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Devin D. Thorpe

Devin Thorpe

Annual 24 Hr National Cancer Fundraiser Looks To Regain Strength After Last Year’s Paypal Attack

2016 Cyber Attack Stripped Cancer Fighting Charities Across the US of Crucial Fundraising Dollars

Internet Assault Halted Nearly $100,000 in Donations Distributed to Cancer Related Organizations Through National Be Bold, Be Bald Day

Press Release – (Boston, MA) — A cyber assault that affected such powerhouse businesses as Netflix, Amazon, PayPal and Twitter, also provided a massive blow to a number of cancer charities throughout the United States that benefit from a national fundraising movement called Be Bold, Be Bald! Founded in 2009 by Jeff Freedman, owner of Boston based agency Small Army, Be Bold, Be Bald! is a social movement of thousands coast to coast who wear bald caps for 24 hours to stand in solidarity with individuals facing cancer, and raise awareness and funds to fight the deadly disease. To date, Be Bold, Be Bald! has raised over $1 million and distributed it to deserving organizations dedicated to fighting cancer or improving the quality of life for those undergoing treatments. Due to the nature of the attack, the Be Bold, Be Bald! website was unable to connect to PayPal to process donations for most of the day. “Through Be Bold, Be Bald!, we raise anywhere from $50,000 to $100,000 for cancer on this day every year,” says Freedman. “We lost precious time and crucial funds,” he adds. The blow is more than just business for Freedman, who started the movement after the devastating loss of his friend and business partner to cancer; it’s personal.

As of 5 pm that evening, the attack seemed to be resolved, and the donation system was back up and running. However, the damage caused a serious gap in Be Bold, Be Bald fundraising – hurting a number of smaller organizations that rely on that money to help others. “It was a heartbreaking loss that affected so many people – from the participants wearing the caps and raising money, to the organizations that benefit from donations, to the people behind the scenes that make this whole day possible.” Freedman, his team, and the thousands upon thousands of Be Bold, Be Bald supporters who refused to let the outage stop them from their mission. “Hackers can’t stop us. We’re going to stand to together and work harder to raise even more awareness and funds for the fight against cancer,” vows Freedman. “The hackers may be able to stop the internet, but they can’t stop us.”

This year’s 24 hour Be Bold, Be Bald! fundraiser is set to take place from coast to coast on October 20th.

For more information or to support the Be Bold, Be Bald movement visit www.beboldbebald.org.


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