Investor Survey shows awareness and interest in sustainable investing continuing to climb steadily – 75% of individual investors & 86% of Millennials are interested in sustainable investing 1
Press Release – NEW YORK, August 09, 2017 – Three-quarters of active individual investors and 86% of Millennial active individual investors describe themselves as interested in sustainable investing, according to a new survey published today by the Morgan Stanley Institute for Sustainable Investing. The second edition of the investor survey, Sustainable Signals, examines the attitudes, perceptions and behaviors of individual investors towards sustainable investing and considers the broader implications for investors, corporations and governments. Following the last Sustainable Signals report released in 2015, the new findings show interest in sustainable investing continuing to increase with investors’ growing belief that their investments can make a positive social or environmental impact.
“As widespread attention to sustainability continues to increase, consumers and investors alike are now more than ever factoring sustainability issues into their investment decisions,” said Audrey Choi, Chief Sustainability Officer and Chief Marketing Officer at Morgan Stanley. “The Morgan Stanley Institute for Sustainable Investing works to drive scalable investment solutions that seek to deliver positive social or environmental impact alongside the market-rate returns that clients expect.”
Results from the survey identify sustainable investing trends reflecting the surging growth in the broader sustainability space. Related findings include:
Millennials continue to fuel growth. Nearly nine in ten Millennials surveyed (86%) are interested in sustainable investing, compared with three-quarters of individual investors overall (75%). This heightened interest is likely tied to Millennials’ strong belief that they can make a positive difference with their own investments. Related findings from the survey include:
For more information, please see Sustainable Signals: New Data from the Individual Investor.
The Morgan Stanley Institute for Sustainable Investing
The Morgan Stanley Institute for Sustainable Investing builds scalable finance solutions that seek to deliver competitive financial returns while driving positive environmental and social impact. The Institute creates innovative financial products, thoughtful insights and capacity building programs that help maximize capital to create a more sustainable future. For more information about the Morgan Stanley Institute for Sustainable Investing, visit www.morganstanley.com/sustainableinvesting.
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.
1 Poll commissioned by Morgan Stanley but independently conducted by Brunswick Insight, February 17-22, 2017,
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