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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Nonprofit

This category includes articles about nonprofit organizations and NGOs that are actively working to accomplish a social mission. The work of foundations that primarily work as grantors to other nonprofits is covered in Philanthropy.

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Centre Foundation Celebrates Record Breaking Year of Philanthropy

Community Foundation to host annual dinner on Wednesday, Nov. 1 at The Nittany Lion Inn

Press Release – STATE COLLEGE, PA – Centre Foundation will host its annual end-of-the-year dinner on Wednesday, Nov. 1 at The Nittany Lion Inn to celebrate another successful and record-setting year of philanthropy in Centre County.

At the event, Centre Foundation will announce the newest Centre Inspires project and the 2017 Oak Tree Award winner, recognition of service, commitment, and passion for the foundation. The program will also include remarks on engaging with our local environment, given by Dr. Richard Alley, whose contributions to the United Nations Intergovernmental Panel on Climate Change won a Nobel Prize in 2007.

Guests should register online by Oct. 25. Attendance at the dinner costs $100 per person.

“Each year, I’m amazed by the generosity of this community, but this year was literally one for the record books,” expressed Molly Kunkel, Executive Director of Centre Foundation.

This year, three records in particular were set by the local community:

  • Light Up State College: In February, the community broke a Guinness World Record by making and lighting 5,226 ice luminaries on Allen Street in Downtown State College. The event was co-organized by The Make Space and Centre Foundation.
  • Centre Gives: The sixth annual 36-hour online giving event raised more than $1.4 million for the community and broke last year’s record by 20 percent. More than 100 local nonprofits benefitted from the community’s generosity, which has invested over $5.4 million since the Giving Day was established in 2012.
  • Centred Outdoors: The guided nature tours achieved record engagement this summer when ClearWater Conservancy launched the program through the community foundation’s Centre Inspires grant. Nearly 2,000 residents signed up for one of the nine tours hosted by the program.

Centre Foundation believes in the organizations that are working to create a better future for the community. Each year, Centre Foundation distributes hundreds of grants to nonprofits in order to continue making Centre County the best place to live, work, and play.


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Twenty Jurisdictions Receive $34 Million in Federal Funding to Support Comprehensive Rape Kit Reform

Press Release – NEW YORK – The Joyful Heart Foundation, one of the leading advocacy organizations working toward nationwide rape kit reform, today applauded awards by the federal government of more than $34 million in grants to address the backlog of untested sexual assault kits in jurisdictions including Georgia, Kentucky and Washington State, as well as in Albuquerque, Austin, Cleveland, Orleans Parish (Louisiana), New York City, and Philadelphia. A full list of awards is available here.

This is the third year that the federal government has invested dollars – through the Justice Department’s Sexual Assault Kit Initiative (SAKI) – to provide communities critically needed resources to: supplement efforts to test backlogged kits in law enforcement facilities; create multidisciplinary teams to investigate and prosecute cases connected to the backlog; and address the need for victim notification and survivor re-engagement with the criminal justice system.

“These focused resources are helping law enforcement get serial criminals off of the street, easing the burden on personnel, facilitating community engagement and relationship building, and making communities safer,” said Sarah Haacke Byrd, Joyful Heart’s Managing Director.

“These funds are also providing a path to justice and healing for survivors of sexual assault. Focusing a national effort on comprehensive reform demonstrates a commitment to survivors that we will do everything possible to bring long-awaited healing and justice.”

Joyful Heart serves as a technical advisor for SAKI grantees, with a focus on ensuring a survivor-centered, trauma-informed response as a fundamental part of comprehensive reform.

When tested, rape kit evidence can identify an unknown assailant, reveal serial offenders, and exonerate the wrongly convicted. Yet, there are hundreds of thousands of rape kits sitting untested in police storage facilities across the country representing potentially serial offenders free on the streets to commit more crimes, and thousands of leads to investigate, cases to prosecute, and survivors to re-engage with compassion and care.

Ending the rape kit backlog will take a coordinated effort and deep commitment at all levels of government and in communities across the United States. Joyful Heart has launched a national campaign, developed following an extensive review, which formalized six pillars for reform. The goal: to pass comprehensive rape kit reform legislation in all 50 states.

