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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

CSR

This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.

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Kenya’s Samburu Warriors To Participate In 10K Central Park Run Benefitting Save The Elephants

Press Release – OCTOBER 20, 2017 – NEW YORK, NY: The 2017 Saving the Elephants Run will take place this coming November 18th from 9:00AM to 12:00PM in New York’s iconic Central Park to benefit the leading elephant science and research organization, Save the Elephants. This year for the first time representatives of Kenya’s Samburu tribe will participate in the festivities, underscoring the organization’s deep ties with the African community and its commitment to social and wildlife conservation.

Extraordinary Journeys, outfitters of luxurious African safaris, is co-sponsoring the event alongside US clothing and apparel brand Ivory Ella – a 10-kilometer, family-friendly charity race where all proceeds directly benefit Save The Elephants’ on-the-ground efforts to combat the poaching of elephants in Kenya and the trafficking of their ivory.

Participants are encouraged to join the Extraordinary Journeys’ Team to foster competition (media are invited to join the team) and raise funds to support this worthy cause. Extraordinary Journeys has created a prize of a safari for two to the top fundraising individual for Save the Elephants. The itinerary, valued at $15,000, includes one night at the trendy One Forty Eight in Nairobi, three nights at Elephant Watch Camp in Samburu, and two nights at the luxurious Richard’s River Camp in the Masai Mara (two people sharing in 2018).

For additional information about the 2017 Saving the Elephants Run or Extraordinary Journeys please contact andres@xhibition.com.

ABOUT EXTRAORDINARY JOURNEYS

Founded and run by a mother-daughter team with over half a century of combined safari knowledge, Extraordinary Journeys (EJ) specializes in creating unique, custom safari experiences to East and Southern Africa, as well as select destinations Out of Africa. EJ mixes and matches safari camps, lodges and private villas to create a true sense of adventure. Travel ranges from private planes, 4X4s, hot air balloons, horses and camels. The EJ team has planned well over 4,000 safaris and journeys and none have been the same, however all bear the hallmarks of first-hand knowledge, personalized service and social responsibility.

ABOUT SAVE THE ELEPHANTS

Save the Elephants (STE) works to secure a future for elephants in a rapidly changing world. Leaders in elephant science, STE also provides cutting-edge scientific insights into elephant behavior, intelligence, and long-distance movement and applies them to the long-term challenges of elephant conservation. To battle the current surge in ivory poaching, the STE/Wildlife Conservation Network’s Elephant Crisis Fund is identifying and supporting the most effective global partners to stop poaching, thwart traffickers and end demand for ivory.

For more information visit Save the Elephants.


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Target Just Announced a New Climate Policy and Goals—Take a Closer Look

Press Release – October 17, 2017: As organizations around the world team up to combat the effects of climate change, companies like Target have a big role to play. Since we opened our first store back in 1962, we’ve aimed to make our products and operations more sustainable for our guests—we’re a two-time ENERGY STAR partner of the year, and the Solar Energy Industries Association’s 2016 top corporate solar installer in the U.S. We’ve also come to the table in support of the Paris Agreement and other global and local environmental efforts.

Today, we’re taking the next step forward, introducing a new climate policy and goals to help us keep making progress.

“Target has long been committed to making our business more sustainable, which leads to a stronger, cleaner supply chain and operations, and a healthier environment for our team members and guests,” says Brian Cornell, chairman and CEO, Target. “That’s why we’re setting goals to reduce our greenhouse gas footprint, and working with our industry partners, policymakers and other stakeholders to accelerate the transition to a low-carbon economy.”

We set our new goals with the Science-Based Targets initiative in mind. This organization provides guidelines that help U.S. companies align their corporate goals with climate science so the economy can progress together. Take a look:

In addition to these goals, we’re committing to sourcing 100% renewable energy in our domestic operations, which we’ll work with partners to achieve in the coming years.

