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Devin D. Thorpe

Devin Thorpe

#HeroForHouston – HERO Launches One-For-One Backpack Campaign For Houston

Press Release – NEW YORK, NEW YORK – August 31, 2017: HERO backpacks, a New York-based social enterprise, partnered with Houston-based nonprofit The Rick Anthony Athletic Foundation to provide backpacks and school supplies to families displaced by Hurricane Harvey.

For each HERO backpack purchased, a HERO backpack will be filled with supplies and given to a Houston child in need. The campaign can be followed via #HeroForHouston.

Designed to empower the wearer with courage, each HERO backpack carries a card that shares the story of an inspiring hero.

“In addition to supplies, the 12,000 children displaced by the storm need hope. Strong role models move us to stay strong. Stories are a powerful way to spread hope,” says HERO’s founder, Alissa Lentz. “We want to give a hero to each child who needs one.”

“Being downtown Houston, Harvey literally hit home for us. The chaos of a national disaster puts children at a high risk for anxiety and depression. Partnering with HERO gives us the opportunity to uplift these children in their time of greatest need, while providing a product of dire need,” said Taylor Darnell, Founder & President of RAAF.

With two sizes and 14 unisex colors/patterns, the backpacks fit both kids and adults.

Already have a backpack? You can purchase one directly for a child in Houston, just leave a note at checkout and two HEROs will be sent on your behalf.

Forty percent of the 30,000 people displaced by the storm are children. More than 160 Texas school districts have closed, putting the nation’s second-largest K-12 student population in an educational crisis.

To be a #HeroForHarvey, buy a backpack at www.herobackpacks.com and join the journey on Instagram @HeroBackpacks.


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