‘The Nonprofit Guide to Crisis Communications’ will be first book of its kind to specifically address the crisis communication needs of NPOs
AUSTIN, TX, January 28, 2014 — David Rudduck, former American Red Cross Communication & Government Relations Director and Press Secretary for the Governor of Illinois, is launching a crowdfunding campaign for his new book, The Nonprofit Guide to Crisis Communications. The how-to manual is being written specifically for the NPO community to address the unique challenges communicators and executives face when planning for, responding to, and recovering from real threats and existing crises.
“I was surprised that this book had not been written,” Rudduck says. “For the most part, nonprofits are more focused on helping their constituency than protecting their brand. If things go south, organizations can get blindsided very quickly if they don’t have crisis protocol in place. This book provides the tools NPOs need to avert that. ”
The Nonprofit Guide to Crisis Communications will be approximately 200+ pages and features contributions of some of the best crisis communication professionals in the industry: James E. Lukaszewski, ABC, APR, Fellow PRSA; Dr. Peter M. Sandman; Bill Zucker with Ketchum; Hunter Frederick & Associates; and other crisis experts.
The book is divided into six logically flowing sections, and will be sold as both an eBook and print edition on Amazon.com. Each chapter will have pull-out quotes from communication professionals and senior executives, and brief case studies to delineate the major ‘take-aways’ for each important point. A bulleted ‘What you need to know’ section will end each chapter so that the reader has a convenient check list handy for reference purposes.
The main sections of the book are:
I. Assessing Your Current Crisis Communication Capabilities
II. Digital Crisis Management
III. Pre-Event Crisis Planning
IV. Responding to the Event
V. Post-Event Evaluation
Rudduck will be running his campaign with Pubslush, a global crowdfunding platform only for books. He has been working along side Pubslush’s Vice President, Amanda L. Barbara, to implement the necessary strategies for success, not only because they are a crowdfunding site for books, but also because they run a philanthropic foundation that gives children’s books to kids without access to literature.
The Pubslush campaign will last for 45 days with the goal of $29,675 to cover the myriad expenses associated with self publishing. Proceeds from the sale of the book will help prevent the spread of illiteracy in third world countries.