This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.
This category includes articles about Corporate Social Responsibility (CSR), typically including donations to or other support for nonprofit organizations.
More Than 70 Companies to Race in Exclusive Global Relay through Wall Street on May 4, supporting the National September 11 Memorial & Museum
Press Release – April 27, 2017, New York – The globally renowned Bloomberg Square Mile Relay is returning to the streets of NYC’s Financial District on May 4th. The corporate relay now takes place in ten major cities around the world – last year more than 5,500 runners from 430 companies took part in this global series.
The one-of-a-kind, immersive team building experience will feature more than 70 teams from the city’s leading institutions who compete to win the coveted trophy and bragging rights as the ‘fastest firm in the city’, in support of the race’s Community Partner – the National September 11 Memorial & Museum – who will receive a charity check on race night:
“We are grateful to the Bloomberg Square Mile Relay for selecting us as its official community partner for a second year. Partnerships such as these are critical to help ensure the Memorial and Museum is sustained, and that visitors from around the world will be able to experience this world-class learning institution and living tribute for years to come,” said Cathy Blaney, 9/11 Memorial’s Executive Vice President of Institutional Advancement.
First launched in the heart of London in 2007, the internationally-renowned race has become synonymous with the city’s financial district – the ‘Square Mile’. Bloomberg has since expanded the race series to Dubai, Sydney, New York, Tokyo, San Francisco, Sao Paulo, Shanghai, Singapore and Hong Kong.
The event places strong emphasis on teamwork and employee interaction, making it a compelling attraction for New York’s corporates and financial institutions such as Bank of America Merrill Lynch, Citi, MasterCard, Standard Chartered, Wells Fargo and many others who will be on the start line next week.
Each team includes 10 runners, each of whom will run a unique one-mile course that traverses Water Street and Wall Street. The race culminates with a celebratory ‘After-Party,’ where runners and supporters will be treated to a live DJ set and complimentary food and drinks in the Race Village throughout the evening.
“The Bloomberg Square Mile Relay is a unique sporting event which offers a perfect opportunity for the city’s most competitive institutions to come together for a night of camaraderie, teamwork, celebration and networking. Our goal is to offer a platform for teams from local corporations to express their sporting enthusiasm, while bonding with fellow colleagues. The event is open to all levels of experience – whether you are an elite or leisure runner – we want everyone to enjoy this relay,” said Nick Keller, Managing Director of event organizer Square Mile Sport.
Participation will also help fund a local revitalization project, allowing runners to volunteer with the local Bloomberg Square Mile Relay community and have a positive impact on New York City. The collective effort of over 7,500 runners across 10 cites will positively impact the global community of race cities, reinforcing Bloomberg’s long-standing commitment to strengthening and improving lives in the communities where people live and work.
For further information on the Bloomberg Square Mile Relay or to enter a team please visit:
About Bloomberg Square Mile Relay New York:
Registration for the Bloomberg Square Mile Relay is now live on the event website visit https://squaremilerelay.com/city/new-york. General entry for a team of ten runners is $1,800. Only one representative from the participating corporation will need to register and pay on behalf of the team. Rates include entry to the after-race party that includes hospitality with a main meal, dessert and three soft or alcoholic drinks. Additional hospitality packages will be available to purchase online at a later date for supporters.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service. Bloomberg’s enterprise solutions build on the company’s core strength: leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. For more information, visit www.bloomberg.com or request a demo.
About The National September 11 Memorial & Museum:
The National September 11 Memorial & Museum is the nonprofit organization that oversees operations for the 9/11 Memorial and 9/11 Memorial Museum. Located on eight of the 16 acres of the World Trade Center site, the Memorial and Museum remember and honor the 2,983 people who were killed in the horrific attacks of September 11, 2001 and February 26, 1993. For more information or to reserve a ticket to the 9/11 Memorial Museum, please visit 911memorial.org.
