serving organizations should take seriously: many of their directors are making plans to leave their jobs.


Gazley and Bowers analyze the survey results and lay out strategic choices that answer the question in the book’s title:  What Makes High-Performing Boards: Effective Governance Practices in Member-Serving Organizations (ASAE Association Management Press).  The study was sponsored by the ASAE Foundation, the research arm of the American Society of Association Executives. 


“Associations and organizations with dues paying members serve a broad swath of society,” Gazley, a former fundraising professional and management consultant for public interest, cultural and higher education institutions, says.  “They operate in many parts of the nonprofit tax code and haven’t been studied nearly as much as charities have.  But they are also led by boards, and good governance matters equally to them.  All boards are expected to perform their stewardship and oversight roles in an increasingly transparent environment, under the scrutiny of the public, the media, and regulators.”   


Bowers adds, “Not only is this study addressing the important and understudied area of governance in member-serving organizations but it does so with methodological rigor. This ensures that we produce accurate and reliable recommendations.”


Good governance begins with a well-chosen and right-sized board.  Gazley and Bowers found that boards of about 12-20 members operate more effectively, but caution that there is no magic number.  “Above all,” says Gazley, “good governance is about intentional design.”  Strategies for screening prospective board members and limiting their terms in office are also strong contributors to board performance.  External nominations and appointments are problematic and introduce the potential for conflicts of interest.


Once a board is in place, the members are most effective when they think strategically.  “We found that all too often boards get swept up in the day to day operations of the organization,” Gazley says.  “That frustrates the CEOs and staff.  They want the board to spend its time pointing the ship to the right destination so they’re free to focus on the journey.” 


Boards also operate most effectively when the members willingly take a hard look at their own performance.  “Self-assessment matters,” Gazley says.  “There are a lot of board assessment tools out there, but we found the board’s commitment to the process was more important than the choice of tools.”


A final element in good governance is a well-trained CEO and stable, professional staffing.  The best CEOs are trained in association management and have a long tenure in their positions, the authors conclude. 


“The problem is that many association leaders don’t see long tenures as likely,” Gazley says.  “Nearly half our respondents were planning to leave their positions and 29 percent expected to quit within the next three years.  They’re highly dissatisfied with board performance and they’re voting with their feet.” 


The solution, suggests Gazley, is for boards to practice an active culture of responsibility and to invest sufficiently in board development and management.  “Whatever size, composition, and decision-making structure they choose, structure is ultimately less important than the means by which they facilitate effective decisions as a governance body.”

Businessman and Philanthropist George P. Mitchell Passes Away, Unlocked Shale Gas Revolution

Statement from the Mitchell Family

Galveston, Texas (July 26, 2013)—We are deeply saddened to announce that George Phydias Mitchell passed away today. He died of natural causes in Galveston surrounded by his family.

His story was quintessentially American.

George P. Mitchell was raised as a child of meager means who, throughout his life, believed in giving back to the community that made his success possible and lending a hand to the less fortunate struggling to reach their potential.

He married Cynthia Woods Mitchell, and, together, they raised 10 children and collaborated on myriad projects—all dedicated to making the world a more hospitable and sustainable place. Cynthia passed away in 2009.

He will be fondly remembered for flying in the face of convention—focusing on ‘what could be,’ with boundless determination—many times fighting through waves of skepticism and opposition to achieve his vision.

Whether it was graduating first in his class at Texas A&M University, developing the first master-planned community, pioneering the technology that unleashed the shale gas boom, working to create a more sustainable planet, restoring the historic area of Galveston, or just fishing with his family, he had the right mix of vision, optimism, and tenacity, and a love for his fellow man.

We are and will forever be grateful for the gift of this remarkable life. There’s no doubt that he helped make this world a better place.

For additional information, please visit the Cynthia and George Mitchell Foundation website

Pediatric Non-profit and Cancer Research Foundation Announce Grant to Fund Treatment

(New York) – Today pediatric cancer researchers got a huge boost after The Samuel Waxman Cancer Research Foundation (SWCRF) and The Max Cure Foundation awarded them a grant worth $100,000.


The Max Cure/SWCRF Collaborative Pediatric Cancer Research Grant will be given to John Crispino, Ph.D., from the Robert H. Lurie Comprehensive Cancer Center of Northwestern University in Chicago and Shai Izraeli, M.D., from the Tel Aviv University Sackler School of Medicine Sheba Cancer Research Center in Israel. The grant will aid in finding treatments for acute megakaryocytic leukemia (AMKL), a rare form of leukemia that has a dismal prognosis. In pediatric cases of AMKL, the most prominent are in children with Down Syndrome, many of whom are sensitive to chemotherapy. “So our vision was to develop a differentiation therapy that specifically targets this type of leukemic cell,” explained Dr. Crispino.


