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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Fast Company’s 2017 Innovation by Design Awards

Press Release – NEW YORK, Sept 11th, 2017 – CaringCrowd®, proudly sponsored by Johnson & Johnson, was named Honorable Mention in the Social Good category in Fast Company’s prestigious Innovation by Design Awards, which were announced today. CI&T and R/GA collaborated on the interactive and design work of the crowdfunding platform, built to support public health initiatives in communities worldwide. The Innovation by Design Awards program, now in its sixth year, honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Out of a record number of more than 2,500 international submissions across 13 categories, CaringCrowd® was among the 299 entrants recognized—the most winners, finalists and honorable mentions in the history of the awards.

Johnson & Johnson created CaringCrowd® to respond to a critical need: non-profits working on important and essential community health projects around the world are finding it increasingly difficult to raise funds. CaringCrowd® links several strong points of Johnson & Johnson (i.e., technology, marketing) to several strong points of grassroots non-profits (i.e., local knowledge, local people, and the ability to cross the “Last Mile”), giving their community health projects a better chance to succeed and to substantially propel them forward in the rapidly rising trend of crowdfunding.

“We hope that CaringCrowd® brings to the public’s attention the importance of public health, the awareness that addressing disease for so many is within our reach, and the view that so much can be achieved through a bit of caring, a bit of foresight, and a bit of investment,” said Derek Fetzer, co-founder of CaringCrowd®.

“Working with CI&T on this social good platform has been an incredible partnership and co-creation journey, since Day 1,” said John Brennick, co-founder of CaringCrowd®. “With CI&T and our other partners, including R/GA and Klick, we are proud to support passionate individuals at non-profits around the world. And of course we thank the many Johnson & Johnson employees and members of the general public who have contributed to the projects on the site.”

This year’s judging panel, comprised of the world’s best design minds, included actor and furniture designer Terry Crews, Kickstarter CEO Yancey Strickler and Roman Mars, Founder of 99% Invisible. In addition to R/GA, honorees include household names like Coca-Cola and Sony, and emerging companies like Willow and Away. All of the honorees will be recognized at the 2017 Fast Company Innovation Festival in NYC on October 23-27. Honorees will also be featured in the October issue of the print magazine, which will be on newsstands in September.

About CaringCrowd®, Proudly Sponsored by Johnson & Johnson

CaringCrowd® is a crowdfunding platform built to support health initiatives anywhere in the world and is free of charge. CaringCrowd® empowers the passionate people working with non-profits on community health projects. Submitted projects are reviewed by a panel of experts before being posted on the site. Since its launch, CaringCrowd® has mobilized over $550,000 in pledges, funding 57 projects, spanning more than 20 countries. Funded projects have included burn centers, nutrition for HIV+ children, hand washing campaigns, supporting orphanages, pediatric heart surgery, river blindness treatment campaigns, and ultrasound units. To learn more, visit

About Fast Company

Fast Company is the world’s leading progressive business media brand, inspiring a new breed of innovative and creative thought leadership, who are actively inventing the future of business. Fast Company believes that business is the primary vehicle for progress and positive change in the world, and encourages businesses and people in business to lean into it. Fast Company was named Adweek’s 2016 Hotlist Winner for Hottest Business Publication. In 2014, the magazine was Adweek’s Hotlist Winner for Hottest Business Publication, the Reader’s Choice Award Winner for Hottest Magazine of the Year, and ASME’s Magazine of the Year. Throughout its history, Fast Company has received over 50 Society of Publication Design Awards.

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