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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

CSR

This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.

Hi-Tide Boat Lifts Launches Non-Profit Organization Kids On Track

501(c)(3) program to benefit children across the United States

Press Release – FORT PIERCE, Fla. (Nov. 15, 2017) – Hi-Tide Boat Lifts, the leading boat lift manufacturer in the industry, is excited to announce that it is creating opportunities through its Kids on Track program by becoming a 501(c)(3) non-profit.

Dedicated to lifting the spirits of children by providing them with unique access to Mazda Road to Indy presented by Cooper Tires racing events in conjunction with the Verizon IndyCar Series, Kids on Track partners with other charitable groups across the nation that benefit children, such as Big Brothers Big Sisters, Youth Alliance, Hometown Heroes, and Ronald McDonald House Charities. Throughout 2017, Kids on Track worked with these charitable groups in cities where Mazda Road to Indy races were held to grant children free access to racing events, behind-the-scenes tours of racetracks, meet-and-greets with drivers and more. The non-profit’s objective is to inspire children and youth by exposing them to opportunities and people in a unique and personal way.

Prior to becoming a non-profit, Kids on Track was 100 percent funded by Hi-Tide Boat Lifts. The boat lift manufacturer elected to make Kids on Track a 501(c)(3) in an effort to expand the organization and inspire even more children.

“Since its start in 2015, Kids on Track has created opportunities of inspiration for more than 250 children throughout the nation,” said Craig Wood, owner of Hi-Tide Boat Lifts and founder of Kids on Track. “Now that we have become an official non-profit organization, we are looking forward to continuing to partner with Andersen Promotions and the Mazda Road to Indy to grow the program. In order to do that, we are laying the groundwork for the participation of other individuals and organizations.”

Kids on Track’s 2018 season will begin in March on the streets of St. Petersburg, Fla., and will continue through the end of the year at each Mazda Road to Indy racing event (race schedule can be viewed here).

Additional information is available at hi-tide.com/kids-on-track.

About Hi-Tide Boat Lifts:

Hi-Tide Boat Lifts is a pioneer in the boat lift industry, as the first manufacturer to design a product of corrosion-resistant aluminum made specifically for the marine environment. As the leaders and innovators in the boat lift industry, the company also developed and patented a direct gear box, the Gear Drive, that is only available from Hi-Tide.

About Andersen Promotions:

Andersen Promotions has a long and successful background in promoting open-wheel championships and has also owned multiple race teams, including an Indy Lights team, in the past. The company relaunched the Cooper Tires USF2000 Championship Powered by Mazda in 2010, which it operated from 1992 through 2001. In December of 2012, Andersen Promotions founded the Pro Mazda Championship Presented by Cooper Tires to replace the void left by the Star Mazda Series which ceased operations after 22 years. On July 12, 2013, it was announced that Andersen Promotions would take over the licensing and operation of the Indy Lights Series from INDYCAR and now operates all three levels of the Mazda Road to Indy Presented by Cooper Tires. For additional information, please visit www.indylights.com, www.promazda.com and www.usf2000.com.

About Mazda, Mazda Motorsports:

Mazda Motorsports boasts the most comprehensive auto racing development ladder system of any auto manufacturer in the world. The Mazda Road to 24 program offers a number of scholarships to advance drivers up the sports car racing ladder, beginning with the Global MX-5 Cup series and culminating with the Mazda Prototype team. The Mazda Road to Indy is a similar program that includes Mazda-powered categories of USF2000, Pro Mazda and Indy Lights. In grassroots road racing, more Mazdas race on any given weekend in North America than any other manufacturer. Mazda is also the title sponsor of the renowned Mazda Raceway Laguna Seca in Monterey, Calif. Follow all of the latest news at MazdaMotorsports.com, @MazdaRacing on Twitter, and MazdaMotorsports on Instagram and Facebook.

About Cooper Tire & Rubber Company:

Cooper Tire & Rubber Company is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of innovative, great-performing tires that you can count on to last for thousands of miles, getting you where you need to go, and back again. Cooper is proud to be the spec tire for all three levels of the Mazda Road to Indy presented by Cooper Tires, a development program within the Verizon IndyCar Series. Cooper tires can also be seen on the track as a sponsor in the short course off-road TORC Series. Headquartered in Findlay, Ohio, Cooper, with its subsidiaries, has manufacturing, sales, distribution, technical and design operations in more than one dozen countries around the world. To connect with Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/teamcoopertire.


