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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.


SeedEquity Ventures



This category includes articles about nonprofit organizations and NGOs that are actively working to accomplish a social mission. The work of foundations that primarily work as grantors to other nonprofits is covered in Philanthropy.

Hollywood Legend And Animal Advocate Doris Day Will Devote Her Upcoming 90th Birthday To Her Four-legged Friends

Fans Worldwide Can Wish Doris A Happy 90th By Participating In A Rare Auction To Benefit The Doris Day Animal Foundation At

Carmel, Calif (Mar. 10, 2014) – Legendary performer and animal welfare advocate Doris Day will reach a milestone on April 3rd — her 90th birthday. Her Doris Day Animal Foundation has planned an already sold-out birthday fundraising celebration in Carmel, located primarily at Day’s Cypress Inn, to benefit the Doris Day Animal Foundation (DDAF), Day’s namesake charity. DDAF has been Day’s continuing passion since she stepped out of the Hollywood limelight in the late 1970s.

The special birthday weekend includes a hotel stay package; a “Doggie Fashion Show” and adoption event in conjunction with the Monterey SPCA; a book signing celebrating the publication of “Doris Days’ Best Friends”; live entertainment; and a tribute dinner. The dinner will feature an auction of Doris Day-autographed memorabilia, as well as signed items from many of Day’s celebrity friends including Sir Paul McCartney, Tony Bennett and more. All auction proceeds will benefit the DDAF.

“I’m all about the four-leggers,” Day said, noting that she’s not much for celebrating birthdays. In lieu of cards and gifts, Day said she would love nothing more than if fans, friends and supporters would go online to and make a donation in her honor.

“Turning 90 is a milestone, for me and for the Foundation, and we’re setting a goal of $90,000 in donations,” Day said from her Carmel home. “There is so much work still to do to rescue animals, and to inform people about the importance of spaying and neutering their pets,” Day said. “We’ve made lots of progress, but there’s never an end to our work, and every little bit helps!”

Doris also issued a timely statement offering thanks and congratulations to the several Sochi Olympic athletes who rescued stray dogs, an issue that received much media attention during the Games. “When I learned that our Olympic athletes were rescuing dogs from the streets of Russia, I was overwhelmed, and it literally brought me to tears. It showed that these young Americans not only cared about winning medals but also about saving the lives of these precious animals that are so dear to us. These athletes have strong bodies and caring hearts: It’s a real testimony to the character of these young Americans.”

For those wishing to celebrate Ms. Day’s birthday, but who are unable to attend the celebrations in Carmel, the DDAF will be hosting an online auction to benefit the charity. Supporters can place their bids by visiting Both the online and live auction will include an array of exclusive pieces including: a Sir Paul McCartney signed “Wings Over America” box set; a Stella McCartney Falabella bag, a favorite worn by the women of Hollywood; and a Tony Bennett signed lithograph of Ella Fitzgerald and giclée of the Golden Gate Bridge. Other items include a Turner Classic Movies Gift Basket, a Bear Family Doris Day Boxed Set, a Warner Bros. Gift Package, and an authentic handbag and scarf from Doris Day’s personal wardrobe. To further thank the auction winners for their support of the Doris Day Animal Foundation, each of the auctioned items will include a personalized note signed by Doris herself.

Longtime celebrity friends and fans of Doris Day including Tony Bennett, Betty White, Olivia Newton-John, Dick Van Dyke and many more have captured surprise Happy Birthday video wishes for Doris, also encouraging donations for the Foundation. These shout-outs and many more will be showcased the week leading up to Doris’s special day via a variety of media outlets.

Doris Day fans and DDAF supporters will also be able to sign an online 90th Birthday Card to Doris on April 3, by visiting the Foundation website. For more information about all the birthday festivities, please visit

About the Doris Day Animal Foundation:

The Doris Day Animal Foundation (DDAF) is a national, nonprofit 501(c)(3) Public Charity originally founded in 1978 as the Doris Day Pet Foundation by legendary performer, Doris Day. DDAF has a straightforward mission that continues to this day: to help animals and the people who love them. Today, DDAF is a non-profit, grant-giving charity that identifies and funds worthy animal welfare organizations across the country. DDAF grants help rescue not just dogs and cats — but all animals! DDAF grantees provide veterinary care, including spay and neuter surgeries; feed and house rescued animals; promote and grow local adoption programs; provide pet food pantries; and very importantly, Doris believes, aid senior pets with both urgent and ongoing medical costs. Learn more and donate at

About Doris Day:

Doris Day, the quintessential all-American girl, continues to be revered by her fans, while the media still celebrate her as an actress and singer with an iconic “girl next door” image.

