1% for the Planet Urges Consumers to “Make Waves”

Environmental network launches campaign to raise awareness of vital water issues

BURLINGTON, VT.1% for the Planet, one of the world’s largest environmental networks, kicks off a new campaign this month, “Make Waves,” calling for individuals to pledge to join the network’s businesses, nonprofits and ambassadors in their quest to protect the planet’s valuable water sources and increase access for all. The pledge encourages everyone to make small changes in the name of protecting our planet while raising awareness for water as an important environmental issue.

By 2030, global demand for water will outstrip supply by 40 percent. That means that we all need to start making smart decisions today that will change the future of our Earth. By pledging to “Make Waves,” consumers agree to join 1% for the Planet members like Klean Kanteen, Pura Vida Bracelets, and Finlandia Vodka in making conscious choices that impact our planet’s water resources.

Interested individuals can begin with four simple steps:

  • Reduce plastic use. Use only what you need, and avoid using plastic, including microplastics, when you can. Adventurers and Scientists for Conservation has found microplastic pollution in roughly 95 percent of the water it has sampled from oceans, rivers and lakes worldwide. Toxins like DDT and BPA adhere to these plastic particles, which enter the food chain when ingested by small marine life. Microplastics come from sources including drink bottles, microbeads manufactured for facewash and toothpaste, and microfibers shed from nylon clothing in the washing machine. Read labels, carry a vessel and buy wisely.
  • Give a dam. Do you know how many deadbeat dams there are that, if removed, would bound rivers back to life and give salmon and other wild fish the right of return to primeval spawning grounds? Check out DamNation for the story and see for yourself. The science is indisputable: connectivity and cleanliness support healthy ecosystems, sustainable food sources and wildlife. You have the power to help make it so and invite your one to do the same.
  • Live on the edge. Nothing reminds us of our natural resources like long walks on the beach, coastline, riverbank, lakeshore and water’s edge. Thinking about the life it sustains is one thing, appreciating the moment is another. When you’re out there, pick up the trash you see and join the #Litterati on Instagram. Coastal development, water quality, marine, debris, reefs, coastal erosion, clean watersheds, rising sea and access are all at stake. It’s worth a moment to reflect and protect.
  • Worship your water. On average, 70 percent of global fresh water is used for agriculture. You know what’s the thirstiest? Livestock. An estimated 1,800 to 2,500 gallons of water go into producing a single pound of beef. In contrast, soy tofu produced in California requires a mere 220 gallons of water per pound. Have a Meatless Monday dinner party as soon as possible and don’t forget to eat sustainable seafood!

“Water is the most important resource here on our planet, and there’s no denying we as a society need to change our ways to ensure its availability for future generations,” said Kate Williams, CEO at 1% for the Planet. “We are fortunate to have some incredibly passionate and activated nonprofit and business leaders on the water issue within our network, and we are excited to inspire and enable individuals to join the movement alongside them with our ‘Make Waves’ pledge.”

Water matters to all of us, regardless of who we are or where we live; yet, less than one percent of the planet’s water is fresh and accessible. By joining the pledge, consumers can help increase that number, joining the network’s businesses, nonprofits and ambassadors in their work to protect natural resources while raising awareness for future replenishment. Through the “Make Waves” pledge, 1% for the Planet invites everyone to do what he or she can to work towards a solution, because our planet needs us all.

For more information on 1% for the Planet and details on how to join the pledge, visit onepercentfortheplanet.org/water.

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