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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe


This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.

Brooke Jackman Foundation And Sag Foundation Bookpals Launch Books Talk Back To Support Children’s Literacy

New York, NY (July 18, 2013): The Brooke Jackman Foundation (BJF), a children’s literacy organization that has donated more than 200,000 books to children and families in need since its founding in 2001, and the Screen Actors Guild Foundation BookPALS (Performing Artists for Literacy in Schools), its signature children’s literacy program where 2,200 SAG-AFTRA performers read to 60,000 children in schools, hospitals and social service agencies every month, have partnered to launch Books Talk Back, an interactive new series of theatrical readings and book donations for underserved children in the New York area.  Led by actress Dana Marie Ingraham, who is currently performing in Spiderman on Broadway, the first reading was held on Thursday, July 18, for 30 special needs children, ages two to three, who are receiving site-based early intervention at the Challenge Early Intervention Center in Sunset Park, Brooklyn.


The Challenge Early Intervention Center, which provides services for children with special needs, currently has no funding for libraries in its classrooms. In an effort to meet this need, BJF donated 140 books to create mini libraries in each of the school’s five classrooms. This book donation also ensured that each of the 80 students in the early intervention program went home with a book of his or her own.


“The children at Challenge Early Intervention Center are extraordinary, and we are thankful for the opportunity to serve this community and encourage interactive reading as a daily activity,” said Erin Jackman, executive director of the Brooke Jackman Foundation. “Working with the SAG Foundation BookPALS, we want to capture the imagination of these children and have them fall into a lifelong love of reading.”


“The SAG Foundation BookPALS are delighted to be working with the Brooke Jackman Foundation in providing critical literacy programming to the students who need it most,” said Jill Seltzer, executive director of the SAG Foundation.


Each Books Talk Back reading will feature professional actors from SAG Foundation BookPALS who will dramatically read children’s books specifically selected for their humor, diverse characters and ample wacky roles for the professional actors to perform, creating a thrilling literacy experience for children of all ages. Each event will also be accompanied by a book donation from the Brooke Jackman Foundation, ensuring all participants go home with a book of their own. 


Several Books Talk Back events will be held throughout the coming year. Each event will serve a different population of children in need. For more information on these events, please


About the Brooke Jackman Foundation

The Brooke Jackman Foundation was started 11 years ago to honor Brooke Jackman, a bright and compassionate 23-year-old who was killed in the 9/11 terrorist attacks before achieving her dream of becoming a social worker. Brooke was an avid reader, and her passion and commitment to literacy and helping children spurred the Jackman family to create BJF as her living legacy – turning tragedy and despair into hope for a better world. Since 2001, the Brooke Jackman Foundation has donated nearly 200,000 books and over 20,000 Brooke Packs, backpacks filled with books and school supplies, to children and families in need. BJF has established four libraries, as well as a number of after-school literacy programs in schools, homeless shelters and Family Justice Centers for victims of domestic violence and crime. The BJF Family Literacy program welcomes over 1,000 families a year at schools in Williamsburg, Greenpoint, Washington Heights and Inwood, as well as at the NYC Family Justice Centers in Brooklyn, Queens and the Bronx. For more information, please


About the Screen Actors Guild Foundation and BookPALS

The Screen Actors Guild Foundation provides vital assistance and educational programming to the professionals of SAG-AFTRA while serving the public at large through its signature children’s literacy programs. Founded in 1985, the Screen Actors Guild Foundation is a national non-profit organization, independent from SAG-AFTRA, that relies solely on support from grants, corporate sponsorships, and individuals to maintain its programs and create new ones. Visit

Sterling Optical Celebrates 100 Years in Business by Giving Back

(Melville, NY) June 2013 – Sterling Optical has reached a milestone of 100 years in business. Originally a single store founded in the financial district of New York City in 1913, Sterling Optical is now one of the largest retail optical companies in the United States, and continues to expand. The company has grown to more than 125 locations in the Northeast, Midwest, Mid-Atlantic and West Coast, accomplished through franchising and acquisitions. A pioneer in the optical industry, Sterling Optical was one of the first to focus on developing proprietary private label brands and forming partnerships with frame vendors worldwide – a winning combination that directly benefits their customers.