Of her 39 films, Calamity Jane, Love Me or Leave Me and Pillow Talk remain popular favorites, and still run frequently on cable television. Paralleling her success in big-screen entertainment, a series of albums recorded between 1949 and 1968 expanded her popularity, and are as relevant today as when they were first released. Her latest release, 2012’s “My Heart,” hit the Top 10 in the United Kingdom and was a commercial success in the States as well. Day is the recipient of dozens of awards, including the Presidential Medal of Freedom (2004) and a Grammy for Lifetime Achievement (2008).

The end of her Hollywood career proved to be a stepping stone, and Doris leveraged her celebrity as she followed her life’s calling: loving and caring for animals. Day lives in Carmel, Calif., and happily spends her days on DDAF activities, as well as caring for her many four-leggers, her garden and her home. For more information on Doris Day, please visit


Media Contact

Charley Walters. CW3PR


Women’s Nonprofit Celebrates (Future) Women with International Women’s Day 2014

Soroptimist & Raise Funds to Educate and Empower Girls

March 7, 2014 – Philadelphia, PA – In celebration of International Women’s Day, global women’s nonprofit Soroptimist and its online volunteer portal,, will launch a weeklong campaign to raise $10,000 to help support the future women of the world, as they launch a new girl program to ensure that girls have the resources and connections to pursue their career goals and live their dreams.

The campaign will begin Saturday, March 8, International Women’s Day, and end Saturday March 15.

Soroptimist is a global volunteer organization of women who work to improve the lives of women and girls through programs leading to social and economic empowerment. The organization conducted comprehensive research that uncovered a demonstrated need for girls to have mentors and guidance that can help them understand the mechanics and logistics of establishing a career trajectory. This is an often-overlooked need that can prevent girls from reaching their full potential. The research discovered all girls have dreams for their futures, but little or no understanding of how to get there.

“All girls have dreams,” says Elizabeth M. Lucas, CEO and executive director. “But many girls lack the knowledge of how to pursue those dreams in any real way. Our new program is going to provide girls with concrete ways of accomplishing their education and career goals.”

The Soroptimist and girl program will:

  • Encourage girls to pursue their career goals
  • Teach girls how to set goals and overcome setbacks
  • Connect girls with role models and mentors
  • Support girls financially so they have the funds to pursue their dreams.

Donors will be awarded “Dream Architect” status, as each contribution will help build the new program and construct a brighter future for girls around the world. Architects will receive special access to girl program “sneak peeks,” as well as get a first look at exclusive Soroptimist research about girls and the obstacles they face in reaching their career goals.

To help build the new Soroptimist/ girl program, visit:

More about Soroptimist:

Headquartered in Philadelphia, Pa., Soroptimist ( improves the lives of women and girls through the work of volunteers in 1,300 clubs across 19 countries and territories. Soroptimist’s major program, the Women’s Opportunity Awards, provides cash grants to women for education and training, leading to improved career prospects. Since 1972, the award-winning program has disbursed more than $30 million to tens of thousands of women throughout the world. Soroptimist, a 501(c)(3) organization that relies on charitable donations to support its programs, also powers — an online community offering offline volunteer opportunities in support of women and girls.


Megan York Parker
Public Relations Specialist
Soroptimist International of the Americas /
1709 Spruce Street
Philadelphia, PA 19103
215-893-5200 fax


Fitness Expert, Jared Ciner Creates SPIRIT Fit and Health for Developmental Disabilities

Bethesda, MD – March 10th, 2014: Fitness expert, trainer, and disabilities support counselor, Jared Ciner, has developed SPIRIT Fit and Health – a program that is breaking down barriers that keep individuals with disabilities isolated and physically inactive. The mission of SPIRIT Fit and Health is to create opportunities for those with developmental disabilities to learn to maintain and appreciate a healthy and active lifestyle, and to encourage independence and integration. Individuals with special needs are 58% more likely to be obese than the general population, as well as having an increased likelihood of anxiety, depression and social isolation. Ciner has created programs that are specifically designed to combat these tendencies by creating a welcoming, interactive and educational environment where individuals exercise, socialize and learn.

