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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe


This category includes stories about philanthropy, typically covering the generosity of individuals, families, groups of individuals and foundations (nonprofits primarily in the business of funding other nonprofits.

2 Billion Under 20


There are 2 billion people in the world who are currently under 20 years old. Each and every one of them has the potential to realize their biggest dreams, most ambitious passions, and most innovative ideas.

However, in a world where meaningful job opportunities are increasingly scarce, student debt is crippling the hopes and plans of college graduates, and political and social unrest is globally connected and concerning, young people across the world are losing a clear vision of what their future entails and how they can take action to be successful in their chosen walk of life.

2 Billion Under 20 wants to change the way young people think about their future and empower them to act fully on their passions no matter how old they. We do this by building a community of the world’s most inspirational, intelligent and talented young people and providing them with the resources and know-how to realize their full potential in any worthwhile endeavor. The first catalyst in this revolution is an eye-opening book that captures the potential of the Millennial generation.

The Book

2 Billion Under 20 is a compilation of first-person anecdotes from some of the world’s smartest and most talented people at or under 20. Including people from over 20 different countries and 30 different states in the U.S., young people from all walks of life have dedicated their words and experiences of inspiration and advice to empower and inspire the 2 billion people in the world who are currently under 20.

The list of contributors includes Olympians, top Silicon Valley influencers, successful teenage entrepreneurs, Disney Channel actors, nationally-recognized singers, successful non-profit starters, widely-acclaimed speakers, highly decorated scientists, and many other impressive young people from around the world.

The Community

Through the 2 Billion Under 20 community, an ever-growing number of young talents, students, and innovators from across the globe will be able to connect, collaborate, and support one another in various projects and goals.

This community will take shape in many forms. We are currently beginning local meetups in San Francisco, New York, and South Florida to bring young people together in person to foster important support systems and relationships with one another. Awareness that there are other people acting on their passions at young ages is a huge piece of our greater mission, and community meetups are a great start.

We plan to use the best practices we find from these three markets to roll out national and international communities in various cities, campuses, and places of impact to exponentially increase the reach of 2 Billion Under 20 and make our resources and community base accessible to as many young people in the world as possible.

This will be a starting point for us to implement global summits, licensed books to various networks, companies, and schools as well as local ambassador-led chapters across the world to spread the movement among other initiatives. As this community grows and their needs change, we will also create “3 Billion Under 30” and have a complementary set of resources and initiatives for that age group, and so forth.

The Platform

Given the vast number of passions, markets, interests, issues, and organizations represented by our contributors and community members, the 2 Billion Under 20 mission is one that can truly have an impact and voice across the board. So far, we’ve been able to secure many partnerships – such as ones with TEDxYouthSanDiego, IdeaMensch, Under30CEO, Outta the Box TV to name a few – in order to give the 2 Billion Under 20 contributors and community members an outlet to spread their dreams to the world through various credible platforms. Each community member associated with 2 Billion Under 20 (regardless of if they are featured in the book) has and will continue to have access to being featured on numerous publications and participating in world renown speaking events.

This not only gives our contributors and community members a larger audience and perpetuating impact, but it also naturally gives us more chances to show off the various works and goals of our sponsors, partners, and supporters. Further, it allows for a constant stream of new business opportunities and expansion potential for 2 Billion Under 20 as a brand, company, and face of young people’s empowerment.

The Opportunity

People are slowly realizing the full potential of young people as more and more are spotlighted in the media each day. However, we want to shatter the spotlight and instead turn on all the lights above what young people are capable of and are already doing.

Over the past three years, co-founders Stacey Ferreira and Jared Kleinert have built up their personal and professional networks of inspiring young people and influential people in business and media by becoming heavily involved with groups like the Thiel Foundation, Young Entrepreneurs Council, UnCollege,TEDx, Tech Cocktail, and Seventeen Magazine to name a few.

Given their unique abilities and situation age-wise in bringing this type of community and talent pool together, they are bridging the gap between motivated youth and experienced adults that is necessary to fill for this movement to take full force and truly change the world.

As successful tech entrepreneurs building a bigger brand, initiative, and organization on top of an inspiring book, they see the impact an organized and dedicated movement like this could have on the global marketplace for countless young people and the “other 5 billion” who will be affected by the innovations, decisions, offerings, solutions, and inspiration these young people will provide over time.


