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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

CSR

This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.

TrueCar And Team Red, White & Blue Partner For 4,600-Mile Journey Across America

At the End of the Relay, TrueCar Will Give Away a Van to One Deserving Veteran or Active Service Military Member

Press Release – SANTA MONICA, Calif. (Sept. 18, 2017) — As part of their DrivenToDrive program, TrueCar, Inc. (NASDAQ: TRUE) has partnered with Team Red, White & Blue (Team RWB) in support of the Old Glory Relay which kicked off in Seattle on September 11 and will end in Tampa, Fla. on Veterans Day (Nov. 11). DrivenToDrive is a program dedicated to helping veterans who have fought for our freedom, regain their independence and freedom.

The Old Glory Relay is comprised of more than 70 teams of veterans and their supporters completing assigned daily relay legs while carrying a single American flag over 4,600 miles across the country. The Relay is a one-of-a-kind experience filled with unity, patriotism and pride. The final stretch crosses the Florida Panhandle before finishing in Tampa, home of Team RWB’s National Firebase, with a Retreat Celebration at the Westfield Brandon mall.

“We are extremely proud to partner with TrueCar for the Old Glory Relay and their DrivenToDrive program,” said Dan Brostek, marketing director, Team RWB. “During the Relay, one van becomes the centerpiece for hundreds of amazing stories from individuals across the country, and I can think of no better way to reward a deserving veteran than to present them with a van of their own.”

As one of the key sponsors for the Old Glory Relay, TrueCar has equipped Team RWB with a van that will be traveling alongside relay participants as they make their way across the country. At the end of the cross-country journey, TrueCar and honored guest, Retired Sergeant First Class Cory Remsburg, will present one deserving veteran with a new van similar to the one that followed the relay teams across the country. Active members of the military, veterans or immediate family members can enter to win the van at truecar.com/driventodrive.

“We are humbled to be a part of such an inspiring event that empowers and unifies these heroes from across the country,” said Lucas Donat, chief brand officer, TrueCar. “All of us at TrueCar have been touched by the veterans in our lives, and we are committed to helping the men and women of our military regain the independence and freedom many of them have lost in service by dedicating ourselves to helping them get back behind the wheel.”

About Team Red, White & Blue

Team Red, White & Blue (Team RWB) is a 501(c)(3) nonprofit organization founded in 2010 with the mission of enriching the lives of America’s veterans by connecting them to their communities through physical and social activity. Team RWB has over 127,000 members spread across 220 chapters and communities located throughout the world. To learn more about Team RWB and how you can help, visit www.teamrwb.org.

About Old Glory Relay

The Old Glory Relay spans 62 days and over 4,600 miles from Seattle, Washington to Tampa, Florida. The Old Glory Relay is one of Team Red, White & Blue’s cornerstone efforts to help spread their mission, recruit new members and generate donations for their veteran enriching programs. Help support the Old Glory Relay by visiting donate.teamrwb.org/OldGloryRelay

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE) is a digital automotive marketplace that provides comprehensive pricing transparency about what other people paid for their cars and enables consumers to engage with TrueCar Certified Dealers who are committed to providing a superior purchase experience. TrueCar operates its own branded site and its nationwide network of more than 15,000 Certified Dealers also powers car-buying programs for some of the largest U.S. membership and service organizations, including USAA, AARP, American Express, AAA and Sam’s Club. Over one half of all new car buyers engage with the TrueCar network during their purchasing process. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to www.truecar.com. Follow us on Facebook or Twitter. TrueCar media line: +1-844-469-8442 (US toll-free) | email: pressinquiries@truecar.com


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GM Invests in STEM Education to Boost Women in Tech

General Motors recently pledged $850,000 to facilitate greater STEM engagement among girls and teachers. IT executive Monica Eaton-Cardone praises GM’s efforts and urges other companies to commit to supporting more women in technology.

Press Release – (Tampa Bay, FL) September 18, 2017 – General Motors Co. (GM) recently announced that it would contribute more than $850,000 to four nonprofits to help prepare young women and minorities for science, technology, engineering and math (STEM) careers.(1) With this pledge, GM’s total investment in STEM education will exceed $10 million by year end.(2) Monica Eaton-Cardone, an IT executive specializing in risk management and fraud prevention, commends the automotive leader and calls for other firms to undertake their own efforts to help increase the number of women in technology professions.