Jared Ciner

Ciner, Executive Director and Founder, created the idea of the SPIRIT Fit and Health (short for Social Physical Interactive Respectful Inclusive Together) after working as a support counselor at Jubilee Association of Maryland and seeing the need for a program that melded the social and health goals of his clients. Drawing on his degree in Psychology from University of Maryland, he launched in April of 2013. The eight-week program is designed to familiarize people who have Down syndrome, autism spectrum disorders and other developmental disabilities with healthy behavior, exercise and nutrition. SPIRIT Fit and Health partners with the Jubilee Association of Maryland 501(c)(3) to provide scholarships for individuals in financial need.

Ciner’s experience as a children’s swim instructor and Athletics Specialist volunteer in Addis Ababa, Ethiopia, enabled him to understand the impact that structured physical programming can have not only on a person’s physical health, but their emotional well being and social functioning as well. The SPIRIT Fit and Health was created to tap into these important elements of independent living and cater towards populations that tend to be the most under-served and un-accommodated for.

Jared Ciner

“This population typically doesn’t see a fitness center as a place catering to them,” Ciner says. “It can be intimidating.” Not only does Ciner cater towards people with developmental disabilities, he also employs them. Sam Smith, a former client with Aspergers Syndrome, now a certified trainer at SPIRIT Fit and Health. His role as a self-sufficient trainer defines SPIRIT’s mission of enabling individuals with developmental disabilities to become more independent and integrated into the community. With Ciner’s guidance and support this goal became a reality.

“SPIRIT Fit and Health is about getting exercise and moving around. And most importantly, it’s about having fun,” Ciner announced. The exercise setting has the potential to strengthen social bonds as well as muscles, Ciner says. So far Ciner has been renting space at gyms across Maryland and DC, however starting April 1st the Spirit Club will have their own permanent stand alone space to call home.


The American Cancer Society and Stand Up To Cancer Announce Collaborative Research Effort

First Joint Project Involves a $20 Million Dream Team Grant for Lung Cancer Research To Be Awarded in 2015

Bristol-Myers Squibb Becomes SU2C Donor in Support of SU2C-ACS Lung Cancer Dream Team

LOS ANGELES – January 29, 2014 — The American Cancer Society, the largest voluntary health organization in the world dedicated to eliminating cancer, and Stand Up To Cancer (SU2C), the charitable initiative supporting groundbreaking research aimed at getting new treatments to patients in an accelerated timeframe, announced today an historic collaboration in the fight against cancer, which takes more than 585,000 lives in the U.S. each year and nearly 8 million worldwide.

“SU2C was started by the entertainment community and has had tremendous success in heightening the public’s awareness of the great promise of today’s cancer research,” said John R. Seffrin, Ph.D., chief executive officer of the American Cancer Society. “This alliance marries the Society’s comprehensive cancer-fighting mission with SU2C’s high-impact funding model. Collectively, the Society and SU2C can push ahead more quickly with cutting-edge research on some of the most deadly cancers, all for the benefit of patients.”

“The American Cancer Society has been on the forefront of the battle against this insidious disease for more than 100 years; its millions of volunteers are literally the boots on the ground in this fight. We’re honored to collaborate with an organization with such a rich history in the research, education and advocacy arenas,” said Lisa Paulsen, an SU2C co-founder and president and CEO of the Entertainment Industry Foundation (EIF), the 501(c)(3) that serves as the fiduciary behind Stand Up To Cancer.

Stand Up To Cancer was launched in 2008. The initiative draws on the resources of the entire entertainment industry to encourage the public to support research conducted by teams of scientists, as well as by young, individual investigators. To date, more than 700 researchers from over 100 institutions have collaborated through SU2C.

The first project of the collaboration will be a $20 million research “Dream Team” focused on lung cancer, the leading cancer killer of men and women in the United States. The Society and SU2C together will fund the Dream Team over a three-year period to develop new therapies for lung cancer, with each group providing half the funding. Bristol-Myers Squibb will provide funding in the amount of $5 million to Stand Up To Cancer that will support the SU2C-ACS Lung Cancer Dream Team.

Later this year, the American Association for Cancer Research (AACR), Stand Up To Cancer’s scientific partner, will issue a call for research proposals. The selection process will be conducted by a Joint Scientific Advisory Committee, composed of an equal number of experts nominated by SU2C and the Society. The team itself will be announced in 2015.

“Lung cancer is the leading cause of cancer mortality in the United States,” said Phillip A. Sharp, Ph.D., Nobel Laureate and Institute Professor at the Massachusetts Institute of Technology and Koch Institute for Integrative Cancer Research, who is chairman of SU2C’s Scientific Advisory Committee (SAC). “More work is urgently needed to address the many unanswered questions about lung cancer and guide new directions in treatment.”