Stacey FerreiraAt 18, Stacey co-founded, a technology startup that stores usernames and passwords for automatic login to any website. One year later, she and the MySocialCloud team raised just under $1 million from Sir Richard Branson, Jerry Murdock and Alex Welch. MySocialCloud recently announced its acquisition by Now she is co-creating a book and community called 2 Billion Under 20 that brings together some of the world’s most inspirational teens under 20 and shares their stories. She is also a member of Young Entrepreneurship Council, Young Female Entrepreneurs, A Small World, and the Thiel Fellowship Summit Programs. Stacey is 20 years old.

Jared Kleinert – At 15, Jared started, an edtech startup that gave students access to tutors across the globe via webchat for affordable prices. At 16, he founded another company called Synergist, a crowdsourcing site for social entrepreneurs to create, collaborate, and share ideas for social movements and enterprises, earning him the title of the “Definition of a Social Entrepreneur” by Forbes. Jared has also worked at two high growth startups, helping to create a product called Learnist that raised $20 million and was used by over 1 million people in its first year, and helping CEOs keep a pulse on their companies at another start-up called 15Five. Jared initiated the idea for 2 Billion Under 20 after hearing an inspirational speech at the 2012 Under 20 Summit in New York last November (which is where he also met Stacey). Jared is 17 years old.

Sponsorship Openings

We’re currently seeking support from companies, organizations, and individuals who align with our mission and want to empower young people to truly act on their passions. As a growing brand and force for young people’s empowerment, we are looking for support from those individuals or groups of individuals who want to mutually benefit from being at the forefront of the Millennial generation and all the markets that this book touches upon given its vast diversity.

Sponsorships will be used to pay for editing, publishing, marketing, and distribution costs (including topping the New York Times and Wall Street Journal Best Sellers Lists) as well as one centralized Summit for all of the kids in the community once the book is launched. The book is a non-profit venture with profits going to establish meetups and local chapters on an international level, which creates ongoing outreach opportunities for sponsors and partners.

We’re also open to any potential long-term partnerships that provide value for our community as well as your community or business.

Sponsors can expect to receive:

  • recognition and inclusion in the various, wide-reaching PR campaigns we run (including features in major online outlets, national television shows, and international media outlets),
  • recognition and inclusion in outreach and promotion to the millions of people that follow and are connected to our contributors and community members,
  • access to the 75 contributors to 2 Billion Under 20 and various community members, as well as potential VIP network members and other sponsors or partners
  • the option to host various book launch parties, speakers, or other related events at their offices or headquarters,
  • future opportunities to partner with us and accompanying businesses as we grow and establish the 2 Billion Under 20 brand,
  •  exposure in dozens of new and potentially untapped networks and markets that may contribute to the success of your core business
  • the goodwill of people who buy the book, receivers of our massive marketing efforts, the Millennial generation, and the “other 5 billion” people in the world (i.e parents, executives, politicians, etc.) that support initiatives for young people.
  • And more. We are constantly working to provide our community, contributors, and partners more opportunities to gain even more value for their buy-in with this extremely important initiative. 

Interested? Want more information? Please let us know at:

Jared Kleinert

(561) 886-8012

Stacey Ferreira                                                                  

(213) 458-6414                             

Report: Despite lack of cure, diabetes charity execs still get big pay day

New study from the Juvenile Diabetes Cure Alliance reveals that executive compensation in diabetes nonprofits, especially bonuses, is not tied to stated goal of finding a cure

NEW YORK – September 9, 2013 – A report released today by the Juvenile Diabetes Cure Alliance finds that none of the major diabetes charities link executive pay to cure progress, instead offering bonuses and incentives for meeting other goals such as fundraising.

By analyzing the compensation packages of CEOs and other executives at the JDRF, American Diabetes Association, Joslin Diabetes Center and Diabetes Research Institute Foundation, the JDCA found that the nonprofits are more likely to offer financial incentives for building their organizations rather than advancing a cure for type 1 diabetes. Some of the metrics used include increased fundraising, operational cost savings, effective staff utilization and successful awareness campaigns.

The JDCA research report concludes that linking executive pay to tangible cure progress could accelerate speed to a cure for type 1 diabetes.

“A number of executives are receiving performance-based bonuses that are not in any way tied to the organization’s stated goal of bringing about diabetes breakthroughs or developments,” said Pete Miselis, director of research for the JDCA.