GM’s latest investment was announced by CEO Mary Barra, who explained that the company intends to develop students’ and educators’ STEM capabilities.(2) As of 2015, America had roughly 500,000 open computing jobs but only 40,000 computer science graduates; meanwhile, the proportion of female computer science majors has fallen from 34% in 1984 to 18% last year.(3) “The need for coding and STEM degrees is increasing; and if we don’t reach women, we are not going to have the technical talent we need in the industry,” warned Barra.(3)

To boost the number of women in tech, GM has partnered with four new nonprofit organizations—Code.org, Black Girls Code, Institute of Play and Digital Promise—after announcing a partnership with Girls Who Code in January. GM is working with these groups to “drive transformative solutions” in immersive learning, computational thinking, artificial intelligence and digitization of education.(2) Other tech leaders are pursuing similar goals. Cyber-security firm Symantec aims to engage 1 million students in STEM education by 2020, while enterprise-software company SAP has added “STEM inclusion” to its corporate strategy.(1)

“Encouraging women to pursue STEM careers and equipping them with relevant skills is vital to the success of the U.S. tech industry,” said Monica Eaton-Cardone, who serves as Chief Information Officer (CIO) of Global Risk Technologies and Chief Operating Officer (COO) of Chargebacks911. “And as GM has demonstrated, the demand for engineers, coders and other IT professionals is not unique to tech firms. Many manufacturers require complex digital components, retailers rely on inventory control and data management systems, and most businesses employ an IT team. In short, we all have a vested interest in ensuring a highly skilled labor force.”

While small and mid-size businesses may not be able to afford the investments GM and other leading firms have made to support women in technology, Eaton-Cardone notes there are other ways companies can elevate the technical capabilities of tomorrow’s workforce. To help local students make the most of their education and prepare for future careers, she established a nonprofit called Paid for Grades that provides one-on-one tutoring, online life-skills and career-readiness workshops, technology grants for schools, and personal grants for students who successfully complete the program.

“I salute GM for its financial commitment to bring more females into the tech sector, and I encourage other business leaders to explore ways to contribute to that goal,” said Eaton-Cardone. “It doesn’t have to be expensive; start with your local community and engage employees in the process. Set up programs to tutor students from area schools, or offer internships to provide hands-on experience. Host a STEM career day and spotlight the different kinds of tech roles that will be hiring when students graduate, and demonstrate the skills they’ll need to land those jobs. With a bit time, effort and creativity, you can groom today’s students to become your future technology staff.”

Monica Eaton-Cardone welcomes the chance to discuss opportunities for women in business and technology at upcoming industry events. She will be leading a session on chargeback management at the IATA World Financial Symposium in Dublin and participating in a panel on fraud prevention at TRUSTECH 2017 in Cannes. She is also available for interviews and future speaking engagements. For more information, visit http://monicaec.com.

About Monica Eaton-Cardone:

Monica Eaton-Cardone is an accomplished entrepreneur, speaker, author and industry thought leader who is internationally recognized for her expertise in risk management, chargeback mitigation, fraud prevention and merchant education. Eaton-Cardone found her calling as an entrepreneur when she sold her first business at the age of 19. She later became an eCommerce merchant; and after grappling with chargebacks and fraud, she took it upon herself to develop a comprehensive, robust solution that combined agile technologies and human insights. Today, Eaton-Cardone’s innovations are helping thousands of organizations achieve sustainable growth, and she continues to pioneer loss-prevention best practices as CIO of Global Risk Technologies and COO of Chargebacks911. Eaton-Cardone is a champion of women in IT and business leadership, and aims to inspire the next generation of young innovators through her nonprofit organization, Get Paid for Grades. Get to know her at www.monicaec.com.

