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#IDontDoUgly: The Anti-Bullying Campaign Inspired By Cancer Patients

Press Release – When Jason Pinchoff suffered the loss of his family, including his mother who lost her battle to breast cancer, the entrepreneur turned his pain into business plan that would help others as he coped.  He created the The Linda B. Pinchoff Foundation to raise cancer awareness that not only focuses on not only the patients suffering, but the families who suffer with them as well. He introduced the fashion line called A PINCH LIFE® to provide accessories for children in hospitals. His inspiration continued to flourish and finally, he launched the powerful I Don’t Do Ugly campaign.

I Don’t Do Ugly is a campaign inspired by cancer patients that curbs the hateful insult out of the word “ugly” and transforms it a declaration of independence from the scars of the illness, hurtfulness, and negative purpose. Pinchoff launched the anti-bullying campaign with an array of tees and accessories with the slogan on them. The hashtag, #IDontDoUgly, isn’t just relevant to cancer patients. People are using it to combat all forms of bullying.

“If you don’t learn how to treat society right, nothing else at the end of the day really matters … We’ve got to find a way for people to come back together” – Jason Pinchoff

Pinchoff challenges people to take a picture of themselves with a #IDontDoUgly sign, share their personal stories and triumphs over negativity on social media, and challenge their friends to do the same. All the better if you’re wearing one of Pinchoff’s shirts or hats.

Check out A PINCH LIFE ® Instagram to check out more of the #IDontDoUgly stories: https://www.instagram.com/apinchlife/ and add a post of your own!

For more about A PINCH LIFE visit: APINCHLIFE.com

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