To make it all happen, we’ll focus our efforts in five areas:

  • Increasing adoption of renewable energy in our own operations, our supply chain, and on the electricity grid;
  • Driving energy and water efficiency in our own operations and in our supply chain;
  • Investing in innovations supporting the transition to a lower-carbon transportation system, including vehicle electrification;
  • Considering climate impacts in raw materials sourcing, particularly the impacts of land use change, and designing plans to mitigate those impacts; and
  • Supporting communities most heavily impacted by climate change and building their resilience to climate change impacts like extreme weather events

That means we’ll continue building on several projects already in the works, like our collaboration with WWF (World Wildlife Fund)—where they advise us in areas like climate change, water stewardship, food waste, packaging, and sourcing raw materials, with more to come as the relationship moves forward.

We’ll also continue our work to promote water conservation, which has already saved more than 22 million gallons through optimization of outdoor irrigation systems at 176 of our stores.

And to share our learnings and progress with the rest of the world, we’ll report regularly in our annual Corporate Responsibility Report.


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Conference to Explore the Impact of Corporate Social Responsibility on Brand Value

Press Release – New York, NY—October 18, 2017 — The International Trademark Association (INTA) will explore the impact of Corporate Social Responsibility (CSR), sustainability, and integrity on brands and business results across all industries at its first Brand Authenticity Conference in Berlin, Germany on November 30—December 1, 2017.

“Corporate Social Responsibility is a timely and relevant topic in today’s evolving marketplace, as consumers increasingly turn to brands not only for the delivery of products and services, but also in search of a promise of how these products and services can positively contribute to social and environmental change for communities at large,” said INTA CEO Etienne Sanz de Acedo. “INTA’s Brand Authenticity conference will highlight the evolution of consumer priorities and expectations, and how business, legal, and marketing stakeholders all play a role in delivering and protecting a brand’s value.”

Keynote speaker Aiko Bode, Group Chief Sustainability Officer for Fenix Outdoor International AG, Germany, will share how this renowned European apparel and equipment brand is winning by directly linking sustainability to growth. The speakers for this program include many well-known brands, including Toms Shoes, Inc., Anheuser-Busch InBev S.A., Lego System A/S, Abercrombie & Fitch Co., and V.F. Corporation.

Sessions include CSR and social media as the new storytelling tool for brands, diversity and inclusion for brands and brand professionals, the unexpected partnership between anticounterfeiting and CSR, and trademark protection guidelines for navigating the new “green” landscape.

The conference is designed for IP professionals, attorneys, brand owners, brand protection professionals, government relations professionals, and advertising and marketing specialists, and provides numerous opportunities for networking. It will be presented in English, and qualifies for Continuing Legal Education (CLE) credits and Continuing Professional Development (CPD) points.

For more information and to register for the Brand Authenticity conference, visit www.inta.org/2017Berlin.

About the International Trademark Association (INTA)

The International Trademark Association (INTA) is the global association of trademark owners and professionals dedicated to supporting trademarks and related IP in order to protect consumers and to promote fair and effective commerce. Members include more than 7,000 trademark owners, professionals, and academics from more than 190 countries who benefit from the Association’s global trademark resources, policy development, education, training, and international network. Founded in 1878, INTA is headquartered in New York City, with offices in Brussels, Santiago, Shanghai, Singapore, and Washington, D.C., and representatives in Geneva and New Delhi. For more information, please visit www.inta.org.


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OXXO Partners with The Susan G. Komen Foundation for Breast Cancer Awareness

OXXO supports #breastcancer awareness during the month of October together with the World’s Largest Breast Cancer Organization

Press Release – Hollywood, FL, October 3, 2017OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that was first to use GreenEarth® solvents while offering 24/7 ATM-style service, announced today that it will partner with the Susan G. Komen Foundation, the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives in order to make the biggest impact against the disease, throughout the month of October to support breast cancer awareness.

“This month, OXXO, together with our employees, customers and the local community will proudly support Susan G. Komen’s Foundation through a Cause Marketing Campaign and will create awareness about the critical need to find a cure for Breast Cancer. We are involving every one of our franchise stores in this effort. OXXO has also created its very own “OXXO Cares for the Cure” team of runners that will participate in the Race for the Cure 5k on October 14th. We are truly passionate about this cause and hope to raise significant funding for the organization,” said Salomon Mishaan, CEO & Founder of the OXXO Care Cleaners franchise.