  1. Kaye, Leon. “GM Boosts STEM Education for Girls and Women”; TriplePundit; July 6, 2017. triplepundit.com/2017/07/gm-boosts-stem-education-girls-women/
  2. General Motors. “GM Intensifies Push to Train Young People for Jobs of the Future”; press release issued June 28, 2017. gm.com/mol/m-2017-jun-0628-stem.html
  3. Thompson, Cadie. “GM’s CEO Mary Barra Tells Us Why She’s Making a Big Investment in Young Female Coders”; Business Insider; January 10, 2017. businessinsider.com/gm-partners-with-girls-who-code-ceo-mary-barra-interview-2017-1

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LBD Wines Announces Collaboration With Dress For Success In Celebration Of 20th Anniversary

Wine Brand Spokesperson Jana Kramer to Support Fundraising and Awareness Efforts

Singer, actress and LBD Wines spokesperson, (R) Jana Kramer, mentors and shares success stories with Dress for Success Worldwide-Central client, (L) Keisha Wilson, backstage at the LBD Wines Meet and Greet at the Windy City Smokeout on July 15th, 2017 in Chicago, IL. (Photo by Jeff Schear/Getty Images)

Press Release – NEW YORK, NY (September 18, 2017) – Today, the award-winning LBD Wines, is proud to announce its collaboration with the global non-profit organization Dress for Success®. A longtime supporter of causes that are important to women, LBD Wines is embarking on the campaign to empower women to achieve their full potential and live a purpose filled life.

LBD Wines will be collaborating with brand spokesperson, singer and actress Jana Kramer, to inspire fundraising and awareness efforts through a PSA, auction, engagement with Dress for Success clients and social media outreach encouraging followers to donate $20 to the non-profit’s Open Door Project, an initiative aimed at encouraging the opening of doors for women around the world.

“Teaming up with Dress for Success is a natural fit for LBD Wines,” said Marc Goodrich, President of Excelsior Wines, parent company of LBD Wines. “Fostering every woman’s ability to succeed is a true exemplification of the brand’s core values. It is an honor to enhance our collaboration with Jana Kramer to help open doors for women around the world.”

“I am thrilled to support Dress for Success through my collaboration with LBD Wines,” said actress and country music artist Jana Kramer. “To contribute to the empowerment of women to achieve their full potential in a meaningful way while aligning myself with a wine brand that champions women and women’s initiatives, is truly an incredible opportunity.”

“We are so grateful that LBD Wines and Jana Kramer are supporting us in our mission to empower women to achieve lifelong economic independence,” says Dress for Success CEO, Joi Gordon. “LBD Wines’ longstanding history of supporting women and women’s initiatives coupled with Jana’s strength and determination to achieve her dreams are truly inspirational. Jana is the ultimate role model to the women we serve.”

A highlight of the collaboration will be an auction featuring a personal experience with Jana as well as a trip tied to the Country Music Association (CMA) Awards in Nashville. The experience will include the ultimate Nashville experience curated by Jana along with tickets to the CMA Awards. Jana will also offer a personal meet and greet over a glass of LBD Wine. The auction will go live on www.charitybuzz.com/janakramer on September 18.

For additional information on LBD Wines visit www.lbdwines.com. Connect with Little Black Dress Wines on Facebook, Instagram and Twitter. For additional information on Dress for Success visit www.dressforsuccess.org.

ABOUT DRESS FOR SUCCESS

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 150 cities in 26 countries. To date, Dress for Success has helped more than 1,000,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

ABOUT LBD WINES

Anything but basic. For those who believe that confidence turns heads, sophistication is the rule, and a good bottle of wine is the best accessory, LBD Wines are the perfect fit for every palate. Crafted by Margaret Leonardi in our winery in Mendocino County, California, the LBD Wines portfolio includes Chardonnay, Cabernet Sauvignon, Diva Red, Merlot, Moscato, Pinot Grigio, Pinot Noir, and Rosé. A good bottle of wine is your best accessory. www.lbdwines.com


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More than 300 Companies Commit to Set Ambitious Science-Based Climate Targets, Including 50 U.S. Businesses

Adobe, NIKE Inc., Merck and Telefónica among latest companies to join the Science Based Targets initiative ahead of Climate Week in New York

Press Release – NEW YORK (September 18, 2016) – More than 300 global companies have now committed to set emissions reduction targets through the Science Based Targets initiative. This year, more than 90 new companies have joined, demonstrating that the private sector is committed to aligning their efforts to tackle climate change with the Paris Agreement’s goal to limit global warming to well below 2 degrees Celsius.