Now, Sterling Optical, one of the retail arms of Emerging Vision, continues to break new ground as it launches Project Eyesight, a 501(c) 3 charitable organization that provides free on-site eye exams and glasses to low-income and special needs communities in the United States who might not otherwise have ready access to treatment. This initiative is especially meaningful to Emerging Vision’s Chief Executive Officer Glenn Spina, who has traveled the world providing vision care in impoverished areas.

The 100th anniversary was an ideal time to give back as the company continues to expand.

“We are encouraged by the continued success and growth of Sterling Optical. On this, our 100th anniversary, we are positively thriving with our family of franchisees who provide an exceptional level of quality care to Sterling Optical customers,” said Brian Alessi, chief financial officer. “We are pleased to announce that we are continuing to expand beyond the United States and opening additional units in the Caribbean; specifically Curacao, Aruba and St. Maarten. These retail locations will give us a wonderful opportunity to continue to expand worldwide.”

“Across the United States, vision is a luxury that many take for granted. Our 100th anniversary is the perfect opportunity to give back and engage with our customers and the communities we serve in ways we’ve never had the ability to before,” Mr. Spina added. “We are pleased to announce that we have formed a non-profit organization, Project Eyesight, which will enable us to be charitable right here at home and fulfill our vision of providing free eye care for the needy communities that are currently in underserved neighborhoods throughout the United States.”

Launched in the summer of 2013, Project Eyesight will provide both impoverished and special needs children and adults with the gift of improved vision through donated prescription eyeglasses, eye exams, education and other ancillary items. Outreach will occur both on the corporate and franchise level, based on the urgency of need in the local communities to be served.

For more information on Project Eyesight, please contact:

Sterling Optical

520 Eighth Avenue

23rd Floor

New York, NY 10018


About Emerging Vision

Emerging Vision, Inc. is a leading provider of eye care products and services, and operates one of the largest franchised optical chains in the United States. The Site for Sore Eyes brand has 40 locations across California and the Sterling Optical brand has more than 125 franchised and company-owned stores located across 13 states, the District of Columbia and the U.S. Virgin Islands. Most stores offer prescription and non-prescription eyeglasses, eyeglass frames, ophthalmic lenses, contact lenses, sunglasses, and a range of ancillary items. The company also operates VisionCare of California (d/b/a Sterling VisionCare), a specialized healthcare maintenance organization that employs licensed optometrists to provide services for stores in California. The company also operates Combine Buying Group and the Optical Group, two leading optical group-purchasing businesses that provide their member retailers with vendor discounts on optical products in the United States and Canada, respectively.

For more information, visit

Unishippers Announces Veterans Franchise Giveaway

UnishippersGlobal Logistics, LLC, the nation’s first and one of the largest small package and freight shipping resellers, has announced the launch of a contest that will award a military veteran a free National Franchise. Unishippers’ new National Franchise model allows franchisees to run his or her business from anywhere in the country and serve B2B customers nationwide.

Unishippers is was created in 1987 from the simple idea that by partnering with major shipping suppliers and reselling their services, small and medium-sized business could benefit from the negotiated discounts and dedicated customer service usually reserved for larger companies. Today, the company has more than 50,000 shipping customers, 6.5 million shipments annually, and industry leading partners including UPS® and YRC Freight®, so we have the experience and buying power franchisees need to be successful.

The Unishippers for Veterans Franchise Giveaway contest will be accepting entries through September 3, 2013. Unishippers has partnered with USA Cares, an esteemed, non-profit charitable organization that supports post-9/11 service members, to help find the deserving veteran.

To participate, veterans need to create a two-minute video explaining why they are interested in ownership of a Unishippers franchise, why they are deserving of a free franchise and how their military experience will help them to be successful. A panel of judges from the Unishippers corporate team will select up to five finalists to be flown to Salt Lake City for a special Discovery Day event where they will meet Unishippers executives, department leaders and the panel of judges.  The final winner will be announced on November 11, 2013.

Success in the military is the result of discipline, accountability, leadership, and an ability to work within an established system. Those same traits make up an ideal foundation to succeed as a franchise owner.  That’s why we’re proud to announce this exciting contest that will honor and support our military veterans.

J.P. Budd, a Unishippers franchise owner in Ventura County, CA is a Marine veteran (2000-2005). He opened his Unishippers in March of 2012 and quickly became a rising star in the system and was awarded the Rookie of the Year award at Unishippers 2012 Annual Convention. He believes his success is due in large part to his military experience.

