New York, NY (July 21 2015) –JUS by Julie’s (www.jusbyjulie.com) all-natural line of blended JUS’, are officially going HPP in July. The high pressure processing (HPP) of the juices will extend the lines shelf life from their current 3 days to 20-35 days.
High pressure processing (HPP) is a non-thermal pasteurization process which preserves and sterilizes foods and juices by applying a very high pressure through a water bath that surrounds the product. The high pressure disables certain bacteria and enzymes within the food, which slows the deterioration of foods by eliminating the chemical activity caused by the bacteria.
HPP is an FDA approved method of treating foods and juices to reduce or eradicate harmful bacteria such as Escherichia coli (E. coli) and salmonella. With HPP JUS’ are immersed in cold water and then subjected to enormous pressure to inactivate the potential bacteria and pathogens that are harmful to our bodies. HPP is an external process, therefore the JUS’ themselves are never touched, so they remain raw. This process extends the shelf life of the JUS to 20-35 days, while maintaining the essential vitamins, minerals and enzymes of the fruits and vegetables.
“I started blending JUS’ in my basement only 2 years ago for some friends, and little did I know, that was the starting point of what has now become a family business. Through everyone’s hard work and dedication, JUS by Julie has grown into a nationally recognized brand. We are extremely excited to announce the introduction of our products to HPP, which will ultimately give us the ability to share it with the entire world,” says JUS’s very own Julie Maleh.
The product will be made using automated machinery. It will be more consistent, and the production volume will be 6 times more than what it is now. In essence, JUS by Julie is putting in the effort to make it more accessible to the customers, while still retaining the flavor, benefits, and nutrients of the JUS.
Currently having two locations across Brooklyn, NY, one in Cedarhurst, NY, and one in Allenhurst, NJ, JUS by Julie presently ships to all 48 US continental states and Canada. Regenerating their JUS’ through HPP will allow them to last longer and withstand shipping nationwide and to Canada. Once the products go HPP, all products containing nut milks will last 20-25 additional days, and all other products will last an additional 30-35 days. For more information on JUS by Julie, please visit www.jusbyjulie.com.
JUS by Julie started as a hobby in a health conscious mother’s kitchen and has since grown into a flourishing family business. Julie, a graduate of The Integrated School of Nutrition, has always had a passion to help others live a healthier lifestyle. JUS, derived from French roots, means “with its own juice.” JUS by Julie are an all-natural line of juices, cleanses and shots, made fresh daily from pure and raw ingredients. All JUS’ are kosher, made fresh and contain an array of vitamins and nutrients with the mission of ridding the body of impurities through specially formulated drinks. JUS by Julie currently has four stores located across Brooklyn, NY and one in Cedarhurst, NJ, where they serve the JUS’s and select foods. JUS by Julie presently ships to all 48 US continental states. For more information, please visit www.jusbyjulie.com
