New Food-Based Vitamin Chews Offer Better Absorption
TORONTO, ON — (Marketwired – Feb 27, 2014) – U-Be-Livin-Smart (UBLS), an innovative, provider of healthy, affordable nutrient-dense food products, announced today a new product line of chewable vitamins to be presented at the Expo West trade show from March 7-9 in Anaheim, CA.
U-Be-Livin-Smart can be found at booth # 5964 in Hall E, at the Natural Products Expo West at Anaheim Convention Center.
Unlike other vitamins that must be taken with food for optimal absorption, Best of All Nutrient Dense Vitamins™ already contain a “mini meal” of protein, superfruits and extra virgin olive oil, aiding in the vitamins’ absorption and making it a convenient choice for busy consumers.
Sixty four percent of Americans1 and 40 percent2 of Canadian adults take a daily supplement for improved health, increased energy and disease prevention. But many of these supplement users don’t know that taking vitamins with a meal or snack is critical to proper absorption and maximum efficacy. Vitamins need these quality fats, proteins and carbohydrates to be in the stomach to allow the body to absorb them.
When some vitamins are taken only with water, they pass through the body without ever being absorbed. Vitamins require “active transport.” They need to dissolve into food components for the body to absorb them into the bloodstream for optimal utilization. U-Be-Livin-Smart Nutrient Dense Vitamins are made with a patented Food-Activated-Absorption™ formula.
“We are thrilled to introduce this innovative approach to taking daily vitamins to families in North America who seek better health,” said Tim Sinclair, co-founder, U-Be-Livin-Smart. “Many people lose important health benefits when they just take vitamins with water. We as consumers really struggle ‘to remember’ to take vitamins with food so our vitamin chews provide a great tasting solution. By blending vitamins with quality protein, fats, and carbohydrates U-Be-Livin-Smart Nutrient Dense Vitamins offer a better on-the-go choice for busy families. Our new vitamin suite is just the most recent product launch intended to help people live smarter and healthier lives.”
U-Be-Livin-Smart Nutrient Dense Vitamins contain no refined sugars, pectin, colors or any other fillers and are available at www.ubelivinsmart.com. Major retailers in both Canada and the U.S. will be carrying the vitamins over the next six to eight months. Each vitamin chew contains two grams of protein, 1/3 a serving of superfruit and 1/2 a teaspoon of olive oil — all specifically formulated to aid in absorption. They come in four formulations:
Buy One, Feed One
As part of the Feed 88 Million program, for every purchase of one U-Be-Livin-Smart product, the company will feed one under-privileged, undernourished person, in the consumer’s community.
Eating a nutrient rich diet is beneficial in many ways and can help reduce the risk of heart disease, diabetes and cancer. The Aggregate Nutrient Density Index (ANDI) is a score assigned to whole foods that contain the highest nutrients per calorie by analyzing the many nutrients in a food product.
U-Be-Livin-Smart utilizes a 10 to 1 patent process to protect the integrity of nutrients found in healthy foods while at the same time making the products with no additives or preservatives. Starting with ten pounds of raw ingredients, this process transforms them into one pound of delicious healthy food without losing any of the nutrient and micro-nutrient value. The process is patented due to the complexity of making these products without additives or preservatives while maintaining all the nutrient value of the non-processed ingredients.
U-Be-Livin-Smart produces healthy, great tasting, nutrient-dense foods and snacks. Founded by an experienced food industry team, the company has two affordable nutrient dense products available; its nutrient dense muffin “Karma”ffins and its multi-vitamin line, Best of All Nutrient Dense Vitamins “Bita-Vites.” Focused on delicious products with no additives or preservatives, U-Be-Livin-Smart also works diligently to fight hunger and undernourishment in communities throughout North America.
1 America’s Take on Vitamins” survey from the Vitamin Shoppe, Inc.
2 Statistics Canada’s Community Healthy Survey