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This category includes articles about nonprofit organizations and NGOs that are actively working to accomplish a social mission. The work of foundations that primarily work as grantors to other nonprofits is covered in Philanthropy.

Sesame Street Partners With The Insurance Industry Charitable Foundation To Promote Early Childhood Literacy

Every Day is a Reading and Writing Day Continues  Sesame Street’s Mission Helping Every Child Reach their Highest Potential…

October 11, 2013. Research shows that prior to starting school, children from high-income families benefit from 400 hours more literacy-related activities than children from low-income families[1].  Furthermore, by age four, a high-income child is exposed to 35 million more words than a low-income child[2].  In response to the wide gap in literacy rates that prevails between children of high and low-income families, Sesame Workshop, the nonprofit organization behind Sesame Street, has partnered with the Insurance Industry Charitable Foundation (IICF), a non-profit organization funded by the insurance industry and focused on community development across the United States, to launch Every Day is a Reading and Writing Day.

This new bilingual, digital resource includes tips, games, and activities that parents, caregivers, and volunteers can engage children with to improve their reading and writing capabilities from an early age. The resources were unveiled today at the New York City Public Library and are available, for free, to parents across the country

In concert with the united insurance community, theIICF and Sesame Workshop will be promoting Every Day is a Reading and Writing Day at events nationwide and will be working to reach as many families and volunteers as possible through both local and national programming.

The project aims to:

  • Help parents and caregivers realize the important role they play in creating the foundation for literacy in their children.
  • Provide volunteers with engaging, fun-filled, and educational resources that they can use to positively impact the literacy development of undeserved children across the United States.
  • Present children with games and activities that will stimulate their interest in talking, reading, and writing from an early age.

“From the very beginning, Sesame Street has promoted the importance of early-childhood education. However, children from low-income families do not have access to the same educational opportunities as children from high-income families,” says Dr. Jeanette Betancourt, Senior Vice President for Community and Family Engagement at Sesame Workshop at Sesame Workshop. “With support from IICF, we are excited to bring Every Day is a Reading and Writing Day to young children. Every Day is a Reading and Writing Day will provide families, parents, caregivers, and volunteers with materials that draw from everyday life, thus giving adults an easy way to implement literacy into their daily interactions with children.”

The program includes:

  • Video segments that draw from everyday life and model ways for parents to easily engage their children in activities around vocabulary, reading, and writing.
  • Materials volunteers can use to plan fun-filled literacy-based experiences for children and families.
  • A Parent/ Caregiver guide bursting with information and activities to encourage literacy development for children ages two to five. The guide also includes additional material that parents can use to help form the building blocks for literacy in children ages zero to two.
  • A new mobile site with videos, games, and activities for parents and volunteers to enjoy with children on-the-go, as well as an online section dedicated to Every Day is a Reading and Writing Day on

“Together with our insurance industry partners we are proud to collaborate with Sesame Workshop on such an important initiative that will positively impact thousands of children in the communities where we live, work and serve,” said Bill Ross, chief executive officer for IICF. “The IICF and insurance industry are committed to improving early childhood literacy rates across America, but we know change will not happen overnight. This is why we felt it was so important to make a long-term, active, commitment to Every Day is a Reading and Writing Day, where we support and sponsor Sesame Workshop, but more importantly, engage the nationwide network of insurance professionals across the country to serve as advocates, stewards and volunteers for this wonderful program.”

All materials are free to download at

About Sesame Workshop: Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’smission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at

About the Insurance Industry Charitable Foundation (IICF): The Insurance Industry Charitable Foundation was established in 1994 and is completely directed and funded by the insurance industry. The foundation helps communities and enriches lives by uniting the collective strengths of the industry to provide grants, volunteer service and leadership. Since its inception in 1994, IICF has contributed more than $20 million in grants to charities and 166,000 volunteer hours to hundreds of community nonprofit organizations. IICF is a registered not-for-profit organization under section 501(c)(3) of the IRS code. Learn more at about the IICF at

Visit Sesame Street at:

Sesame Street on Facebook

Sesame Street on Twitter

Sesame Street on Youtube

Actors Danny Aiello and Ashley Bell and Music Legends The Oak Ridge Boys Ask Employers to “Bet on a Vet

October 2013 – For most military service members stationed overseas, coming home is a joyful time. But for many who are severely wounded and focused on their recovery, new challenges often loom, including mounting expenses and extensive delays in receiving their disability benefits, and perhaps most importantly, the search for gainful employment.