“SAKI has become a critical tool in conducting reform work,” added Ilse Knecht, Joyful Heart’s Policy & Advocacy Director. “Many jurisdictions received federal funding to address their backlogs before their state enacted rape kit reform laws, but after seeing firsthand the value of testing backlogged rape kits, in terms of public safety and justice served, many of these states have begun the necessary work on legislative change.”

Today, only 8 states have laws requiring the testing of both current and backlogged kits. That means in most states, the decision to send kits for testing is left up to individual discretion. Research has shown discretion to be a major contributing factor in the massive number of untested rape kits sitting on shelves across the country.

This work takes political will, but it also takes significant resources. Implementation of state laws often depends on whether law enforcement, crime labs, and prosecutors receive additional resources and funding dedicated to clearing the backlog and pursuing leads. As jurisdictions enact legislation and policies to reform law enforcement practices around rape kit testing, the need for funding will increase.

Joyful Heart has created the premier national resource about the rape kit backlog, which includes an interactive map and resources for survivors, legislators, and the media. Learn more at: ENDTHEBACKLOG.org.


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UK Government To Double Donations To Camfed, Unleashing GirlGuardian Powers To End Child Marriage And Keep Girls In School

  • This International Day of the Girl, leading girls’ education charity Camfed launches a UK Aid Match appeal with real-life superheroes, giving UK residents the opportunity to change the world.
  • The #UnlockFutures appeal will focus on keeping girls in school and out of child marriage by unleashing the power of young women once at risk of becoming child brides.
  • Trained as ‘GirlGuardians,’ they will be leading the charge, with UK Aid Match contributions doubling the number of girls protected.

Press Release – Cambridge, UK – October 11, 2017. Camfed, the Campaign for Female Education, will announce the start of its three-month UK Aid Match appeal during an intimate launch event at the Institute for Government today. The appeal focuses on the issue of child marriage in some of the poorest areas of sub-Saharan Africa, where as many as 6 out of 10 girls are married before the age of 18. Locked in a cycle of poverty and hopelessness, they are at grave risk of HIV/AIDS, rape and abuse, and serious complications during pregnancy and childbirth. Poverty and inequality drive this injustice, and the practice perpetuates this vicious cycle.

“Imagine your daughter graduating from primary school into marriage and motherhood when she herself is still a child, her life stopped when it is just beginning,” says Camfed CEO Lucy Lake. “Where extreme poverty leaves families with little choice, and traditional practices discriminate against girls and young women, it feels like an intractable problem. But together we can make sure that a girl is married to her future, not a man three times her age.”

The plan is to unleash the power of young women like Camfed alumna Alice, who grew up in Samfya District, Zambia. Once destined to be a child bride, she now works with schools and communities to keep girls in school and out of child marriage, personally supporting 10 girls to go to school, and looking after two orphans. The powers of the young women who have completed their education with Camfed’s support come from their lived experience, their deep roots in their communities, and the respect they command from girls and families alike. As GirlGuardians, these real-life superheroes will be equipped with additional knowledge to deliver sexual and reproductive health and life skills training, career guidance and financial literacy sessions. Each GirlGuardian will reach 80 vulnerable girls in her local school, and advocate for girls’ education and against child marriage with families and traditional leaders.

“Giving vulnerable girls the power to take control of their futures is fundamental to helping them escape the dangerous cycle of child marriage, early motherhood and poverty. By matching every penny of the UK’s generous donations to Camfed’s appeal, we are giving girls across Africa the hope of a better future.This money will help them finish their education and get good jobs, giving them brighter and more prosperous lives.” says Secretary of State for International Development, Priti Patel.

The UK Aid Match scheme allows taxpayers to make informed decisions about how a portion of the international development budget is spent, and it allows charities to explain why we should care for causes further away from home. Combined with the multiplier effect of the Camfed model, which sees every alumna support at least two more girls through secondary school with her own resources, donations made during this three-month period have the chance to exponentially increase the impact.