Ahead of Climate Week, a surge of top apparel companies are announcing their commitment to set science-based targets, including Gap Inc., NIKE Inc., Levi Strauss & Co., GUESS, EILEEN FISHER Inc. and VF Corporation. Upwards of 90 percent of apparel brands’ emissions are from the value chain. Since apparel companies share many of the same suppliers, taking steps to reduce supply chain emissions can improve collaboration and create efficiencies across the industry.

Other new companies committed to set science-based targets include Cummins, Epsom, Mahindra Sanyo, Merck, CVS Health, Olam, Telefónica, Veolia Environnement, Wyndham Worldwide Corporation and more. Companies that have joined the Science Based Targets initiative to date represent an estimated USD $6.5 trillion in market value, roughly equal to the NASDAQ stock exchange, and are responsible for 750 million metric tonnes of CO2 emissions per year, comparable to 158 million cars being driven for one year. The companies span 35 countries and represent a wide range of sectors including manufacturing, power, retail, consumer goods, technology, chemicals, apparel, hospitality and banking.

Lila Karbassi, Chief, Programmes, UN Global Compact, one of the Science Based Targets initiative partners said: “As more and more companies see the advantages of setting science-based targets, the transition towards a low-carbon economy is becoming a reality. Businesses now working towards ambitious targets are seeing benefits like increased innovation, cost savings, improved investor confidence and reduced regulatory uncertainty. This is becoming the new ‘normal’ in the business world, proving that a low-carbon economy is not only vital for consumers and the planet, but also for future-proofing growth.”

So far, 50 U.S. companies have committed to set science-based targets, which is more than any other country. This demonstrates that the American business community is stepping up to drive climate action forward and confront the global challenge of climate change. U.S. companies participating in the Science Based Targets initiative represent USD $2 trillion in market value and are responsible for 166 million metric tons of CO2 emissions per year. Mars, which is headquartered in McLean, Virginia, last week had its target approved by the initiative.

“Mars is very pleased to have our Sustainable in a Generation Plan targets approved by the Science Based Targets initiative, which we believe sets a new standard for responsible business growth,” said Kevin Rabinovitch, Global Sustainability Director, Mars. “We are using science to set long-term absolute greenhouse gas targets covering our entire value chain and look forward to others joining us.”

The Science Based Targets initiative is a partnership between CDP, WRI, WWF and the UN Global Compact. Businesses who commit have two years to develop science-based targets, which are then closely reviewed by the initiative’s team of experts. Only targets that meet strict criteria are approved. Importantly, companies setting science-based targets must seek to not only reduce emissions in their own operations, but also within their value chains, which can move entire industries toward more efficient and greener supply chains. The initiative is also one of the We Mean Business coalition commitments.

As of today, a total of 71 science-based targets have been approved by the Science Based Targets initiative, including 40 this year. Companies that have recently received approval on their science-based targets include Adobe, Colgate-Palmolive, CVS Health, Eneco, Givaudan, HP Inc., Kering, Kirin Holdings, Marks & Spencer, Mars, Nestlé, Tesco and more.

“Addressing issues like climate change and the transition to a sustainable, low-carbon future takes collaboration across our supply chain and with our industry peers,” said Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility and Philanthropy, CVS Health. “Our commitment to developing science-based emissions reduction targets demonstrates our ongoing responsible growth strategy and the measurable actions we are taking to reduce our environmental impacts.”

For more information visit: http://sciencebasedtargets.org.

ADDITIONAL QUOTES

“At Cummins, we are focused on helping the world meet energy and environmental challenges by providing clean, fuel efficient and dependable power for our customers with the least environmental impact possible,” said Brian Mormino, Executive Director of Worldwide Environmental Strategy and Compliance at Cummins. “Using the science–based target approach will help us set our next greenhouse gas reduction goal in line with what is needed to respond to a changing climate.”

“Operating sustainably has been important to Adobe since our inception,” said Vince Digneo, Sustainability Strategist, Adobe. “We support the transition to a low-carbon economy, and we’re proud to join the Science Based Targets initiative to set and act on emissions targets for each of our sites, allowing us to grow our business while using less to do it.”

