Press Release – South Florida (May 23, 2016) – For victims of ALS (Lou Gehrig’s Disease), being diagnosed is literally being slammed with a death sentence. Now there’s a new campaign that lets people take the satisfying step of slamming back at this currently non-curable disease!
SLAM ALS, launched on May 9 during ALS Awareness Month, is a social media campaign benefiting Project ALS encouraging everyone to show how they’d “slam” this neurodegenerative disease affecting close to 450,000 people worldwide. The immediate goal is to generate new levels of awareness and spur donations to research for a cure.
Here’s the launch video. Now it’s your turn!
SLAM ALS from SLAM ALS on Vimeo.
- Create a short video with an action showing how you SLAM ALS.
- Post the video to your social media pages with #slamALS. On Twitter and Instagram, tag @slam_als. On Facebook, tag slam ALS.
- Donate via the website, www.slamALS.org.
- Challenge friends to create their own slam videos!
In addition to a growing number of athletes and celebrities including legendary Miami Dolphin defensive end, Jason Taylor; Miami Heat power forward Udonis Haslem; tennis great and Grand Slam champion Chris Evert; UFC fighter Vitor “The Phenom” Belfort; schools and universities across the country – students, fraternities, sororities, sports teams, cheerleaders and others – have already begun to serve as SLAMbassadors for a cure.
What originally started as a family-led, grassroots effort for ALS awareness, begun by South Florida high school student Madison Silver following the 2009 diagnosis of her aunt Marjie, has evolved into SLAM ALS. Madison has teamed with her mother Deborah to launch SLAM ALS and turn the focus to generating national and even global exposure. For more information, please visit www.slamALS.org. Follow SLAM ALS on Facebook (slam ALS), Twitter (@slam_als) and Instagram (@slam_als)