The Coalition to Salute America’s Heroes (CSAH), a 501(c)(3) organization, was created to help disabled veterans from Afghanistan and Iraq, as well as their families, gain access to the resources they need to rebuild their lives. Since 2004, the organization has provided millions of dollars in financial aid and support services to over 25,000 wounded heroes and their families.

Representing the Coalition in its latest TV PSA campaign “Bet on a Vet” are veteran actor Danny Aiello, actor Ashley Bell who is fresh from starring in “The Marine”and country music legends The Oak Ridge Boys.  Danny Aiello and Ashley Bell deliver a timely appeal to businesses and employers to “bet on a vet” by hiring them.  It is our goal that this message will encourage more employers to take advantage of the skills and discipline that veterans have developed in service to their country – important qualities they readily bring to the workplace. The Oak Ridge Boys talk about the Coalition’s beneficial programs, and also urge the public to volunteer at a VA Hospital or Medical Facility.

The Coalition has initiated several key programs to aid and assist wounded veterans and their families: 

  • Emergency Financial Aid helps wounded veterans and their families by covering some of their pressing basic expenses, such as mortgage and rent payments, utility bills, car repairs and insurance.
  • The Heroes Thanking Heroes program offers veterans and their caregivers the chance to earn money by working in a virtual call-center environment.
  • The Road to Recovery Conference and Tribute serves as a one-stop place for injured veterans and their families to learn about a multitude of services that can aid their transition and speed their healing process.

These PSAs are crucial to the CSAH’s efforts to raise awareness among the public about the plight of our nation’s most courageous heroes. Please use these PSAs on your blog or website. Our servicemen and women have sacrificed so much for us, and this is one way to not only honor them, but also remind the public about some of their needs, and to remind employers to “BET ON A VET”.

Team IMPACT’s Encore ‘Game Day Gala’

Local charitable organization hosts second annual event with Jim Calhoun and Wendi Nix

BOSTON, MA (September 9, 2013– On October 3Team IMPACT will recreate its signature fundraising event: Game Day Gala. At this charitable fête hosted at The Westin Copley Place, Team IMPACT will celebrate its worthy accomplishments with its cherished young participants and its benefactors by hosting the ultimate upscale tailgating and sporting aficionado experience.

The evening’s roster includes event co-chairs – and Team IMPACT Founding Members – Dan Kraft (President, The Kraft Group-International) and Jay Calnan (Chief Executive Officer, J. Calnan & Associates) who will join forces with three-time NCAA Champion and basketball Hall of Famer, Jim Calhoun (former men’s basketball head coach at University of Connecticut) and popular ESPN football reporter, Wendi Nix, in this unforgettable night-with-a-cause that benefits the organization’s mission to pair children who are facing chronic or life-threatening medical conditions with vibrant, team-based collegiate support networks. At this event, Team IMPACT hopes to continue to raise awareness of its program by encouraging a wide range of team-based organizations to open up their ranks and extend their laughter, strength and support for children throughout the country. 

“The squad behind Team IMPACT is honored and inspired to continue and to expand the long standing tradition of athletes paying tribute to something that is far greater than themselves,” says Calnan and Kraft. “The ability to come together, serve the community and support each and every member of a team through any adversities is crucial…both on and off the field.”

At the Game Day Gala, supporters will relive their fond “Homecoming” memories in a room bedecked with sports memorabilia from Team IMPACT’s participating schools and special guest appearances by their spirited mascots. To kick-off the ceremony in true “game day” fashion, a Team IMPACT participant will sing the National Anthem. As touching and uplifting visuals play of the wonderful children the organization rallies for, guests will indulge in gourmet tailgate-inspired treats and sips as well as a sit-down dinner. Honorary guest speaker, Jim Calhoun, will provide inspirational remarks while Wendi Nix plays host to the program participants and its supporters alike. The Game Day Gala will also feature unparalleled live and silent auction items ranging from sports collectables and opportunities to unprecedented lifestyle-themed experiences including: traveling with the New England Patriots team to an away game, complete with two tickets; autographed Patriots jerseys from Tom Brady and Danny Amendola; an autographed University of Florida jersey from Tim Tebow; an ultra-luxe stay at Dorado Beacha Ritz-Carlton Reserve, in Puerto Rico; among others.