About Square Mile Sport:
Square Mile Sport is the event owner and delivery agency of the Bloomberg Square Mile Relay – a unique event series designed exclusively to provide businessmen and women with an outlet for their sporting passion. Established in 2007 in London, Square Mile Sport plans to replicate the event in cities across the world. Square Mile Sport is wholly owned by Benchmark Sport, which operates leading international brands including the Sport Industry Group and Beyond Sport. www.squaremilerelay.com
Michaels to Deliver Backpacks Loaded with Arts and Crafts Supplies to 30,000 Kids
Press Release – LOS ANGELES, Calif. (April 25, 2017) – Celebrating National Volunteer Week, Starlight Children’s Foundation and Michaels have teamed up to deliver Michaels backpacks that will bring joy and comfort to hospitalized children across the U.S. and Canada. Generously provided by Michaels and assembled by team members across North America, Michaels backpacks are filled with cool arts, crafts, and other supplies to inspire creativity and bring smiles to seriously ill children of all ages. From April 23-29, Michaels’ team members will deliver a total of 30,000 backpacks to kids at over 380 hospitals and other healthcare facilities.
“Michaels is helping to bring moments of joy and comfort to millions of seriously ill children and their families,” said Chris Helfrich, CEO of Starlight Children’s Foundation. “Michaels backpacks will bring smiles to 30,000 children and we’re grateful for their continued generosity in communities across North America.”
LAC+USC Medical Center in Los Angeles and Children’s Health in Dallas will host special kick off events on April 25 and April 28, respectively, during National Volunteer Week. Michaels team members from 1,300 participating local stores and corporate headquarters will deliver hundreds of bags room-to-room and take part in art and craft activities with hospitalized children and their families.
“Giving back is a key value at Michaels, and we are grateful to have a partner in Starlight Children’s Foundation that supports us in bringing our commitment to life. We are proud to have our team members across the country celebrating National Volunteer Week this way and hope the backpacks being delivered this week provide some comfort, amusement, and inspire creativity for both the kids and their families,” said Chuck Rubin, CEO of Michaels.
Brand Partners with Andy Roddick and America’s VetDogs to Launch “Call for Incredible” Campaign Highlighting Incredible Dog Stories
Press Release – ST. LOUIS, (April 25, 2017) – For two decades, the Purina Pro Plan Incredible Dog Challenge (IDC) has been giving competitive canine athletes a stage to demonstrate their amazing abilities in Olympic-style events around the country. To celebrate the 20th anniversary of the IDC, Pro Plan is partnering with Tennis Hall of Famer Andy Roddick to kick off the “Call for Incredible” campaign to highlight all the ways dogs are “incredible” and call on dog owners to share their own stories. For every entry in the Call for Incredible Sweepstakes on proplan.com/incredible, Purina Pro Plan will make a donation to America’s VetDogs, to support the “incredible” and important work they do with service dogs and veterans with disabilities.
“Call for Incredible” is a year-long celebration showcasing all kinds of incredible dogs – from canine athletes like Incredible Dog Challenge competitors, to military dogs, and lovable couch companions like Andy Roddick’s two English bulldogs, Bob Costas and Billie Jean. Purina Pro Plan is calling for dog owners to share a photo and story on what makes their own dog incredible by visiting proplan.com/incredible. Here, dog lovers can also enter for a chance to win a trip to San Diego during Veterans Week in November to attend a special Incredible Dog Challenge on the historic USS Midway Museum, featuring some of the most incredible canine athletes and working military canines in the country. And for every entry, Purina Pro Plan will donate one pound of dog food, up to 20,000 pounds, to America’s VetDogs, which trains and places guide and service dogs to veterans with disabilities.
“The Incredible Dog Challenge is more than a competition; it’s a passionate community of dog owners, who feel the same way that we do – that all dogs are capable of amazing things,” said Christi Maginn, Brand Director, Purina Pro Plan. “’Call for Incredible’ gives us the chance to celebrate 20 years of these amazing athletes, as well as the incredible dogs that have impacted our own lives.”
The “Call for Incredible” campaign will also highlight incredible dogs whose lives are dedicated to helping military veterans, such as the guide and service dogs that work with America’s VetDogs. America’s VetDogs recognizes the powerful impact dogs can have on a person’s life and is committed to training and placing assistance dogs with veterans to help better their quality of life.