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Bridgestone Retail Operations Raises $3.8 Million For Boys & Girls Clubs Of America

Company’s Driving Great Futures initiative and promotion surpasses annual goal to donate $1.4 million this year

Press Release – NASHVILLE, Tenn. (November 9, 2017)Bridgestone Retail Operations (BSRO) today announced that it has surpassed its annual fundraising goal for Boys & Girls Clubs of America with an unprecedented $1.4 million year-to-date through its cause-marketing partnership, Driving Great Futures. In total, BSRO has donated $3.8 million as part of its three-year partnership, helping Boys & Girls Clubs of America provide a safe, productive place for kids and teens during critical out-of-school hours. The majority of the funds were raised with the help of customers who donated by rounding up their purchases to the nearest dollar for BGCA. There was also additional support from key vendor partners including Interstate Batteries, Shell, and ITW/QMI.

“I’d like to thank everyone who contributed to the success of this promotion, especially our loyal customers for their generous support and our store teammates for leading the charge,” said Joe Venezia, President, BSRO. “A high-quality Club experience, combined with regular attendance, drives positive youth outcomes such as graduating on time, volunteering in the community, being physically active and abstaining from risky behaviors. Through Boys & Girls Clubs of America, we can truly help to drive great futures in the local neighborhoods where we live, work and do business.”

“The Driving Great Futures partnership with BSRO is so valuable to Boys & Girls Clubs of America because the funds raised truly impact our Clubs and the lives of the children and teens we serve,” said Jim Clark, president and CEO of Boys & Girls Clubs of America. “We appreciate all of the work Bridgestone Retail Operations has done to contribute to children and teens across the country.”

To learn more about the Boys & Girls Clubs of America, visitbgca.org. To find out more about BSRO, visit bsro.com.

About Bridgestone Retail Operations, LLC:

Bridgestone Retail Operations, LLC (BSRO) is headquartered in Nashville, Tenn., and operates the largest network of company-owned automotive service providers in the world — more than 2,200 tire and vehicle service centers across the United States — including Firestone Complete Auto Care, Tires Plus, Hibdon Tires Plus and Wheel Works store locations. Credit First National Association and Firestone Complete Fleet Care operations are also part of BSRO. BSRO is a member of the Bridgestone Americas family of companies.

About Boys & Girls Clubs of America

For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, 4,300 Clubs serve 4 million young people through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Club programs promote academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.


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Rayovac Donates $175,000 to Starkey Hearing Foundation

Thousands who do not have access to hearing healthcare will receive life-changing hearing aids

Press Release – MINNEAPOLIS (Nov. 8, 2017) – Today, Spectrum Brands, Inc.’s Rayovac battery division presented $175,000 to Starkey Hearing Foundation founder, Bill Austin. From Oct. 1, 2016 to Sept. 30, 2017, Spectrum Brands committed to donate 25 cents of each sale of Rayovac hearing aid batteries to Starkey Hearing Foundation, which gives hearing aids and hearing healthcare services to people in need around the world.

Rayovac plays an important role in Starkey Hearing Foundation’s mission and vision – so the world may hear. For over 30 years, the foundation has cared for more than 1.1 million patients in over 100 countries, fitting people with custom hearing aids powered by donated Rayovac hearing aid batteries. The partnership powers Starkey Hearing Foundation’s aftercare program, where patients receive replacement Rayovac hearing aid batteries and additional care at no cost.

“We are thankful for companies like Rayovac who believe in our mission and help us deliver the gift of hearing one battery at a time,” said Bill Austin, founder of Starkey Hearing Foundation. “Aftercare is a vital component of our WFA® Community-Based Hearing HealthCare model, which allows patients to receive ongoing services to repair their hearing aids and obtain new quality batteries. This would not be possible without Rayovac.”

“Partners like the Starkey Hearing Foundation help Rayovac deliver our hearing aid batteries to patients everywhere,” said Ann Rule, senior director of marketing at Spectrum Brands’ Rayovac. “Hearing is a gift, and together we make sure thousands of batteries get to patients who need them most.”

“Rayovac’s generous donation will help Starkey Hearing Foundation continue to change thousands of lives,” said Richard Brown, president and board chair for Starkey Hearing Foundation. “Together, we are bridging people, communities and countries worldwide.”

About Starkey Hearing Foundation

Starkey Hearing Foundation, a public charity co-founded by William F. Austin and Tani Austin, gives the gift of hearing to people in need in the U.S. and around the world. Disabling hearing loss affects more than 360 million people, including 32 million children, yet many do not have access to the hearing devices that improve lives and promote understanding. Starkey Hearing Foundation focuses on hearing health missions, hearing loss education and hearing aid recycling. Connect with Starkey Hearing Foundation on Facebook and Twitter, or visit www.starkeyhearingfoundation.org

About Rayovac®

Rayovac is a brand of consumer products owned by Spectrum Brands Inc. Rayovac products lead the world in battery power and innovation. Backed by a long history of bringing the latest innovations to the marketplace, Rayovac offers a full range of high-performance batteries to meet the power needs of today’s consumers. From long-lasting alkaline batteries to mercury free, enhanced hearing aid batteries, Rayovac’s state-of-the-art products offer more power for the money. The company also manufactures a wide selection of high-quality flashlights. For more information, visit www.rayovac.com.


