For every Peloton bike sold, a portion of profits is donated to World Bicycle Relief to provide bikes in developing communities
New York, NY (September 17, 2014): Peloton, the only at-home fitness solution for live and on-demand indoor cycling classes, announced today a partnership with World Bicycle Relief (WBR), a 501c3 nonprofit that provides bikes to help people prosper. With the company’s new commitment to social good, for every Peloton bike sold, Peloton will donate a portion of proceeds to World Bicycle Relief to provide bikes to those in need.
“Both Peloton and World Bicycle Relief were born from a common desire to use a bike as a way to better the world,” stated Evan Freed, Director of Social Giving at Peloton. “As we continue to grow, we believe it is important to support those in need through our partnership with World Bicycle Relief. We are excited to welcome WBR into the Peloton family and improve so many people’s lives with the help of our global community.”
Peloton’s partnership with World Bicycle Relief will help the nonprofit meet the growing demand for high-quality bicycles in the developing world. The additional support from Peloton will improve access to education, healthcare and economic opportunity. The bikes increase carrying capacity and accessible travel distance while decreasing the time it takes to commute to schools, clinics and markets.
“All of us at World Bicycle Relief are very excited for the partnership with Peloton. Peloton and WBR both understand that a bicycle can be a tool to improve people’s lives and it’s so rewarding to see that Peloton wants to give back – and make an impact via that tool – to the communities that WBR serves in rural parts of the world,” said Katie Bolling, Director of Corporate Partnerships at World Bicycle Relief. “We look forward to mobilizing thousands of more people through the Power of Bicycles in thanks to Peloton’s commitment to our mission.”
Peloton bikes are currently sold in 8 retail locations across the United States including: Garden State Plaza and Short Hills Mall in New Jersey; The Westchester Mall in White Plains, New York; Main Street in East Hampton, New York; The Natick Mall in Boston, Massachusetts; Tysons Corner, VA; and Century City Mall in Los Angeles. Bikes are also available online at PelotonCycle.com.
To learn more about Peloton’s partnership with World Bicycle Relief, visit Peloton’s Social Purpose page.
About Peloton
Founded in 2012, Peloton has transformed the at-home fitness experience by creating a bike that merges high-design with modern technology to provide access to live streaming and on demand classes by top instructors. In the spring of 2014, Peloton opened a flagship studio in Chelsea to offer riders the opportunity to experience their favorite classes in-person. With a state of the art studio, the best instructors and content distribution, Peloton delivers an efficiently intense workout that motivates, while positively changing the mind and body. Current retail locations include: Garden State Plaza and Short Hills Mall in New Jersey; The Westchester Mall in White Plains, New York; Main Street in East Hampton, New York; The Natick Mall in Boston, Massachusetts; Tysons Corner, VA; and Century City Mall in Los Angeles. For more information, visit: http://www.pelotoncycle.com
About World Bicycle Relief
World Bicycle Relief is dedicated to mobilizing people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by designing and distributing high quality bicycles that withstand the challenging conditions in rural Africa. Since 2005, World Bicycle Relief has distributed 200,000 bikes in developing countries around the world with a focus on rural Africa. Entrepreneurs use the bikes to increase productivity and profits. Students with bikes attend class more regularly which improves performance and graduation rates. And, health care workers visit more patients in less time, providing better, more consistent care. For more information visit: http://www.worldbicyclerelief.org/
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