Beauty site connects cause, commerce and community for the greater good
BeautyKind.us offers a new way to shop for beauty products that enables consumers to buy prestige makeup, skincare, fragrances, hair and nail products and 5% of the purchase price of every product will be donated to the cause of the consumer’s choice. Created to integrate cause within commerce, this is a unique shopping platform that brings together the beauty community for the greater good.
“We created BeautyKind.us to be more charitable and more rewarding than anything in the category,” said Hil Davis, co-founder of BeautyKind. “At its core, BeautyKind represents three things: the most rewarding way to buy beauty products in the industry, an effortless and viral fundraising platform and a business model that empowers consumers, communities and influencers. BeautyKind.us aims to reshape how consumers shop for brands in the 21st century.”
The site offers an unparalleled loyalty program where up to five percent of every purchase will be given back to consumers in the form of “Beauty Points” as a reward for buying and sharing within their social community. The unique loyalty program gives back to the consumer every time they shop or refer friends and when their friends make purchases. On the site, consumers are encouraged to develop their own cause circle through a ‘Share’ option that generates a personalized link which they can distribute via a personal email or on their social media platforms. Consumers choose how to redeem their Beauty Points – which can be redeemed for additional donations, products, samples, expedited shipping and as a debit card to spend as you wish.
The cause focused ecommerce site has partnered with one of the entertainment industry’s biggest power brokers, Scooter Braun, Founder of SB Projects. Braun will serve as a strategic consultant, procuring influential ambassadors as well as facilitating partnerships for the site. “At SB Projects we are extremely passionate about giving back and infusing philanthropic initiatives into everything we do,” said Braun. “By partnering with BeautyKind, we can create ‘everyday philanthropists’ who give back while shopping for the products they’re already using every day.”
Powered by “we-commerce,” BeautyKind.us is the first beauty website that unites consumers, beauty brands, influencers and causes to create a shift in how businesses deliver both emotional and physical brand benefits.
To learn more, please visit www.BeautyKind.us.