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Do Better Doing Business: Introducing Gifts for Good – The First Online Corporate Gifting Company That Curates Premium, Posh, and Purposeful Gifts That Give Back

From Napa Valley wines, to luxe leather totes, or unique wooden headphones, each Gifts for Good item directly supports one of 40 different nonprofits or charitable causes from around the globe

Jenise Steverding, the second member of TOMS Shoes Global Giving Program, named chief impact officer

Press Release – November 09, 2017 – LOS ANGELES–(BUSINESS WIRE)–Announcing the nationwide launch of Gifts for Good: an innovative, millennial-driven, and socially conscious start-up whose mission is to disrupt the world of business gifting. As an agent of change for both large corporations and smaller companies alike, Gifts for Good’s digital platform is the only resource in the corporate gifting space that curates premium, posh, and purposeful gifts that give back. Gone are the days of giving low quality stress balls and meaningless, branded paperweights.

Founded by millennial entrepreneur Laura Hertz and veteran businessman Jerry Eisenberg, Los Angeles-based Gifts for Good aims to turn corporate gifting on its head through its online platform that curates and customizes high-end, meaningful gifts year-round.

“When a company supports a social or environmental issue, 92 percent of individuals say that they have a more positive image of the company. Giving back through gifting is an effortless way for companies to support charitable causes that are important to their employees and customers without adding a new line item to their budget,” said Laura Hertz, co-founder and chief executive officer of Gifts for Good. “We are proud to be the very first company anywhere to be solely focused on adding social impact to the already-existing and booming corporate gifting industry.”

Today, the gifting market is estimated to be a $131 billion industry, representing around $1 in every $10 spent by Americans annually. Spending by corporations – just on promotional gifts/swag alone – represents 17 percent of the total gifting market, or $22 billion compared to $18 billion on corporate charitable giving each year. If every business purchased gifts that gave back – without spending any more money – companies could easily double their social impact.

Be it for a promotion, holiday, conference, client thank you gift, corporate retreat, retirement, birthday, or first-day-on-the-job, Gifts for Good has all corporate gifting needs covered. The company provides everything from handmade candles, to luxe leather totes, and unique wooden headphones, all of which support a wide range of nonprofits and charitable causes including: children-in-need, economic development, environment, homelessness, health, women-at-risk, and more. Currently, their gifts aid the work of over 40 nonprofits and social enterprises in 19 U.S. states and 65 countries around the globe.

In addition to its official launch, Gifts for Good is also proud to announce that social enterprise expert Jenise Steverding has joined the company’s founding team as chief impact officer. Steverding previously served as an early member of the TOMS® Shoes Global Giving Program where she led the giving account team to scale their global shoe-giving platform from 1 million to 50 million pairs of shoes distributed through impactful nonprofit partnerships. She also has held senior positions at Pledgeling and the Special Olympics World Games. In her new role at Gifts for Good, Steverding will lead impact strategy and brand partnerships, ensuring all curated, premium products meet Gifts for Good’s company impact and product standards.

“What attracted me to Gifts for Good was the fact that they are pioneering a new way for companies to enhance their corporate social responsibility programs by providing gifts that directly create measurable social impact. This will go a long way with the shift we are experiencing in the corporate landscape; millennials will make up 50 percent of the workforce by 2020, and 87 percent of them want to work with companies that give back,” stated Steverding. “In addition to facilitating charitable giving, our services act as a personal shopper for businesses. We make it super easy for companies to outsource their gift-giving and deliver unique gifts year-round, while also adding social impact.”

Customers looking to utilize Gifts for Good are encouraged to shop the company’s online platform organized by charitable cause, product category, gift recipient, or price. A large selection of premium products can be customized/branded to provide corporate gifting solutions with a personalized touch. Gifts for Good also offers businesses a complimentary gifting concierge service that will provide personal assistance with finding the perfect gift to drive both business outcomes and social responsibility simultaneously.

For more information, please visit www.giftsforgood.com.

About Gifts for Good

Gifts for Good, founded in 2017, is a Los Angeles-based, online corporate gifting company that curates and customizes premium, posh, and purposeful gifts that give back. From Napa Valley wines, to luxe leather totes, and unique wooden headphones, each Gifts for Good item directly supports a wide range of nonprofits and charitable causes including: children-in-need, economic development, environment, homelessness, health, women-at-risk, and more. Co-founded by entrepreneurs Laura Hertz and Jerry Eisenberg, with the support of veteran social enterprise expert Jenise Steverding, Gifts for Good also offers companies of all sizes a complimentary gifting concierge service to help them facilitate high-end, meaningful gifting year-round. For more information, please visit www.giftsforgood.com.