All four diabetes charities offer incentives to at least some of their executives without indicating why these bonuses were conferred.  The American Diabetes Association awarded its CEO almost $78,000 in bonuses and incentives, or 17 percent of his $446,000 base pay with referencing the accomplishment of achieving any specific goals or objectives.  The JDRF paid bonuses to eight top staff members for “undisclosed” research related goals and Joslin awarded largest bonus payments to two ophthalmologists without communicating any specific rationale that justified the payout.  Only the DRIF noted that bonuses were granted based on achieving fundraising objectives – but not objectives for cure progress.

“Material financial incentives can be a powerful force for charities align objectives across the organization and, ultimately, to greatly accelerate speed to a cure,” Phil Shaw, general manager of the JDCA, said. “The problem here isn’t the amount of executive pay; in fact, we encourage competitive compensation in order to attract top talent. The problem is that no one is being directly and specifically rewarded against concrete cure milestones.”

To download a copy of the report and explore more information on the major type 1 nonprofits, visit the JDCA’s website.

About the JDCA

The JDCA is an independent analyst of the type 1 diabetes charitable universe and brings a business-like perspective to help donors focus research toward a practical cure. The mission of the JDCA is to achieve a type 1 practical cure before 2025 by steering donor contributions to the most effective charities.

Raise your forks and wallets to help schools make healthy food changes

Whole Foods Market® invites shoppers to join the effort to improve children’s nutrition

AUSTIN, Texas (Sept. 3, 2013) – This month, Whole Kids Foundation is launching its annual fundraising campaign with the goal of raising $3 million to provide schools nationwide with salad bars, gardens and nutrition education classes for teachers.

“With one-third of the nation’s children overweight or obese, and 31.6 million children relying on lunch served through the national school lunch program each year[1], the opportunity to improve childhood nutrition in schools is real and immediate,” said Nona Evans, executive director of Whole Kids Foundation. “By bringing more fresh fruits and vegetables to school cafeterias and supporting learning environments that connect kids to how food is grown, we can help shape healthier eating habits for our children.”

From kindergarten through high school, the average child will eat 2,300 lunches [2].  The Centers for Disease Control and Prevention reports that children eat three times more fruits and vegetables when they have regular access to salad bars at school.

On Sept. 6, Whole Foods Market will host Salad Bar Donation Day. For every purchase from a salad bar at stores nationwide, the company will donate 5 percent of the day’s net sales to Whole Kids Foundation to support salad bar grants for schools across the country. The foundation is committed to helping increase the availability and consumption of fruits and vegetables, both at schools and at home. 

Whole Foods Market shoppers can also partake in the monthlong fundraiser by:

  • Purchasing products from participating brands that give back, including Mrs. Meyers, Yellow 108, Peeled Snacks, Red Jacket Orchards, and High Mowing Organic Seeds. One percent of proceeds from each sale of these brands’ products at select Whole Foods Market stores will benefit Whole Kids Foundation programs.
  • Making a donation at the register.
  • Texting “SALAD” to 20222 to donate $10 to support additional salad bar grants for schools.
  • Visiting Whole Kids Foundation online to donate and find ways to get involved at

Find your inner salad artist

To bring further awareness to the initiative and make healthy eating fun, Whole Kids Foundation is launching a National Salad Bowl Design Contest in partnership with MySocialCanvas which shoppers, teachers and students create and submit their own unique salad bowl designs. The contest will run through Nov. 30, and the winning designer will receive free salad for a year from Whole Foods Market. For more information and to enter, visit

Apply for a grant today

Whole Kids Foundation’s School Garden Grant Program, created in partnership with FoodCorps, is accepting applications now through Oct. 31. All schools and garden-related nonprofit organizations are eligible to apply this fall for grants to support the implementation or expansion of on-campus teaching gardens.  In partnership with Let’s Move Salad Bars to Schools, applications for the foundation’s Salad Bar Grant Program are accepted on an ongoing basis at In addition to the freestanding mobile salad bar, each grant recipient receives access, a free comprehensive online portal that helps lunchrooms transition from frozen and boxed foods to fresh, whole, scratch-cooked foods. 

Since its inception in 2011, Whole Kids Foundation has funded 2,600 salad bars and 1,600 school gardens, giving more than 2.2 million children access to healthier food.