“OXXO was founded on the “we care” principle. We are proud to support Breast Cancer Awareness month through the Susan G. Komen Foundation,” said Elizabeth Pereira, Marketing Manager at OXXO. “We will obtain monetary donations for the organization by distributing flyers in the Community and among our customers, creating a social media awareness campaign, and conducting a mass email marketing campaign. We will also distribute online flyers among our customers and via the Greater Hollywood Chamber of Commerce website,” she added.

To participate, community members and customers can donate in the OXXO Cares for Cancer Donation box located at all of our stores or donate online.

Other recent OXXO community affairs efforts included the Broward Peanut Butter and Jelly Drive, Operation Backpack at the Broward Pantry, the Red Nose Event with Walgreens. Tomorrow’s Rainbow, South Broward High School Band Club, aid for the Women in Distress of Broward County, and Day of Giving to the American Red Cross.

OXXO is excited to hint that it will launch a “surprise” year-long campaign later this month in the aftermath of Hurricane Irma. Stay tuned!!

About OXXO®

OXXO® is an environmentally-responsible dry-cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perchloroethylene) chemicals common at other dry cleaners) and now TOP Terra for regular laundry, the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand-ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information and the OXXO® nearest you. For more information about the OXXO Care Cleaners® franchise opportunity, call 1.866.462.6996.


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Jet Linx “Dares You To Tutu” For Breast Cancer Awareness Month

Raising Awareness and Funds in Partnership with The Tutu Project

Press Release – OMAHA, Neb. – Oct. 2, 2017 – For the third consecutive year, Jet Linx has partnered with The Tutu Project to continue its heartfelt (and whimsical) approach to the fight against breast cancer. Throughout the month of October, in tandem with Breast Cancer Awareness Month, Jet Linx’s entire network of clients, friends and team members across 14 Base locations nationwide come together and don pink tutus in support of The Tutu Project and The Carey Foundation.

Bob Carey, the talented photographer behind The Tutu Project, founded the organization with his wife, Linda, after she was diagnosed with the disease in 2002. In an effort to put a smile on Linda’s face during her darkest days of fighting the disease, Bob began taking photos of himself in a pink tutu.

Today, Bob helps inspire thousands with his awe-inspiring photos and is at it again with a limited edition Jet Linx Tutu Project photo. The photo will be available for silent auction at Jet Linx Base locations and featured in the official 2018 Tutu Project wall calendar. Additionally, Jet Linx will donate $20 as part of its Every Tutu Counts social media campaign for each photo submitted to a Jet Linx Base with the iconic tutus and the #Dare2Tutu hashtag. To date, Jet Linx raised a total of $27,395 for the organization through the #Dare2Tutu social media campaign, silent auctions and member donations. Jet Linx pilots will also be bringing awareness to the skies, with flight crew members wearing pink ties for the month of October.

“It is one of the most fun and rewarding charities we participate in” said Jamie Walker, President & CEO of Jet Linx. “Jet Linx team members, alongside our generous community of clients and friends, proudly wear pink tutus in a bold effort to raise awareness and funds for breast cancer and The Tutu Project.”

“We are very excited that this is our third year working with Jet Linx,” said Linda Carey, co-creator of The Tutu Project & President of the Carey Foundation. “They have been wonderful to work with and they have helped us reach our goals of helping to make the lives and women and men living with breast cancer easier.”

For more information on Jet Linx’s charitable support for The Tutu Project, or to join the movement please visit www.jetlinx.com


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Michael Kors Announces Highlights Of 2017 Watch Hunger Stop Campaign To Fight Global Hunger

Press Release – NEW YORK OCTOBER 1, 2017 — World Food Day is on October 16 and Michael Kors is dedicating the month to new products and activities designed to support Watch Hunger Stop, the brand’s campaign to fight global hunger. Now in its 5th year, Watch Hunger Stop raises funds and awareness to help achieve a world with Zero Hunger. The brand’s partner in the effort is the United Nations World Food Programme (WFP), and funds go to support WFP’s school meals program, which reaches over 16 million children in almost 70 countries each year with vital nutrition that helps them fulfil their potential. Thus far, Watch Hunger Stop has enabled WFP to deliver more than 15 million meals to children in need.

