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MySocialGoodNews is dedicated to sharing news about
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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Monthly Archives: September 2017

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GroundTruth and Taco Bell ‘Location for Good’ Campaign Drives 170K+ Store Visits, Boosting Sales and Support for the Live Más Scholarship

Scholarship program benefits from heightened media awareness and a portion of Doritos Locos Tacos sales

NEW YORK–(BUSINESS WIRE)–GroundTruth (formerly xAd), the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced news of a collaboration with Taco Bell to bring awareness and donations to the Taco Bell Foundation and its Live Más Scholarship, a scholarship for students whose passions may not necessarily fit into the conventional “academic” or “athletic” scholarship categories.

The collaboration, part of GroundTruth’s ‘Location for Good’ program, harnessed the power of location technology to deliver personalized messages that activate local communities when and where it matters most. The location-based campaign, which fell under Taco Bell’s wider ‘Feed a Dream’ campaign, encouraged individuals to visit a nearby Taco Bell and purchase the highly popular Doritos Locos Taco, in which a portion of all sales would be donated to the Live Más Scholarship. The GroundTruth campaign drove over 170,000 visits to Taco Bell locations. Furthermore, Taco Bell was able to make a $500,000 donation to the Live Más Scholarship thanks in part to heightened media awareness and a portion of Doritos Locos Tacos sales.

The campaign also comes on the heels of GroundTruth’s recent independent survey which validated the company’s ability to interpret physical location with more than 90% accuracy.¹ Taco Bell was able to benefit from this precision by leveraging products built from GroundTruth’s proprietary Blueprints technology to better engage with its core audiences based on their past visit behavior to specific business locations and points of interest.

Taco Bell’s loyalist audience provided the highest engagement with nearly 1 out of 4 consumers visiting a Taco Bell after receiving a personalized mobile ad from GroundTruth. Third-party validation from Placed, a leader in ad to in-store attribution, also indicated the campaign resonated well among young men. Males 18-24-year-olds over-indexed as the most receptive audience to campaign messaging for Taco Bell’s ‘Feed a Dream’ campaign.

“Through our partnership with GroundTruth and the power of location data, we were able to increase awareness, store visits, and sales around our Doritos Locos Tacos during that two week window,” said David Garcia, Senior Media Manager at Taco Bell. “More importantly, the increase in taco sales meant more donations to the Taco Bell Foundation for our Live Más Scholarship.”

The collaboration with Taco Bell is the latest of GroundTruth’s Location for Good initiatives to prove the efficacy of location technology in engaging audiences for a greater cause. Since its formation after the devastating impact of the Nepal Earthquake in 2015, Location for Good has driven significant results for organizations like the Federation of Internet Alerts (FIA), which supports causes like the rapid distribution of AMBER Alerts, and Oxfam America, which is committed to ending the injustice of poverty. Location for Good has also supported campaigns with Goodwill, Movember, Thrive Market and The Ad Council. For more information on GroundTruth’s Location for Good case studies, visit http://www.xad.com/case-studies/.

¹ The Accuracy Audit analyzed 10,000 matched panelists who shopped at a sample of key retailers, consistently submitted receipts to InfoScout, and used location-based services via GroundTruth.

About GroundTruth

GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out 3 smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com

About Taco Bell

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the nation’s leading Mexican-inspired quick service restaurant (QSR) brand. From breakfast to late night, Taco Bell serves made-to-order and customizable tacos and burritos, among other craveable choices, and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell and its more than 350 franchise organizations proudly serve over 42 million customers each week through 7,000 restaurants across the nation, as well as through its mobile, desktop and delivery ordering services. Overseas, Taco Bell has over 250 restaurants, with plans to add 2,000 more restaurants internationally within the next decade. The brand encourages its fans to “Live Mas” and connects with them through sports, gaming and new music via its Feed The Beat® music program. Taco Bell also provides education opportunities and serves the community through its nonprofit organization, the Taco Bell® Foundation™, and connects fans with their passions through programs such as the Live Mas Scholarship program. In 2016, Taco Bell was named as one of Fast Company’s Top 10 Most Innovative Companies in the World.


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Telemundo’s “Todos Unidos” And Company-Wide Relief Efforts Raise Over $12.9 Million For Mexico, Puerto Rico, Texas And Florida Natural Disasters

Press Release – MIAMI – September 29, 2017 – Telemundo announced it has raised more than $12.9 million for the Red Cross relief efforts for the victims of the recent natural disasters in Mexico, Puerto Rico, Texas, Florida and the Caribbean islands. Under the banner of “Todos Unidos” (All Together,) the Telemundo Networks, together with the Telemundo and NBC owned stations, raised more than $7.45 million for those affected. As part of these efforts, Comcast NBCUniversal and Telemundo contributed $500,000 in cash. In addition, prior to this effort, the NBC and Telemundo owned stations together with the Telemundo Networks raised nearly $5.5 million through multiple fund-raising efforts since Harvey struck Texas, including local phone banks in collaboration with the American Red cross and local Red Cross Chapters, as well as a national Red Cross Day.