U. of Utah James Lee Sorenson Global Impact Investing Center Partners with Sorenson Impact Foundation to Facilitate Five Program-Related Investments

SALT LAKE CITY (September 3, 2013) – The James Lee Sorenson Global Impact Investing Center (SGII Center) at the University of Utah’s David Eccles School of Business today announced results from their partnership with the Sorenson Impact Foundation (SIF) to facilitate five early-stage program-related investments totaling approximately $2 million. Completed in the first half of the year, the targeted impact investments will help early-stage entrepreneurs grow their social enterprises in industries ranging from solar energy and SME financing to affordable housing and fair trade clothing manufacturing.

“We are pleased with the progress the foundation has made in making program-related investments,” said Jim Sorenson, founder and chairman of the board of directors of the SIF. “For a variety of reasons, there are limited amounts of risk capital going to support companies of social impact to bridge the gap between purely philanthropic and commercially oriented capital. The SGII Center has played a catalytic role in helping to address such issues and facilitate these program-related investments.”

Created in January 2013, the SGII Center helps facilitate participation in the growing field of impact investing by training students through experiential learning to work directly with clients that include social enterprises, corporations, family offices, impact funds and private family foundations. The recent impact investments selected by SIF were sourced, screened, vetted and structured by teams of students focusing on each of the companies’ potential to produce sustainable and scalable social impact.

“These investments will serve to close funding gaps, helping social enterprises to prove out their businesses, with the additional benefit of cultivating impact investing expertise in students,” Sorenson said.  “I hope that our efforts will accelerate the growth of the sector at-large and help lead to improved societal change on a global scale.”

SGII Center students work to address both the supply and demand barriers to impact investing through a broad range of services offered. Students often travel to locations around the world to help prime businesses for capital infusion by providing early-stage services, as well as continued post investment support and assistance in measurement and monitoring of social impact. The SGII Center is focused on providing early stage resources to the sector at a time when there is growing demand yet very few options available to help early stage social enterprises.

“With these investments, we have shown the ability to provide the infrastructure support for investors and enterprises to help lower hurdles and allow for engagement from foundations and impact investors across a range of sectors. We were in a unique position to help SIF reach a broader investment base and execute investments at a pace that most others in the space are not able to achieve,” said Lewis Hower, director of the SGII Center. “Our key focus as a center is to increase the engagement of foundations and early stage impact investors to facilitate scalable and sustainable impact investments in promising social enterprises while providing students a unique and rewarding experiential education and career path.”

The following companies received investments from the Sorenson Impact Foundation:

Copia – Kenya-basedconsumer catalog and rural distribution company

Kinara Capital – India-based financing company for micro and small enterprises

Liberty & Justice – Fair-trade apparel manufacturing company with offices in Liberia and Ghana

Simpa Networks – India-based pay-as-you-go solar financing company

World Haus – India-based affordable housing construction company

“These funds will prove instrumental in advancing our mission to transform the apparel supply chain in Africa from worker exploitation and environmental degradation to partnership and sustainability,” said Chid Liberty, CEO and co-founder of Liberty & Justice. “With this show of faith by SIF, we can train and employ more women in the garment industry and help them become truly self-sufficient in these poverty-stricken nations.”

“The opportunity to play an active role in combating these crucial societal issues is very rewarding,” said Brandon Koch, a student studying finance and computer science at the David Eccles School of Business who spent three months in India working for Kinara Capital. “The hands-on experience I gained at the SGII Center has been invaluable, and I look forward to continuing to apply these skills in the real world to create sustainable change.”

W.K. Kellogg Foundation announces family engagement investment to identify and expand promising efforts that support early childhood educational success

The W.K. Kellogg Foundation (WKKF) today announced a $5 million investment to identify and cultivate innovations in the growing field of family engagement that support children’s educational success from birth to 8 years old. Organizations that have developed effective family engagement models that address obstacles faced by low-income families are encouraged to send initial submissions for possible funding of up to $500,000 for one to three years.

WKKF defines family engagement as a shared responsibility of families, schools and communities for student learning and achievement. It is a continuous process from birth to third grade and beyond that occurs across multiple settings where children learn. The foundation seeks to support and expand on-the-ground family engagement efforts that include program design and implementation, service delivery and/or policy development and implementation.

Qualified organizations may submit one initial submission on which they are the lead applicant. Proposals that outline effective teaching strategies, work to align early childhood systems in their communities and focus on building family economic security as they connect to strong family engagement in education are strongly encouraged.

