LOS ANGELES, CALIF. – Actress Brec Bassinger will release an exclusive shoe design with women’s fashion footwear company, GuiltySoles, in which a portion of sales will be donated to JDRF, formerly known as the Juvenile Diabetes Research Foundation. The Nickelodeon star was diagnosed with type 1 diabetes (T1D) at the age of 8, and serves as a celebrity ambassador for JDRF and the T1D community.
Brec expresses, “I am so excited to be collaborating with GuiltySoles. As a National Ambassador of JDRF and with fashion being one of my passions, I was quick to jump on this opportunity. I have had type 1 diabetes for 9 years, and have been attending JDRF walks since I was first diagnosed. JDRF has not only improved the lives of people with diabetes, but has allowed us to have a supportive community.”
From start to finish, Brec will be hands-on in designing and developing her shoe, which she hopes her fans will love and appreciate. The teen star has an immense amount of passion and excitement surrounding the partnership and both GuiltySoles and JDRF are overjoyed to work with her.
“We’re honored to partner with Brec on her personal shoe design, to not only raise awareness, but contribute to the fight against type 1 diabetes. With Brec’s sense of style and commitment to JDRF, this collaboration was the perfect mix of fashion and philanthropy.” said Elaine Gaydosh, President of GuiltySoles.
“JDRF is excited and grateful to Brec and GuiltySoles for their support in JDRF’s mission to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications,” said Derek Rapp, President and Chief Executive Officer of JDRF. “Their collaborative support and generosity will have a lasting impact on millions of people in the T1D community and move us closer to our goal to creating a world without the disease. I am inspired to see Brec and GuiltySoles using their talents and passion to make something so meaningful happen.”
Brec’s shoe will be sold exclusively at GuiltySoles.com and offered in two unique colorways: red and royal blue. Her specific style will be dubbed the “BREC” shoe and a portion of all proceeds will be donated to JDRF, the leading global organization funding type 1 diabetes research. JDRF’s mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications
“Anyone who knows me knows I’m OBSESSED with shoes,” said Brec. “Naturally, it has been a blast getting to design a pair with GuiltySoles. I knew I wanted them to be strappy and colorful. I wanted to make sure I chose colors that I felt represented JDRF and the type 1 community. True blue was easy; that is the color for JDRF. I chose red as well to represent how people with T1D check their blood sugar every single day. As of now there is no cure, but thanks to JDRF and all their progress, I’m confident the cure is on the way. I’m thankful for everyone’s support and I hope everyone enjoys the shoes as much as I do.”
Photo credit: Darren Hidalgo
GuiltySoles is a women’s footwear brand, who successfully set a new quality standard in affordable footwear. GuiltySoles is the direct manufacturer of their product giving the leading edge on up-and-coming trends, faster production time, and higher quality at lower prices. With this advantage, they stand by their belief that women should never feel guilty about doing one of their favorite things – buying shoes! Check out all of the buzz on www.guiltysoles.com.
ABOUT BREC BASSINGER.
Brec Bassinger is an American actress, best known for her role as Bella Dawson on the Nickelodeon series Bella and the Bulldogs and the TV movie ‘Liar Liar Vampire’. She’s also a recurring guest star on ABC’s ‘The Goldbergs’ and Nick’s ‘School of Rock’. She just guest starred on CBS’s ‘Code Black’ and can be seen in the upcoming feature ‘Status Update’.
Type 1 diabetes (T1D) is an autoimmune disease in which a person’s pancreas stops producing insulin, a hormone that enables people to get energy from food. It occurs when the body’s immune system attacks and destroys the insulin-producing cells in the pancreas, called beta cells. While its causes are not yet entirely understood, scientists believe that both genetic factors and environmental triggers are involved. Its onset has nothing to do with diet or lifestyle. There is nothing you can do to prevent T1D, and—at present—nothing you can do to get rid of it.
JDRF is the leading global organization funding type 1 diabetes (T1D) research. Our mission is to accelerate life-changing breakthroughs to cure, prevent and treat T1D and its complications. To accomplish this, JDRF has invested more than $2 billion in research funding since our inception. We are an organization built on a grassroots model of people connecting in their local communities, collaborating regionally for efficiency and broader fundraising impact, and uniting on a national stage to pool resources, passion, and energy. We collaborate with academic institutions, policymakers, and corporate and industry partners to develop and deliver a pipeline of innovative therapies to people living with T1D. Our staff and volunteers throughout the United States and our six international affiliates are dedicated to advocacy, community engagement and our vision of a world without T1D. For more information, please visit jdrf.org or follow us on Twitter: @JDRF