Camfed argues that when it comes to the proven returns on girls’ education and women’s empowerment, and their key role in reaching the Sustainable Development Goals, protecting girls and unlocking their potential is the best investment all of us can make.

To find out more about Camfed’s #UnlockFutures appeal and invest in girls’ education, visit www.camfed.org.


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DKT Nigeria’s Omolara Aluko Wins 2017 Bill & Melinda Gates Institute “120 Under 40” Award

Press Release – Washington, D.C: DKT International is proud to announce that Omolara “Lara” Aluko of DKT’s Nigeria program is a recipient of the 2017 “120 Under 40” award, created by the Bill and Melinda Gates Institute for Population and Reproductive Health. The “120 Under 40” award recognizes the accomplishments of the next generation of leaders in family planning.

“Omolara’s work has been instrumental in the nationwide development and implementation of radio and television programs that discuss family planning and contraception in a refreshing, interesting and interactive manner,” says Dimos Sakellaridis, Country Director of DKT Nigeria. “We are excited that our social marketing efforts have made great strides in educating young women and couples about contraceptives- giving Nigerians the power to shape their lives and futures.”

Aluko will be one of 120 outstanding leaders given this award by the year 2020, in recognition of the Family Planning 2020 (FP2020) partnership. DKT International continues to work towards its commitment to FP2020, with a goal of providing an incremental 10 million couple years of protection (CYPs) above and beyond what it would otherwise have provided by the end of 2020.

DKT Nigeria’s Honey & Banana brand, offering information and contraceptive options, has amassed over 7,000 followers on Twitter and 65,000 on Facebook in less than a year. This success on social media is the result of fun advertising, user engagement, and the integration of radio shows and TV specials. Honey & Banana campaigns have spurred some of DKT’s most recent successes in Nigeria, including the introduction of Sayana Press and the TV premiere of “Contraceptive Chat with DKT Nurses.” After just a few weeks on air, the television and radio shows generated 2,000 calls from listeners and viewers with questions of contraceptive methods and myths.

In 2016, DKT Nigeria sold over 47 million condoms, 600,000 emergency contraceptive pills, over 430,000 oral contraceptives, 33,000 implants, 51,500 IUDs and over 4 million misoprostol tablets. DKT began to offer Sayana Press injectable contraceptives in 2015, and has sold over 750,000 units. Overall in 2016, DKT Nigeria provided over two million couple years of protection (CYP) and averted 195,964 unintended pregnancies, 4,420 maternal deaths, 5,390 child deaths and 686,433 unsafe abortions.

“We are extremely proud of the work and contributions of Lara Aluko and the continued success of DKT Nigeria in reaching new users with modern contraceptives,” adds Chris Purdy, President and CEO of DKT International.


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OXXO Partners with The Susan G. Komen Foundation for Breast Cancer Awareness

OXXO supports #breastcancer awareness during the month of October together with the World’s Largest Breast Cancer Organization

Press Release – Hollywood, FL, October 3, 2017OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that was first to use GreenEarth® solvents while offering 24/7 ATM-style service, announced today that it will partner with the Susan G. Komen Foundation, the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against the disease, throughout the month of October to support breast cancer awareness.

“This month, OXXO, together with our employees, customers and the local community will proudly support Susan G. Komen’s Foundation through a Cause Marketing Campaign and will create awareness about the critical need to find a cure for Breast Cancer. We are involving every one of our franchise stores in this effort. OXXO has also created its very own “OXXO Cares for the Cure” team of runners that will participate in the Race for the Cure 5k on October 14th. We are truly passionate about this cause and hope to raise significant funding for the organization,” said Salomon Mishaan, CEO & Founder of the OXXO Care Cleaners franchise.

“OXXO was founded on the “we care” principle. We are proud to support Breast Cancer Awareness month through the Susan G. Komen Foundation,” said Elizabeth Pereira, Marketing Manager at OXXO. “We will obtain monetary donations for the organization by distributing flyers in the Community and among our customers, creating a social media awareness campaign, and conducting a mass email marketing campaign. We will also distribute online flyers among our customers and via the Greater Hollywood Chamber of Commerce website,” she added.