Budd has told us before that the management and leadership experience the military provided him shortened the learning curve it took to succeed as a Unishippers franchisee. He also found himself meeting other veterans on his sales calls and their shared experience gave Budd an immediate connection with his potential customers.

Another franchisee, David Johnson, is a General Manager of several Unishippers and post 9/11 Marine Corps veteran who went on two combat tours in Iraq by the time he was 20 years old. Johnson has expressed that no one knows the struggles of readjustment back to civilian life better than someone who has been through it.

Several established Unishippers franchisees are veterans including Sonny Head (Air Force) in Shreveport, LA, Robert Burke (Army) in Baltimore, MD and Neal Manion (Marines) in Toledo, OH.  They all agree that their experience in the military helped prepare them for the day-to-day duties that are required to be a successful Unishippers franchisee.

At Unishippers, we believe that the brave men and women who serve in the United States Armed Forces are true heroes. The sacrifices they have made can never be repaid, but their experience and skills should be rewarded.

For more information about Unishippers and how to participate in the Unishippers for Veterans Franchise Giveaway, please visit

Kevin Lathrop, President and Franchisee

Kevin Lathrop

Kevin Lathrop has served as President of Unishippers Global Logistics, LLC since January 2011. Lathrop began his Unishippers career as a franchise owner, initially purchasing the Unishippers of Orange County North franchise in 1992. In September 1999 he joined the Unishippers corporate offices, serving as Chief Information Officer and Executive Vice President. In addition to Lathrop’s corporate responsibilities, he remains a part owner of seven Unishippers franchise locations including Orange County South, Orange County North, Riverside, San Bernardino, San Diego South, San Diego North, and Whittier. Prior to joining Unishippers, he worked for Hughes Aircraft Company in a variety of engineering and management positions. Lathrop earned a bachelor’s degree from California State University, Fullerton and an MBA from the Anderson Graduate School of Management, University of California, Los Angeles.


SPARKS, Md.July 16, 2013 /PRNewswire/ — McCormick & Company, Incorporated (NYSE: MKC), a global leader in flavor, today released its 2013 Corporate Social Responsibility (CSR) review, “Sharing Our Passion for Flavor.” The review builds on the company’s tradition of social responsibility by outlining key focus areas, examining current global initiatives, measuring performance and setting goals for the future.

“Our CSR vision is to grow our business globally while driving positive change to the environment, within our communities and for our employees,” said Alan Wilson, Chairman, President and Chief Executive Officer. “This CSR review highlights the linkage between our philanthropic work, protection of the environment and our business success.”

McCormick has already saved more than 300 tons of plastic annually by using sustainable packaging on four of the company’s plastic bottle types. The length of these saved bottles equals that of 14,000 football fields. These savings build upon the company’s success at its net-zero energy facility inBelcamp, Md., and its aggressive operational goals focused on energy efficiency, packaging, waste and water reduction at nearly 50 locations in 24 countries.

To help provide hunger relief for children and families in Madagascar’s vanilla growing region, the company has partnered with Help Madagascar. This nonprofit organization helps keep farmers’ children in school by rewarding class attendance with rice donations to their families. Supporting global communities like Madagascar through partnerships is critical to McCormick’s supply chain because it improves the day-to-day lives of suppliers and helps ensure a stable and reliable source of supply for high quality raw materials. To further these efforts, McCormick will commit to a 50 percent increase in funding to similar programs in farming communities in regions of the world where the company sources its products.

As a leader in global flavor, McCormick has committed to a 20 percent increase in funding to educate consumers globally on the role of flavor in healthy eating. By demonstrating how flavor can help inspire healthy choices, McCormick will show how to make it enjoyable and sustainable for people to eat more of the right foods and less of the foods to avoid (salt, sugar and fat). Additionally, McCormick will bring its “Eating Well” employee nutrition and wellness program to all global locations by 2018.

To read and download McCormick’s entire 2013 CSR Review,

About McCormick

McCormick & Company, Incorporated is a global leader in flavor.  With $4 billion in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.

Every day, no matter where or what you eat, you can enjoy food flavored by McCormick.  McCormick Brings Passion to Flavor™.