The company’s “Todos Unidos” efforts included multiple local phone banks across the country and a network special hosted by the international media icon, Mario Kreutzberger, Don Francisco that aired Sunday, September 24 from 7-11 p.m. / 6-10 p.m. CT. The live broadcast produced from Miami, Mexico, New York, Puerto Rico, Houston and Los Angeles aired simultaneously across Telemundo, the cable network Universo and the Telemundo Internacional Cable Channel in Mexico.

“We are deeply moved by the scale of the destruction and loss of human lives from these natural disasters,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “The Telemundo networks and local stations across the country rose to the occasion to deliver on our profound commitment to serve our community. The road to recovery and rebuilding is long and we remain committed to helping every step of the way.”

“Our stations are committed to helping communities have the news, information and resources they need to recover from the natural disasters that have affected so many, including our very own employees,” said Manuel Martinez, President, Telemundo Station Group. “As the rebuilding process gets underway, our stations will continue to be there to help their viewers achieve a brighter future.”

The “Todos Unidos” network special featured top Hispanic celebrities including J. Balvin, Miguel Bosé, Regulo Caro, Chyno, Elvis Crespo, Kate del Castillo, Pedro Fernandez, Luis Fonsi, Larry Hernández, Enrique Iglesias, Jesse y Joy, Natalia Jiménez, Jennifer Lopez, Lucero, Ricky Martin, Ricardo Montaner, Natalie Morales, Ednita Nazario, Gerardo Ortiz, Prince Royce, Justin Quiles, Raphael, Chiquis Rivera, Lupillo Rivera, Alex Rodriguez, Alejandro Sanz, Roberto Tapia, Thalia, Noel Torres, Sofía Vergara, Yandel and Yuri.

“We are extremely proud ‘Todos Unidos’ was able to contribute to help the victims of these terrible disasters,” said Luis Silberwasser, President, Telemundo Network and Universo Channel. “I want to thank Don Francisco, all the talent that participated, our partners and the entire Telemundo family for coming together to help make a difference for our community at such a critical time.”

The live relief special also had the support of major media partners including iHeartMedia, People en Español, Xfinity Latino, BuzzFeed, Mashable, Facebook, Twitter, MSN Latino and YouTube. Other celebrities and personalities who participated include Aracely Arámbula, Felicidad Aveleyra, María Celeste Arrarás, Carmen Aub, Jorge Bernal, Jencarlos Canela, Andrés Cantor, Jorge Cárdenas, Jessica Carrillo, Erika Csiszer, Rashel Díaz, Jose Díaz-Balart, Ana Lucia Domínguez, Ximena Duque, Michel Duval, Gaby Espino, Laura Flores, Luis Ernesto Franco, Raúl González, Mauricio Henao, Carlos Hermosillo, Ana Jurka, Adamari López, Jessica Maldonado, Angélica María, Karim Mendiburu, Jorge Miramontes, Carolina Miranda, Gala Montes, John Morales, Ana María Polo, Carlos Ponce, Gabriel Porras, Zuleyka Rivera, Ana Lorena Sánchez, Daniel Sarcos, Rogelio Mora-Tagle, José María Torre, Angélica Vale and Samadhi Zendejas.

Telemundo network shows “Suelta la Sopa,” “Al Rojo Vivo con María Celeste” and “Noticias Telemundo Fin de Semana” kicked off with special programming at 4 p.m. as a prelude to the live special.


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Corporate Citizenship’s Megan DeYoung to Reveal Research at COMMIT!Forum on Fortune 50 Participation in United Nations Sustainable Development Goals

Press Release – WASHINGTON — In the two years since the formation of the United Nations Sustainable Development Goals (SDGs), organizations have been working to formulate strategies that will contribute to the worldwide goals of eradicating poverty, creating a healthy planet for future generations, and building peaceful and inclusive societies.

Many organizations, however, are struggling with how – and are hungry for meaningful data that will help them plan for the future and allocate resources they’ll need to contribute to this new global development framework.

Megan DeYoung, vice president Americas of the global management consultancy Corporate Citizenship, has answers – and will reveal exclusively for attendees at COMMIT!Forum’s “Brand Taking Stands” event how Fortune 50 companies are mapping their corporate responsibility strategies to the Global Goals.

“Many companies are seeking clarity on the role they should play in the SDGs. Understanding what others do can provide useful insight, which is why Corporate Citizenship has assessed Fortune 50 companies’ actions on the SDGs.” said DeYoung, who is also a member of the Corporate Responsibility Association. “Sharing this research for the first time at COMMIT!Forum can help attendees get a sense of how they compare to peers and become inspired to take more action.”