“Our multi-year partnership with Michael Kors has resulted in a significant contribution toward progress in the fight against global hunger,” says Rick Leach, President and CEO of World Food Program USA. “Over the past five years, the school meals program, a focus of the Michael Kors effort, has played an enormous role in empowering hungry children with the nutrition they need to succeed in the classroom and lift themselves out of poverty.”

KATE HUDSON

Actress, author, entrepreneur and humanitarian Kate Hudson is again lending her talents to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger. This past June, Hudson traveled with WFP to Siem Reap province in Cambodia to see how the funds raised through Watch Hunger Stop help WFP feed and support children in need. During the field visit, Hudson visited schools, farms and family homes, asking questions and sharing her irresistible warmth and energy. She spoke with local WFP staff members, helped cook school meals and played with children, thoroughly immersing herself in the details of the school meals program and the lives of those it affects.

“This is the third year I’ve had the honor of collaborating with Michael on this important cause,” says Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience­—I can’t wait to share everything that I saw and learned there.”

“I’m thrilled and grateful that my friend Kate is joining us once again in our efforts to end hunger,” says Michael Kors. “She and I share the belief that if we all work together, this is a problem we can solve. Watch Hunger Stop supports WFP’s school meals program, improving the lives of children who deserve the chance for a healthy, happy future. We’re proud to be able to help.”

THE ARTIST’S HAND

This year’s Watch Hunger Stop campaign features illustrations by award-winning artist Clym Evernden. Known for his distinctive ink-based style, Evernden graduated from Central Saint Martins, where he studied fashion design. He has contributed to several campaigns for Michael Kors, including for the opening of the Regent Street flagship store. Watch Hunger Stop is the artist’s first philanthropic campaign, and his bold, inviting designs add a vibrant dimension to the Watch Hunger Stop message. Speaking about his artwork, Evernden explains that he “aimed to create strong images that have an immediate global appeal. The use of my spontaneous and instinctive ink line encapsulates the message of the campaign to generate rapid help for those in need, promoting a feeling of proactive involvement.”

STYLE THAT DOES GOOD

Special-edition watches have been a part of the Watch Hunger Stop effort since its inception, with 100 meals donated to WFP for each watch sold.* This year’s highlight is a special edition of the just-launched Michael Kors Access Sofie touchscreen smartwatch.

Featuring a thin, lightweight body with a dazzlingly sharp, full round display, the Watch Hunger Stop Sofie is a sleek, glamorous, black-plated style with a gunmetal pavé top ring and pavé checkered bracelet. It includes the latest iteration of the Michael Kors Access app, with added functionality including My Social, a feature that allows the user to link to his or her Instagram or Facebook account directly on their smartwatch and set a personal post photo as a watch face. A pre-loaded digital face designed for Watch Hunger Stop is available only on this watch.

Like all MICHAEL KORS ACCESS wearables, the Watch Hunger Stop Sofie is compatible with both iOS® and Android™ phones, is powered by Android Wear™ 2.0, Google’s smartwatch platform, and boasts a Qualcomm® Snapdragon Wear™ 2100 processor. Android Wear 2.0 expands the smartwatch experience through customizable dials, user-friendly notifications and messaging, downloadable third-party apps, and help from your Google Assistant.

The Michael Kors Access Watch Hunger Stop Sofie touchscreen smartwatch is sold exclusively in select Michael Kors stores worldwide and on official Michael Kors websites through March 31, 2018, and retails for $395.

SEEING THE FUTURE

An especially stylish way to help Watch Hunger Stop is to buy a pair of black-and-cobalt-blue Lon sunglasses. These special-edition aviators feature flat, mirrored lenses that lend the classic silhouette a modern edge. Each pair sold delivers 100 meals to children through WFP.*

Watch Hunger Stop Lon sunglasses are available in sizes for both men and women, and are sold exclusively in select Michael Kors stores worldwide and on official Michael Kors websites through March 31, 2018. They retail for $159.