“We’re excited to partner with Purina Pro Plan to highlight the impact that highly-skilled service dogs can have to help veterans live with dignity and independence when they return from duty,” said Wells B. Jones, CEO from America’s VetDogs. “We know they are incredible and deserve recognition for the unwavering love, companionship and care they provide to their owners.”
Purina Pro Plan is committed to delivering high quality nutrition to help fuel dogs so they can do the incredible. Whether they’re jumping off docks, opening doors or napping on the patio, there’s a Pro Plan formula specially designed to fit each dog’s specific needs. Purina Pro Plan is dedicated to helping promote healthy living in dogs of all ages and activity levels through nutrition that performs.
For more information on the Purina Pro Plan Incredible Dog Challenge or “Call for Incredible” campaign, visit www.proplan.com/incredible.
About Purina Pro Plan:
Purina Pro Plan is the food of choice for 10 of the past 11 Westminster Best in Show winners*. Our goal is to give your dog the nutrition to be his absolute best, helping him to be energetic and resilient, and maintain an ideal body condition, healthy skin, and a stunning coat. Because being the best he can be means something different for every dog, our wide range of dry and wet foods and snacks, sold exclusively at pet specialty stores, can be found in five specialized categories formulated for a dog’s unique needs. For more information, visit www.proplan.com or follow @ProPlan on Twitter, Instagram, Facebook, or Google+. The brand is manufactured by Nestle Purina PetCare, which promotes responsible pet care, humane education, community involvement, and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based Nestle S.A., a global leader in nutrition, health, and wellness.
*Handlers or owners of these champions may have received food or compensation as a Purina ambassador.
About America’s VetDogs
Since 2003, America’s VetDogs (www.VetDogs.org) has trained and placed guide and service dogs to provide independence, enhanced mobility, and companionship to veterans with disabilities from all eras. In 2015, VetDogs opened its programs to first responders, including fire, police, and emergency medical personnel. America’s VetDogs is a 501(c)(3) not-for-profit organization founded by the Guide Dog Foundation. VetDogs relies on contributions from generous individuals, corporations, service clubs, and foundations to fund its mission to help those who have served our country live with dignity and independence. It costs over $50,000 to breed, raise, train, and place one assistance dog, but America’s VetDogs provides its services completely free of charge to the individual.
Be sure to catch Charlie, the VetDogs ‘Puppy with a Purpose’ daily on NBC’s TODAY.
America’s VetDogs has been accredited by both the International Guide Dog Federation and Assistance Dogs International.
About USS Midway Museum
The USS Midway Museum is a 501(c)(3) nonprofit organization established in 1992. The Museum opened in June 2004. It is governed by a board of directors. Its vision is to become America’s living symbol of freedom, and its mission to preserve the historic USS Midway and the legacy of those who serve, inspire and educate future generations, and entertain museum guests.
 NO PURCHASE NECESSARY. Sweepstakes begins 12:00:01 a.m. ET on 4/17/17 & ends 11:59:59 p.m. ET on 9/30/17. Open to 50 U.S./D.C. residents who are at least age 21 in MS, age 19 in AL/NE or age 18 in other states/D.C. at the time of entry. To enter & for prizes, odds & full Official Rules, go to www.ProPlan.com/Incredible. Void outside 50 U.S./D.C. & where prohibited. Sponsor: Nestlé Purina PetCare Company.
Beginning at 12:00:01 a.m. ET on 04/17/2017 and ending at 11:59:59 p.m. ET on 09/30/2017, Nestlé Purina PetCare Company (“Purina”) will donate one (1) pound of food to America’s VetDogs for each entry into the Purina Pro Plan Call for Incredible Sweepstakes, with a minimum donation of 10,000 lbs. and a maximum donation of 20,000 lbs. of food. For more information about America’s VetDogs, please visit www.vetdogs.org.
Press Release – Boston, MA (April 25, 2017) – Positive lifestyle brand Life is Good® has joined forces with World Champion Gymnast Aly Raisman to launch a new collection aimed at empowering women of all ages by celebrating courage, authenticity, kindness and unwavering optimism. These new T-shirts are available today at LifeisGood.com/Aly.