“By combining forces with SU2C, the Society looks forward to leveraging our combined resources with the extraordinary collaboration made possible by the Dream Team research model to transform the field of lung cancer research,” said Otis W. Brawley, M.D., F.A.C.P., chief medical officer for the American Cancer Society. “We believe this translational research will enhance and further diversify our research portfolio.”

Lung cancer is by far the leading cause of cancer death among both men and women, claiming the lives of approximately 160,000 people annually in the U.S. Each year, more people die of lung cancer than of colon, breast, and prostate cancers combined. According to the American Cancer Society, more than 224,000 new cases of lung cancer are diagnosed annually in the U.S. Overall, among both smokers and non-smokers, the chance that a man will develop lung cancer in his lifetime is about 1 in 13; for a woman, the risk is about 1 in 16, although for smokers, the risk is much higher.

“There continues to be a high unmet medical need in patients with lung cancer, which is a difficult disease to treat,” said Joseph Leveque, M.D., vice president, U.S. medical, oncology, Bristol-Myers Squibb. “Bristol-Myers Squibb is committed to improving patient outcomes in lung cancer and we are proud to support this collaborative approach to research with Stand Up to Cancer to find innovative ways to treat this disease.”

The overarching collaboration also includes an advocacy component led by the American Cancer Society Cancer Action Network (ACS CAN), the Society’s nonprofit, nonpartisan advocacy affiliate, and SU2C (a program of the Entertainment Industry Foundation). “ACS CAN is thrilled to bring its public policy expertise and nationwide network of advocacy volunteers to this collaboration to support increasing critical federal funding for lifesaving cancer research and prevention programs,” said Christopher W. Hansen, president of ACS CAN.

About the American Cancer Society

The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we mark our 100th birthday in 2013, we’re determined to finish the fight against cancer. We’re finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit

About Stand Up To Cancer

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric; Sherry Lansing, Chairperson of the Entertainment Industry Foundation’s Board of Directors and Founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pamela Oas Williams, President of Laura Ziskin Productions and Executive Producer of Stand Up To Cancer’s In-house Production Team, and Nonprofit Executive Ellen Ziffren. All current members of the CFA were co-producers of the 2012 televised special. The late co-founder Laura Ziskin executive produced both the Sept. 5, 2008, and Sept. 10, 2010, broadcasts. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president and CEO since 2011.

Major SU2C donors include founding donor Major League Baseball; Cancer Treatment Centers of America; Sidney Kimmel, the country’s largest individual contributor to cancer research; MasterCard; Genentech; Bloomberg Philanthropies; Cancer Research Institute; Melanoma Research Alliance; Prostate Cancer Foundation; The Safeway Foundation; Sean Parker Foundation; St. Baldrick’s Foundation; The Lustgarten Foundation: KWF; Wallis Annenberg & The Annenberg Foundation; Amgen; GlaxoSmithKline; Pfizer; Oakland A’s Owner/Managing Partner Lew Wolff; Comcast; The Island Def Jam Music Group and others.

Prior to the January 29, 2014 announcement, more than $260 million had been pledged to Stand Up To Cancer.

For more information on Stand Up To Cancer visit

Lights Camera Cure Announces New Partnership with Children’s Hospital Los Angeles for the 2014 Hollywood Dance Marathon


Los Angeles, CA – December 3, 2013Lights Camera Cure – The Hollywood Dance Marathon will hold its 3rd annual charity benefit on March 23, 2014 at the Avalon Hollywood. The exciting event is the only citywide dance marathon in Los Angeles, raising money and awareness for pediatric cancer research and support. In its first two years, the event has donated over $100,000 to benefit the Four Diamonds Fund at Penn State Hershey Children’s Hospital. The Hollywood Dance Marathon is co-produced by Lights Camera Cure (LCC), a Los Angeles based non-profit corporation, and the Penn State Alumni Los Angeles Chapter (PSULA).

       Watch the promo video for Lights Camera Cure 2014 here:

Lights Camera Cure is excited to announce a new partner for 2014, Children’s Hospital Los Angeles, a member of Children’s Miracle Network Hospitals. Proceeds from the event will fund pediatric cancer research and support programs at both Children’s Hospital Los Angeles and the Four Diamonds Fund, making this the first bicoastal dance marathon fundraiser. “We are honored to support two great organizations in the fight against pediatric cancer. With the addition of Children’s Hospital Los Angeles, we expect to greatly increase our local outreach and community support to reach our goals of doubling the number of dancers and proceeds donated,” says Gary Werkheiser, Executive Director of LCC.