“Our goal is to shift the paradigm for people to see that families – particularly those that have been marginalized by racial inequities – possess numerous skills that must be recognized and supported to help children succeed,” said Carla D. Thompson, vice president – program strategy for WKKF. “We believe that supporting family leadership development and organizational capacity to act as partners between school and family can transform the early childhood education system.”

How to Apply

Public entities or nonprofit organizations that are tax-exempt under Section 501(c) (3) of the Internal Revenue Code and can demonstrate the fiscal capacity to manage the funds should apply online. Applications are due by Sept. 23, 2013If selected, applicants will be asked to provide a full proposal in October 2013, and will receive guidelines upon selection. Selected grantees will be notified of their awards in December 2013.


New Award Recognizes Most Effective, Efficient Nonprofits in Veteran Job Placement

Santa Monica, CA – August 26, 2013The Call of Duty Endowment today announced it has joined with Deloitte to create a unique annual Call of Duty Endowment ‘Seal of Distinction’ award program that will highlight nonprofit organizations that have proven to be the most effective and efficient at placing veterans into high quality careers.

The Call of Duty Endowment is a private nonprofit foundation that supports groups placing former service members into high quality careers and raises awareness of the value veterans bring to the civilian workplace.

Dan Goldenberg, Executive Director of the Call of Duty Endowment, said, “Our goal at the Endowment is to invest in groups that have demonstrated exceptional effectiveness at placing veterans into high quality careers.  Our new ‘Seal of Distinction’ opens the door to give the best organizations an opportunity to showcase their success and access more resources.” Recipients of the Call of Duty Endowment Seal of Distinction will receive an unrestricted grant of $30,000 with potential for more extensive restricted grants from the Call of Duty Endowment.

The call for submissions is now open and organizations may apply for the Call of Duty Endowment ‘Seal of Distinction’ through September 27, 2013 by completing the application at

While seeking applications from new organizations, the Endowment announced that several organizations would be designated as Original ‘Seal of Distinction’ recipients. The first of these organizations to be announced is the US Chamber Foundation in Washington, DC. The Chamber Foundation has already withstood a thorough analysis to certify their effective, efficient service to our veterans.

Eric Eversole, Executive Director of the Chamber’s Hiring Our Heroes program – one of the original Call of Duty Endowment ‘Seal of Distinction’ recipients – stated, “Since our inception in 2011, the U.S. Chamber has prudently spent our donors’ investments to create as many jobs as possible for our veterans. We are proud to receive The Call of Duty Endowment’s ‘Seal of Distinction’ as further proof that we stretch every dollar to make the biggest impact.”

Nominees for the Call of Duty Endowment ‘Seal of Distinction’ must, as a minimum:

– Be a charitable, non-profit, with 501(c)(3) status

– Have a mission that incorporates directly assisting unemployed veterans in finding jobs

– Complete our application and, should they be selected as a finalist, submit to verification

Important criteria for selection include the number of veterans placed in jobs, average cost-per-placement, and a profile of typical veterans served, among other categories.

*Note: Rules for participation can be found at

The Call of Duty Endowment will select a slate of finalists, and will be assisted by Deloitte who is working with CODE on a pro bono basis.

“We are pleased to join with the Call of Duty Endowment in honoring these organizations that help our veterans translate their military skills and experiences into high quality careers,” said Kelvin Womack, lead client service principal for the Federal Health practice, Deloitte Consulting LLP. “Deloitte values the dedication and sacrifice of our nation’s veterans. Whether through collaboration with organizations like CODE, our recent pledge to support the President’s Joining Forces initiative, or through our IMPACT Survey research insights into job strategies for returning military veterans, Deloitte is committed to supporting the transition from military service back to civilian life.”

Razoo Adds Peer-to-Peer Fundraising to its Crowdfunding Platform

SAN FRANCISCO, Aug. 20,, the fastest-growing crowdfunding site for causes, today expanded its online platform to allow people to give directly to other people for any good cause  – whether nonprofit or personal. Building on Razoo’s record-breaking platform for nonprofits, Razoo now empowers everyday philanthropists to show they care through peer-to-peer giving to personal fundraisers.  

Razoo’s distinct track record of helping nonprofits raise more than $165 million through online campaigns, including 24-hour “Giving Day” events to benefit specific communities, provides a foundation for Razoo’s individual fundraising platform. By broadening the crowdfunding website to support personal causes, Razoo provides a single destination for connected giving.

