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DKT International releases 2015 Contraceptive Social Marketing Statistics

Press Release – Washington, D.C.: In 2015, 87 contraceptive social marketing programs in 59 countries delivered 68 million couple years of contraceptive protection (CYPs) to couples, women and girls around the world, according to the 2015 Contraceptive Social Marketing Statistics just published by DKT International.

“Social marketing continues to make a major contribution to both family planning and HIV prevention by providing women in low and middle income countries with contraceptives through existing commercial channels,” says Chris Purdy, president and CEO of DKT International. “We are proud that these efforts have made great strides in helping to reach the FP2020 goal of adding 120 million new users of contraceptives by the year 2020.”

The report details 87 contraceptive social marketing programs, all of which are helping provide modern contraception and reduce unmet need for family planning, largely through the private sector.

For the third consecutive year, DKT Indonesia took the top spot on the list by delivering 7.7 CYPs in 2015 to social marketing channels such as pharmacies, convenience stores and midwife clinics. The second and third largest programs were the Social Marketing Company of Bangladesh and DKT India.

The top 10 list of contraceptive social marketing programs in 2015 included:

  1. DKT Indonesia, 7.7 million CYPs
  2. Social Marketing Company, Bangladesh, 4.8 million CYPs
  3. DKT India, 4.2 million CYPs
  4. Marie Stopes India, 4.1 million CYPs
  5. DKT Ethiopia, 3.6 million CYPs
  6. Society for Family Health, Nigeria (PSI), 3.1 million CYPs
  7. DKT Philippines, 2.7 million CYPs
  8. Greenstar, Pakistan (PSI), 2.4 million CYPs
  9. PSI India, 2.2 million CYPs
  10. DKT Egypt, 2.0 million CYPs

Combined, these social marketing programs sold and distributed 2.3 billion condoms, 181 million oral contraceptives, 40 million injectable contraceptives, 3 million intrauterine devices, 10 million emergency contraception, 6.7 million misoprostol tablets and 613,000 implants in 2015.

The five programs that recorded the largest increases in CYPs from 2014 to 2015 were:

  1. Marie Stopes International, Nepal, 503%
  2. DKT Pakistan, 360%
  3. DKT Nigeria, 241%

4/5 DKT Mexico and PSI Democratic Republic of Congo, 116% (Tied)

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