“We know that these investigators have been vetted by a leading scientific advisory board within the SWCRF and have met its high standards. We are proud to be identified with SWCRF and the great work it does to advance the cause of cancer research, including research for childhood cancers,” said David Plotkin, Co-Founder and Chairman of Max Cure Foundation.


“Our collaboration with Max Cure benefits everyone,” said Samuel Waxman, M.D., SWCRF Founder and CEO. “Collaboration between foundations with similar goals is what’s needed to develop new, minimally toxic treatments.”


The scientists plan to further investigate the role of two proteins in AMKL. “We still don’t know how these proteins contribute to leukemia,” Dr. Crispino explained. “But we hope to gain new insights into the biology of the disease and find new targets for therapy.” 


About the Max Cure Foundation (MCF)

The mission of Max Cure Foundation is to advance cures for pediatric cancers, fund the development of less toxic treatments for children, including the funding of an immune cell therapy laboratory at Memorial Sloan-Kettering Cancer Center dedicated to alternative treatments for children battling the disease.  MCF also provides emotional and financial support to both low-income families and military families who are battling pediatric cancers, while at the same time inspiring children with the disease to confront it with courage and bravery. For more information, visit

About the Samuel Waxman Cancer Research Foundation (SWCRF)

The SWCRF is an international organization dedicated to curing and preventing cancer. The Foundation is a pioneer in cancer research, focusing on uncovering the causes of cancer and reprogramming cancer cells. We dedicate ourselves to delivering tailored, minimally toxic treatments to patients. Our mission is to eradicate cancer by bridging the gap between lab science and the patient. Through our collaborative group of world-class scientists, the Institute Without Walls, investigators share information and tools to speed the pace of cancer research. Since its inception in 1976, the SWCRF has awarded more than $85 million to support the work of more than 200 researchers across the globe. For more information, visit

MoolaHoop Launches Rewards-Based Crowdfunding Platform Dedicated to Women Entrepreneurs

SAN FRANCISCO, CA and AUSTIN, TX (July 24, 2013) – Launching today, MoolaHoop is a rewards-based crowdfunding platform designed to help women-owned businesses achieve financial success. Created by women to help women leverage the increasing power of crowdfunding to start, build or grow their business, MoolaHoop enables female business entrepreneurs, owners and managers to garner financial support for their idea or project by leveraging their social networks.

MoolaHoop’s launch features the BlueAvocado and Open Arms campaign to fund the creation of an eco-collection of Made in the USA reusable totes manufactured by women war survivors using reclaimed t-shirts and remnant fabrics.

MoolaHoop was developed to help narrow the gap in funding available to women entrepreneurs. Women-owned businesses represent almost 30% of new startups in the U.S., yet receive just 5% of all venture capital and 12% of all institutional debt. As a result, they are smaller from the onset and grow more slowly. Capitalizing on the explosive growth in rewards-based crowdfunding, MoolaHoop is out to change this dynamic.

Austin, TX-based BlueAvocado is a women-founded, women-run, certified B Corp that has realized double-digit growth the past two years and is at a growth inflection point as consumers seek to “green” their lifestyle.  To expand its product portfolio and further green its supply chain, BlueAvocado turned to MoolaHoop, allowing its customers to help them grow and innovate. Through a partnership with Open Arms—a women-owned manufacturing company that employs women refugee survivors—BlueAvocado is using MoolaHoop to fund a new line of Made in the USA reusable bags produced from reclaimed t-shirts and remnant fabrics and manufactured in Austin by Open Arms employees. As a result, BlueAvocado can offer a line of Made in the USA products produced locally, and Open Arms can expand its manufacturing capacity and provide more employment opportunities for women refugee survivors.

“Our partnership with Moola Hoop and Open Arms is a demonstration of the power of women entrepreneurs to create a better world through business. Our campaign invites others to ‘Say YES’ to wasting less and empowering more, and the MoolaHoop platform makes it possible,” commented BlueAvocado Co-Founder Amy George. “If 4,000 people Say YES to one reusable bag we can keep more than 200,000 disposable bags out of landfills, upcycle 2,000 T-shirts and give four women survivors a full-time job, benefits and literacy classes for four months. If 40,000 Say YES, we can employ 28 women, and avoid two million disposables. This is deep, measurable impact.”