To participate, community members and customers can donate in the OXXO Cares for Cancer Donation box located at all of our stores or donate online.

Other recent OXXO community affairs efforts included the Broward Peanut Butter and Jelly Drive, Operation Backpack at the Broward Pantry, the Red Nose Event with Walgreens. Tomorrow’s Rainbow, South Broward High School Band Club, aid for the Women in Distress of Broward County, and Day of Giving to the American Red Cross.

OXXO is excited to hint that it will launch a “surprise” year-long campaign later this month in the aftermath of Hurricane Irma. Stay tuned!!

About OXXO®

OXXO® is an environmentally-responsible dry-cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene) chemicals common at other dry cleaners) and now TOP Terra for regular laundry, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you. For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996.


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Jet Linx “Dares You To Tutu” For Breast Cancer Awareness Month

Raising Awareness and Funds in Partnership with The Tutu Project

Press Release – OMAHA, Neb. – Oct. 2, 2017 – For the third consecutive year, Jet Linx has partnered with The Tutu Project to continue its heartfelt (and whimsical) approach to the fight against breast cancer. Throughout the month of October, in tandem with Breast Cancer Awareness Month, Jet Linx’s entire network of clients, friends and team members across 14 Base locations nationwide come together and don pink tutus in support of The Tutu Project and The Carey Foundation.

Bob Carey, the talented photographer behind The Tutu Project, founded the organization with his wife, Linda, after she was diagnosed with the disease in 2002. In an effort to put a smile on Linda’s face during her darkest days of fighting the disease, Bob began taking photos of himself in a pink tutu.

Today, Bob helps inspire thousands with his awe-inspiring photos and is at it again with a limited edition Jet Linx Tutu Project photo. The photo will be available for silent auction at Jet Linx Base locations and featured in the official 2018 Tutu Project wall calendar. Additionally, Jet Linx will donate $20 as part of its Every Tutu Counts social media campaign for each photo submitted to a Jet Linx Base with the iconic tutus and the #Dare2Tutu hashtag. To date, Jet Linx raised a total of $27,395 for the organization through the #Dare2Tutu social media campaign, silent auctions and member donations. Jet Linx pilots will also be bringing awareness to the skies, with flight crew members wearing pink ties for the month of October.

“It is one of the most fun and rewarding charities we participate in” said Jamie Walker, President & CEO of Jet Linx. “Jet Linx team members, alongside our generous community of clients and friends, proudly wear pink tutus in a bold effort to raise awareness and funds for breast cancer and The Tutu Project.”

“We are very excited that this is our third year working with Jet Linx,” said Linda Carey, co-creator of The Tutu Project & President of the Carey Foundation. “They have been wonderful to work with and they have helped us reach our goals of helping to make the lives and women and men living with breast cancer easier.”

For more information on Jet Linx’s charitable support for The Tutu Project, or to join the movement please visit www.jetlinx.com


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GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship

Scholarship program benefits from heightened media awareness and a portion of Doritos Locos Tacos sales

NEW YORK–(BUSINESS WIRE)–GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness and donations to the Taco Bell Foundation and its Live Más Scholarship, a scholarship for students whose passions may not necessarily fit into the conventional “academic” or “athletic” scholarship categories.

The collaboration, part of GroundTruth’s ‘Location for Good’ program, harnessed the power of location technology to deliver personalized messages that activate local communities when and where it matters most. The location-based campaign, which fell under Taco Bell’s wider ‘Feed a Dream’ campaign, encouraged individuals to visit a nearby Taco Bell and purchase the highly popular Doritos Locos Taco, in which a portion of all sales would be donated to the Live Más Scholarship. The GroundTruth campaign drove over 170,000 visits to Taco Bell locations. Furthermore, Taco Bell was able to make a $500,000 donation to the Live Más Scholarship thanks in part to heightened media awareness and a portion of Doritos Locos Tacos sales.