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Jumo Wins Third Annual Mastercard Foundation Clients at the Centre Prize

US$150,000 awarded to the most client-centric financial services company

Press Release – Accra, Ghana, November 8, 2017 – The Mastercard Foundation today presented its third annual Clients at the Centre Prize to Jumo. The US$150,000 prize recognizes the innovative work of the South African-based company as a large-scale, low-cost financial services marketplace that serves poor people.

The Prize highlights best practices in financial services where client satisfaction is a priority. Close to 100 financial service companies around the world submitted entries to the competition. An international panel of judges selected three finalists who presented to the audience at the 2017 Symposium on Financial Inclusion in Accra, Ghana.

The 400-person audience then voted for the world’s most impactful and sustainable financial service provider that puts “clients at the centre” of its thinking and operations for the benefit of poor people in developing countries. The award is to be used to expand or reinforce client-centric practices within the winning organization.

After being awarded the Prize, Buhle Goslar, Director of Customer Intelligence at Jumo said “For anybody in a customer function, this is probably the most exciting prize to win because of the people who are voting for it. They really know about customer centricity; for them to vote for us is a great acknowledgment of the work that we’ve been doing.”

The Mastercard Foundation believes that banks and other financial service providers in developing countries should focus more on the needs and expectations of people living in poverty. Putting poor clients at the centre of the design of new financial products and services helps bring them into the formal banking system, improving their livelihoods and their ability to plan for the future.

“The Symposium on Financial Inclusion (SoFI) has focused on client centricity for the past five years,” said Ann Miles, Director of Financial Inclusion at the Mastercard Foundation. “We are thrilled to award this year’s prize to Jumo for its exemplary work of putting clients at the centre of its business model. As we reflect on the past five years of SoFI, it is more important now than ever before to recognize companies such as Jumo and encourage them to continue providing access to financial products for those who need it most.”

The other two Prize finalists were ftcash, one of India’s fastest-growing financial technology ventures which aims to empower micro-merchants and small businesses with the power of digital payments and loans, and Destacame, a free online platform in Latin America that empowers users by giving them control over their data to build their financial capabilities and to access financial products.

To learn more, visit the Mastercard Foundation’s Symposium on Financial Inclusion website. Follow the conversation with the Foundation on Twitter @MastercardFdn and via the event hashtag, #SoFI2017.


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Planning Your Holiday Party? Heineken® Partnership with Evite & Uber Asks Consumers to Make a Choice when RSVPing: ‘Drink OR Drive?’

New utility with Evite and Uber nudges consumers toward responsible decision-making during the celebration season

Press Release – WHITE PLAINS, N.Y., Nov. 7, 2017 – Heineken® today announced its ‘Drink OR Drive’ campaign to change consumer behavior and promote responsible decision-making over the holidays. From November 3, 2017, to January 3, 2018, Heineken® is using the Evite® digital invitation platform to encourage consumers aged 21+ to decide early on – at the point of RSVP – whether they will be drinking or driving at holiday events and celebrations. As part of the campaign, Evite users in 11 cities will also receive discounted Uber rides from Heineken®.

As part of its commitment to advocate responsible consumption, Heineken® is examining the expression “don’t drink and drive.” The ‘and’ connector innately implies that the two activities go together. By replacing the word ‘and’ with ‘or,’ Heineken® is asking consumers to make a choice: Drink OR Drive.

Every day, social pressures and behavioral norms interfere with responsible decision-making. According to a global study by Heineken®, 77 percent of respondents think there are circumstances where it is acceptable to drink and drive, while 49 percent get ‘caught up having fun’ and find it hard to plan ahead. Through this new partnership with Evite and Uber, Heineken® is encouraging everyone to plan ahead so that they can enjoy the holiday season more safely and responsibly.

“The ‘Drink OR Drive’ campaign aims to influence more responsible decision-making. This isn’t about discouraging drinking – it’s about rewarding people who are making responsible decisions early on about whether they will be drinking or driving during festivities,” said Stephanie Johnston, Director of Corporate Social Responsibility at HEINEKEN USA. “That’s why Heineken® is offering Uber discount codes as a reward to consumers who make either choice. As long as you pick either drinking or driving – never both – you deserve to be rewarded.”

“We are thrilled to partner with Heineken®, a company that shares our commitment to bringing people together,” added Victor Cho, Chief Executive Officer of Evite. “We fully support their ongoing efforts to reduce the risk of drunk driving by helping to change attitudes and behaviors. Our partnership over the holidays will help give our hosts and guests peace of mind, while reinforcing the importance of this issue.”

Responsible consumption is key to the sustainable growth of Heineken’s® business and is part of the company’s Brewing a Better World platform, which is woven into ethos of the company. Since 2004, the ‘Enjoy Heineken Responsibly’ campaign has made responsible consumption and moderation aspirational to consumers globally. ‘Drink OR Drive’ is just one of many U.S. activations, which includes the Health Alliance on Alcohol, a national public initiative to prevent underage drinking.


