Alex’s Lemonade Stand Foundation to host Million Mile Run to raise awareness and funds during National Childhood Cancer Awareness Month, September ‘13
Philadelphia, PA (July 2013) – In an effort to raise the profile of National Childhood Cancer Awareness Month, Alex’s Lemonade Stand Foundation will go the distance this September introducing the Million Mile Run. With firsthand knowledge of just how far parents of children with cancer would go to find a cure for their child, the Foundation will challenge supporters across the country to do just that, collectively walk or run one million miles during the month of September to work toward better treatments and ultimately cures.
The brainchild of Foundation Co-Executive Director, Jay Scott, a running enthusiast, the Million Mile Run will invite ambitious individuals, as well as teams, to pledge to walk/run and contribute to the one million mile goal during Childhood Cancer Awareness Month. Drawing from the inspiration of Foundation creator Alexandra “Alex” Scott, who set out to raise $1 million through lemonade stands in 2004, Jay Scott feels that through combined efforts, reaching one million miles in just thirty days is attainable.
“The Million Mile Run will act as an easy way for walkers and runners of all abilities to contribute to the fight against childhood cancer and raise the profile of the awareness month,” says Scott. “Though some people have commented that one million miles might be a crazy goal, and maybe they are right, my daughter Alex taught me that when you set your mind to something and garner the help of others, anything is possible. She reached her million, and I think we can too.”
The Million Mile Run will utilize both the MapMyRun application and the ability for participants to manually enter the miles they log daily. Individuals who participate will average 3-4 miles a day, while teams can split up the 100 miles. For instance, a group of 4 employees can walk a mile at lunch every day and easily reach their goal. Additionally, participants are urged to recruit friends and family members to pledge dollar amounts for each mile, or provide a straight donation.
“September has become highly recognizable within the childhood cancer community as an important time of year,” says Liz Scott, Alex’s mom and Co-Executive Director of the Foundation. “However, for the general public, it still flies highly under the radar. We think the Million Mile Run has the ability and mass appeal to change that, one mile at a time.”
Individuals and teams who are interested in participating or learning more about the Million Mile Run can visit MillionMileRun.org where they will find a video detailing the effort.
About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $60 million toward fulfilling Alex’s dream of finding a cure, funding over 300 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit AlexsLemonade.org.
How far is 1 Million Miles?