“Las Vegas Sands Corp. embarked on the next phase of our global Sands ECO360 sustainability strategy by establishing ambitious and meaningful science-based targets for emissions reduction,” said Katarina Tesrova, Vice President, Global Sustainability, Las Vegas Sands Corp. “We now have a clearly defined pathway to contribute to the global effort of combating climate change, and are proud to be the one of the first hospitality companies to do so.”


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Bankers Life Helps Raise More Than $430,000 for the Alzheimer’s Association

Press Release – CHICAGO, Sept. 11, 2017 /PRNewswire/ — Bankers Life, a national life and health insurance brand that focuses on the insurance needs of the retirement market, has helped raise $431,000 to the Alzheimer’s Association following its 15th annual Bankers Life Forget Me Not Days.

The street-corner fundraising event held throughout the U.S. in June raised just over $281,000. In addition, Bankers Life and its parent company, CNO Financial Group, recognized the Association with a $150,000 donation to aid in the support of the Association’s national mission and chapter programs. Since 2003, Bankers Life has helped raise more than $5 million for Alzheimer’s care, education and research programs.

“Every year, an overwhelming number of Bankers Life associates, agents and volunteers dedicate their time to collect donations and increase public awareness of Alzheimer’s disease in their communities,” said Scott Goldberg, President of Bankers Life. “The growth of Forget Me Not Days for the last 15 years demonstrates our ongoing commitment and dedication to the Alzheimer’s Association and its mission to advance research and provide patient and caregiver support.”

Bankers Life Forget Me Not Days (PRNewsfoto/Bankers Life)

This year, more than 1,300 Bankers Life agents, associates and Alzheimer’s Association volunteers in more than 170 cities across U.S. took to the streets to collect donations and distribute over 100,000 packets of Forget-Me-Not flower seeds. The seed packets were provided to individuals to take home and plant in honor of families across America who are facing or have lost someone to Alzheimer’s.

One hundred percent of the funds raised during Bankers Life Forget Me Not Days are donated to the Alzheimer’s Association, the largest nonprofit funder of Alzheimer’s research in the nation.

“The momentum behind the Alzheimer’s cause is due in large part to innovative partners like Bankers Life,” said Donna McCullough, Chief Development Officer for Alzheimer’s Association. “The organization and its volunteers are raising critical funds and awareness across the country while encouraging others to get involved, growing our nationwide network of supporters. We’re so thankful to have them in our movement.”

About the Alzheimer’s Association

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Its mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Their vision is a world without Alzheimer’s. For more information, visit www.alz.org.

About Bankers Life

Bankers Life focuses on the insurance needs of middle-income Americans who are near or in retirement. The Bankers Life brand is a part of CNO Financial Group, Inc. (NYSE: CNO), whose companies provide insurance solutions that help protect the health and retirement needs of working Americans and retirees. There are more than 5,000 Bankers Life insurance agents at over 300 offices across the country. To learn more, visit www.BankersLife.com.

SOURCE Bankers Life


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Telemundo Launches Major National Hispanic Heritage Month Campaign Celebrating Latino Heritage #NuestroOrgullo

Under the Banner of Telemundo’s Award-winning Initiative “El Poder en Ti,” #NuestroOrgullo Campaign to include PSAs featuring Telemundo talent, Digital and Social Media Content, Segments in Network Shows and Community Events, including a Partnership with Google to celebrate Latino Culture

Press Release – MIAMI – September 7, 2017 – Telemundo announces the launch of #NuestroOrgullo, a national campaign celebrating culture, traditions and contributions of Latinos in the United States during Hispanic Heritage Month (September 15­–October 15). Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the company-wide campaign will feature Telemundo national and local talent in a series of public service announcements that encourages Latinos to take pride in and celebrate their heritage. Additionally the campaign will include weekly in-show segments across network shows and daily digital and social content that highlight cultural pride and moments of inspiration. The campaign will also spotlight Hispanic industry leaders and community partners.

“Today, at 57 million strong and with $1.7 trillion in buying power, Hispanics don’t just have a voice, this community has the strength of a nation,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “During Hispanic Heritage Month, we are proud to celebrate our Latino heritage and contributions as this valuable community continues to fuel America’s economy across all sectors in our country.”