The campaign also comes on the heels of GroundTruth’s recent independent survey which validated the company’s ability to interpret physical location with more than 90% accuracy.¹ Taco Bell was able to benefit from this precision by leveraging products built from GroundTruth’s proprietary Blueprints technology to better engage with its core audiences based on their past visit behavior to specific business locations and points of interest.

Taco Bell’s loyalist audience provided the highest engagement with nearly 1 out of 4 consumers visiting a Taco Bell after receiving a personalized mobile ad from GroundTruth. Third-party validation from Placed, a leader in ad to in-store attribution, also indicated the campaign resonated well among young men. Males 18-24-year-olds over-indexed as the most receptive audience to campaign messaging for Taco Bell’s ‘Feed a Dream’ campaign.

“Through our partnership with GroundTruth and the power of location data, we were able to increase awareness, store visits, and sales around our Doritos Locos Tacos during that two week window,” said David Garcia, Senior Media Manager at Taco Bell. “More importantly, the increase in taco sales meant more donations to the Taco Bell Foundation for our Live Más Scholarship.”

The collaboration with Taco Bell is the latest of GroundTruth’s Location for Good initiatives to prove the efficacy of location technology in engaging audiences for a greater cause. Since its formation after the devastating impact of the Nepal Earthquake in 2015, Location for Good has driven significant results for organizations like the Federation of Internet Alerts (FIA), which supports causes like the rapid distribution of AMBER Alerts, and Oxfam America, which is committed to ending the injustice of poverty. Location for Good has also supported campaigns with Goodwill, Movember, Thrive Market and The Ad Council. For more information on GroundTruth’s Location for Good case studies, visit http://www.xad.com/case-studies/.

¹ The Accuracy Audit analyzed 10,000 matched panelists who shopped at a sample of key retailers, consistently submitted receipts to InfoScout, and used location-based services via GroundTruth.

About GroundTruth

GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.


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AsylumConnect and One Degree Join Forces to Take First Online Resource Database for LGBTQ Asylum Seekers Nationwide

Press Release – September 29, 2017 — AsylumConnect (www.asylumconnect.org), a fiscally sponsored nonprofit helping LGBTQ asylum seekers identify and access verified human needs resources, and One Degree (www.1degree.org), a technology-driven nonprofit that helps low-income families access resources to achieve social and economic mobility, today announced a partnership to build a national version of the AsylumConnect catalog. The AsylumConnect catalog, currently available on web and mobile devices for Seattle and Philadelphia, is the first online resource database for LGBTQ asylum seekers in the U.S. This partnership will enable the rapid growth of the AsylumConnect catalog to New York City, Washington, D.C., and San Francisco by November 2017.

“This partnership is a big step forward for the communities we both serve,” said Rey Faustino, founder and CEO of One Degree. “Together, our two organizations are breaking the mold of a nonprofit sector that is rife with fractured and duplicative solutions. By working together, we can scale our impact quickly and more efficiently.”

Thousands of LGBTQ immigrants and asylum seekers come to the U.S. every year fleeing persecution in their home countries based on their sexual orientation or gender identity. Yet upon arrival in the U.S., many do not know where it is safe to go for help.

The AsylumConnect catalog fills this gap. This groundbreaking database empowers LGBTQ asylum seekers to safely integrate into the U.S. by providing a platform for them to access resource information and referrals to meet their needs in key areas, including: housing, legal, food, medical, mental health, social support, employment, and education. To-date, the catalog has garnered positive feedback from both LGBTQ asylum seekers and service providers. Asylum seekers have called the catalog “highly recommended,” “easy to use,” and noted they eagerly await expansion to other “local [organizations] and regions.”

“My office is glad to learn that AsylumConnect exists,” commented an immigration and asylum attorney focusing on LGBT/SOGI-minority claims. “So many asylum-seekers don’t know where to turn and worry that ‘help’ will discriminate.”

Now, building upon One Degree’s powerful resource search and management platform, AsylumConnect will scale its service to all major U.S. cities.

“With One Degree’s support, the AsylumConnect catalog will be able to reach its full potential,” said Katie Sgarro, AsylumConnect Co-Founder and President. “Together, we can ensure that all LGBTQ asylum seekers in the U.S. have the information they need to finally live safe, healthy, and authentic lives.”