“Partnering with Life is Good to design this line is exciting, because their brand is based on using the power of optimism to help people live their best lives, something I believe in wholeheartedly,” said Raisman. “The line is a vehicle to help share values like kindness, courage, and authenticity, in order to empower the girls and women who inspire me every day. As simple as it sounds, I think everyone struggles with just being themselves, especially at a young age with so many unfair pressures. Embracing your uniqueness and just being kind are values I hope to support through this line and beyond.”
The new Aly Tee Collection features three designs for women ($32) and girls ($20):
“According to a recent study*, a girl’s self-esteem peaks when she is 9 years old, and 7 in 10 girls believe that they are not good enough or don’t measure up in some way. Life is Good and Aly want to help change that. Our brand has always been about using art to get positive, meaningful messages across,” said Lisa Tanzer, President of Life is Good. “Aly is such a positive role model, so to partner with her to inspire values that are central to our brand and also to her personal mission is really exciting for us. As Captain of the U.S. Gymnastics squad, Aly set a wonderful example for women of all ages, showing that positivity, kindness, and teamwork are a win for everyone. The messages on Aly’s T-shirts share these same important sentiments.”
To learn more about the collection, visit: www.LifeisGood.com/Aly
*CAROL MCGRAW, “Media, hormones, peer pressure do a number on girls’ confidence”, The News-Sentinel, Mon, Jul. 31, 2006
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of whom are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details, and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. For more information, please visit LifeisGood.com.
About Aly Raisman
Aly Raisman, who is represented by Octagon, is the two-time team captain of the gold medal winning U.S. Olympic Gymnastics Teams in 2012 and 2016. The first American gymnast to win gold in the floor exercise, Raisman is the second most decorated American gymnast of all-time with six total Olympic medals and one of two U.S. gymnasts to make back-to-back teams in more than 15 years. A native of Needham, Massachusetts, Raisman is a leader on and off the floor as an advocate for positive body image and empowering everyone to be comfortable and confident in their own skin. Follow Aly on Twitter:@Aly_Raisman and Instagram/Facebook: @AlyRaisman
Press Release – March 13, 2017, Auburn Hills, Mich. – Chrysler brand is launching a new online social initiative in partnership with Canine Companions for Independence®, the largest non-profit organization for assistance dogs in the U.S. The initiative will help raise awareness and support for the training and placement of Canine Companions for Independence assistance dogs under the organization’s “Give a Dog a Job” campaign, a fundraising and awareness campaign that helps place them with adults, children and veterans with disabilities. Consumers will first meet Canine Companions puppy Foley, a Golden Retriever, Labrador cross (and the Chrysler brand’s first official PacifiPuppy!) on Monday, March 13, and follow him as he goes through his formal training with his recently assigned puppy raiser. Fans can engage with Foley with the #RaisingFoley and #FoleyFriday hashtags on Facebook, Twitter and Instagram.
“Through our partnership with Canine Companions for Independence, the Chrysler brand is able to help bring awareness to its ‘Give a Dog a Job’ program through our new online social initiative,” said Tim Kuniskis, Head of Passenger Cars, Dodge, SRT, Chrysler and FIAT, FCA North America. “As we follow Foley through his journey, fans will get a first-hand look at watching him grow and learn, from puppy training to becoming a fully trained assistance dog, and also gain an understanding of the huge amount of time and resources it takes to train these amazing dogs.”
“Our partnership with Chrysler Pacifica, BraunAbility and our ‘Give a Dog a Job’ campaign brings our mission, the stories of our remarkable graduates and the adventures of Canine Companions puppy Foley to a whole new audience across the country,” says Paul Mundell, CEO of Canine Companions for Independence. “We are deeply grateful for the commitment made to us by these two leaders in adapted vehicles. The upfitted Chrysler Pacifica provides greatly enhanced independence for people with disabilities, especially those who utilize wheelchairs.”