SHARE THE MEAL

Share The Meal is the world’s first app against global hunger. An initiative of WFP, Share The Meal has bright, charming graphics, an effortless interface, and a wealth of facts and photos about people and places you’re delighted to get to know. With Share The Meal, you can donate as little as $.50 with a tap on your screen—and know you’ve helped someone. It’s got all the makings of the perfect daily ritual. Download the Share The Meal app at http://wfpusa.org/MKSTM2017

SNAP TO DONATE

Building on last year’s success, Michael Kors has once again created a Watch Hunger Stop Snapchat geofilter, available from October 1-31. Visit a Michael Kors store in the US, Canada or the UK, snap using the special geofilter, and 25 meals will be donated to WFP.**

WATCH HUNGER STOP T-SHIRTS

Every year, Michael Kors designs a new Watch Hunger Stop t-shirt. This year’s t-shirt, designed by Clym Everden, will be given away—no purchase necessary—at select Michael Kors stores around the world from October 14-16. Post a selfie in your t-shirt tagged with #WatchHungerStop and Michael Kors will donate 50 meals to WFP.***

MORE WAYS TO DONATE

During the month of October, customers can make a donation to Watch Hunger Stop at the register in select Michael Kors stores around the globe.

In select countries, visitors to WatchHungerStop.com can follow the on-screen link to donate to WFP directly. In the US, users can also text the word MKHUNGER to 50555 to make a $5 gift (message and data rates may apply).

“Every year I’m inspired by the enormous outpouring of generosity for Watch Hunger Stop from our customers and fans,” says Michael Kors. “And every year we try to make it even easier for anyone who wants to help to get involved. It’s incredible to be a part of this community of people around the world working to end hunger, and I know that if we continue to work, we’ll make it happen.”

For more information, visit:

Watch Hunger Stop: http://www.watchhungerstop.com/

Destination Kors: http://www.destinationkors.com/

Michael Kors on Facebook: http://www.facebook.com/michaelkors

@MichaelKors on Twitter: http://twitter.com/michaelkors

@MichaelKors on Instagram: – https://www.instagram.com/michaelkors/ (and via mobile)

Michael Kors on Pinterest: https://www.pinterest.com/michaelkors/

To order the product, visit http://www.michaelkors.com/watchhungerstop

To learn more about WFP, visit http://www.wfp.org

World Food Programme on Facebook: www.facebook.com/worldfoodprogramme

@WFP on Twitter: twitter.com/wfp

Android Wear™ requires a phone running Android 4.3+ or iOS 8.2+. Supported features may vary between platforms. Visit g.co/wearcheck on your Android phone or iPhone® to see if your device is compatible.

Google, Android and Android Wear are trademarks of Google Inc.

iPhone is a trademark of Apple, Inc. Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated.

* For each purchase of these Watch Hunger Stop items from a Michael Kors retail store or official Michael Kors website, Michael Kors will donate US $25 (equal to 100 meals) to WFP. WFP does not endorse any product or services.

** The donation for one snap using the Snapchat Watch Hunger Stop geofilter = $6.25 = 25 meals. Michael Kors will donate up to 1,000,000 meals for the use of the geofilter.

*** While supplies last. The donation for one Watch Hunger Stop t-shirt selfie = $12.50 = 50 meals.

About Michael Kors

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.

About the World Food Programme

WFP is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries.

Forward-Looking Statements

This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.


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GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship

Scholarship program benefits from heightened media awareness and a portion of Doritos Locos Tacos sales

NEW YORK–(BUSINESS WIRE)–GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness and donations to the Taco Bell Foundation and its Live Más Scholarship, a scholarship for students whose passions may not necessarily fit into the conventional “academic” or “athletic” scholarship categories.

The collaboration, part of GroundTruth’s ‘Location for Good’ program, harnessed the power of location technology to deliver personalized messages that activate local communities when and where it matters most. The location-based campaign, which fell under Taco Bell’s wider ‘Feed a Dream’ campaign, encouraged individuals to visit a nearby Taco Bell and purchase the highly popular Doritos Locos Taco, in which a portion of all sales would be donated to the Live Más Scholarship. The GroundTruth campaign drove over 170,000 visits to Taco Bell locations. Furthermore, Taco Bell was able to make a $500,000 donation to the Live Más Scholarship thanks in part to heightened media awareness and a portion of Doritos Locos Tacos sales.