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JPMorgan Chase Announces $4.2 Million Investment to Support Veteran Small Business Owners

Part of $75 million commitment to support women, minority and veteran-owned small businesses Veteran-owned businesses report a more confident outlook than non-veteran peers, according to new study

Press Release – WASHINGTON November 7, 2017 – JPMorgan Chase & Co. announced $4.2 million in investments to support veteran-owned small businesses.

The multi-million dollar commitment benefits Community Development Financial Institutions (CDFIs), Main Street Launch (California), Carolina Small Business Development Fund (North Carolina, South Carolina and Florida), and PeopleFund (Texas), to provide loans for veterans looking to start or grow their own businesses. The firm also renewed its partnership with Bunker Labs to support their mission to equip veteran entrepreneurs with the tools and resources they need to succeed.

One million service members will transition out of the military over the next five years, nearly a quarter of who will try to start their own businesses, but only 4.5 percent will succeed due to lack of access to capital and networking. Veterans bring tremendous value to the economy, with nine percent of all businesses in the country veteran-owned, representing nearly six million employees and $1.2 trillion in sales.

“Veterans make excellent business owners, so it makes perfect sense for us to help connect them with the access to capital they need to succeed,” said Andrew Kresse, CEO of Business Banking at Chase. “We’re pleased to work with outstanding partners who serve the veteran business community, and in turn, help strengthen the communities in which we all live and work.”

The investments are a part of JPMorgan Chase’s Small Business Forward program to invest $75 million over the next three years in support of women, minority and veteran-owned small businesses through a series of data-driven approaches to help build their long term success, while also creating local and inclusive economic growth. Additionally, a new Chase Business Leaders Outlook study reveals that veteran-owned businesses report a stronger business outlook for 2018 than their non-veteran peers.

Top findings:

  • Veteran-owned small business leaders tend to have a more strongly optimistic outlook than non-veteran business leaders;
  • In the next 12 months, more veteran-owned businesses expect to increase: profits, capital expenditures, and credit needs compared to non-veteran peers;
  • Veteran-owned businesses also have stronger employment projections–more plan to increase employees compared to non-veteran businesses;
  • Veteran-owned businesses are more likely than non-veterans to consider financing within the next 12 months;
  • Veteran-owned businesses are more likely than non-veteran businesses to be certified as “Green,” “Minority Owned,” or “Women-Owned;”
  • The majority of veteran-owned businesses are also mobile-and social-centric–73% have used mobile banking apps for their businesses, and 66% say social media has had a positive impact on their business;
  • Veteran-owned businesses are more likely than non-veteran businesses to spend money on mobile advertising (42% vs 19% of non-veterans).

“Our partnership with JP Morgan Chase ensures that the 250,000 service members who will leave active duty this year and for the next five years have access to the community, education, and financial resources to pursue their dreams of small business ownership,” said Todd Connor, CEO of Bunker Labs. “While 25% of transitioning veterans aspire to start their own business, only 4% will. This partnership helps us close the ‘dream-deficit’.”

“Those who have served bring invaluable skills like fortitude, leadership and integrity to everything they do in the civilian sector,” said JPMorgan Chase’s Head of Military and Veterans Affairs Ross A. Brown. “Supporting our veterans isn’t just the right thing to do; it’s also makes good business sense.”

JPMorgan Chase has supported our veterans since before World War I. The Office of Military and Veterans Affairs (MVA), started in 2011, has hired more than 12,000 veterans and facilitated more than 400,000 veteran hires through the Veteran Jobs Mission coalition; awarded more than 900 mortgage-free homes to military families in need; helped 7,700 veterans and military spouses complete 10,500 career certifications through Veterans Career Transition Program at the Institute for Veterans and Military Families, which was co-founded and is supported by JPMorgan Chase and Syracuse University. Learn more at: www.jpmorganchase.com/veterans

Methodology

The 2017 Wave 2 Business Leaders Outlook survey from Chase for Business aims to understand business leaders’ perceptions of both domestic and international economic and regulatory conditions, and top concerns facing these organizations. This online survey was conducted from July 17-24, 2017, and surveyed a total of 1,099 small business leaders across the U.S. (with annual company revenue between $100,000-$20 million). The results of the survey are within statistical parameters for validity. The error rate is +/-7% for Veteran-Owned Businesses at the 90% confidence interval; and, 2.5% for among Total Sample at the 95% confidence level.

About JPMorgan Chase & Co

JPMorgan Chase & Co. is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The Firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of customers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.