Fans will be able to follow Foley (named in honor of actor Scott Foley, an ardent supporter of Canine Companions for Independence) as he starts his path in life to being matched with a person with a disability, including:
“Because of highly trained assistance dogs like my dog Mork, people like me are able to lead more full and independent lives,” said Wallis Brozman, Corporate Marketing Assistant, Canine Companions. “Mork was trained by Canine Companions’ professional instructors in 40 spoken commands and has since learned American Sign Language and approximately 15 new commands. This campaign is educating the public on the unique contributions our service dogs make in the lives of adults, children and veterans with disabilities. The program will also raise funds to allow us to place more exceptional dogs like Mork with people like myself. Without Mork’s help, I didn’t feel like I could safely leave my home. Mork is my independence on four legs.”
Under the “Give a Dog a Job” campaign, trained service dogs across the country are empowering wheelchair users daily by completing everyday activities, including getting in and out of their wheelchair-accessible vehicles. Hundreds are currently on the waitlist to receive a trained assistance dog, which is provided to a person with a disability free of charge. It takes two years to fully train a Canine Companions assistance dog, including six to nine months of professional training. To raise, train, place and support a certified assistance dog amounts to a $50,000 investment. Followers can donate at www.driveindependence.org. VIDEO
Chrysler brand and BraunAbility recently joined forces to design a wheelchair-accessible Chrysler Pacifica minivan providing the largest interior space as well as the widest door opening and side-entry ramp in the industry.
About Canine Companions for Independence
Canine Companions for Independence provides highly trained assistance dogs free of charge to children, adults and veterans with disabilities. Established in 1975, Canine Companions has trained more than 5,300 assistance dog teams, with six training centers across the country in Northern California, Southern California, Florida, New York, Ohio and Texas, and over 3,000 volunteers nationwide. Canine Companions is recognized worldwide for the excellence of its dogs, and the quality and longevity of the matches it makes between dogs and people. The result is a life full of increased independence and loving companionship. For more information, visit cci.org or call 1-800-572-BARK (2275).
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.
Whether it is the family-room-on-wheels functionality of the all-new Chrysler Pacifica minivan, the groundbreaking, bold design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the Chrysler 200, the industry-exclusive Stow ‘n Go seating and storage system on the Chrysler Pacifica and the fuel-saving Fuel Saver Technology in the Chrysler 300.
The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
The Partnership Helps Children Affected with Cleft Lip & Palate to Smile for the Very First Time
Press Release – BEVERLY HILLS – April 20, 2017 – Over the past two years, Smile Train, the world’s largest cleft charity, has partnered with Beverly Hills MD to help generate awareness and funds for children with clefts around the world. In honor of National Cleft and Craniofacial Awareness and Prevention Month in July, Beverly Hills MD is celebrating their achievement of supporting more than 500 cleft repair surgeries and their goal of reaching 1,000 surgeries by World Smile Day® on October 6, 2017.
“Smile Train is extremely lucky to have such a generous and enthusiastic corporate partner like Beverly Hills MD. This important partnership will help one thousand children born with clefts be able to eat, speak, breathe, and smile. We thank Beverly Hills MD for helping us change the world one smile at a time,” said Masha Feiguinova, Senior Director, Corporate Partnerships, Smile Train.
Cosmetic surgeons and co-founders of the Beverly Hills Plastic Surgery Group and Beverly Hills MD, Dr. John Layke and Dr. Payman Danielpour work with their patients to provide care without compromise. Their passion for conducting reconstructive and cosmetic procedures to help patients live happier lives is what led them to pursue a partnership with Smile Train. Beverly Hills MD has raised funds for Smile Train by donating a percentage of sales from each product sold from their revolutionary anti-aging skincare line, as well as in office fundraising efforts.
“We are honored to work with Smile Train and to be approaching our goal of 1,000 cleft surgeries,” said Dr. John Layke, plastic surgeon and co-creator of the Beverly Hills MD skincare line. “Improving lives, increasing self-confidence and ultimately allowing children to look and feel their best is incredibly rewarding.”