The new resource catalog powered by One Degree will introduce additional U.S. cities, new technical functionality, as well as an improved user experience for both LGBTQ asylum seekers and service providers in the U.S. The launch will commence AsylumConnect’s national expansion through opening up public resource suggestions to anywhere in the U.S. powered by One Degree’s community submission tools.

One Degree, a nonprofit organization founded in 2012, will provide access to its open API, as well as consultation on technology and resource information management, which will enable AsylumConnect to rapidly accelerate its goal of creating a comprehensive online resource database for LGBTQ asylum seekers in the U.S. In turn, AsylumConnect will contribute to One Degree’s resource database, which will become the new home of its catalog.

About AsylumConnect:

Co-founded in 2014, AsylumConnect is a fiscally sponsored nonprofit creating the first online resource database for LGBTQ asylum seekers in the U.S. The AsylumConnect catalog, currently available on web and mobile devices for Seattle and Philadelphia, helps persecuted LGBTQ people identify and access verified human needs resources upon their arrival in the U.S. AsylumConnect has received recognition and support from the United Nations (UN), MCJ/Amelior Foundation, Millennium Campus Network (MCN), Business Today (BT), Clinton Global Initiative University (CGI U), and others. The organization’s long-term vision remains to scale its catalog to all major U.S. cities and ultimately, streamline the safe integration of LGBTQ asylum seekers in the U.S. Learn more at www.asylumconnect.org.

About One Degree:

One Degree is a technology driven nonprofit organization that helps low-income families access the resources they need to achieve social and economic mobility and, ultimately, improve their lives. Its platform has become the go-to tool for help-seekers – and the people who support them, such as case managers and social workers – throughout the San Francisco Bay Area and Los Angeles County. It currently operates two major products: One Degree and One Home. Thousands of people in the Bay Area and Los Angeles rely on One Degree’s core platform ( 1degree.org ) to access health care, food banks, employment services, and much more. Through One Home ( OneHomeBayArea.org ), they are working to ensure every family has a safe and stable home by making it easy to find and apply for affordable housing. One Degree is supported by the Knight Foundation, Kresge Foundation, Tipping Point Community, and many others. Learn more at www.1degree.org/.


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Carroll Shelby Foundation And Carroll Shelby’s Store Launch Campaign To Fight Breast Cancer

  • A $5 donation will be split between the National Breast Cancer Awareness Foundation and Young Survival Coalition for each campaign product purchased in October from Carroll Shelby’s Store
  • NBCF offers resources including free mammograms, inspiration and support to women
  • Young Survival Coalition is dedicated to the critical issues unique to young women who are diagnosed with breast cancer
  • Carroll Shelby Foundation to raise awareness and solicit donations for the campaign

Press Release – GARDENA, Calif. – September 27, 2017Carroll Shelby’s Store and the Carroll Shelby Foundation will lead a charge against breast cancer in October through an awareness campaign and partnership with two highly respected groups that target the terrible disease. During October 2017, a $5 donation will be split between the National Breast Cancer Foundation and Young Survival Coalition for every limited-edition campaign t-shirt, hat or water bottle bought from Carroll Shelby’s Store.

“While Shelby has supported key non-profits involved with critical healthcare initiations for decades, last year was the first time that we dedicated resources to the fight against breast cancer,” said Neil Cummings, Co-CEO of Carroll Shelby International, CEO of Carroll Shelby Licensing, and Co-President of the Carroll Shelby Foundation. “Our 2016 campaign was such a success that we were encouraged to engage again this year. In true Shelby tradition, we’re putting even more horsepower into the campaign to help two leading organizations with their support and prevention programs.”

National Breast Cancer Foundation, Inc., was founded in 1991 by breast cancer survivor Janelle Hail. After her treatment, Hail committed to educating women worldwide about breast cancer and the importance of early detection. Today, NBCF provides resources including free mammograms, inspiration and support to those affected by this deadly disease.

Young Survival Coalition is dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.