To learn more please visit us at

SMS Audio™ Aids Feeding America

SMS Audio, LLC (, a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, commits to help provide meals to Feeding America through sales of SMS Audio products.

In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis “50 Cent” Jackson, are committed to establishing “conscious capitalism” to help those in need. Through its partnership with Feeding America (, the nation’s leading domestic hunger-relief charity, a portion of each U.S. sale of SMS Audio products, at retail stores, e-tailors, or online at, will help provide up to one million meals* to food insecure families throughout the United States.

“As an entrepreneur, I take a responsibility in giving back when building on my passion for music with SMS Audio products,” says Curtis “50 Cent” Jackson, world-renowned music artist, philanthropist, and CEO of SMS Audio. “Feeding America works to relieve hunger that exists right here in the United States. It’s an honor to support Feeding America and the people they help every day.”

Feeding America cites that one in six Americans, including more than 1 in 5 children, is food insecure, meaning they live at risk of hunger. Children from food insecure, low-income households are more likely to have performance difficulties in school and suffer long-term consequences.

“It’s inspiring to know that together SMS Audio and our customers will provide a great value to our communities every year through our partnership with Feeding America,” says Brian M. Nohe, President, SMS Audio. “SMS Audio is about enjoying music the way it was meant to be heard wherever you go, and through Feeding America we resolve to provide food to families in need wherever they may be across the country.”

The Feeding America network serves 37 million food insecure Americans each year. Right now, more than 50 million people in the United States, including nearly 17 million children, struggle with hunger. The organization provides food assistance to Americans facing hunger through a nationwide network of member food banks serving every county in the United States, the District of Columbia and Puerto Rico.

“Feeding America thanks SMS Audio and 50 Cent for their contribution of one million meals,” said Leah Ray, Vice President of Corporate Partnerships, Feeding America. “Through your generous donation, we can continue to create a path of security for the 50 million people in the United States facing hunger.”

For more information about how SMS Audio supports Feeding America, please visit:

*$1 helps provide 8 meals secured by Feeding America on behalf of local food banks.

About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to deliver studio mastered sound wherever you go.

A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes STREET by 50™ and SYNC by 50™.  SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments.

In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis “50 Cent” Jackson, are committed to establish conscious capitalism and help those in need. Through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at, will help provide meals to food insecure families throughout the United States. Together we can solve hunger.

About Feeding America:

Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate.  Together we can solve hunger. Visit us on Facebook at or follow us on Twitter at

Note: $1 helps provide 8 meals secured by Feeding America on behalf of local food banks.

GreaterGood grants top $380,000 in May and June executive director Elizabeth Baker announced today that grants and donations totaling more than $300,000 were sent to 105 charities in May and an additional $82,000 was sent in June to agencies dealing with the aftermath of the Oklahoma tornadoes and storms.

Funding for this round of grants came primarily from the “Gifts That Give More” program found on the GreaterGood websites such as The Hunger Site.

The Gifts That Give More grants focused on eight major cause areas: hunger and poverty relief, breast cancer research and programs helping women receive free mammograms, animal rescue, aid for families coping with autism, help for homeless veterans, children’s health programs, literacy, and rainforest preservation.

In addition, made a number of “disaster” grants to organizations helping with the clean-up of the damage caused by tornadoes in Oklahoma. These included Team Rubicon, Red Rover, Code 3, IFAW, and Moore Animal Shelter, among others. Grants totaling more than $82,000 in all have been sent to these agencies to assist with humanitarian aid and animal rescue in the aftermath of the storm.

By the end of 2013, GreaterGood will have surpassed more than $30 million in lifetime donations to charity. The GreaterGood network of cause-related websites began in 1999 with The Hunger Site. 

New Website Launched in 2013: The Diabetes Site

In March, GreaterGood launched its newest Click-To-Give cause website: The Diabetes Site.

Visitors to the website can click on the red Click-To-Give button to contribute to diabetes research. As with other GreaterGood websites, click donations are free for visitors and are paid by supporting advertisers.

GreaterGood has long held a commitment to supporting nonprofit projects to improve people’s health, especially focusing on the needs of disadvantaged as well as women and children. As part of the launch of this new site, GreaterGood made a $20,000 donation earlier this spring to the University of Michigan to support research into the causes and treatment of diabetes.