The campaign will feature a series of custom on-air public service announcements featuring Telemundo talent, including Rafael Amaya, Maria Celeste Arraras, Andres Cantor, Jose Diaz-Balart, Ana Maria Polo, Don Francisco, and Carlos Ponce, among many others. In addition, the network will air a series of weekly segments and special reports across network shows including “Al Rojo Vivo,” “Un Nuevo Dia,” “Suelta La Sopa,” “Titulares y Mas,” “Enfoque” and “Noticias Telemundo.”

Online, the campaign will offer daily videos and informative content throughout the month, featuring music artists and Telemundo talent and highlights of Latino icons, across all Telemundo social accounts and on www.telemundo.com/NuestroOrgullo. The network will also roll out a series of “Draw My Life” videos in Spanish and English that will introduce Hispanic Heritage Month and its history, and share life stories of notable Hispanic leaders from a variety of sectors and countries. Viewers can follow the campaign’s activities on social media via the #NuestroOrgullo hashtag and share why they are proud to be Latino.

In addition to partnering with national and local community organizations across the country, the company is partnering with Google on the launch of Google Arts & Culture: Latino Cultures in the U.S., an innovative online collection highlighting Latino contributions to U.S. history, arts and culture. This is the first time an online collection features in one place such wide-ranging number of cultural institutions to preserve and celebrate U.S. Latino art, culture and history. This Google Arts & Culture project was built in partnership with 50 non-profit institutions contributing a rich set of over 4,300 archives, artworks and stories accessible to everyone, everywhere. The online collection will include educational tools in English and in Spanish as well as virtual tours of historic sites like landmarks of early Spanish settlements in the U.S., key murals in Los Angeles or walk through the streets of Little Havana in Miami. Telemundo and Google will host a series of regional events with local community leaders in New York, Los Angeles and Chicago to celebrate the Latino experience in the U.S.


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LINE-X Joins Nationwide Mission Against Childhood Cancer As Official Partner Of St. Jude Children’s Research Hospital®; Hundreds Of Stores To Raise Critical Funds

LINE-X And Its Participating Franchises to Collectively Make $10 Donation for Every Truck Bedliner Sold During Childhood Cancer Awareness Month (CCAM) – from August 28 to September 30 – to St. Jude Children’s Research Hospital®

Press Release – HUNTSVILLE, Alabama, (Sept. 7, 2017)LINE-X, a global leader in powerful protective coatings, renowned spray-on bedliners and first-rate truck accessories, is embarking on a mission against childhood cancer, joining St. Jude Children’s Research Hospital® as an official partner. With a mantra of “protecting what matters most,” the company is kicking off collaborative efforts with the launch of a major fundraising campaign across North America – coinciding with Childhood Cancer Awareness Month (CCAM), which runs every September.

  • From August 28, 2017 through September 30, 2017, LINE-X and its participating franchisees, collectively, will donate $10 to St. Jude for every LINE-X bedliner purchased.
  • The massive team campaign marks the beginning of LINE-X’s major partnership with St. Jude – supporting its noble cause in continuing to understand, treat and defeat childhood cancer and other life-threatening diseases.
  • In addition to the bedliner promotion, several LINE-X franchises are planning to host their own local fundraisers – as well as having employees and their families participate in the St. Jude Walk/Run to End Childhood Cancer, with local events held all over the country. Top fundraising franchises will be recognized at the Global LINE-X Conference, the company’s biannual international conference, in Orlando next year.

“At LINE-X, it has always been our never-ending mission to protect what matters most,” said Dennis Weese, president of LINE-X. “Our children are the most important thing to our society and its future – and we are more than proud to officially partner with a noble organization like St. Jude that truly makes a difference in fighting childhood illnesses. Many of our franchises are family-owned businesses and are delighted to be a critical part of this remarkable program – starting with the CCAM fundraiser. We collectively are very much looking forward to helping St. Jude continue their groundbreaking research and top-quality treatment of children fighting these life-threatening diseases.”