“Giving makes you feel good, especially when you can see benefits to real people,” said Lesley Mansford, CEO of Razoo. “The true perk of giving isn’t material – it’s the positive feeling you get when you help someone else. When you add the connective power of online tools to the mix, we believe that peer-to-peer benevolence will continue to augment nonprofit fundraising and become a significant category of giving in the future.”

Razoo anticipates medical, educational and disaster relief sectors will be the popular categories of individual fundraising on its platform. Personal campaigns on the site today range from parents raising money for children’s medical bills to a couple funding costs related to a dog rescue. Across all topic areas, Razoo’s technology delivers a real-time, online marketplace that facilitates fundraisers and donors to connect in the moment. The powerful reach of personal fundraising and nonprofit campaigns on the site allows people to connect with the people and causes most familiar and to them – which has been shown to increase the propensity to give.[1]

“Peer-to-peer sharing has a multiplier effect on giving to causes”, said Henry Timms, co-founder of #GivingTuesday™. “Crowdfunding has huge promise in enabling and inspiring a new generation of philanthropists.”

Developing a fundraising campaign on Razoo is simple and free. Razoo offers a secure, straightforward payment system through its payment provider for personal fundraising,Stripe. The system allows payment to fundraisers every week, regardless of whether goals are achieved.

Beyond raising funds, Razoo encourages users to share and post about campaigns to their networks on sites like Facebook and Twitter to drive more giving.  Razoo has found that every Facebook share has the potential to help raise approximately $18 of donations for the nonprofit or individual campaign on In addition, donors and fundraisers can search or discover individual causes by visiting the site and searching by topic.

For more information on how to start or donate to a fundraising campaign, please

About Razoo

Razoo is crowdfunding for causes. Named for an Australian coin of little value on its own, until combined with many, Razoo powers small acts of giving that together change the world. From multimillion-dollar, community-led Giving Days to individuals collecting donations on behalf of the nonprofits or personal causes they support, Razoo has helped raise more than $165 million online – one small donation at a time. Razoo has offices in San Francisco and Washington, D.C., and is seed funded by the Legatum Group. See how we’re creating a new generation of everyday philanthropists at Follow us on Twitter at @Razoo, or like us on Facebook at

Michelin To Continue Donating Its Advanced Tires to Yellowstone Park Through 2016

GREENVILLE, S.C. (Aug. 14, 2013) –  Michelin North America, Inc. today announced it will continue providing  tires to Yellowstone National Park by renewing its commitment to the Yellowstone Park Foundation (YPF).

Since 2008, Michelin has donated more than 1,400 tires to help equip Yellowstone National Park’s fleet of 800 vehicles, which includes everything from patrol cars and garbage trucks to giant earthmoving vehicles, rotary snow plows and large load-hauling tractor trailers.

YNP_truck1(1)Through the partnership Michelin is helping Yellowstone National Park reduce its operating expenses and lower the park’s consumption of raw materials.  The company is also helping the park lower its overall fuel consumption with the use of Michelin’s industry leading green tire technology that it has been developing and refining since 1992.  This focus on efficient tire performance, as it relates to improving the park’s sustainability, is significant given that, on average, Yellowstone vehicles collectively travel 3.75 million miles per year on the park’s more than 420 miles of roadways. 

“We began this partnership with the Yellowstone Park Foundation with the shared hope of boosting fuel economy to help the park reach its goal of reducing  greenhouse gas emissions by up to 30 percent by 2016,” said Pete Selleck, chairman and president of Michelin North America. “So far the results have been encouraging, and we are proud to renew our commitment to supply tires and expertise to the country’s most revered historical national park.”

Through its donations and work, Michelin North America has helped Yellowstone National Park save approximately $275,000 to $300,000 annually, which this year represents about a 12 percent reduction in the park’s fleet and road maintenance budget.

In addition to tire donations, Michelin regularly deploys its field engineers to consult with the park’s fleet managers on optimizing tire use for better fuel economy and performance. Additionally, they provide training on the mounting of very specialized tires, including oversized earthmovers and MICHELIN® XOne® wide base tires. This training has led to improved product performance, efficiency and safety, and a considerable reduction in maintenance costs.

 “National park budgets have been cut dramatically due to sequestration,” said Karen Bates Kress, Yellowstone Park Foundation president.  “By saving Yellowstone over a quarter million dollars each year, Michelin’s exceptional generosity allows the park to divert the funds it saves to other important projects, and maximize its resources.”

