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Devin D. Thorpe

Devin Thorpe

National Charity League, Inc. Announces Rebranding Campaign And Annual Results

At Its Annual Meeting and Leadership Conference, the Philanthropic Organization Launched Its New Brand Campaign “We Are” to Reinvigorate the Next Era of Leaders

Press Release – LOS ANGELES (May 11, 2017)National Charity League, Inc. (NCL), the nation’s premier mother-daughter non-profit organization, launched its new brand campaign “We Are,” while announcing 2016 achievements at the close of its fiscal year. In 2016, NCL remained an outreach partner to more than 3,000 philanthropies nationwide, contributing more than one million collective hours of volunteer service.

NCL’s new “We Are” brand campaign, highlighted the theme, “What binds us, makes us.” The campaign, which was developed to inspire in Members a strong sense of purpose about discovering and creating ways to help local communities for a greater impact on society as a whole, was presented to 800 NCL leaders in attendance at the Conference last month. The video will be launched to Chapters around the country, reaching the more than 63,000 Members later this month. The NCL Chapter network is rapidly expanding, having grown by nearly 70 percent in the last decade, and is projected to reach all 50 states within the next 10 years.

“It was important to us to communicate unity, purpose and leadership to the leaders of our NCL Chapters nationwide” said Renée Tuzee, Executive Director and CEO of NCL. “Sixty-two percent of the mother volunteers in our organization are working mothers and all of the daughters are full-time students. We appreciate the commitment they have to this organization and our philanthropic partners and are excited to move forward in the coming year with a renewed sense of determination in working toward one unifying goal.”

The NCL program requires volunteers to commit to six years of community service, leadership development and cultural experiences. With a particular focus on honoring the mother-daughter bond of its Members and empowering each to be confident leaders in the community, NCL prides itself on remaining true to its Mission-focused founding.

The Conference was held at the Gaylord Texan Resort in Dallas, Texas from April 19 – 21. Keynote speakers included: Ellen Willmott, Interim President & CEO of Susan G. Komen; Kristie Crone, Director
of Sponsorships for Special Olympics Texas, Myka Meier, Founder and Director of Beaumont Etiquette, among others.

About National Charity League, Inc.

Established in Los Angeles, California in 1925, and incorporated in 1958, National Charity League, Inc. is the premier organization of mothers and their daughters in grades 7-12. Currently the membership organization has 63,000 Members in 235 Chapters that thrive in 26 states nationwide. Having grown by nearly 70 percent in the last decade, those Members contributed more than one million volunteer hours to more than 3,000 local philanthropy partners last year alone. For more information or for alumni interested in reconnecting, visit the website at to find a Chapter in your area.

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