“We are delighted to highlight the Say YES project as part of our launch,” said MoolaHoop Co- Founder Brenda Bazan. “It’s an inspired concept that supports our mission to help make it easier for great women entrepreneurs to get funded, and a project that will strongly resonate with our users. By using the MoolaHoop platform to engage and enlist BlueAvocado and Open Arms customers and supporters, we are confident they will reach their crowdfunding goal.”

The MoolaHoop crowdfunding platform marks the first step in the design and development of a robust ecosystem of business services, information and partnerships – the “Hoop” – to fund and provide ongoing support to women entrepreneurs. As envisioned by company Co-Founders Brenda Bazan and Nancy Hayes, MoolaHoop will grow to offer a full suite of resources to support women-owned and -led businesses, including access to equity funding, education, mentoring and skills.

In addition to the Say YES BlueAvocado/Open Arms campaign, MoolaHoop launches with a project by Live Worldly to expand its global fashion marketplace; a campaign to help Life Out of the Box grow its line of artisan jewelry; and Tatty Tat’s  project to enable the creation and purchase of personalized temporary tattoos from mobile devices. With new projects posted weekly, MoolaHoop anticipates hosting more than 20 women-focused crowdfunding campaigns over the next few months.

For more information, to submit a project, or to contribute to a current MoolaHoop campaign, please

About MoolaHoop

Founded by two experienced women business leaders, MoolaHoop is a rewards-based crowdfunding platform designed for women entrepreneurs. Capitalizing on the explosive growth in rewards-based crowdfunding—projected to generate more than $700 million for businesses and projects in 2013— MoolaHoop is the only platform dedicated to the funding and acceleration of U.S.-based women-owned or-led businesses. MoolaHoop is building an ecosystem of business support and services, and developing partnerships with women-focused organizations and institutions, to seamlessly connect women to the financial, human and social capital they need for business success. MoolaHoop has offices in Dallas, TX and San Francisco, CA.

About Blue Avocado

BlueAvocado is a premium eco-lifestyle brand synonymous with inspiration, impact and integrity. With its covetable designs, affordable price points and sustainable products, BlueAvocado is poised to deliver on their promise to empower people to reduce their ecological footprint, enable the dreams of other women entrepreneurs and create an impact that inspires action. In fact, the original vision of three women, friends and sisters, has evolved into a new model for business success, a better B-corp business. To date, the company has kept over 128 million disposable alternatives out of landfills, upcycled more than three million bottles and invested in more than 450 women micro-entrepreneurs. Find out more about their mission to “smile more and waste less” at

About Open Arms

Open Arms is a social enterprise using the power of business to inspire social change. This humanitarian manufacturing company, based in Austin, TX, creates its own brand of fashionable apparel as well as offering U.S.-based manufacturing for other brands. Open Arms offers living wage employment to women war survivors, demonstrating the power of the human spirit and breaking the cycle of poverty this group  so often experiences. Combining ESL and enrichment classes with family-friendly hours, this meaningful work and living wage employment creates self-sufficiency and dignity for the women they employ. Open Arms is committed to both people and the planet, offering conscious consumers the opportunity to make  a purchase with a purpose.

The James Beard Foundation Welcomes OpenTable as House Purveyor of Hospitality Solutions for Prestigious Culinary Arts Organization

SAN FRANCISCO –July 23, 2013 –OpenTable (NASDAQ: OPEN), the world’s leading provider of online restaurant reservations, today announced that it has become the House Purveyor of Hospitality Solutions for the James Beard Foundation (JBF), a non-profit organization at the center of America’s culinary community, dedicated to exploring the way food enriches our lives.  


In its role as House Purveyor of Hospitality Solutions, OpenTable now serves as the reservation and guest management provider for the historic James Beard House, which hosts dining events showcasing culinary artists and renowned guest chefs from around the world.  In addition, OpenTable is honored to serve the Foundation’s Greens events, Chefs & Champagne®, and  the JBF Gala: Women in Whites.


“At the James Beard House we’re continually striving to bring extraordinary culinary experiences to our guests,” said Kristopher Moon, Director of Charitable Giving and Strategic Partnerships for the James Beard Foundation. “The OpenTable guest and floor management solutions and real-time, online reservation capabilities enable us to further enhance the booking and dining experience for our guests while at the same time simplifying our front-of-house operations.”


“We are honored to be working with the celebrated James Beard Foundation and the James Beard House,” said Brandon Bidlack, Senior Director of Restaurant Marketing for Open Table. “We’re excited about the opportunity to demonstrate how our powerful hospitality solutions optimize operations and provide a heightened level of service for guests of the James Beard House and JBF’s eclectic fundraising events throughout the year.” 


