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Devin D. Thorpe

Devin Thorpe

DKT International Releases 2016 Contraceptive Social Marketing Statistics

Social marketing programs continue to make significant impact around the world in providing couples with family planning

Press Release – Washington, D.C.: In 2016, a total of 81 contraceptive social marketing programs generated 74.9 million Couple Years of Protection (CYPs), an increase of over 7 million CYPs in 2015, to couples, women and girls around the world, according to the 2016 Contraceptive Social Marketing (CSM) Statistics report just published by DKT International. This included sales of over 1.8 billion condoms, 45 million injectables, 1.2 million implants, 12 million Emergency Contraception (EC) pills, and 6 million IUDs.

“Social marketing continues to make major contributions to both family planning and HIV prevention by providing women in low and middle-income countries with contraceptives through existing commercial channels,” says Chris Purdy, president and CEO of DKT International. “We are proud that these efforts have made great strides in helping to reach the FP2020 goal of adding 120 million new users of contraceptives by the year 2020.”

The report details 81 contraceptive social marketing programs, all of which are helping provide modern contraception and reduce unmet need for family planning, largely through the private sector.

For the fourth consecutive year, DKT Indonesia took the top spot on the list by delivering over 8.3 million CYPs in 2016 to social marketing channels such as pharmacies, convenience stores and midwife clinics. The Social Marketing Company of Bangladesh ranked the second largest social marketing program in 2016, delivering about 4.8 million CYPs. Following in third place is the Society For Family Health in Nigeria- delivering over 3.6 million CYPs.

The 10 largest contraceptive social marketing programs, or programs that delivered over 300,000 CYPs and reached more than 9% of their target markets, in 2016 were:

  1. DKT Indonesia, 8.4 million CYPs
  2. Social Marketing Company, Bangladesh, 4.8 million CYPs
  3. Society for Family Health, Nigeria, 3.6 million CYPs
  4. DKT Ethiopia, 3.47 million CYPs
  5. DKT Philippines, 2.9 million CYPs
  6. DKT Egypt, 2.4 million CYPs
  7. PSI Tanzania, 1.97 million CYPs
  8. PSI Kenya, 1.7 million CYPs
  9. PSI Cambodia, 1.1 million CYPs
  10. PSI Uganda, 1.04 million CYPs
  11. PSI Madagascar, 978,463 CYPs

In 2016, DKT served 33 million couples, helped prevent nearly 7 million unwanted pregnancies, 14,600 maternal deaths and 4.7 million unsafe abortions across 33 countries worldwide- a 10% increase over 2015 and their best year yet.


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