The second annual Game Day Gala takes place on Thursday, October 3, at The Westin Copley Placelocated at 10 Huntington Avenue in Boston. A cocktail reception will begin at 6:30pm with the main event starting at 7:30pm. Business attired is required.

To reserve tickets ($750 per person) or a table ($6,500 – $25,000), please visit: For additional sponsorship opportunities, please contact Sarah Hegarty at

Team IMPACT is a registered 501(c)(3) public charity registered in the state of Massachusetts.  Team IMPACT is exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code.  All donations are fully tax-deductible to the extent allowable by law.


Team IMPACT is a 501(c)3 whose mission is to improve the quality of life for children facing life-threatening and chronic illnesses by establishing and expanding vibrant team-based support networks. Team IMPACT’s endeavor is to continually encourage a wide range of team-based organizations to open up their ranks and extend their laughter, strength and support for children facing these adverse issues, and events. In doing so, the team joins the child’s support team, supporting the child in his or her medical journey and beyond. At Team IMPACT, they envision a future where the lives of children facing the hardships associated with adverse issues and events will have access to expanded team-based support networks in order to significantly enhance their quality of life and to fill their lives with more love and laughter. Team IMPACT also strives to provide team-based organizations everywhere an easy and efficient way to have a powerful impact on the lives of children in their community. Established in 2011, Team IMPACT has already matched over 300 children with collegiate teams impacting, the lives of thousands of people. For more information, please visit:

Hyundai Hope On Wheels Announces New Donations of $10.25 Million during September National Childhood Cancer Awareness Month

COSTA MESA, Calif. – August 28, 2013Hyundai Hope On Wheels®, a leader in the fight against childhood cancer and supported by Hyundai Motor America and its dealers, today announced a donation of $10.25 million to pediatric cancer research in the U.S.  This latest donation is part of Hyundai Hope On Wheels’ annual September program recognizing National Childhood Cancer Awareness Month.  This year, a unique social media initiative will be promoted to thank all Hyundai owners whose vehicle purchases contribute to the cause.  Since 1998, Hyundai Hope On Wheels has awarded over $72.0 million for pediatric cancer research in the U.S.

“Hope On Wheels is our fight to end pediatric cancer, and is at the soul of our work at Hyundai. With each car we sell, we make a contribution with our dealers to end this disease,” said John Krafcik, president and CEO of Hyundai Motor America. “We’ve now raised over $72 million dollars, and ask everyone to join us this September on Facebook to raise awareness about this cause.”

This year’s initiative will kick-off with a full page announcement in the August 30thweekend edition of the USA Today.  It will be immediately followed by a 5K run/walk in Fountain Valley, CA on August 31st.  Throughout the month of September, Hope On Wheels will travel the U.S. donating research grants to children’s hospitals each in the amount of $250,000.  Other activities will include seven additional 5K run/walks around the country and Hope On Wheels will take part in a series of events on Capitol Hill with the Congressional Childhood Cancer Caucus.

Hyundai will promote a unique social media initiative, primarily on Facebook and other social media sites, to create awareness about pediatric cancer during the month.  The program is called “Every Handprint Tells A Story.” The iconic handprints of the Hope On Wheels logo represent the dreams, hopes and journeys of kids diagnosed with cancer everyday in the U.S.   Visitors to the Hyundai Facebook app will be able to learn about the research funded by Hope On Wheels, view videos of pediatric cancer survivors, share stories on social media and post their own messages of hope.  You can visit the page, or go to the website

“With childhood cancer remaining the leading cause of death from disease for children in the U.S., there is an urgent need for more research that can lead to better cures for our children,” said Peter C. Adamson, Chairman of the Children’s Oncology Group (COG). “Hyundai and its dealers are bridging the widening gap in childhood cancer research funding and have quickly become one of the largest and more innovative grant providers in the field. We are grateful for their support and efforts to bring our cause to the forefront of the national dialogue.”

As part of its annual September effort, Hope On Wheels will hold a series of pediatric cancer awareness activities in Washington, D.C.  Once again this year, Hyundai and its dealers will come together at a joint press conference with Members of the Congressional Childhood Cancer Caucus, co-chaired by U.S. Representatives Michael McCaul (R-TX) and Chris Van Hollen (D-MD).  Hope On Wheels national youth ambassador, CJ George, will address the audience, and leading doctors, policy makers, Members of Congress, and childhood cancer survivors will attend the press conference at the Rayburn House Office Building, Gold Room on September 19th from 8:00 – 9:00 a.m. EDT.  Immediately following the press conference, the Congressional Caucus will host its 4th Annual Childhood Cancer Summit.  The summit will examine the current state of pediatric cancer and open discussion for future advancements to benefit children battling cancer.