           Experiences at the James Beard House include dinner, brunch, tea service, literary gatherings, gallery events, and a discussion series that support the mission of the James Beard Foundation to celebrate, nurture, and honor America’s diverse culinary heritage through programs that educate and inspire.  Diners can book reservations and learn more about upcoming events at the James Beard House by visiting JBF Events.

About OpenTable
OpenTable is the world’s leading provider of online restaurant reservations, seating more than 12 million diners per month via online bookings across approximately 28,000 restaurants. The OpenTable network connects restaurants and diners, helping diners discover and book the perfect table and helping restaurants deliver personalized hospitality to keep guests coming back. The OpenTable service enables diners to see which restaurants have available tables, select a restaurant based on verified diner reviews, menus and other helpful information, and easily book a reservation. In addition to the company’s website and mobile apps, OpenTable powers online reservations for nearly 600 partners, including many of the Internet’s most popular global and local brands. For restaurants, the OpenTable hospitality solutions enable them to manage their reservation book, streamline their operations and enhance their service levels. Since its inception in 1998, OpenTable has seated more than 450 million diners around the world.  The Company is headquartered in San Francisco, California, and the OpenTable service is available throughout the United States, as well as in Canada, Germany, Japan, Mexico and the UK. OpenTable also owns and operates toptable, the leading consumer destination site for restaurant reservations in the UK.


About the James Beard Foundation:

Founded in 1986, the James Beard Foundation’s mission is to celebrate, nurture, and honor America’s diverse culinary heritage through programs that educate and inspire. A cookbook author and teacher with an encyclopedic knowledge about food, James Beard, who died in 1985, was a champion of American cuisine. He helped educate and mentor generations of professional chefs and food enthusiasts, instilling in them the value of wholesome, healthful and delicious food. Today the Beard Foundation continues in the same spirit by administering a number of diverse programs that include educational initiatives, food industry awards, scholarships for culinary students, publications, chef advocacy training, and thought-leader convening. The Foundation also maintains the historic James Beard House in New York City’s Greenwich Village as a “performance space” for visiting chefs. In September of 2012, the Foundation launched the Diplomatic Culinary Partnership with the U.S. Department of State’s Office of Protocol and helped create the American Chef Corps as a way to champion American chefs abroad, promote American food products and foster an interest in American culinary culture and history through international programs and initiatives. For more information, please visit Find insights on food at the James Beard Foundation’s blog Delights & Prejudices. Join the James Beard Foundation on Facebook. Follow the James Beard Foundation on Twitter and Instagram.

Cherokee-McDonough Challenge Announces Class of 2013

(Raleigh) – July 23, 2013The Cherokee-McDonough Challenge, an accelerator designed to identify, fund and develop high impact environmental startups, has selected bioMASON,HomeWellness and Platinix for its 2013 class. This year’s ventures make sustainable building materials, increase residential energy efficiency and aim to substantially reduce the cost to produce hydrogen, a clean energy fuel.

bioMASON, based in Research Triangle Park, uses microorganisms to grow bio-cement based construction materials. The company’s proprietary manufacturing processes and materials allow it to deliver construction materials with very low embodied energy, which can be produced on-site from locally available aggregate. The strength and durability properties of bioMASON’s products are comparable to traditional masonry products.

HomeWellness, based in Raleigh, helps corporations offset carbon emissions by providing their employees a web-based platform that enables users to assess their home’s energy efficiency, decide upon energy-efficient upgrades, select and manage contractors and take advantage of financing, tax credits and other incentives.

Platinix, based in Raleigh and incubated out of North Carolina State University, has developed an efficient and viable alternative to platinum as a catalyst for use in hydrogen production. Platinix’s catalyst can be produced at a fraction of the cost of platinum and could enable hydrogen to become a cost-effective fuel source. A hydrogen-based energy economy means affordable, abundant clean energy.

“There is no doubt that entrepreneurship is a hot topic these days,” says, JT Vaughn, the Challenge Director. “But converting good ideas into great businesses is no small task. And entrepreneurs should not have to do it alone. The Challenge and its network of experienced advisors and mentors share lessons learned with these visionary founders in order to make the process of launching a company easier and more effective.”