The campaign also comes on the heels of GroundTruth’s recent independent survey which validated the company’s ability to interpret physical location with more than 90% accuracy.¹ Taco Bell was able to benefit from this precision by leveraging products built from GroundTruth’s proprietary Blueprints technology to better engage with its core audiences based on their past visit behavior to specific business locations and points of interest.

Taco Bell’s loyalist audience provided the highest engagement with nearly 1 out of 4 consumers visiting a Taco Bell after receiving a personalized mobile ad from GroundTruth. Third-party validation from Placed, a leader in ad to in-store attribution, also indicated the campaign resonated well among young men. Males 18-24-year-olds over-indexed as the most receptive audience to campaign messaging for Taco Bell’s ‘Feed a Dream’ campaign.

“Through our partnership with GroundTruth and the power of location data, we were able to increase awareness, store visits, and sales around our Doritos Locos Tacos during that two week window,” said David Garcia, Senior Media Manager at Taco Bell. “More importantly, the increase in taco sales meant more donations to the Taco Bell Foundation for our Live Más Scholarship.”

The collaboration with Taco Bell is the latest of GroundTruth’s Location for Good initiatives to prove the efficacy of location technology in engaging audiences for a greater cause. Since its formation after the devastating impact of the Nepal Earthquake in 2015, Location for Good has driven significant results for organizations like the Federation of Internet Alerts (FIA), which supports causes like the rapid distribution of AMBER Alerts, and Oxfam America, which is committed to ending the injustice of poverty. Location for Good has also supported campaigns with Goodwill, Movember, Thrive Market and The Ad Council. For more information on GroundTruth’s Location for Good case studies, visit http://www.xad.com/case-studies/.

¹ The Accuracy Audit analyzed 10,000 matched panelists who shopped at a sample of key retailers, consistently submitted receipts to InfoScout, and used location-based services via GroundTruth.

About GroundTruth

GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.


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Telemundo’s “Todos Unidos” And Company-Wide Relief Efforts Raise Over $12.9 Million For Mexico, Puerto Rico, Texas And Florida Natural Disasters

Press Release – MIAMI – September 29, 2017 – Telemundo announced it has raised more than $12.9 million for the Red Cross relief efforts for the victims of the recent natural disasters in Mexico, Puerto Rico, Texas, Florida and the Caribbean islands. Under the banner of “Todos Unidos” (All Together,) the Telemundo Networks, together with the Telemundo and NBC owned stations, raised more than $7.45 million for those affected. As part of these efforts, Comcast NBCUniversal and Telemundo contributed $500,000 in cash. In addition, prior to this effort, the NBC and Telemundo owned stations together with the Telemundo Networks raised nearly $5.5 million through multiple fund-raising efforts since Harvey struck Texas, including local phone banks in collaboration with the American Red cross and local Red Cross Chapters, as well as a national Red Cross Day.

The company’s “Todos Unidos” efforts included multiple local phone banks across the country and a network special hosted by the international media icon, Mario Kreutzberger, Don Francisco that aired Sunday, September 24 from 7-11 p.m. / 6-10 p.m. CT. The live broadcast produced from Miami, Mexico, New York, Puerto Rico, Houston and Los Angeles aired simultaneously across Telemundo, the cable network Universo and the Telemundo Internacional Cable Channel in Mexico.

“We are deeply moved by the scale of the destruction and loss of human lives from these natural disasters,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “The Telemundo networks and local stations across the country rose to the occasion to deliver on our profound commitment to serve our community. The road to recovery and rebuilding is long and we remain committed to helping every step of the way.”

“Our stations are committed to helping communities have the news, information and resources they need to recover from the natural disasters that have affected so many, including our very own employees,” said Manuel Martinez, President, Telemundo Station Group. “As the rebuilding process gets underway, our stations will continue to be there to help their viewers achieve a brighter future.”

