NoteStream Now Offers Content from Leading Organization Working to Protect and Preserve World’s Oceans and Beaches
ORANGE COUNTY, California – April 15, 2015 – NoteStream™, the innovative mobile learning app designed to enable users to find, enjoy and follow long-form articles and blogs easily on their mobile devices, today announced its partnership with the Surfrider Foundation. One of the largest non-profit, grassroots environmental organizations dedicated to the protection and enjoyment of the world’s ocean, waves and beaches, Surfrider is now utilizing NoteStream as a platform to share content with current supporters and to reach new ones. The content available on the app encourages readers to become better informed about coastal preservation efforts, and offers updates on live campaigns and ways to get involved with ongoing initiatives.
“We are Orange County locals and greatly enjoy our oceans and beaches so we couldn’t be more excited to team up with Surfrider Foundation,” said CEO and founder, Michelle Forsythe. “NoteStream users will now enjoy articles about sanctuary expansions, clean-up efforts and critical local activities. We feel privileged to partner with Surfrider to help spread the word about conservation outreach and help educate readers on the importance of protecting our oceans.”
The Notestream app will feature a robust and growing catalog from the Surfrider Foundation, with articles ranging from the importance of banning plastic bags to marine conservation and protection of the world’s beaches. Sample articles currently available to NoteStream readers include: San Diego Pure Water Program Approved, Surfing After a Rain: What are the Risks?, The Oceans are Full of Plastic – What Now?. New material is continually published for easy download in the app.
“The Surfrider Foundation is excited to partner with NoteStream to further educate, engage and inspire readers about the great work by our passionate and driven staff and volunteer-activists around the country,” said Katie Ferguson, Communications Manager for the Surfrider Foundation. “Really, nobody does a better job at understanding the issues and defending our coastlines than us.”
The NoteStream app presents content known as “NoteStreams” in short, sequential, easy-to-read segments known as “Notes.” NoteStream’s contributors are carefully selected and identified as experts in their designated category. Authors on the app, without any monetary investment to leverage this mobile platform, will benefit from the recent 2.0 update through its app and web-based author profile. NoteStream readers have an average article completion rate of 59%, compared to the average online completion rate of only 8-15%. Further reinforcing the efficacy of the NoteStream app platform, NoteStream users are reading content at roughly 300 words per minute, compared to the average online reader skimming articles at 1,000 words per minute (Source: Nielsen Norman Group). These statistics combined show that NoteStream users are consuming content and finishing articles more than their online user counterparts who end up only skim-reading and, more often than not, dropping off long before reaching the end of an article.
About NoteStream™
NoteStream™ is an innovative mobile learning app that encourages personal growth and exploration through the presentation of enriching content in snackable form written by expert contributors on a wide range of topics. NoteStream was launched in 2014 by Michelle and Richard Forsythe who wanted to learn more about French wine but were underwhelmed with their options to do so. They decided to create a mobile solution where anyone could acquire credible information in the scattered moments of “dead time” found throughout the modern mobile lifestyle. Unlimited NoteStreams can be saved in a personal file box, are automatically picked up where the reader leaves off, and are easily shared.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains more than 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit surfrider.org.
To learn more about NoteStream and the Surfrider Foundation, make sure to visit their websites at: www.notestream.com and www.surfriderfoundation.org. Download the NoteStream app at www.notestream.com/app to learn how you can get involved with ocean conservation efforts.