Dancer registration is now open for anyone in the community who wants to participate in this exciting fundraiser. People can sign up to dance, individually or in a team, and raise funds from family and friends through their own dancer webpage. For full information about becoming a dancer and raising money for Lights Camera Cure, visit

The Hollywood Dance Marathon is a high-energy, 6-hour dance party held at the historic Avalon Theater done in true Hollywood style. The event features celebrities and VIP’s on the Red Carpet, live entertainment (bands, musical performers, DJ’s and dance groups), and a silent auction of one-of-a-kind items. Last year’s auction included diamond jewelry, LA Dodgers tickets, Ellen Show tickets, autographed items by TV casts, and more. The community can also support the event and enjoy the entertainment by purchasing general admission or VIP tickets, which will be available for sale in January.

Over 650 people attended the 2nd Hollywood Dance Marathon last January, hosted by TV and film stars Devon Werkheiser (Ned’s Declassified School Survival Guide) and Gia Mantegna (The Frozen Ground). The event also featured musical performances by Drake Bell, VanJess, Kait Weston, Bex, The Cannoneers, Reign Morton and Devon Werkheiser. Additional celebrity attendees have included Brandon Routh, Joe Mantegna, Laura Prepon, Scott Michael Foster, Rosie Grier, Adam Sevani, Drew Seeley, and Spencer Locke.

Lights Camera Cure was founded by a group of alumni from Penn State University living in Los Angeles. The group was inspired by THON, the Penn State Student Dance Marathon held at the school’s campus each February. THON is the largest student-run philanthropy in the world that has raised over $100 million for the Four Diamonds Fund in its 40-year history, including $12.3 million last year. In addition to Penn State alumni, the 2014 planning committee for the Hollywood Dance Marathon includes dance marathon alumni from the University of Southern California (USC), Florida, Purdue, Rutgers and Delaware.

For more information about the event on March 23, 2014 and to sign up as a dancer, visit:

If you are interested in being a sponsor of the Hollywood Dance Marathon, visit or email to

Contact: Deborah Mellman

About Lights Camera Cure Corp.

Lights Camera Cure (LCC) is a California non-profit corporation founded in 2013 by several individuals affiliated with the Penn State Alumni Los Angeles Chapter (“PSULA”). The mission of Lights Camera Cure is to provide support for individuals in need through community based fundraising and service, including but not limited to children’s healthcare organizations and related causes. To achieve its mission, LCC producers and sponsors various charitable activities, including the Hollywood Dance Marathon. The Corporation’s Tax ID # is 46-3005523. IRS Section 501(c)(3) status pending.

About Children’s Hospital Los Angeles

Ranked fifth in the nation by U.S. News & World Report, Children’s Hospital Los Angeles is a non-profit pediatric institution that treats more than 97,000 children annually, with world-class medical staff working in multispecialty teams to provide family-centered care. The hospital is also home to The Saban Research Institute, one of few freestanding research centers in the U.S. where the power of scientific inquiry and clinical care are combined and devoted exclusively to children. As a nonprofit institution, Children’s Hospital Los Angeles depends on generous donations and community support to help heal children in an environment that lets them thrive. For more information, go to

About The Four Diamonds Fund

The Four Diamonds Fund was founded by Charles and Irma Millard in 1972 to honor their son Christopher, who died from cancer at age 14. The mission of the Four Diamonds Fund is to conquer childhood cancer by assisting children treated at Penn State Hershey Children’s Hospital and their families through superior care, comprehensive support, and innovative research. In 1999, the Fund established the Four Diamonds Pediatric Cancer Research Institute with a $5 million endowment. Today, approximately 85% of the Fund’s revenues go toward research to end childhood cancers. In addition, the fund offsets the cost of treatment not covered by insurance and supports the medical team that cares for the children. For more information, go to

About Children’s Miracle Network Hospitals

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children¹s Miracle Network Hospitals has raised more than $4.7 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, and learn about your member hospital, at

Emma Now Accepting Applications for Emma 25, Granting Free Email Marketing Services to 100 Nonprofits Worldwide

Small nonprofits can now apply to receive lifetime access to free, fully-featured email marketing system and support services

(NASHVILLE, Tenn. – Nov. 7, 2013) Emma, provider of simple, stylish and smart web-based email marketing, today announces that it is accepting applications for Emma 25, its annual program that grants free email marketing services to small nonprofits. In celebration of the program’s tenth year, Emma will be granting 100 lifetime accounts in 2013/2014, rather than its customary 25 accounts. Eligible nonprofits can now apply at

Emma 25 grantees receive free Emma services for a lifetime, including: a fully-featured Emma account, up to 5,000 emails per month and unlimited surveys and forms. In addition, Emma 25 recipients receive unlimited support, account help and special assistance classes to master the fundamentals of email marketing.