Millions of children in developing countries with untreated clefts live in shame and, more importantly, have difficulty eating, breathing and speaking. Smile Train’s sustainable model provides training, funding and resources to empower local doctors in the developing world to provide 100 percent-free cleft repair surgery and comprehensive cleft care in their own communities. Cleft repair surgery is simple, and the transformation is immediate. Since its founding in 1999, Smile Train has provided more than one million cleft repair surgeries.
Press Release – Los Angeles, CA. (April 20, 2017) – MOTEV, a groundbreaking luxury black car service comprised solely of environmentally-friendly, zero emissions Teslas, today publicly launched the first social impact partnership in its industry to support tree-planting and pioneer an ecosystem of sustainability. Through a new partnership powered by Pledgeling, MOTEV will donate money towards the planting of one tree in the Greater Los Angeles & surrounding areas for every ride booked by customers. MOTEV will show the real-time impact of the brand’s commitment to the cause on its website, www.motev.com.
“We believe technology has the power to change the world for the better, and that premium service should not come at the expense of the environment,” explained Robert Gaskill, CEO and Co-Founder of MOTEV. “We embrace and champion the advancement of technologies that help us achieve our sustainability goals, such as partnering with Pledgeling to power the social impact of our customer experience. Now, every customer can feel they are doing their part to help the environment simply by choosing to book a MOTEV.”
MOTEV chose to launch its new commitment to the environment ahead of Earth Day 2017 through a service day (April 8) of tree-planting and tree care, in partnership with Tree Musketeers and Pledgeling in Los Angeles, California. The impact of MOTEV’s tree-planting to date is displayed on its homepage through an Impact Calculator, powered by Pledgeling. Every time a ride is booked through MOTEV’s online platform, the Impact Calculator automatically updates the number of trees to be planted in local communities and American forests by nonprofit partners. Customers will receive quarterly updates and photos about the cause to keep them connected to the impact they’re making through MOTEV.
About 19.64 pounds of carbon dioxide (CO2) are produced from burning a gallon of gasoline that does not contain ethanol. About 22.38 pounds of CO2 are produced from burning a gallon of diesel fuel. Although MOTEV operates a zero emissions fleet, they understand their cars are only making a small impact on the environment. They believe they can do more to help offset the effects that gasoline vehicles have on the air quality of Los Angeles. Planting trees clears the air – as the tree matures, it can consume close to 48 pounds of CO2 per year turning it into parts of itself. A tree also releases enough oxygen to supply the needs of one person for two years. These two effects can help give the earth a healthier climate & Angelenos cleaner air to breathe.
To join MOTEV & Pledgeling in taking a stand for the environment and to experience MOTEV’s luxury black car service, please visit www.motev.com.
MOTEV (www.motev.com) is a Los Angeles-based boutique black car company with a fleet made up of solely top-of-the-line P90DL TESLA vehicles – making them the company with the largest model X fleet in the US. Rooted in sustainability, MOTEV offers their high-profile clientele a unique & luxurious experience unmatched by other car services. Committed to the environment and their staff, MOTEV not only gets their customers where they’re going in style – but they provide them with an experience they can feel good about on every level.
Pledgeling (www.pledgeling.com) is the world’s first social enterprise and SaaS platform that powers purpose and social impact. Thousands of brands and nonprofits utilize Pledgeling’s platform to build stronger relationships with their audiences, grow their businesses and organizations, and demonstrate social impact. Launched in 2014, Pledgeling’s SaaS platform has powered over $3.5MM in donations to date for causes around the world from their headquarters in Venice Beach, California. #PledgeToDoGood
For the third year, the interactive and social campaign asks musicians and fans what music means to them
Festival stops to include Stagecoach, Country 500, Firefly, Lollapalooza, Life is Beautiful and Voodoo Music + Arts Experience
Press Release – Torrance, Calif., April 18, 2017 – For the third consecutive year Toyota, in partnership with VH1 Save The Music Foundation, will donate instruments and valuable resources to assist music education programs in public schools, as they’ve previously done in Chicago and New Orleans. Toyota is committed to continuing its support in 2017 to once again bring music education to deserving schools.
