The Original Soft Sole Brand Announces a Buy One, Give One Campaign.
Oklahoma City, Oklahoma (March 26, 2014) — Robeez, the industry leading Original Soft-Sole pre-walker, today announced that it will partner with charitable organization K.I.D.S., a provider of new clothes, shoes, toys, baby items and books to families in underserved communities in need. Starting April 1st, for every pair of Robeez socks purchased* at myrobeez.com, a new pair of socks will be donated to Head Start. Head Start is a federal government program that promotes school readiness in children ages birth to five from low-income families by enhancing their cognitive, social and emotional development.
“Robeez and K.I.D.S. are committed to underserved children with a variety of needs, especially lack of shoes and clothing, and we are dedicated to helping the children of Head Start in any way possible, and hope to do so by starting with a simple pair of new socks,” said David McCubbin, President of McCubbin Hosiery, a Robeez licensee.
Robeez was founded in 1994 and offers fun, whimsical footwear and hosiery with functional support for tiny feet. Based in New York City, K.I.D.S. provides new clothes, shoes, toys and books to families in underserved communities and proved to be an ideal partner.
“We are so grateful for this wonderful donation program of Robeez socks from McCubbin Hosiery,” said K.I.D.S. Chief Operating Officer Donna Charles. “Socks are one of the most requested items for donation among the many community charities with which we work. The support for low-income children in Head Start programs is especially important given the challenges faced by the families of these kids.”
*The “Buy One, Give One Sock Campaign” will run from April 1 to April 30, 2014 on myrobeez.com will donate at least 1,000 new Robeez socks to Head Start through K.I.D.S. For more information or to contribute to the campaign, please visit www.myrobeez.com.
About Robeez & Stride Rite Children’s Group
Robeez, bought by Stride Rite Children’s Group in 2007, offers fun and whimsical footwear and hosiery with functional support for tiny feet. The original soft-sole shoes, Robeez’ Soft Soles and Mini Shoez, are uniquely designed to flex and bend with every step, promoting good balance and unrestricted growth. In addition, the brand’s kick-proof socks offer stability with non-skid applications on the soles.
The Stride Rite Children’s Group (SRCG), part of the Performance + Lifestyle Group of Wolverine World Wide (www.wolverineworldwide.com) markets leading brands of premium children’s footwear globally, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, SRCG has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to “Kid-RITE” innovation, quality, health and style, they strive to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit www.striderite.com to learn more.
About McCubbin, LLC
McCubbin, LLC has been a leader in hosiery and accessories for over 60 years. With offices in New York and Oklahoma City, McCubbin currently designs, manufactures, and distributes product under the Stride Rite, Robeez, Keds and Absorba labels. McCubbin licensed the Robeez label and produces Soft Soles™, Mini Shoez™ and Hosiery for infants and toddlers under the Robeez label. www.mccubbin.com
About K.I.D.S.
K.I.D.S. helps fight the consequences of poverty through the gift of new products, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items. The charity secures excess merchandise from companies that make or market the goods, and delivers hope to children and families through more than 1,000 community partners. To date, over $1 billion of donated products have been distributed through our network, serving the poor and disadvantaged worldwide. Visit KIDSdonations.org for more information.
CONTACT:
Dana Stein
DKC
Dana_Stein@dkcnews.com
212.981.5197