“The WellHouse won an account from Emma last year. The impact we have been able to make has been monumental,” said Tajuan McCarty, executive director of The WellHouse in Birmingham, Alabama. “We have been able to reach out to more people and have had our newsletters forwarded and shared all over the world. The ease of use and the care that Emma puts into their designs is amazing!”

Emma employees created Emma 25 a decade ago when the company was just getting off the ground. With resources of time and money being scarce, Emma decided the greatest impact the company could make would be by donating their service to nonprofit organizations.

“It’s been rewarding to watch the program grow as Emma the company has grown. A decade in, we have a roster of Emma 25 alumni that represents a breadth of causes we’re proud to support year after year,” said Emma CEO Clint Smith. “We’re celebrating this milestone year in a big way by awarding 100 accounts, and we’re excited to see how we can help this latest, and biggest, group of worthy non-profits do great things in their respective communities.”

Nonprofits that are or have applied to be a 501(c)(3) and have 10 or fewer full-time employees are eligible to apply for Emma 25. Emma is accepting nominations through Monday, December 9. Eligible nonprofits can now apply at

For more information on Emma’s stylish email marketing services, visit

More than 3,700 Insurance Professionals Volunteer 10,800 Hours During Insurance Industry’s Annual Week of Giving

Walnut Creek, CA  – October 29, 2013 – Morethan  3,700 insurance professionals, representing more than 125 agencies across 21 states, volunteered their time to help local communities across the country during the Insurance Industry Charitable Foundation’s (IICF) annual Week of Giving, held from October 12-19. Durring this year’s Week of Giving, volunteers from insurance companies across America contributed over 10,800 hours with community and non-profit organizations across the country. Below are a few highlights of the work conducted by IICF volunteers.

  • Swiss Re volunteers prepared home-cooked meals for families with children undergoing medical treatment as part of the Meals from the Heart  program at four Ronald McDonald Houses across Chicagoland and Northern Indiana.
  • In Texas, 230 volunteers 13 companies came together to clean up the Trinity River Forest in efforts to reduce flooding and provide ecosystem restoration.
  • Volunteers in California from The Sullivan Group and AIG worked together to plant a vegetable garden at Canyon Acres Ranch, serving abused, neglected and emotionally troubled children and their families.
  • Volunteers from ACE Group,  Beneficial Insurance Services , RIMS, and Willis teamed up with the American Red Cross to assemble and deliver fire safety kits throughout the city of Philadelphia.

In addition to organizing community service projects, the IICF launched a personal giving campaign benefitting Sesame Workshop, the non-profit educational organization behind Sesame Street.  The IICF and Sesame Workshop’s new early literacy program, Every Day is a Reading and Writing Day, was launched on October 11 as a part of the IICF Early Literacy Initiative.

The campaign will continue through the end of October. Individuals can donate $5 by texting INSURANCE to 50555 or visiting 100 percent of donations designated to Week of Giving will go to support Sesame Workshop and  the IICF early literacy program.

For more information about the IICF Week of Giving and personal giving campaign, please visit If you’re interested in learning more about Every Day is a Reading and Writing Day, please visit can also contact the Foundation office at (925) 280-8009.

About the Insurance Industry Charitable Foundation

The Insurance Industry Charitable Foundation was established in 1994 and is directed and funded by the insurance industry. The Industry Foundation helps communities and enriches lives by uniting the collective strengths of the industry to provide grants, volunteer service and leadership. The Industry Foundation has contributed over $20 million and 176,800 volunteer hours to community nonprofits. IICF is a registered 501(c)(3) organization.

Insurance Industry Charitable Foundation Kicks Off Annual Week of Giving

Insurance Industry Demonstrates Commitment to Early Literacy Through Annual Volunteerism and Philanthropy Campaign

Walnut Creek, CA  –  October 14, 2013 – The Insurance Industry Charitable Foundation (IICF), a non-profit organization funded by the insurance industry, has officially begun its annual Week of Giving. Held October 12-19, 2013, the Week of Giving is an eight-day, industry-wide volunteer and personal giving event where teams of insurance industry volunteers provide three or more hours of volunteer service at neighborhood and community nonprofit organizations across the country.