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Hilton’s Focused Service Brands Collaborate with Enchanted Makeovers to Help Children Feel Like Superheroes

Hilton Garden Inn, Hampton by Hilton and Tru by Hilton To Donate More Than 10,000 Capes

Press Release – MCLEAN, Va – Nov. 1, 2017 – As a part of its recent Global Week of Service, Hilton’s (NYSE: HLT) focused service brands ( Hilton Garden Inn, Hampton by Hilton and Tru by Hilton) collaborated with Enchanted Makeovers to help kids feel like superheroes by donating custom-made capes to the “Capes for Kids” program as well as other children in need. The cape symbolizes a suit of armor that inspires play and fills children with strength, imagination and hope.

On Oct. 20, the Memphis-based corporate team kicked off service efforts with a cape making event at the Hilton offices. Team Members became “everyday heroes” as they created capes designed to inspire children living in less than ideal situations. Nearly 3,000 hotels across the world have participated in the program, resulting in donation of more than 10,000 capes.

The cape-making process offered a fun, physical activity Team Members could enjoy together for a good cause using materials already present at hotels: from sheets to pillow cases and towels. All Hampton by Hilton decorated capes will be sent to the Enchanted Makeovers corporate distribution center in Michigan, for donation to children at homeless shelters across the U.S. Hilton Garden Inn hotels will send their capes to either Enchanted Makeovers or donate to a local charity, while Tru by Hilton’s capes will be sent to the Boys & Girls Club of America’s local chapters.

“Hilton is passionate about making a difference in the communities we serve and spreading the warmth of true hospitality,” said Bill Duncan, senior vice president, Focused Service Brands and All Suites Brands, Hilton. “In building a culture of giving back, we strive to develop relationships with organizations that share our vision, like Enchanted Makeovers. Helping kids overcome obstacles and build confidence reinforces our mission.”

According to Entrepreneur®, Hampton by Hilton is the number one ranked franchise and has been for the past eight years, serving value-conscious and quality-driven travelers with more than 2,300 properties globally. The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities at its more than 750 properties. Tru by Hilton is a game-changing midscale hotel brand providing a simplified and spirited approach that is grounded in value for business and leisure travelers.

For more information on Hilton’s focused service brands, visit hiltongardeninn.com, hampton.com and trubyhilton.com.

In addition to the Capes for Kids program, Hilton leads many other social responsibility initiatives. For more information about Hilton’s Travel with Purpose corporate responsibility strategy, visit cr.hiltonworldwide.com


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Scooter’s Coffee Honors Veterans and Active Duty Military This Veterans Day

Scooter’s Coffee Recognizes Franchisee Mike Taylor and All Military Members this Nov. 11

Press Release – OMAHA, Neb., November 4, 2017Scooter’s Coffee, the Midwest-based coffee franchise that has experienced tremendous nationwide growth over the past year, is celebrating Veteran’s Day with a special promotion. Saturday, November 11, customers with a valid military ID or proof of service will receive a free cup of coffee at all Scooter’s Coffee locations.

Scooter’s Coffee is proud to celebrate the men and women in the military who either bravely and honorably served or currently serve our country. That recognition extends to Mike Taylor, U.S. Army (Ret.) and owner of the Scooter’s Coffee location in The Colony, Texas.

Taylor served in the Army as a 91D-Operating Room specialist for four years before being honorably discharged. He is now taking the plunge as an entrepreneur, delivering hand-tamped espresso drinks, homemade pastries and Scooter’s Coffee’s signature drink, the Caramelicious®, to customers at the recently opened location just north of Dallas.

“One of the best things that’s happened to this country is we’ve learned to embrace our veterans,” says Taylor. “Veterans Day is a way to remember, honor and exalt the ideals of what it means to defend this country. Many men and women have given the ultimate sacrifice. I’m appreciative that we hold our veterans in high-esteem not only this day, but every day.”

Scooter’s Coffee proudly collaborates with VetFran – the resource providing access and opportunities in franchising to our nation’s veterans and their spouses– to increase the number of veterans pursuing entrepreneurships. Veterans, like Taylor, receive $20,000 in product—coffee, cups, pastries—from Scooter’s Coffee. That’s nearly triple the amount of merchandise gifted to the typical franchisee.

Taylor’s Scooter’s Coffee location just opened in the town of The Colony in Spring of 2017. It’s a family affair; Mike’s wife, Cris, keeps the store running day-to-day as Operations Manager.

“Scooter’s Coffee is grateful for the service and sacrifices of the nation’s military,” says Todd Graeve, CEO of Scooter’s Coffee. “We’re thankful and honored to have Mike Taylor on our team. He is well-versed in working in an environment conducive to teamwork, hard work and community service which are values we take pride in at Scooter’s Coffee. Veterans are vital to our freedom and way of life in the United States. The free cup of coffee we’re offering this Veterans Day represents the appreciation we at Scooter’s Coffee have for the commitment active duty and retired military members contribute on behalf of our country.”