At COMMIT!Forum, DeYoung will discuss findings extracted from a three-year global survey that shows how a variety of Fortune’s 50 sustainably minded companies are responding to the SDGs, what trends are emerging, and how this new data can serve as a roadmap for organizations that want to take action but need quantifiable ROI. The session will be moderated by John Friedman, sustainability manager at WGL Holdings, Inc., a diversified energy business providing natural gas, electricity, green energy, and carbon reduction and energy services.

A member of Corporate Citizenship’s Executive Team, DeYoung directs the consultancy’s North and Latin American practices, and advises leading companies worldwide on incorporating social, environmental, and economic issues into their strategies and business practices.

COMMIT!Forum, the annual leading event for corporate responsibility and sustainability practitioners, will convene on Oct. 10-12, 2017, at the MGM National Harbor near Washington. Attendees will have the opportunity to network, discuss, and gain professional development by attending pre-conference workshops, roundtable discussions, and sessions that will focus on the event theme, “Brands Taking Stands.”

More than 50 speakers, panelists, and interviewers from a broad range of industries will facilitate and contribute to discussions around sustainable business operations, prioritizing corporate responsibility goals, combining sustainability and profitability, brand and reputation management, sustainable and diverse workforce recruitment and retention, among many more topics.

About COMMIT!Forum

COMMIT!Forum (http://www.commitforum.com) is an annual gathering of corporate responsibility and sustainability practitioners with emphasis on networking, case studies, new research, and compelling presentations from companies committed to making progress against an ambitious environmental, social, and governance (ESG) agenda. The event is produced by the Corporate Responsibility Association and CR Magazine.


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AsylumConnect and One Degree Join Forces to Take First Online Resource Database for LGBTQ Asylum Seekers Nationwide

Press Release – September 29, 2017 — AsylumConnect (www.asylumconnect.org), a fiscally sponsored nonprofit helping LGBTQ asylum seekers identify and access verified human needs resources, and One Degree (www.1degree.org), a technology-driven nonprofit that helps low-income families access resources to achieve social and economic mobility, today announced a partnership to build a national version of the AsylumConnect catalog. The AsylumConnect catalog, currently available on web and mobile devices for Seattle and Philadelphia, is the first online resource database for LGBTQ asylum seekers in the U.S. This partnership will enable the rapid growth of the AsylumConnect catalog to New York City, Washington, D.C., and San Francisco by November 2017.

“This partnership is a big step forward for the communities we both serve,” said Rey Faustino, founder and CEO of One Degree. “Together, our two organizations are breaking the mold of a nonprofit sector that is rife with fractured and duplicative solutions. By working together, we can scale our impact quickly and more efficiently.”

Thousands of LGBTQ immigrants and asylum seekers come to the U.S. every year fleeing persecution in their home countries based on their sexual orientation or gender identity. Yet upon arrival in the U.S., many do not know where it is safe to go for help.

The AsylumConnect catalog fills this gap. This groundbreaking database empowers LGBTQ asylum seekers to safely integrate into the U.S. by providing a platform for them to access resource information and referrals to meet their needs in key areas, including: housing, legal, food, medical, mental health, social support, employment, and education. To-date, the catalog has garnered positive feedback from both LGBTQ asylum seekers and service providers. Asylum seekers have called the catalog “highly recommended,” “easy to use,” and noted they eagerly await expansion to other “local [organizations] and regions.”

“My office is glad to learn that AsylumConnect exists,” commented an immigration and asylum attorney focusing on LGBT/SOGI-minority claims. “So many asylum-seekers don’t know where to turn and worry that ‘help’ will discriminate.”

Now, building upon One Degree’s powerful resource search and management platform, AsylumConnect will scale its service to all major U.S. cities.

“With One Degree’s support, the AsylumConnect catalog will be able to reach its full potential,” said Katie Sgarro, AsylumConnect Co-Founder and President. “Together, we can ensure that all LGBTQ asylum seekers in the U.S. have the information they need to finally live safe, healthy, and authentic lives.”

The new resource catalog powered by One Degree will introduce additional U.S. cities, new technical functionality, as well as an improved user experience for both LGBTQ asylum seekers and service providers in the U.S. The launch will commence AsylumConnect’s national expansion through opening up public resource suggestions to anywhere in the U.S. powered by One Degree’s community submission tools.

One Degree, a nonprofit organization founded in 2012, will provide access to its open API, as well as consultation on technology and resource information management, which will enable AsylumConnect to rapidly accelerate its goal of creating a comprehensive online resource database for LGBTQ asylum seekers in the U.S. In turn, AsylumConnect will contribute to One Degree’s resource database, which will become the new home of its catalog.