Launching at Stagecoach Festival in Indio, California on April 28, the #ToyotaGiving and VH1 Save The Music campaign is an interactive summer music festival activation at six of the nation’s most prominent festival destinations. The campaign features on-site and social media participation from festival goers while simultaneously increasing awareness of the importance of music education. The campaign benefits VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America’s public schools. Toyota will present an education grant to a to-be-determined Las Vegas school in partnership with VH1 Save The Music and Life is Beautiful Music & Art Festival.
Each of the six festival stops on the #ToyotaGiving partnership tour will include a unique photo mosaic mural activation. The mosaic will develop in real time throughout the duration of each festival using photos that artists and festival attendees post on social media with the #ToyotaGiving hashtag and a message about what music means to them.
This is the third philanthropic partnership between VH1 Save The Music and Toyota. The 2015 campaign culminated with a surprise appearance by pop singer Santigold in a school assembly in which a grant was presented to LaPlace Elementary in New Orleans. The grant provided students with their first music education program in over a decade. In 2016 a grant aided Chicago-area music education programs by providing instruments and equipment to students and Chicago-bred urban gospel singer, Sir The Baptist, performed with students.
“As a Fine and Performing Arts School, Spry has a tradition of providing opportunities for all our students in the fine arts, including music. Unfortunately because of the realities of the community that we serve, for many of our students these opportunities do not extend beyond the school day. The instruments donated to our school through the Toyota piano grant have allowed us to continue our mission of enriching our students’ lives through the arts. We are very grateful to Toyota for this contribution,” said Pablo Guzman, assistant principal, John Spry Community School in Chicago.
“At Toyota, we take our commitment to improve education very seriously. As a result, we continue to evolve our partnership with VH1 Save the Music in an effort to create awareness of and support their mission to restore music education programs in schools nationwide,” said Steve Appelbaum, national engagement marketing manager, Toyota Motor Sales, U.S.A., Inc.
“In our 20th Anniversary year, we are more grateful than ever for Toyota’s continued support and for joining us in our mission to provide every student with the benefits of a sustainable music education program,” said Henry Donahue, executive director of VH1 Save The Music Foundation. “Thanks to Toyota’s help, the last two years were a tremendous success in bringing music programs to schools in New Orleans and Chicago and we look forward to building on that success once again in 2017.”
Full Tour Schedule
Indio, CA – Stagecoach Festival, April 28 through April 30, 2017
Daytona, FL – Country 500, May 26 through May 28, 2017
Dover, DE – Firefly, June 15 through June 18, 2017
Chicago, IL – Lollapalooza, August 3 through August 6, 2017
Las Vegas, NV – Life is Beautiful, September 22 through September 24, 2017
New Orleans, LA – Voodoo Music + Arts Experience, October 27 through October 29, 2017
About VH1 Save The Music Foundation:
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education. Founded in 1997, VH1 Save The Music was the first organization in existence dedicated to restoring music programs in America’s schools. In the foundation’s 20 years, more than $53 million worth of new musical instruments has been donated to 2,024 public schools in 247 school districts around the country to date — impacting the lives of more than 3 million public school students. Learn about the foundation’s Play It Forward campaign in celebration of its 20th anniversary here: on.vh1.com/playitforward.
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle, is committed to advancing mobility through our Toyota and Lexus brands. Over the past 60 years, we’ve produced more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
Press Release – SALT LAKE CITY – Apr. 18, 2017 – CHOICE Humanitarian, in connection with Microsoft Edge, is launching a first-ever program today designed to empower Guatemalan women to become literate in Spanish. An introductory video of the program can be found here: https://vimeo.com/213597350/9982dfcaaa
“Working with Microsoft Edge, we chose Guatemala because language and geographical barriers separate the Q’eqchi’ (Kekchi) population from the rest of the Spanish-speaking country,” said Christopher Johnson, CHOICE Humanitarian economic development director. “This program is geared to women because when a woman can read, it is powerful for a family, a community and everyone around her.”
No university in Guatemala teaches in Mayan languages. Without learning Spanish, no Q’eqchi’ woman can enter college.
“Today there are only men on the community development committees,” said Marta Coy, one of the first 18 women to take CHOICE and Microsoft Edge’s Accent program. “If I knew Spanish, I could become a community leader and bring projects that help women.