About Scooter’s Coffee

Americans love their coffee. The percentage of people in the U.S. who drink coffee daily is up to 62 percent in 2017. The National Coffee Association also recently discovered the percentage of Americans drinking coffee prepared outside of the home is at an all-time high of 46 percent in 2017. Scooter’s Coffee, with the Brand Promise of “Amazing People, Amazing Drinks…Amazingly Fast!”™ is helping Americans meet that demand.

Scooter’s Coffee is a drive-thru coffee franchise that has been serving world-class coffee for nearly 20 years. It roasts only the finest coffee, and it makes that first morning sip convenient and rewarding for its customers across the nation. Scooter’s Coffee is quickly approaching 200 locations in 15 states, and has over 150 franchise commitments to build new stores. To find out why Scooter’s Coffee is among the best coffee franchises in the nation and to learn more about franchise opportunities, visit ownascooters.com.


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Declare Your Good: JetBlue Launches #CheckInForGood Contest To Celebrate Kindness In The Air And On The Ground

— Just in Time for JetBlue for Good® Month, Customers can #CheckInForGood at Pop-up Kiosks and Online To Enter For A Chance to Make a Difference on a Volunteer Trip with JetBlue —

Press Release – NEW YORK, Nov. 2, 2017 – JetBlue (Nasdaq: JBLU) today announced it will celebrate a month of kindness and good in November with JetBlue For Good Month. Throughout this month of philanthropy and giving, JetBlue is asking customers to #CheckInForGood and enter to win a complimentary trip to volunteer with some of the airline’s non-profit partners (a). The winners will participate in trips focusing on the three pillars of the JetBlue For Good platform: youth and education, community and the environment.

“Service is part of our DNA at JetBlue. We created JetBlue For Good Month to celebrate all the ways we give back year-round – and this year we’re thrilled to bring our customers on board too,” said Icema Gibbs, director corporate social responsibility, JetBlue. “Like JetBlue, our customers value kindness and humanity. #CheckInForGood is a great way for us to roll-up our sleeves together, celebrate good deeds, and reinforce our belief that every single person can make a difference.”

How It Works

JetBlue mock check-in kiosks will pop up in surprise locations in New York City and Los Angeles from November 2 – 9, 2017. To enter, entrants can fill out a short questionnaire about what “good” they have to declare at one of the JetBlue kiosks, or online at JetBlueCheckInForGood.com through November 9. Based on individual responses, entrants will be matched to causes aligning with JetBlue For Good’s three key pillars – youth and education, community and the environment – and placed on “standby” for an opportunity to win a seat on one of the following volunteer trips departing around #GivingTuesday, the international day of giving kicking off the holiday season:

  • #CheckInForGood to Help Houston Public Libraries, Nov. 27-29, 2017
    Like many in Texas, the Houston Public Library (HPL) is still reeling from the impact of Hurricane Harvey. Seven branches remain closed due to storm damage, leaving these communities without access to the libraries’ vital programs, services and books resources.
    Building on JetBlue’s signature Soar with Reading literacy program, designed to inspire and encourage kids’ imaginations to take flight through reading, volunteers on this trip will check in with elementary schools in communities which have been impacted by Harvey, have low literacy rates and where their libraries are still closed. While the Mobile Express, HPL’s library-on-wheels hits the road to distribute free books, volunteers will help operate “pop-up” libraries and host reading events, with books donated in partnership with Simon & Schuster Children’s Publishing. JetBlue will also bring its innovative free book vending machine to Houston to distribute 25,000 children’s books throughout the remainder of the year.
  • #CheckInForGood to Help the Sandals Foundation’s Local Caribbean Community Efforts- Jamaica, Nov. 27-29, 2017
    The Sandals Foundation, the philanthropic arm of Sandals and Beaches Resorts, is committed to improving the lives of its local communities, supporting schools, facilities and centers across eight islands in the Caribbean.
    The Eltham Community Centre serves the rural area surrounding Ocho Rios region. Here, neighbors can gather for recreational activities and informative workshops, receive mentorship and gain access to free mental and dental care as well as spay and neuter services for animal clinics. Volunteers on this trip will help paint, renovate and restore The Centre with upgrades to ensure it can continue to be a safe, healthy and inspiring space for both the young and elderly in the community.
  • #CheckInForGood to Help Atlantis Blue Project Foundation – Bahamas, Dec. 6-8, 2017
    The Bahamas is home to one of the largest coral reefs in the world. Its sustainability is vital to the marine ecosystem as reefs provide food and shelter for a vast array of marine life in addition to protecting shorelines and preserving beaches.
    Led by marine ecologist Dr. Craig Dahlgren of the Atlantis Blue Project Foundation, an organization developing innovative ways to protect Bahamian waters and wildlife, volunteers on this trip will participate in an ongoing coral nursery project on Paradise Island and assist with harvesting and out-planting coral, in addition to activities at the dolphin sanctuary.
    The first 2,000 entrants who #CheckInForGood will receive donation codes to donate to a charity of their choice at globalgiving.org/jetblue. Entrants who are selected as winners from the “standby” list for one of the volunteer trips will be notified of their eligibility on a rolling basis through November 20, 2017.