“Over the past 15 years, Hyundai dealers and the Company have stood resolute to provide pediatric cancer research,” said Mickey Pong, Chairman of Hope On Wheels and Hyundai Dealer of North County Hyundai. “As a Hyundai dealer, there is nothing that I am more proud of than the work we do with Hope On Wheels. We want every person who enters our dealerships across the country to know the impact they are having on these children’s lives.  The September effort will not only provide needed research dollars, but also tell the stories of these brave children for whom we fight.”

Hyundai Hope On Wheels will surpass $72 million in grant awards to children’s hospitals nationwide by the end of 2013.  The Hyundai Scholar Grant program awarded $3 million earlier this year to young investigators across the country.  The September Hope Grant will be awarded to 41 children’s hospitals and research institutions across the country.  The highly-competitive Hyundai Hope research grant program is open to the nearly 200 Children’s Oncology Group member institutions engaged in pediatric cancer research in the U.S.  Grant winners are selected by the Hope On Wheels Medical Advisory Committee, a distinguished group of leading pediatric oncologists throughout the nation.

To learn more about Hyundai Hope On Wheels, please


Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer.  Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers.  At the end of its 15th year, Hyundai Hope On Wheels will have awarded more than $72 million towards childhood cancer research in pursuit of a cure.


Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea.  Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide.  All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance.  Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years.  These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.   

For more details on Hyundai Assurance, please visit

 Please visit our media website at and our blog

 Hyundai Motor America on Twitter | YouTube | Facebook

New Award Recognizes Most Effective, Efficient Nonprofits in Veteran Job Placement

Santa Monica, CA – August 26, 2013The Call of Duty Endowment today announced it has joined with Deloitte to create a unique annual Call of Duty Endowment ‘Seal of Distinction’ award program that will highlight nonprofit organizations that have proven to be the most effective and efficient at placing veterans into high quality careers.

The Call of Duty Endowment is a private nonprofit foundation that supports groups placing former service members into high quality careers and raises awareness of the value veterans bring to the civilian workplace.

Dan Goldenberg, Executive Director of the Call of Duty Endowment, said, “Our goal at the Endowment is to invest in groups that have demonstrated exceptional effectiveness at placing veterans into high quality careers.  Our new ‘Seal of Distinction’ opens the door to give the best organizations an opportunity to showcase their success and access more resources.” Recipients of the Call of Duty Endowment Seal of Distinction will receive an unrestricted grant of $30,000 with potential for more extensive restricted grants from the Call of Duty Endowment.

The call for submissions is now open and organizations may apply for the Call of Duty Endowment ‘Seal of Distinction’ through September 27, 2013 by completing the application at

While seeking applications from new organizations, the Endowment announced that several organizations would be designated as Original ‘Seal of Distinction’ recipients. The first of these organizations to be announced is the US Chamber Foundation in Washington, DC. The Chamber Foundation has already withstood a thorough analysis to certify their effective, efficient service to our veterans.

Eric Eversole, Executive Director of the Chamber’s Hiring Our Heroes program – one of the original Call of Duty Endowment ‘Seal of Distinction’ recipients – stated, “Since our inception in 2011, the U.S. Chamber has prudently spent our donors’ investments to create as many jobs as possible for our veterans. We are proud to receive The Call of Duty Endowment’s ‘Seal of Distinction’ as further proof that we stretch every dollar to make the biggest impact.”

Nominees for the Call of Duty Endowment ‘Seal of Distinction’ must, as a minimum:

– Be a charitable, non-profit, with 501(c)(3) status

– Have a mission that incorporates directly assisting unemployed veterans in finding jobs

– Complete our application and, should they be selected as a finalist, submit to verification

Important criteria for selection include the number of veterans placed in jobs, average cost-per-placement, and a profile of typical veterans served, among other categories.

*Note: Rules for participation can be found at

The Call of Duty Endowment will select a slate of finalists, and will be assisted by Deloitte who is working with CODE on a pro bono basis.

