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LIFT23 and Pedigree Ski Shop Donate Thousands of Socks to NYC Homeless Shelters

Press Release – NEW YORK, NY: March 13, 2017LIFT23 Corp. is pleased to announce their latest donation of 3000 pairs of LIFT23-designed socks to children in NYC homeless shelters. In conjunction with its retail partner Pedigree Ski Shop, Ed Del Guercio, LIFT23’s Founder and CEO, personally delivered 1200 pairs of socks to the WINNNYC Shelter in Queens, and 350 pairs to one of Phipps Neighborhoods’ shelters in the Bronx. He will deliver an additional 450 pairs to another shelter this week.

“We are grateful for companies like LIFT23 that help us fill the void of much needed items for our children,” said Maria Brisita, Head Teacher at WINNYC (Queens).

Lift23 is a premium performance sock company that donates a pair of socks – one of the most requested and least donated items to homeless shelters – to children in need for every pair of ski/snow socks it sells.

Originally conceived to provide socks to the over 23,000 homeless children in New York City shelters (hence the name LIFT23), Lift23 has partnered with key retailers nationwide to expand sock donations to more cities where Lift 23 socks are sold

“We are thankful to have Pedigree Ski Shop as a retail partner,” said Del Guercio. “They believe in our product and are “all in” when it comes to our mission of serving kids in need. Our strong partnership has allowed us to make a big impact upon deserving kids.”

“We are thrilled to be working with Lift23,” said Tom Fuerst, President of Pedigree Ski Shop. “They stand behind their product and give retailers like us, as well as our customers, a way to give back. It’s a true win-win.”

To learn more about LIFT23 visit www.LIFT23.com

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