During the week, teams of volunteers from the insurance industry head out into communities to donate their time for service projects at local non-profit organizations. More than 125 agencies, 141 volunteer teams and 2,637 volunteers have already signed up to participate in this year’s volunteer activities.

Volunteer teams can sign up to participate in various activities at

2013 Personal Giving Campaign to Support Sesame Workshop

In addition to volunteerism, the Week of Giving also includes a personal giving campaign. The IICF Week of Giving provides an opportunity for insurance professionals to join together to make financial contributions that collectively make a significant impact on a national, social cause.

This year, the IICF selected Sesame Workshop, the non-profit educational organization behind Sesame Street, as the beneficiary of the campaign. IICF has partnered with Sesame Workshop on a new early literacy program called “Every Day is a Reading and Writing Day” as a part of the IICF Early Literacy Initiative. This three year  partnership with Sesame Workshop will support the IICF’s goal to develop a united industry strategy to impact early literacy for the most vulnerable children ages 0-5.

Thoughout the month of October, individuals can donate $5 by texting INSURANCE to 50555. Alternatively, contributions of all sizes and company matching  can be made online at 100 percent of donations designated to Week of Giving will go to support Sesame Workshop and  the IICF early literacy program.

“We’re proud to  represent an industry that is focused on philanthropy and committed to dedicating its resources and efforts towards volunteerism, service and leadership,” said Bill Ross, CEO of the IICF. “This year’s Week of Giving marks a milestone for IICF as we continue to build awareness and support for our first national program . Through our Week of Giving and  early literacy initiative we will  continue to grow a meaningful discussion regarding the importance of early childhood literacy.”

For more information about the IICF Week of Giving, to register a volunteer team or to make a donation, please If you’re interested in learning more about Every Day is a Reading and Writing Day, please can also contact the Foundation office at (925) 280-8009.

About the Insurance Industry Charitable Foundation

The Insurance Industry Charitable Foundation was established in 1994 and is directed and funded by the insurance industry. The Industry Foundation helps communities and enriches lives by uniting the collective strengths of the industry to provide grants, volunteer service and leadership. The Industry Foundation has contributed over $20 million and 166,000 volunteer hours to community nonprofits. IICF is a registered 501(c)(3) organization.

Sesame Street Partners With The Insurance Industry Charitable Foundation To Promote Early Childhood Literacy

Every Day is a Reading and Writing Day Continues  Sesame Street’s Mission Helping Every Child Reach their Highest Potential…

October 11, 2013. Research shows that prior to starting school, children from high-income families benefit from 400 hours more literacy-related activities than children from low-income families[1].  Furthermore, by age four, a high-income child is exposed to 35 million more words than a low-income child[2].  In response to the wide gap in literacy rates that prevails between children of high and low-income families, Sesame Workshop, the nonprofit organization behind Sesame Street, has partnered with the Insurance Industry Charitable Foundation (IICF), a non-profit organization funded by the insurance industry and focused on community development across the United States, to launch Every Day is a Reading and Writing Day.

This new bilingual, digital resource includes tips, games, and activities that parents, caregivers, and volunteers can engage children with to improve their reading and writing capabilities from an early age. The resources were unveiled today at the New York City Public Library and are available, for free, to parents across the country

In concert with the united insurance community, theIICF and Sesame Workshop will be promoting Every Day is a Reading and Writing Day at events nationwide and will be working to reach as many families and volunteers as possible through both local and national programming.

The project aims to:

  • Help parents and caregivers realize the important role they play in creating the foundation for literacy in their children.
  • Provide volunteers with engaging, fun-filled, and educational resources that they can use to positively impact the literacy development of undeserved children across the United States.
  • Present children with games and activities that will stimulate their interest in talking, reading, and writing from an early age.

“From the very beginning, Sesame Street has promoted the importance of early-childhood education. However, children from low-income families do not have access to the same educational opportunities as children from high-income families,” says Dr. Jeanette Betancourt, Senior Vice President for Community and Family Engagement at Sesame Workshop at Sesame Workshop. “With support from IICF, we are excited to bring Every Day is a Reading and Writing Day to young children. Every Day is a Reading and Writing Day will provide families, parents, caregivers, and volunteers with materials that draw from everyday life, thus giving adults an easy way to implement literacy into their daily interactions with children.”

