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Sweet Dreamzzz And Reverie Bring Sleep Education To Students Before The Clocks “Spring Forward”

Press Release – As we prepared to “Spring Forward”—bringing longer days, more light and the Spring and Summer months, Detroit-based nonprofit organization, Sweet Dreamzzz, Inc., partnered with Reverie to keep local students on a proper sleep schedule and teach them the benefits of healthy sleep for their academic success as the clocks change. Through the partnership, Sweet Dreamzzz™ and Reverie were able to serve approximately 1,000 K-5 students at Detriot Premier Academy and Vandenberg World Cultures Academy in Southfield with the R.E.M.™ (Rest. Educate. Motivate.) Sleep Program in the week leading up to Daylight Savings Time.

“These two schools have been on the waitlist for Sweet Dreamzzz programming for 5 years and we are thrilled to enable their programming,” said Lisa Tan, Chief Marketing Officer at Reverie. “This is the perfect time to highlight that when we can introduce sleep education and impact sleep habits early, we can help children focus on studying and growing and being healthier for the rest of their lives.”

According to Tan, after these two programs, Reverie will have supported serving approximately 1,500 students. As a Sweet Dreamzzz partner, Tan emphasizes the importance of letting the community know there are still 8 schools left on the wait list totaling 3,076 students.

“We are so grateful for the support of Reverie,” said Sweet Dreamzzz Executive Director, Nancy Maxwell. “They believe in giving back to the community and making a difference in the lives of our young students. With the simple solution of sleep, the trajectory of their education could be profoundly impacted.”

Cynthia Watson, Principal of Vandenberg World Cultures Academy, believes Sweet Dreamzzz sleep education is an amazing opportunity for her students. “The Vandenberg staff has been committed to helping students make healthy choices. An area we have been concerned about is the number of students that have needed sleep during the day. This is an indicator of poor bedtime habits. Sweet Dreamzzz will provide a program that will increase the awareness of both parents and children,” said Watson.

Patti Dawes, K-1 Dean at Detroit Premier Academy, sees a great need for Sweet Dreamzzz Sleep Education for her students. “When I first started working at DPA, I taught kindergarten. My students fell asleep all the time at their desks, at the carpet, and even at lunch. I was concerned so I talked to other teachers and they said students would fall asleep in the upper grades as well,” said Dawes. “I applied for the program so that they could see the importance of sleep in a fun way. To this day, students will complain to me that they couldn’t sleep because someone was watching TV or their siblings kept them up. I would like for them to go home and share this information with their siblings and parents to promote healthy living.”

The R.E.M. (Rest. Educate. Motivate.) Sleep Education Program teaches children how their bodies grow while they sleep and how important it is for them to get enough rest. They will also learn the do’s and don’ts of a bedtime routine, and each student will receive a Sweet Dreamzzz Sleep Kit, which includes a sleeping bag, night shirt, toothbrush, toothpaste, and book.

The Reverie staff packed all of the sleep kits for both programs and assisted with each set-up and program day. TWO MEN and A TRUCK of Wixom, a partner with Sweet Dreamzzz, picked up and delivered the sleep kits to both schools. Additionally, Local 4 Anchor, Devin Scillian, was on site reading to the students during an assembly at Detroit Premier Academy.

“When we have the opportunity to provide sleep essentials to children that don’t have them and to support sleep education that has the power to positively impact the course of a child’s life, we are all in. Interacting with these children is both humbling and inspiring,” said Tan.

Reverie®

Founded in Bloomfield Hills, Michigan, in 2003, Reverie is a revolutionary sleep technology company dedicated to helping people sleep better so they can live better lives. Rooted in its mastery of sleep science, Reverie believes everybody is unique and needs customized sleep solutions that fit their individual needs. As a result, the company has become known for its patented DreamCell™ latex foam springs which may be easily reconfigured to adjust firmness levels. Combined with its award-winning adjustable bases, Reverie is dedicated to providing the most comfortable sleep possible. Visit www.reverie.com for more information and follow us at www.facebook.com/reverie/, Twitter and Instagram.

Sweet Dreamzzz, Inc.

Founded in 1998, Sweet Dreamzzz, Inc. is a nonprofit organization committed to improving the health, well-being and academic performance of at-risk children and their families by providing sleep education and bedtime essentials. Based in Livonia, MI, Sweet Dreamzzz educates children and families about the benefits of healthy sleep habits and establishing a healthy bedtime routine using its R.E.M. (Rest.Educate.Motivate.) Sleep Program. Since its founding, Sweet Dreamzzz has served more than 51,000 at-risk children and families. For more information, please visit SweetDreamzzz.org.

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