More About GreaterGood

Since 1999, the GreaterGood family of cause related websites have given almost $30 million for charity. This network of charitable websites began with the Internet’s first “Click To Give” website in 1999: The Hunger Site (

Between 2000 and 2002, the “Click Here To Give” program expanded to include The Animal Rescue Site (, The Breast Cancer Site (, The Literacy Site (, and The Rainforest Site ( In 2011, two more “Click Here To Give” websites were added:  The Veterans Site ( and The Autism Site ( The Diabetes Site is the latest addition and can be found at

Visitors to GreaterGood can donate for free to their favorite causes by utilizing the “Click Here To Give” colored button located on each website’s homepage. Click donations are paid for by sponsoring advertisers. Approximately 750,000 visitors click daily at the cause website of their choice.

Other ways to help at the GreaterGood websites include making donations through the Gifts That Give More [tm] program or shopping at the cause-related online store.The Gifts That Give More [tm] program is free for participating charitable partners and provides increased exposure for many different types of projects. GreaterGood web stores feature more than 7,000 products and the corporation has a strong commitment to promoting fair trade items made by women artisans.

GreaterGood also reaches more than 40 million cause supporters through an active and effective social media presence including blogs, Facebook pages, Twitter, and more. 

All contributions from the GreaterGood family of websites are distributed by, a 501(c)3 nonprofit. GreaterGood’s corporate headquarters are in Seattle, WA.’s offices are located in Tucson, AZ.

Uruut’s Community Focused Crowdfunding Platform Enters Public Beta

July 10, 2013 (ATLANTA)  Today, UruutTM, a collaborative community-level funding platform, announces its public beta period and invites individuals, businesses and foundations to contribute through its unique crowdfunding technology.  The Atlanta-based social enterprise startup is backed by $200,000 in seed funding and a high profile advisory board comprised of corporate and philanthropic leaders.

Uruut helps transform local communities by bringing together three funding sources with municipalities, nonprofits and civic groups seeking project and program backing. This collaborative approach revolutionizes the traditional fundraising model and empowers fundraisers to do more good.

“Ten years ago I began contemplating how our country could revitalize underfunded communities by giving critical projects a chance at success,” said Mark Feinberg, Uruut’s co-founder and chief executive officer.  “Along the way, Uruut was born and our talented team developed an extraordinary tool that achieves this vital need.  Today, I’m proud to give the public a chance to experience Uruut and contribute to our first project owner, Ashford Park School Education Foundation (APSEF).”

Located in the Atlanta suburb of Brookhaven, APSEF aims to raise $100,000 through Uruut to construct an outdoor classroom where students can get dirty with hands-on science experiments, gardening lessons and nature explorations.  This classroom will also double as an amphitheater that will showcase student theatrical productions, school lectures, and a range of community-wide events. Click here to view APSEFs project page on Uruut.

“We’re proud to be Uruut’s first project owner and excited to share our vision for an outdoor classroom and amphitheater with the community,” said Shawn Keefe, co-president of APSEF and parent of first and fourth graders.  “We currently have a deteriorating and hazardous outdoor structure, but we believe the outside of our school should match the vibrancy of the inside.  This project is core to APS’ curriculum, our students and the vitality of our community, and Uruut is perfect for helping make our dream a reality.”

“Uruut not only provides individuals with a chance to change lives, but it offers businesses, corporate social responsibility (CSR) groups and foundations a transparent marketplace where they can search for and self-select vetted ideas,” said Donovan Lee-Sin, program officer at the Arthur M. Blank Foundation and Uruut advisory board member. “As a foundation professional, I’m confident these private entities will quickly

realize that Uruut gives them a direct, meaningful connection to their local communities while increasing their brand exposure and social responsibility reach.”

Lee-Sin serves on Uruuts advisory board along with Ross Goldstein, managing director at a global insurance firm; Matt Gove, senior vice president of external affairs and chief marketing officer of Piedmont Healthcare as well as board president of Park Pride; and Sarah Loya, partner at Nelson Mullins Riley and Scarborough. 

Community and civic organizations interested in receiving funding through Uruuts platform canclick here to apply for public beta consideration. 

About Uruut

Launched in 2013, Uruut helps transform local communities by bringing individuals, businesses and foundations together with groups seeking community-level funding. Its unique crowdfunding platform is sought after by both public and private organizations due to its transparency, rich features and ability to support multiple funding sources. To get ruuted, and follow @uruut on Twitter.