The “Todos Unidos” network special featured top Hispanic celebrities including J. Balvin, Miguel Bosé, Regulo Caro, Chyno, Elvis Crespo, Kate del Castillo, Pedro Fernandez, Luis Fonsi, Larry Hernández, Enrique Iglesias, Jesse y Joy, Natalia Jiménez, Jennifer Lopez, Lucero, Ricky Martin, Ricardo Montaner, Natalie Morales, Ednita Nazario, Gerardo Ortiz, Prince Royce, Justin Quiles, Raphael, Chiquis Rivera, Lupillo Rivera, Alex Rodriguez, Alejandro Sanz, Roberto Tapia, Thalia, Noel Torres, Sofía Vergara, Yandel and Yuri.

“We are extremely proud ‘Todos Unidos’ was able to contribute to help the victims of these terrible disasters,” said Luis Silberwasser, President, Telemundo Network and Universo Channel. “I want to thank Don Francisco, all the talent that participated, our partners and the entire Telemundo family for coming together to help make a difference for our community at such a critical time.”

The live relief special also had the support of major media partners including iHeartMedia, People en Español, Xfinity Latino, BuzzFeed, Mashable, Facebook, Twitter, MSN Latino and YouTube. Other celebrities and personalities who participated include Aracely Arámbula, Felicidad Aveleyra, María Celeste Arrarás, Carmen Aub, Jorge Bernal, Jencarlos Canela, Andrés Cantor, Jorge Cárdenas, Jessica Carrillo, Erika Csiszer, Rashel Díaz, Jose Díaz-Balart, Ana Lucia Domínguez, Ximena Duque, Michel Duval, Gaby Espino, Laura Flores, Luis Ernesto Franco, Raúl González, Mauricio Henao, Carlos Hermosillo, Ana Jurka, Adamari López, Jessica Maldonado, Angélica María, Karim Mendiburu, Jorge Miramontes, Carolina Miranda, Gala Montes, John Morales, Ana María Polo, Carlos Ponce, Gabriel Porras, Zuleyka Rivera, Ana Lorena Sánchez, Daniel Sarcos, Rogelio Mora-Tagle, José María Torre, Angélica Vale and Samadhi Zendejas.

Telemundo network shows “Suelta la Sopa,” “Al Rojo Vivo con María Celeste” and “Noticias Telemundo Fin de Semana” kicked off with special programming at 4 p.m. as a prelude to the live special.


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Corporate Citizenship’s Megan DeYoung to Reveal Research at COMMIT!Forum on Fortune 50 Participation in United Nations Sustainable Development Goals

Press Release – WASHINGTON — In the two years since the formation of the United Nations Sustainable Development Goals (SDGs), organizations have been working to formulate strategies that will contribute to the worldwide goals of eradicating poverty, creating a healthy planet for future generations, and building peaceful and inclusive societies.

Many organizations, however, are struggling with how – and are hungry for meaningful data that will help them plan for the future and allocate resources they’ll need to contribute to this new global development framework.

Megan DeYoung, vice president Americas of the global management consultancy Corporate Citizenship, has answers – and will reveal exclusively for attendees at COMMIT!Forum’s “Brand Taking Stands” event how Fortune 50 companies are mapping their corporate responsibility strategies to the Global Goals.

“Many companies are seeking clarity on the role they should play in the SDGs. Understanding what others do can provide useful insight, which is why Corporate Citizenship has assessed Fortune 50 companies’ actions on the SDGs.” said DeYoung, who is also a member of the Corporate Responsibility Association. “Sharing this research for the first time at COMMIT!Forum can help attendees get a sense of how they compare to peers and become inspired to take more action.”

At COMMIT!Forum, DeYoung will discuss findings extracted from a three-year global survey that shows how a variety of Fortune’s 50 sustainably minded companies are responding to the SDGs, what trends are emerging, and how this new data can serve as a roadmap for organizations that want to take action but need quantifiable ROI. The session will be moderated by John Friedman, sustainability manager at WGL Holdings, Inc., a diversified energy business providing natural gas, electricity, green energy, and carbon reduction and energy services.

A member of Corporate Citizenship’s Executive Team, DeYoung directs the consultancy’s North and Latin American practices, and advises leading companies worldwide on incorporating social, environmental, and economic issues into their strategies and business practices.