In addition to JetBlue For Good Month, JetBlue lives its mission of Inspiring Humanity® all year long. Some of the airline’s recent philanthropic initiatives include:

  • Community – This fall, JetBlue and KaBOOM! will continue to bring play to kids in areas of need. In October, JetBlue funded and built a playground in Boston, and in November, the airline will restore play for some children in New York City and Los Angeles. To date, JetBlue has completed 28 playground builds helping to restore play for more 60,000+ children throughout the airline’s network.
    JetBlue is also a KaBOOM! national partner, a group of organizations providing long-term guidance and support to KaBOOM! and its mission to promote and protect a child’s right to play.
  • Environment – JetBlue believes good climate governance and leadership is important for the success of the aviation industry. JetBlue recently signed one of the biggest renewable jet fuel agreements in history and to date has offset more than 1.7 billion pounds of CO2e emissions.
  • Youth/Education – In 2011, JetBlue launched Soar with Reading to encourage kids’ imaginations to take flight through reading. Since its inception, Soar with Reading has supplied more than $2,750,000 worth of books to kids in need. Last summer, the program visited Fort Lauderdale and will land in San Francisco in 2018.

JetBlue also recently announced the 100x35JetBlue initiative, the airline’s immediate and long-term commitment to Puerto Rico hurricane relief, including 35 initiatives over 100 days – and beyond – to support the needs of crewmembers, customers and communities in Puerto Rico. For more information, visit http://blog.jetblue.com/100x35jetblue/.

JetBlue For Good is JetBlue’s platform for social impact and corporate responsibility. Giving back is part of JetBlue’s DNA and is core to its mission of Inspiring Humanity. Centered around volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline’s customers and crewmembers – community, youth and education and the environment. Combining JetBlue’s corporate efforts with its customers’ and crewmembers’ passions, the common theme is Good – JetBlue For Good. Join the #JetBlueForGood conversation on Twitter, Instagram and Facebook, check for regular updates and get involved.

For more information about causes supported by JetBlue customers and crewmembers, or to learn more about JetBlue For Good, visit jetblueforgood.com.

ABOUT JETBLUE

JetBlue is New York’s Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 38 million customers a year to 101 cities in the U.S., Caribbean, and Latin America with an average of 1,000 daily flights. For more information, please visit www.jetblue.com.

ABOUT THE SANDALS FOUNDATION

The Sandals Foundation is the non-profit arm of Sandals Resorts International (SRI), the Caribbean’s leading family-owned resort company. The 501(c)(3) non-profit organization was created to continue and expand upon the charitable work that Sandals Resorts International has undertaken since its founding in 1981 to play a meaningful role in the lives of the communities where SRI operates throughout the Caribbean. The Sandals Foundation funds projects in three core areas: education, community and the environment. One hundred per cent of the monies contributed by the general public to the Sandals Foundation go directly to programs benefiting the Caribbean community. To learn more about the Sandals Foundation, visit online at www.sandalsfoundation.org

ABOUT ATLANTIS BLUE PROJECT FOUNDATION

Atlantis Blue Project Foundation (ABPF) is a private nonprofit foundation that fosters the preservation and conservation of coral reefs, sea turtles, sharks, manatees, and cetaceans, along with their Bahamian ecosystems, through scientific research, education, and community outreach. For more information visit our website at www.BlueProjectAtlantis.org.

ABOUT SIMON & SCHUSTER

Simon & Schuster, a part of CBS Corporation, is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Touchstone, Adams Media, Threshold Editions, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

ABOUT THE HOUSTON PUBLIC LIBRARY

The Houston Public Library (HPL) operates 35 neighborhood libraries, four HPL Express Libraries, a Central Library, the Houston Metropolitan Research Center, the Clayton Library Center for Genealogical Research, The African American Library at the Gregory School, and the Parent Resource Library located in the Children’s Museum of Houston. With more than eight million visits per year in person and online, HPL is committed to excellent customer service and equitable access to information and programs by providing library customers with free use of a diverse collection of printed materials and electronic resources, Internet, laptop and computer use, and a variety of database and reference resources with live assistance online 24/7. For further information, visit the Houston Public Library at www.houstonlibrary.org, on Twitter @houstonlibrary, on Facebook – houstonlibrary – or call 832-393-1313.

(a.) No purchase necessary. Must be 18 years of age or older. Registration ends 11:59:59pm PT on 11/10/2017. Open to legal residents of the United States and the District of Columbia. All volunteers must accept the official rules and JetBlue’s privacy policy. Review the JetBlue Check In For Good contest Official Rules, and the terms of the JetBlue Privacy Policy.


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