Other benefits from the Michelin partnership with the YPF include:

  • Donated MICHELIN X-One wide base tires that have reduced the number of tires needed on the park’s tractor trailers. This saves 800 pounds of weight, allowing the units to haul more materials and reduce the number of trips needed, which in turn saves fuel and reduces greenhouse emissions.
  • As a result of its experience on Yellowstone terrain, Michelin technicians and engineers were able to develop a new tread design that allowed the park year-round usage of just one tire for snow, ice, mud and bare pavements at the park while providing the extended wear of a Michelin product.
  • By providing training for National Park Service personnel on the mounting of giant earthmover tires, the park saves $1,200 per loader vehicle that uses these large tires.
  • Before Michelin’s involvement, Yellowstone National Park replaced tires on an annual basis. Since that time, MICHELIN® tires have been running approximately 2 to 3 years per unit doing the same work and thereby dramatically reducing the consumption of raw materials.
  • Along with the additional wear life of the tires, fuel economy for the fleet has improved by 2 percent from the years previous to the Michelin partnership.
  • In using MICHELIN tires, there has been a dramatic reduction (estimated at 60 percent) in tires that need to be “chained-up” in winter, saving tire wear, labor, and fleet down-time.

In addition to providing tires, Michelin, which has a 113-year history of creating maps and travel guides, publishes “The Yellowstone Park Foundation’s Official Guide to Yellowstone National Park.” This 106-page book represents one of the most in-depth guides to the park that includes tours, itineraries, insider tips from park experts and reliable recommendations for sightseeing. Proceeds from the sale of the book go to the Yellowstone Park Foundation. It is sold at Yellowstone and is also available on and

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America ( employs more than 22,000 and operates 18 major manufacturing plants in 16 locations in the U.S., Canada and Mexico.


Who we are: 

Mu’Ron was created byAmadeusz Topka and Faisal Afzal in 2010 by a mutual interest in luxury, fashion, and fine fragrances. The company’s goal is to use the highest quality oils to create a long lasting scent to enhance one’s lifestyle. As Mu’Ron, their mission is to use environmental friendly resources and cutting edge technology to deliver the highest quality product. The current focus is to design a basic air-freshener, which will deliver a designer fragrance. 

Industry insiders understand that today’s air-fresheners lack masculine and feminine aromas and far from resemble the average cologne or perfume. Contemporary air-fresheners come in a wide-range of scents, such as pine, cherry, vanilla, lemon, and many more. However, none of them posses the unique fragrance that is present in contemporary perfumes & colognes.

What sets Mu’Ron’s products apart from the rest is their chic designer fragrance and distinctive shape. As of late, the team has primarily been working with designer oils, which are blended from the purest and highest quality materials. The team’s aim is to foster a meilleur ambiance et in the current air-fresheners for today’s market. 

Mu’Ron has taken part in many events that focused specifically on giving back not only to our communities but also for important social causes. We have attended two specific events in downtown Chicago where all the proceeds went to the National Diabetes Foundation of America and one for the Cancer Association of America and many more coming in the latter of the year. Since we are a start-up we get invited around our community to various schools to give lectures regarding success and share our story of success. Our community has started to notice us and have supported us over the years. We believe that every individual has what it takes to get to the top, all one needs is a little guidance and self-belief. If two immigrants can come to this country at a young age and work very hard and become successful people anyone can. Through all the adversities, trials and tribulations we managed to overcome all the odds. My partner who is the CEO/Founder of Mu’Ron has gone through everything from fighting poverty, ill health of his mother, to financial constraints. A good example of this is without a car, a working phone, and standard amenities he still managed to walk to wherever we needed to be so we can attend that specific meeting/event. Mu’Ron as a company and future leaders of the “Youth” feel a social responsibility to help out those who need that motivation to achieve their goals. Having whatever little resources we manage to find a way to get things done. Over the course of the coming years we have planned out everything from the expansion to the company, technology/resources we will use as well as creating a foundation to support those individuals who are in need of guidance in life to achieve success in becoming what they envision. Life is a journey that has many hitches along the way, but the measure of a true individual is one who can overcome the obstacles and get to where they need to be.  This is what Mu’Ron as a Company stands for, and these are the morals we as Leaders believe and follow.

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