“We are pleased to join with the Call of Duty Endowment in honoring these organizations that help our veterans translate their military skills and experiences into high quality careers,” said Kelvin Womack, lead client service principal for the Federal Health practice, Deloitte Consulting LLP. “Deloitte values the dedication and sacrifice of our nation’s veterans. Whether through collaboration with organizations like CODE, our recent pledge to support the President’s Joining Forces initiative, or through our IMPACT Survey research insights into job strategies for returning military veterans, Deloitte is committed to supporting the transition from military service back to civilian life.”

Wreaths Across America Taps Blackbaud to Enhance Donors’ Online Experience

COLUMBIA FALLS, Maine — Aug. 19, 2013 — Wreaths Across America (WAA), a nonprofit organization best known for its annual wreath-laying ceremony at Arlington National Cemetery and more than 800 other locations nationwide — with a mission to Remember, Honor and Teach about the service and sacrifices of our veterans — recently partnered withBlackbaud, Inc. (Nasdaq: BLKB) to design and implement a comprehensive overhaul and significant upgrade to their online presence and fundraising structure. Serving the nonprofit and education sectors for 30 years, Blackbaud combines technology and expertise to help organizations achieve their missions. 

By partnering with Blackbaud, WAA can help their current and prospective supporters more easily learn about the organization’s mission and activities — and translate that knowledge into action — while also allowing the organization to better manage their internal fundraising, tracking and communications processes. 

WAA is using Blackbaud products including: TeamRaiser, Luminate Online Marketing, Luminate CRM, and The Financial Edge, and is also partnering with Blackbaud’s design agency Guide Creative on design and strategy services. These systems will provide WAA with a new user-friendly website, the capability to engage in peer-to-peer fundraising, advanced bookkeeping software, a suite of marketing tools and a constituent management system.

A rapidly growing nonprofit, WAA’s need for a strong online presence has increased significantly since 2007 when it filed to be a 501(c)(3). The organization has experienced a consistent 46 percent year-over-year growth since first measured. “The expansion of support for WAA’s mission necessitated a top-to-bottom overhaul if we were going to be able to meet that increased demand and, at the same time, maintain our growth,” stated Karen Worcester, executive director, Wreaths Across America. “Blackbaud’s cutting-edge digital tools will serve to steer more targeted communication through the most efficient channels, ensuring the right audience gets the timely information they need.”

WAA ultimately chose to partner with Blackbaud because of their ability to update and streamline antiquated and disparate platforms, analyze WAA’s current and future needs and design a dynamic and tailored online presence. Operations related to marketing, record-keeping, donor interface and fundraising can now seamlessly interact and help WAA avoid both gaps in service as well as duplication of efforts.    

“We are proud to provide Wreaths Across America the technology and services to support their noble mission of honoring veterans,” said Jana Eggers, Blackbaud’s senior vice president of products and marketing. “With their incredible growth, the WAA staff needed a solution that provided an engaging online experience to supporters and efficient operations.”

While most nonprofits collect donations to implement programming in line with their mission, WAA’s operational model is unique. For every donation made, a remembrance wreath is placed on the headstone of a fallen veteran to honor their sacrifice on National Wreaths Across America Day each December. Nearly 91 percent of funds raised go directly to support WAA’s mission.

“This new system is designed to empower our supporters,” stated Worcester. “With Blackbaud’s expertise, we are able to provide our supporters with an easy and intuitive way to interact with the organization in support of our mission to Remember, Honor, Teach.”

Worcester was recently selected to present WAA’s story of how it has achieved such rapid growth and success at bbcon 2013, Blackbaud’s conference for nonprofits.

Follow Wreaths Across America on Facebook at and on Twitter at

About Wreaths Across America

Wreaths Across America is a 501(c)(3) nonprofit organization founded to continue and expand the annual wreath-laying ceremony at Arlington National Cemetery begun by Maine businessman, Morrill Worcester, in 1992. The organization’s mission, Remember, Honor, Teach, is carried out in part each year by coordinating wreath-laying ceremonies in December at Arlington, as well as hundreds of veterans’ cemeteries and other locations in all 50 states and beyond. For more information, to donate or to sign up to volunteer, please

About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 28,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraisingeMarketingadvocacyconstituent relationship management (CRM), financial managementpayment servicesanalytics and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, the Netherlands and the United Kingdom. For more information, visit

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