Sponsor Morton Salt’s Every Drop Journey Activation will Give Guests a Look into the Water Crisis at the April 18 fundraiser in Los Angeles
Press Release – LOS ANGELES (April 12, 2017) – Grammy award-winning band OK Go and pop sensation Andy Grammer, with wife Aijia Grammer, will perform at the 8th Annual Thirst Gala on April 18 at The Beverly Hilton to help end the global water crisis, Thirst Project announced today. Attendees will include Laura Marano, Alexis Ren, Debby Ryan, Andrea Russett, Cameron Boyce, Evan Fong, Jay Versace, Trevor Moran, Jack Griffo, Drake Bell, Serayah, Chelsea Briggs, Tahj Mowry, Zane Hijazi, Mikey Murphy, Shane Harper, Jillian Rose Reed, Griffin Arnlund, Jordan Maron, Ronni Hawk, Monique Coleman, Allie Michelle, Jonah Green, Hunter March, Charisma Carpenter, Jet Jurgensmeyer, Michael Welch, Taryn Southern, Lola Plaku, Jen Lilley, Savannah Outen, Drew Seeley, Amy Paffrath, Mike Manning, Ricky Hayberg, Jessika Van, Wesam Keesh, Kristyn Burtt, Julia Price, Josh Sussman, Joe Nation, DaJuan Johnson, Catherine Hardwicke, Craig Thompson, and Heath Huizar.
“It’s inspiring to see Hollywood coming together to extend a hand to the rest of the world where people aren’t as fortunate,” said Thirst Project CEO and Founder Seth Maxwell. “All of our celebrity supporters, youth activists, sponsors and donors make ending the global water crisis possible. They are living proof that any one person can make an impact. Even a single drop makes ripples.”
Grammy award-winning band OK Go is made up of Damian Kulash, Tim Nordwind, Dan Konopka, and Andy Ross. Known for their creative and mind-bending music videos, OK Go recently teamed up with Morton Salt to create “The One Moment,” a music video unlike any other to inspire people to make a positive impact in the world. The innovative video helped launched Morton’s Walk Her Walk platform which provided grants and promotion for Thirst Project and other good causes.
Multi-platinum selling pop artist Andy Grammer is all about inspiring and empowering the world by communicating his truths through his music. He has taken the music world by storm with a succession of anthemic pop hits, 5 of which are certified gold or better. Grammer, who carries a charitable track record, donated all proceeds from his current single and global smash hit “Fresh Eyes” music video to aid the homeless of Downtown Los Angeles.
To provide guests with an immersive, emotional and impactful look at the reality facing millions without access to clean drinking water, Morton Salt partnered with Thirst Project to create the Every Drop Journey. The 900 square foot experience takes guests through a day in the life of those affected by the water crisis through compelling, animated imagery, guided audio and more than 3,000 multi-colored, pulsating LED and fiber optic lights. To amplify awareness for the water crisis and help provide clean water solutions, Morton will donate $100 for every social media post that Thirst Gala guests share of their experience using #MortonxThirst .
Currently, Thirst Project is focused on building clean, safe wells in Swaziland, the second-smallest country in Africa and among the world’s most HIV-affected countries. By 2022, the organization aims to provide the entire nation of Swaziland with clean water.
 Regardless of the number of social posts shared, Morton Salt, Inc. will donate $55,000 to the Thirst Project.