COMMIT!Forum, the annual leading event for corporate responsibility and sustainability practitioners, will convene on Oct. 10-12, 2017, at the MGM National Harbor near Washington. Attendees will have the opportunity to network, discuss, and gain professional development by attending pre-conference workshops, roundtable discussions, and sessions that will focus on the event theme, “Brands Taking Stands.”

More than 50 speakers, panelists, and interviewers from a broad range of industries will facilitate and contribute to discussions around sustainable business operations, prioritizing corporate responsibility goals, combining sustainability and profitability, brand and reputation management, sustainable and diverse workforce recruitment and retention, among many more topics.

About COMMIT!Forum

COMMIT!Forum (http://www.commitforum.com) is an annual gathering of corporate responsibility and sustainability practitioners with emphasis on networking, case studies, new research, and compelling presentations from companies committed to making progress against an ambitious environmental, social, and governance (ESG) agenda. The event is produced by the Corporate Responsibility Association and CR Magazine.


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Carroll Shelby Foundation And Carroll Shelby’s Store Launch Campaign To Fight Breast Cancer

  • A $5 donation will be split between the National Breast Cancer Awareness Foundation and Young Survival Coalition for each campaign product purchased in October from Carroll Shelby’s Store
  • NBCF offers resources including free mammograms, inspiration and support to women
  • Young Survival Coalition is dedicated to the critical issues unique to young women who are diagnosed with breast cancer
  • Carroll Shelby Foundation to raise awareness and solicit donations for the campaign

Press Release – GARDENA, Calif. – September 27, 2017Carroll Shelby’s Store and the Carroll Shelby Foundation will lead a charge against breast cancer in October through an awareness campaign and partnership with two highly respected groups that target the terrible disease. During October 2017, a $5 donation will be split between the National Breast Cancer Foundation and Young Survival Coalition for every limited-edition campaign t-shirt, hat or water bottle bought from Carroll Shelby’s Store.

“While Shelby has supported key non-profits involved with critical healthcare initiations for decades, last year was the first time that we dedicated resources to the fight against breast cancer,” said Neil Cummings, Co-CEO of Carroll Shelby International, CEO of Carroll Shelby Licensing, and Co-President of the Carroll Shelby Foundation. “Our 2016 campaign was such a success that we were encouraged to engage again this year. In true Shelby tradition, we’re putting even more horsepower into the campaign to help two leading organizations with their support and prevention programs.”

National Breast Cancer Foundation, Inc., was founded in 1991 by breast cancer survivor Janelle Hail. After her treatment, Hail committed to educating women worldwide about breast cancer and the importance of early detection. Today, NBCF provides resources including free mammograms, inspiration and support to those affected by this deadly disease.

Young Survival Coalition is dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.

“Breast cancer is one of the biggest health crises for women in the United States,” said Aaron Shelby, Co-President of the Carroll Shelby Foundation. “One in eight individuals will be diagnosed in their lifetime and sadly, there is currently no known cure. Our goal is to help fund groups that provide critical early diagnosis and support for women who cannot otherwise afford potentially life-saving screenings and resources.”

For every exclusive Shelby breast cancer awareness product purchased during October, Carroll Shelby’s Store will donate $5, which will be split between the two groups. This year, the campaign includes both men’s and women’s t-shirts, three different hats and a steel walled water bottle. The items are only available through www.shelbystore.com or inside Carroll Shelby’s Store at Shelby American in Las Vegas.

In addition, the Carroll Shelby Foundation will mount an awareness initiative during Breast Cancer Awareness Month. The charity will promote YSC and National Breast Cancer Foundation through digital programs and social media, as well as encourage direct donations to the charities.

To learn more about this great promotion available exclusively through Carroll Shelby’s Store, please visit www.shelbystore.com.

About Carroll Shelby’s Store

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Owned and operated by CSL, Carroll Shelby’s Store has both locations and an online store. For more information, visit www.shelbystore.com. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit shelby.com.

About National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org.

About the Young Survival Coalition.

Young Survival Coalition (YSC) is the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.

YSC was founded in 1998 by three young women who were under the age of 35 when diagnosed. They were discouraged by the lack of resources available and the under- representation of young women in breast cancer research. Today, YSC is the go-to organization for young women facing a breast cancer diagnosis. For more information, please visit https://www.youngsurvival.org.


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