Now in its third year, the Cherokee-McDonough Challenge provides each venture with:

  • $20,000 in seed funding
  • free office space for three months in Raleigh, NC, (a focal point in the renowned Research Triangle)
  • assistance with incorporation, accounting, and tax-compliance set-up
  • hands-on mentoring from Cherokee’s professionals, William McDonough, an advisory committee of experienced entrepreneurs and investors, and a communications coach
  • an opportunity to present to other investors and the public

Cherokee-McDonough Challenge portfolio companies should finish the summer with a working prototype, a refined and vetted environmental strategy, a thoughtful intellectual property strategy, investor-ready fundraising documents with accompanied pro-forma, a stronger network of investors and mentors, a polished pitch and a clear path to the next technical or financial milestone.

Chris Wedding, Cherokee’s Director of R&D and Sustainability, says, “For years, Cherokee has experimented with best practices for efficiently creating or finding and then supporting the most promising new environmental business ideas. The Challenge is a great platform for doing this.”

For more information, visit or email JT Vaughn

About Cherokee
The Challenge is sponsored by Cherokee, an environmentally focused investment company. Cherokee has raised over $2 billion in private equity funds focused on brownfield remediation and, separately, founded a number of environmental businesses and invested in over 80 startups and venture funds in the past 28 years. Through the Challenge, Cherokee hopes to lend experience and expertise to other environmental entrepreneurs.

About William McDonough
William McDonough is a globally recognized leader in sustainable development. A pioneer architect of the green building movement, McDonough’s interests and influence range widely, and he works at scales from the global to the molecular. Time magazine recognized him in 1999 as a “Hero for the Planet,” stating that “his utopianism is grounded in a unified philosophy that-in demonstrable and practical ways-is changing the design of the world.” In 1996, McDonough received the Presidential Award for Sustainable Development, the nation’s highest environmental honor, and in 2003 he earned the first U.S. EPA Presidential Green Chemistry Challenge Award for his work with Shaw Industries, the carpet division of Berkshire Hathaway. In 2004, he received the National Design Award for exemplary achievement in the field of environmental design. McDonough advises major enterprises including commercial and governmental leaders worldwide through McDonough Advisors. McDonough also co-founded Make It Right (2006) with Brad Pitt to bring affordable, Cradle to Cradle-inspired homes to the New Orleans Lower 9th Ward after Hurricane Katrina. He is co-author of Cradle to Cradle: Remaking the Way We Make Things (2002) and The Upcycle: Beyond Sustainability — Designing for Abundance (2013) 

Deposit A Gift Launches Crowdfunding Platform

New York City, New York, July 16, 2013 – This week, cash gift registry site Deposit a Gift is launching an innovative new crowdfunding platform due to high customer demand. When some of the company’s 75,000 customers started using the online registry site for campaigns to raise funds for everything from Hurricane Sandy Relief to boosting school PTO accounts, CEO Dana Ostomel knew she had to respond in a big way.  The new site allows anyone to easily create an online home for a fundraising campaign for an organization, school or personal need that is customizable, shareable and very user-friendly.

“In a classic case of consumer ingenuity driving innovation, our users discovered the power and simplicity of our site for crowdsourced fundraising. The demand was clear,” says Ostomel. “We answered that demand by giving our users the same unique features they love, but added even better fundraising capabilities than before.”

Deposit a Gift’s customer base has grown 25% in the past year, and about one-third of its new customers are using their platform for fundraising purposes. The crowdfunding market is forecasted to double in size in 2013, reaching close to $5.1 billion. With new functionalities in the pipeline, and an active user base that grows every day, Deposit a Gift is well positioned to be a strong player in this space.

The New York Foundling, one of the city’s oldest family services agencies, was one of the first non-profits to use Deposit a Gift as a crowdfunding platform. “With Deposit a Gift, we created a beautifully designed fundraising micro-site that helped my organization effectively tell our story to raise money for an important Hurricane Sandy Relief campaign,” says Jennifer Malichio, Vice President of Development and Communications at The New York Foundling. “The dedicated URL helped us drive people via social media and email blasts. The donation mechanism let us personalize why the money was needed – and let people choose the different areas of need that their donation could go towards, which seemed to help people feel more connected.”

To learn more about how it works, please visit:

About Deposit a Gift is the most fun, flexible and hassle-free crowdfunding platform to raise money for anything that matters to you. For anyone looking to fundraise and rally supporters, Deposit a Gift offers the perfect way to showcase exactly what you want money for and how you will use it so that people can contribute. Deposit a Gift is not just a processor, but also a comprehensive, marketing and crowdfunding platform to fuel your fundraising campaigns. Launched in 2010, Deposit a Gift serves the growing need to raise money online for anything from disaster relief to help with medical bills or crowdfunding a personal project. To learn more and start your fundraiser today, visit: 

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