“I want to be an example to guide my daughters to learn. They can become leaders and bring new things to the community.”
The Accent program is unique because:
“Microsoft Edge is the perfect host to create this experience,” said Clarice Chan,Microsoft program manager. “The browser allows students to draw on web pages like never before. They don’t need to update an app. They get all the changes instantly.”
The Accent curriculum is multi-sensory, which accelerates learning, especially for anyone with no experience with today’s technology.
“Students can swipe or circle or drag and drop,” said Francesca Perkins, CHOICE Humanitarian economic development coordinator. “That type of kinesthetic learning will be helpful in the learning process.”
Facing a two-hour walk to school, many students do not attend. Girls in the Q’eqchi’ population region marry as young as 14 years of age and begin having children. If they do not marry young, they usually feel they are more useful at home than they are making the dangerous walk to attend school far away.
The CHOICE and Microsoft Edge program brings learning to women in their villages, providing them with an educational foundation to read, write and converse in Spanish.
“We are inviting the world to embrace this program and expand it so it can serve many populations and many needs,” said Johnson. “We applaud Microsoft Edge for that vision.”
More information on the Accent program can be found here: http://accent.choicehumanitarian.org/
Mario Lopez, Aly Raisman, and Malcolm Mitchell Lead the Charge to Rally Optimists Around the World
Press Release – Boston, MA (April 17, 2017) – Positive lifestyle brand Life is Good® announced today the kick off of Faces of Life is Good, a campaign bringing together everyday optimists alongside inspirational celebrities from sports, media, music and fashion. The Faces of Life is Good community hopes to inspire people to make the conscious choice to focus on the good happening all around them. Members will join together using the hashtag #ThisIsOptimism, and be featured in a growing Faces of Life is Good photo gallery with access to invitation-only positive perks.
“This is a unifying campaign. We truly believe that by appreciating life’s simple pleasures and committing to seeing the good in the world, we can change the conversation”, explained John Jacobs, Chief Creative Optimist and Life is Good co-founder. “We have heard countless stories over the years of people overcoming great adversity simply by choosing to focus on opportunities versus obstacles. Now we’re bringing them all together to inspire optimism in others.”
Numerous celebrities have already joined the community, each with their own unique approach to inspiring others to focus on the good. World Champion gymnast Aly Raisman, for example, is on a mission to celebrate and empower women and girls; New England Patriots Malcolm Mitchell has been helping kids reach their full potential through his “Read with Malcolm” literacy program; and, Mario Lopez exemplifies optimism in action through his work with the Boys & Girls Club where he inspires kids to be the best they can be through fun fitness activities.
Raisman, who helped design a new line of inspirational Life is Good T-shirts promoting authenticity, kindness and courage that will be available this month, explained, “Optimism is a choice. People choose to exercise, they choose a team to root for and they can choose to see the good in life. Faces of Life is Good is a powerful platform that unifies people from all walks of life.” She added, “Especially when life throws you challenges, it’s important to remember that choosing optimism takes practice!”
Life is Good invites optimists to join the Faces of Life is Good movement and share what optimism means to them by visiting www.lifeisgood.com/thisisoptimism and using the hashtag #ThisIsOptimism across social media platforms like Facebook, Twitter, and Instagram. The Faces of Life is Good gallery will also allow viewers to shop for merchandise seen in member photos.
For more information on the campaign, visit: www.lifeisgood.com/thisisoptimism
ABOUT THE LIFE IS GOOD COMPANY
The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism. The company donates 10 percent of its net profits to help kids in need through the Life is Good Kids Foundation. To date, the foundation has positively impacted 8,000 childcare providers who care for over one million kids every year, many of who are facing early childhood trauma. Life is Good® is a registered trademark of The Life is Good Company. Please visit LifeisGood.com for more details, find a store near you at lifeisgood.com/storelocator, and follow Life is Good on Twitter, Facebook and Instagram.
ABOUT LIFE IS GOOD KIDS FOUNDATION
The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. For more information please visit LifeisGood.com.