NEW YORK, NY, June 26, 2014 – SNOWMAN New York is an outerwear brand based in the heart of the country’s most fashionable city. SNOWMAN New York is where quality down outerwear meets high fashion. The brand embraces the rich culture of New York City and exudes the energy and creativity of the city’s uniqueness. SNOWMAN New York implements luxurious construction techniques to create high quality down outerwear. Down is used in the most shocking ways to create high fashion looks, while still prioritizing functionality and timelessness.
In a harmonious effort to encourage fashion and philanthropy, SNOWMAN has collaborated with LIVESTRONG to create the limited edition Trooper jacket. SNOWMAN New York invites you to join them on their mission to improve your days with functional fashion while helping improve the lives of others in the process. This new project is an opportunity for both the SNOWMAN brand and loyal customers to connect with and support the community. 5% of each Trooper jacket pre-sold from the 42 Collection, FW14/15, will benefit the LIVESTRONG foundation. LIVESTRONG works to identify the issues faced by cancer survivors to improve quality of life for members of the global cancer community. SNOWMAN New York cares about lifestyles and designs for a myriad of individuals who are constantly seeking to improve day-to-day life. The collaboration with LIVESTRONG is the first of many to continue to artistically bring awareness and support to the needs and issues of our communities.
The limited edition LIVESTRONG by SNOWMAN Trooper jacket is designed to increase a person’s confidence just as the LIVESTRONG brand does for Cancer survivors. The edgy design is biker-inspired with its asymmetrical zipper and double layer sleeves. It is unique in that it uses down fill in a biker jacket, a rare combination. The Trooper jacket is very versatile, because of its practicality as well as the sleek innovative design. By purchasing this jacket and supporting this initiative, consumers will look and feel bold while joining the fight against cancer. With the Trooper, no goal is too great.