Paul McCartney, Richard Branson, and Linkin Park offer ultimate fan experiences to launch new fundraising and awareness platform THE URGENCY NETWORK

The Urgency Network connects nonprofits, musicians, celebrities, fans, and brands in a single online community to create positive impact on a global scale.


Urgency participants can win larger than life experiences by completing social actions like watching awareness videos, donating, or opting-in to mass tweets. With each campaign, the more actions you complete, the more entries you’ll earn towards the Grand Prize drawing.


The Urgency Network is working with several partners to assure that each Grand Prize will be an incredible experience from beginning to end.  


“We’re proud to be collaborating with like-minded startups such as Airbnb and Lyft to deliver truly unique experiences for our users and increase the impact we can make for nonprofits,” commented co-founder Donald Eley.


While it’s free to participate, fans who donate can choose from a variety of rewards like concert tickets, merchandise, memorabilia and vouchers as a thank you.  

Additionally, The Urgency Network provides top-performing campaigns an opportunity to win a portion of The Jackpot, which is fueled by foundations and corporate sponsors. 

The first Jackpot up for grabs will be a $1 million dollar media grant provided by PVBLIC Foundation who harnesses the power of unused media space to help nonprofits amplify their message.


The Urgency Network’s launch campaigns include: 

·      Meet and greet with Richard Branson in New York City (Carbon War Room)

·      Backstage experience with Paul McCartney at Outside Lands Festival in San Francisco (Greenpeace)

·      Trip to Japan to hang out with Linkin Park at Summer Sonic Festival (Music For Relief)

Whether you donate five dollars or a fortune, five minutes or a weekend: no good deed goes unrewarded.  /  #UrgencyNetwork

Vimeo – About Urgency Network

Hitachi Awarded International Citizens Award

by Japan America Society of Southern California 


California, July 2, 2013 —- Hitachi, Ltd. (TSE: 6501 / “Hitachi”) today announced that it has been awarded the International Citizens Award by the Japan America Society of Southern California (JASSC). The award ceremony was held today at the California Science Center in Los Angeles, California. 

JASSC is a not-for-profit organization established to build economic, cultural, governmental and other relationships between the people of Japan and the U.S. JASSC bestows this award on groups or individuals that contribute to the building of these relationships. Today’s award recognizes the work Hitachi has done with the Society in the southern California area. This includes several kite workshops in which a kite expert from Japan teaches elementary school children how to make Japanese kites; sponsorship of the Kite Festival each Fall, as well as support for a Japanese language contest for senior high school students. 

“The Hitachi Group has worked in various ways to contribute to regional communities in California and other parts of the U.S. We are extremely delighted and appreciative that these efforts have been recognized by the Japan America Society of Southern California. We will continue to devote our energies to activities that build even stronger bridges of friendship between the U.S. and Japan,” said Toshiaki Kuzuoka, Senior Vice President and Executive Officer, Hitachi, Ltd. 

Hitachi conducts various social contribution activities in three specific areas: education, the environment, and social welfare. In Southern California, Hitachi has supported a variety of programs designed to build stronger relations between Japan and the U.S. The kite workshop is one of the educational programs that Hitachi is being recognized for today. Launched in 2001 by JASSC, Hitachi has been a supporter of this program since its inception. Mikio Toki, a kite master and member of the Edo-Kite Preservation Society, is invited from Japan to instruct children in the art of making Japanese kites. As part of this program, he visits several elementary schools in Los Angeles every year, teaching the joys of Japanese kite making to hundreds of excited children. Hitachi has similarly been recognized for support of the Japan Bowl, a Japanese language contest for high school students, contestants in the Japan Bowl pit their knowledge of Japan against one another speaking only in Japanese. The first Japan Bowl was held in Southern California in March 2013, and plans call for it to be held on a continuous basis. 

Going forward, Hitachi aims to fulfill its social responsibility as a company and, at the same time, sees social contribution activities as a vital corporate activity for raising corporate value. Working as one, the Hitachi Group will continue to engage in social contribution activities to help create an even better society. 

About Hitachi, Ltd. 