“Breast cancer is one of the biggest health crises for women in the United States,” said Aaron Shelby, Co-President of the Carroll Shelby Foundation. “One in eight individuals will be diagnosed in their lifetime and sadly, there is currently no known cure. Our goal is to help fund groups that provide critical early diagnosis and support for women who cannot otherwise afford potentially life-saving screenings and resources.”

For every exclusive Shelby breast cancer awareness product purchased during October, Carroll Shelby’s Store will donate $5, which will be split between the two groups. This year, the campaign includes both men’s and women’s t-shirts, three different hats and a steel walled water bottle. The items are only available through www.shelbystore.com or inside Carroll Shelby’s Store at Shelby American in Las Vegas.

In addition, the Carroll Shelby Foundation will mount an awareness initiative during Breast Cancer Awareness Month. The charity will promote YSC and National Breast Cancer Foundation through digital programs and social media, as well as encourage direct donations to the charities.

To learn more about this great promotion available exclusively through Carroll Shelby’s Store, please visit www.shelbystore.com.

About Carroll Shelby’s Store

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Owned and operated by CSL, Carroll Shelby’s Store has both locations and an online store. For more information, visit www.shelbystore.com. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit shelby.com.

About National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org.

About the Young Survival Coalition.

Young Survival Coalition (YSC) is the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.

YSC was founded in 1998 by three young women who were under the age of 35 when diagnosed. They were discouraged by the lack of resources available and the under- representation of young women in breast cancer research. Today, YSC is the go-to organization for young women facing a breast cancer diagnosis. For more information, please visit https://www.youngsurvival.org.


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USANA True Health Foundation Donates $50,000 To Victims Of Earthquake In Mexico

Press Release – SALT LAKE CITY, Sept. 27, 2017 /PRNewswire/ — The USANA True Health Foundation (THF), has donated $50,000 to aid those affected by the devastating earthquake and its aftermath in Mexico City and surrounding areas. This amount will be used for food, nutrition and other aid through THF’s trusted partner, the Children’s Hunger Fund.

“We are so thankful that USANA has the means – through THF and our other partners – to organize humanitarian efforts and resources so quickly,” said Kevin Guest, chief executive officer at USANA. “We are forever indebted to the generosity of our Associates and other donors, which enables us to send resources and aid throughout the world.”

Mexico has been hit by three earthquakes greater than 6.0 magnitude since September 8, killing hundreds of people and turning buildings into dust and debris in parts hit hardest. While the severity of the damage is still unfolding, the most urgent need is rescue and humanitarian aid. Through the Children’s Hunger Fund’s established network of churches and volunteers in the impacted areas, the aid and resources THF has donated will be distributed to the areas of greatest need.

“The True Health Foundation is saddened at the tremendous loss of lives and other resources which have occurred due to these earthquakes,” said Brian Paul, executive director of communication for THF. “THF has a special love for the people of Mexico, who we have had opportunities to serve through service trips and other charitable acts over the past several years. We know first-hand the love and goodness that exists in this country and are glad to have a chance to serve those who are in desperate need at this time.”

100% of proceeds to the Foundation’s Area of Greatest Need through September 30 will be used to help victims of these earthquakes. To make a donation, please visit: www.usanafoundation.org.

Through humanitarian missions, regular contributions, fundraising projects and collaborations with the Women’s Tennis Association, the nonprofit organization has raised over $13 million to aid hundreds around the world. Most recently, THF raised over 1 million meals during USANA’s International Convention in August 2017.

About the USANA True Health Foundation

The USANA True Health Foundation is a registered 501(c)(3) nonprofit organization created by USANA Health Sciences (NYSE: USNA) to help expand and enhance USANA’s ongoing charitable efforts. Its mission is to ensure that impoverished children and families reach their fullest potential by providing food and nutrition. The USANA True Health Foundation has an active partnership with organizations such as HealthCorps and the Children’s Hunger Fund, which share the same vision of making the world a happier and healthier place. Learn more at our website (www.USANAfoundation.org), follow us on Twitter (@USANAfoundation), or like us on Facebook (www.facebook.com/USANAfoundation).


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