The program includes:

  • Video segments that draw from everyday life and model ways for parents to easily engage their children in activities around vocabulary, reading, and writing.
  • Materials volunteers can use to plan fun-filled literacy-based experiences for children and families.
  • A Parent/ Caregiver guide bursting with information and activities to encourage literacy development for children ages two to five. The guide also includes additional material that parents can use to help form the building blocks for literacy in children ages zero to two.
  • A new mobile site with videos, games, and activities for parents and volunteers to enjoy with children on-the-go, as well as an online section dedicated to Every Day is a Reading and Writing Day on

“Together with our insurance industry partners we are proud to collaborate with Sesame Workshop on such an important initiative that will positively impact thousands of children in the communities where we live, work and serve,” said Bill Ross, chief executive officer for IICF. “The IICF and insurance industry are committed to improving early childhood literacy rates across America, but we know change will not happen overnight. This is why we felt it was so important to make a long-term, active, commitment to Every Day is a Reading and Writing Day, where we support and sponsor Sesame Workshop, but more importantly, engage the nationwide network of insurance professionals across the country to serve as advocates, stewards and volunteers for this wonderful program.”

All materials are free to download at

About Sesame Workshop: Sesame Workshop is the nonprofit educational organization behind Sesame Street, the landmark television program that reaches millions of children every day in more than 150 countries. The Workshop’smission is to use the educational power of media to help children everywhere reach their highest potential. Delivered through a variety of platforms, Sesame Workshop develops research-based content – including television programs, books, games, mobile apps and community engagement initiatives – that supports early childhood learning, helps prepare children for school, and addresses developmental needs. The Workshop’s programs are tailored to the needs of specific regions and focus on topics that help young children and families develop critical skills for lifelong learning. For more information, visit us at

About the Insurance Industry Charitable Foundation (IICF): The Insurance Industry Charitable Foundation was established in 1994 and is completely directed and funded by the insurance industry. The foundation helps communities and enriches lives by uniting the collective strengths of the industry to provide grants, volunteer service and leadership. Since its inception in 1994, IICF has contributed more than $20 million in grants to charities and 166,000 volunteer hours to hundreds of community nonprofit organizations. IICF is a registered not-for-profit organization under section 501(c)(3) of the IRS code. Learn more at about the IICF at

Visit Sesame Street at:

Sesame Street on Facebook

Sesame Street on Twitter

Sesame Street on Youtube

Actors Danny Aiello and Ashley Bell and Music Legends The Oak Ridge Boys Ask Employers to “Bet on a Vet

October 2013 – For most military service members stationed overseas, coming home is a joyful time. But for many who are severely wounded and focused on their recovery, new challenges often loom, including mounting expenses and extensive delays in receiving their disability benefits, and perhaps most importantly, the search for gainful employment.

The Coalition to Salute America’s Heroes (CSAH), a 501(c)(3) organization, was created to help disabled veterans from Afghanistan and Iraq, as well as their families, gain access to the resources they need to rebuild their lives. Since 2004, the organization has provided millions of dollars in financial aid and support services to over 25,000 wounded heroes and their families.

Representing the Coalition in its latest TV PSA campaign “Bet on a Vet” are veteran actor Danny Aiello, actor Ashley Bell who is fresh from starring in “The Marine”and country music legends The Oak Ridge Boys.  Danny Aiello and Ashley Bell deliver a timely appeal to businesses and employers to “bet on a vet” by hiring them.  It is our goal that this message will encourage more employers to take advantage of the skills and discipline that veterans have developed in service to their country – important qualities they readily bring to the workplace. The Oak Ridge Boys talk about the Coalition’s beneficial programs, and also urge the public to volunteer at a VA Hospital or Medical Facility.

The Coalition has initiated several key programs to aid and assist wounded veterans and their families: 

  • Emergency Financial Aid helps wounded veterans and their families by covering some of their pressing basic expenses, such as mortgage and rent payments, utility bills, car repairs and insurance.
  • The Heroes Thanking Heroes program offers veterans and their caregivers the chance to earn money by working in a virtual call-center environment.
  • The Road to Recovery Conference and Tribute serves as a one-stop place for injured veterans and their families to learn about a multitude of services that can aid their transition and speed their healing process.

These PSAs are crucial to the CSAH’s efforts to raise awareness among the public about the plight of our nation’s most courageous heroes. Please use these PSAs on your blog or website. Our servicemen and women have sacrificed so much for us, and this is one way to not only honor them, but also remind the public about some of their needs, and to remind employers to “BET ON A VET”.

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