“We are honored to welcome LINE-X as a new St. Jude partner in our fight against childhood cancer and other life-threatening diseases,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Their commitment and generosity enable St. Jude doctors and scientists to continue their groundbreaking research and pioneering procedures that are increasing survival rates and making a difference in the lives of countless children around the world. It is powerful to see our partners rally their franchises, employees and customers to support our lifesaving mission.”

In addition to the donations being made by franchise owners and LINE-X’s corporate headquarters, customers will be given the opportunity to make a donation online or at participating LINE-X locations during the check-out process. Individual donations can be made at linex.com/givetostjude.

About LINE-X LLC

LINE-X LLC (www.LINE-X.com) is a global leader in high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. With the launch of the brand’s Truck Gear by LINE-X accessory line, LINE-X’s near-‘unbreakable’ armor is complemented with premium, stylish truck offerings to make for a true one-stop truck customization solution at franchise locations across the United States and the globe. With prominent applications in the automotive, military, commercial, light industrial, heavy industrial, agricultural, marine and personal customization worlds, LINE-X brings legendary protection to the truck lifestyle and beyond. Headquartered in Huntsville, Ala., with more than 500 franchise locations, along with distributors in more than 70 countries, it is the mission of LINE-X to consistently produce the highest quality and most non-replicable materials available. Follow LINE-X on Twitter @LINEXProtects, become a fan on Facebook of LINE-X Protective Coatings, follow LINE-X on Instagram @LINEXNorthAmerica, and check out what LINE-X is doing on YouTube at: www.youtube.com/LINEXProtects. #Unbreakable #Style. #LINEXIT.


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Scentsy Announces Partnership with Habitat for Humanity

120,000 Consultants to Help Make Affordable Homeownership Possible for More Families

Press Release – MERIDIAN, Idaho – International fragrance company, Scentsy, Inc. is teaming up with Habitat for Humanity for a year-long partnership to help create a world where more families will have a place to call home.

Each year Scentsy partners with a charitable organization and creates a cause warmer. The Built With Love warmer is a porcelain-white house warmer (a wickless, flameless candle) that glows when lit. $9 from the sale of every Built With Love warmer will be donated to Habitat’s Global Impact fund. Please visit: www.scentsy.com/builtwithlove.

“We believe that healthy and happy families fuel vibrant communities, which is why we are excited to partner with Habitat for Humanity,” said Scentsy Co-owner, Heidi Thompson. “This partnership aligns with our brand values and will provide our Consultants and customers with a direct opportunity to help families thrive.”

Scentsy has nearly 120,000 Consultants and many are excited to share the warmer and share their time by volunteering for Habitat. “I love, love our charitable causes,” said Dawn Edmondson, Scentsy Consultant from Elm City, North Carolina. “They give us a chance to give back; to live up to our company motto to ‘give more than we receive.’”

Since 2010, Scentsy has donated more than $8 million to global, national and local charities. The Built with Love warmer will be available through Scentsy Consultants (find one at www.scentsy.com) starting Sept. 1.


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Bar-S Helps No Kid Hungry Provide 1 Million Meals in Honor of Hunger Awareness Month This September

The Brand´s First Nationwide Cause Marketing Campaign Works to Combat Childhood Hunger; To Address Immediate Hunger Needs, Bar-S Donates Food to Tropical Storm Harvey Victims

Press Release – ARIZONA, September 6, 2017Bar-S, the brand behind America’s #1 selling franks for 12 years in a row, today announced an annual partnership with No Kid Hungry in honor of Hunger Awareness Month this September. Bar-S will help provide 1 million meals to children in need. In its first major nationwide Cause Marketing effort, Bar-S’ “Fighting Childhood Hunger” campaign helps alleviate childhood hunger in America together with the brand´s customers, employees and partners. Beyond a donation that will benefit kids nationwide during the summer months — often the hungriest time of year for many children — the campaign will also engage employees and shoppers via volunteer activities, on-pack information and a dedicated microsite. Bar-S is also donating hot dogs, sausages, and lunch meat for over 160,000 meals to the No Kid Hungry affiliate, Houston Food Bank, to help the victims of Tropical Storm Harvey.