Hitachi, Ltd. (TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 326,000 employees worldwide. The company’s consolidated revenues for fiscal 2012 (ended March 31, 2013) totaled 9,041 billion yen ($96.1 billion). Hitachi is focusing more than ever on the Social Innovation Business, which includes infrastructure systems, information & telecommunication systems, power systems, construction machinery, high functional material & components, automotive systems and others. 

For more information on Hitachi, please visit the company’s website at

Deloitte launches Humanitarian Innovation Program to enhance crisis preparedness and emergency response worldwide

New York, 25 June 2013 – In an effort to help to strengthen the humanitarian sector, Deloitte Touche Tohmatsu Limited (DTTL) and its member firm network today announced the launch of the Humanitarian Innovation Program, which will deliver two global pro bono projects for humanitarian organizations. The program underscores Deloitte’s broader belief that the success of business and society are linked. It marks a new approach to supporting humanitarian crises by collaborating with humanitarian organizations to co-create innovative solutions to help improve the sector’s preparedness and responsiveness to crises. DTTL’s global member firm network will participate in this collaborative effort working to deliver Deloitte’s globally coordinated approach to supporting crises around the world.

The program launches at a time when humanitarian organizations are increasingly responding to a variety of disasters, requiring an immediate response with limited resources.  According to the United Nations Office for the Coordination of Humanitarian Affairs (UN OCHA), only 3 percent of all global Official Development Assistance goes to disaster preparedness,[1] yet each dollar invested in preparedness, saves seven dollars in recovery. Deloitte’s Program aims to deliver solutions to humanitarian agencies to help them during the preparation and readiness phases, which could ultimately help to strengthen the response of the local and international community, sustain livelihoods, and save more lives.

“At Deloitte we believe that business exists for more than just profit and has the power to positively impact society,” said Barry Salzberg, Global CEO, DTTL. “The Humanitarian Innovation Program is a way for Deloitte to deliver the greatest impact to the sector, not by simply focusing on a single crisis or donating money, but by leveraging the skills and knowledge of our people and our network.  The program will convene different subject matter experts, facilitate the co-creation of new approaches to humanitarian crises, and find the most effective way to deliver better results for the long term.”

The program was developed after broad consultations with leading humanitarian organizations, which identified the need for innovation and collaboration with the private sector.

“With the scale and frequency of disasters increasing, and humanitarian organizations being stretched to do more with fewer resources, the need to find sustainable, multi-sector solutions has never been greater,” said David Pearson, Chief Sustainability Officer, DTTL. “This program is more than a series of pro-bono engagements; it will serve to generate innovative ideas that have the potential to transform the humanitarian sector. Each project will tackle an issue faced by many organizations in the sector. The solutions Deloitte co-creates will be scalable from one organization to another, amplifying each project’s impact.”

According to the United Nations Development Program (UNDP), it is estimated that natural disasters have cost the world more than $1 trillion in destruction since 2000.[2] Not to mention ongoing humanitarian responses due to civil unrest or erupting conflicts — in 2011 there were 200 active conflicts worldwide.[3] And the implications far exceed monetary costs; between 2000 and 2012, 1.2 million people were killed and 2.9 billion people affected by disasters.[4]

Over the past year several DTTL member firms have tested this collaborative approach by delivering or kicking off pro bono projects for UN OCHA and Mercy Corps. The first was a leadership development program for UN OCHA’s humanitarian coordinators — the UN’s most senior leaders responsible for coordinating life-saving assistance during humanitarian responses — hosted by Deloitte United States at Deloitte University in Westlake, Texas.

Additionally, Deloitte United States is working with Mercy Corps to create a framework that identifies risks and incorporates resiliency into the strategic and operational decision-making processes while preserving the organization’s agility and entrepreneurial culture.

“The humanitarian environment is a very complex environment and resiliency is a particularly difficult challenge faced by all humanitarian organizations,” said Neal Keny-Guyer, CEO of Mercy Corps. “The solutions developed through our work with Deloitte will be shared broadly, providing a framework that not only helps our organization but the ability of the sector to respond to crises in a way that also builds local community resilience.”

The Humanitarian Innovation Program will be open to any humanitarian organization worldwide and DTTL will receive applications through July 2013. A panel will review the applications and select two pro bono projects which Deloitte member firms will begin work on in late 2013. For more information on the application process please visit:

To learn more about the positive impact already being delivered by the Deloitte network, watch the video on the UN OCHA leadership development project:

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