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The National September 11 Memorial & Museum And Basno Partner To Create Official 9/11 Memorial Badge For Supporters Worldwide

The digital badge creation platform, Basno, and the 9/11 Memorial designed a badge for all of those who support the nonprofit Memorial and Museum by visiting, donating and more

NEW YORK — February 21, 2014 – The National September 11 Memorial & Museum (www.911memorial.org) and digital badge creation platform Basno (www.basno.com) today announce the official 9/11 Memorial Supporter badge. The digital badge will recognize all of the people who support the Memorial and Museum in various ways, including making a donation and visiting the national site of remembrance at the World Trade Center.

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The 9/11 Memorial Supporter badge is a token of gratitude for all of those who support the Memorial and Museum, and believe in its mission to honor, preserve and educate. It also provides online communities a way to learn more about the history of 9/11 and unite behind a worthy cause.

Basno’s badges are uniquely designed and distributed, and can be shared on popular social media sites including Facebook, Twitter and LinkedIn. Each badge is linked to a homepage that provides detailed information about the badge and its issuer. To receive a 9/11 Memorial Supporter badge, one can plan a visit, sponsor a cobblestone, make a donation or more.

The design of the 9/11 Memorial Supporter badge is simple but visually striking. It includes the 9/11 Memorial’s logo, a reflecting pool and distinctive steel “tridents.” Elements of the badge design were taken from the 9/11 Memorial, which has two acre-sized reflecting pools that sit within the original footprints of the World Trade Center towers. The tridents are enormous steel remnants from the facade of the North Tower, now permanently installed in the entry pavilion of the 9/11 Memorial Museum, which opens this May.

More than 11.5 million people from all 50 states and around the world have visited the 9/11 Memorial since it opened in September 2011. Memorial officials and Basno hope that this badge is the first to be claimed by 1 million people.

“Every day we create strong connections and share personal experiences through social and digital media that often times reveal what matters most to us and others around the world,” said Michael Frazier, SVP of Communications and Digital Media for the 9/11 Memorial. “In partnering with Basno, the Memorial and Museum created a special way for our supporters to show why the history of 9/11, and the way it continues to affect our lives, is important to them and to all of us.”

Through its platform for the creation and distribution of digital badges, Basno aims to help people receive recognition and value for the commitments and accomplishments that define them. The New York based startup provides the platform where organizations from the Lymphoma and Leukemia Society and NYU-SCPS to the TCS New York City Marathon have created and distributed badges to deserving people. With this collaboration, Basno hopes to imitate the meaning and importance of the iconic yellow Livestrong bracelet, into a digital form of recognition that can be shared on all forms of social media. By claiming a verified digital badge, individuals can convey their accomplishments, experiences, loyalties and commitments with portable and discoverable credentials.

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“As a proud New Yorker and supporter of the 9/11 community, I am thrilled by the 9/11 Memorial’s decision to issue the 9/11 Memorial Supporter badge,” says Trip Cowin, VP of Business Development at Basno. “Not only will claiming this badge give owners access to a verified community of fellow supporters, but it will allow them to express their support in the places where they are most visible – social networks- with the power of the 9/11 Memorial behind them. The 9/11 Memorial Supporter badge will help individuals communicate their dedication to a great cause, and will inspire others in their networks to take similar action.”

About Basno

Founded in 2011 by Nicholas Thorne, Henrik Werdelin and Kjartan Olafsson, Basno aims to help people receive recognition and value for the commitments and accomplishments that define them, by providing a platform for creating and collecting digital badges.

About the National September 11 Memorial & Museum

The National September 11 Memorial & Museum is the not-for-profit corporation created to oversee the design, fundraising, programming, and operations of the Memorial and Museum at the World Trade Center. The Memorial and Museum are located on eight of the 16 acres of the World Trade Center site. The Memorial was dedicated on the 10th anniversary of the 9/11 attacks and is now open to the public.

The Memorial remembers and honors the 2,983 people who were killed in the horrific attacks of September 11, 2001 and February 26, 1993. The design, created by Michael Arad and Peter Walker, consists of two reflecting pools formed in the footprints of the original Twin Towers and a plaza of trees. The Museum will display monumental artifacts linked to the events of 9/11, while presenting intimate stories of loss, compassion, reckoning, and recovery that are central to telling the story of the 2001 and 1993 attacks and the aftermath. It will communicate key messages that embrace both the specificity and the universal implications of the events of 9/11; document the impact of those events on individual lives, as well as on local, national, and international communities; and explore the continuing significance of these events for our global community.

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