“It’s heartbreaking that 1 in 6 children in the U.S. struggles with hunger, especially during the summer months when school food programs are not as available,” commented Warren Panico, CEO, Bar-S. “Our support of No Kid Hungry is the next natural step in our ongoing commitment to serving our community and the children of our community. At Bar-S, we operate on the belief that ‘you can’t out give’ and we’re honored to be a part of No Kid Hungry’s important work.”

To engage shoppers in hunger awareness action, Bar-S is:

  • Adding on-pack communication about childhood hunger on the brand´s top items (approx. 80,000,000 packages) from September – December 2017.
  • Creating an influencer campaign to bring further awareness to childhood hunger issues in America.
  • Launching “Bar-S Serves,” a digital platform for all of the brand´s charitable giving. A new microsite at Bar-S.com/Serves and corresponding social media campaign will launch on September 6 to connect employees and shoppers with ways to learn, donate and volunteer for the childhood hunger cause.

Also in honor of the campaign, Bar-S employees will hold a canned food drive during National Hunger Awareness Month to collect donations and create bagged lunches for local food banks. Bar-S’ commitment to the Summer Meals program with No Kid Hungry follows a long history of company giving to worthwhile causes and nonprofits including City of Hope, Second Harvest (food banks), St. Jude’s, and United Way.

“Everyone has a role in helping end childhood hunger in America,” said Jill Davis, Senior Vice President, Corporate Partnerships at No Kid Hungry. “We could not be more thankful for Bar-S’ generous support of No Kid Hungry and their commitment to raise awareness and funds for this important cause during Hunger Awareness Month.”

About Bar-S

For more than 35 years, Bar-S has earned a reputation for high quality meat products including bacon, hot dogs, sausages, lunch meat and more. As the only national value brand in the country, Bar-S believes shoppers shouldn’t sacrifice great taste to stay on budget. The brand is committed to giving back to the communities where their customers, employees and partners live and especially to causes that help alleviate hunger in the U.S. For more information, visit www.bar-s.com.

About No Kid Hungry

No child should go hungry in America, but 1 in 6 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast, eat healthy summer meals, and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.


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Beef Jerky Outlet Makes Donation to J.J. Watt Hurricane Relief Fund

Portion of sales from all 100 locations to be donated on behalf of local Houston-area owner

Press Release – Following the devastation of Hurricane Harvey to the Houston area, Beef Jerky Outlet, a national franchise with multiple locations in Texas hosted a national day of giving on September 2nd, where portions of sales from ALL 102 locations were donated to J.J. Watt’s Hurricane Relief Fund.

Corpus Christi Beef Jerky Owner Joe Guerra was so touched by Watt’s pleas on social media, he suggested to the corporate offices that Beef Jerky Outlets Day of Giving support Watt’s cause. As a result a total of $12,998 was raised and will be donated on behalf of the Texas owners that were impacted by this horrific storm.

Clint Hall’s three local Beef Jerky locations in the Houston area were closed for days after the storm. Hall, a Houston Texans fan, was thrilled to hear about the day of giving initiative and wanted to help out as much as he could.

“So many people in our area were impacted, we just wanted to find a way to give back,” said Hall. “Our Texas owners along with our corporate team really stepped up and with the help of our owners around the country, we are happy to be a part of what JJ is doing for this cause.”

As of the Beef Jerky Outlet Day of Giving, Watt had raised more than $15 million.

“Our owners all wanted to jump in and help out any way they could,” says Kathy Raines, Chief Operating Officer of Beef Jerky Outlet. “We pray and offer our condolences to the families who are grieving for loved ones lost in this horrific disaster.”

About the Beef Jerky Outlet

The Beef Jerky Outlet was founded in 2010 and is the country’s first national jerky franchise. The company is headquartered in Kodak, Tennessee and there are currently more than 100 franchise locations, including 6 founder-owned stores, with 106 additional stores planned. The Beef Jerky Outlet specializes in more than 100 varieties of premium jerky including exotic meats like kangaroo, alligator, venison and elk, as well as specialty flavors such as Moonshine and Cajun. Jerky is lean, high in protein, low in calories, contains less than 3% fat and has an extremely long shelf life. Millions seek out and enjoy this very nutritious snack every day. Across the country people are literally eating it up!


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