About AsylumConnect:

Co-founded in 2014, AsylumConnect is a fiscally sponsored nonprofit creating the first online resource database for LGBTQ asylum seekers in the U.S. The AsylumConnect catalog, currently available on web and mobile devices for Seattle and Philadelphia, helps persecuted LGBTQ people identify and access verified human needs resources upon their arrival in the U.S. AsylumConnect has received recognition and support from the United Nations (UN), MCJ/Amelior Foundation, Millennium Campus Network (MCN), Business Today (BT), Clinton Global Initiative University (CGI U), and others. The organization’s long-term vision remains to scale its catalog to all major U.S. cities and ultimately, streamline the safe integration of LGBTQ asylum seekers in the U.S. Learn more at www.asylumconnect.org.

About One Degree:

One Degree is a technology driven nonprofit organization that helps low-income families access the resources they need to achieve social and economic mobility and, ultimately, improve their lives. Its platform has become the go-to tool for help-seekers – and the people who support them, such as case managers and social workers – throughout the San Francisco Bay Area and Los Angeles County. It currently operates two major products: One Degree and One Home. Thousands of people in the Bay Area and Los Angeles rely on One Degree’s core platform ( 1degree.org ) to access health care, food banks, employment services, and much more. Through One Home ( OneHomeBayArea.org ), they are working to ensure every family has a safe and stable home by making it easy to find and apply for affordable housing. One Degree is supported by the Knight Foundation, Kresge Foundation, Tipping Point Community, and many others. Learn more at www.1degree.org/.


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$25 Million Gift will Name John W. Deming Department of Medicine at Tulane University

Gift is largest in school of medicine’s history

Press Release – For seven decades, internal medicine physician John Winton Deming (M ’44) and his family have been making a profound impact on Tulane University and Tulane School of Medicine. Now, his family’s tremendous generosity is reaching new heights with a $25 million gift that will transform and strengthen the Department of Medicine’s research enterprise.

Bertie Deming Smith, John Deming’s wife of 50 years chose to honor her husband in a way truly befitting the doctor and scholar that he was. “By making this gift, I wanted to pay tribute to John’s deep love for Tulane and his belief in the importance of education,” Deming Smith said. The gift, naming the John W. Deming Department of Medicine, honors an extraordinary physician and civic leader who believed strongly in education and in giving back to his community and to Tulane. John Deming passed away in 1996 at the age of 76.

“Tulane and the School of Medicine would not be where it is today without the exceptional commitment and remarkable foresight of the Deming family. No family has been as significant to the success of the school over the years,” said Tulane President Mike Fitts. “This is a gift that will build our research enterprise and encourage breakthroughs that we can only imagine today. This is a gift with an importance that will radiate well beyond our current boundaries.”

The gift will support research within the Department of Medicine, the largest translational research department in the School of Medicine, said Dr. Lee Hamm, dean and senior vice president of the School of Medicine. The gift will provide critical support to launch the careers of junior investigators while also rewarding established faculty members, Hamm said.

“This gift will give us the crucial funding to support the next generation of physician-scientists, working on tomorrow’s health care breakthroughs,” said Hamm. “As federal funding for research diminishes, the support of philanthropic visionaries like the Demings is of greater importance than ever before. Their help is crucial in supporting ongoing research, the most important enterprise of the future.” The Deming’s generosity will fund both clinical and translational research, which allows scientists to transform discoveries made in the laboratory into effective treatments, ultimately improving the health of patients.

John Deming enjoyed a deep connection to Tulane. An only child from the small town of Evergreen, Alabama, Deming attended Auburn University before he enrolled in Tulane School of Medicine. He was smart and driven, graduating first in his class from Tulane. “He always thought his time at Tulane was an important part of the person he became,” said his son, Claiborne P. Deming (A&S ‘76, L ‘79).

After he graduated from medical school, John Deming completed an internship at Charity Hospital in New Orleans, then served as a captain in the Army Medical Corps. He practiced internal medicine in Alexandria from 1950 to 1985 becoming known far and wide as a talented diagnostician with a gentle but effective bedside manner. “If you were sick and wanted to truly understand what was wrong, you wanted to go to John Deming,” said his daughter Catherine Deming Pierson (G ’78, SW ’89), an emeritus member of the Board of Tulane. “He practiced medicine in the days before advanced testing, which meant that he had to use his gift of listening to and connecting with his patients to make a diagnosis.”

Almost immediately when John Deming graduated from Tulane, he joined the ranks of the university’s top supporters, generous with his resources and time. He became a member of the Tulane board of administrators (one of the first members from outside New Orleans), an associate professor of clinical medicine, a charter member of the medical center’s board of governors and a recipient of the university’s distinguished alumnus award.

The continued philanthropy of John and Bertie ties the Deming name with greatness at Tulane and at the School of Medicine. Among the highlights of their philanthropy are Bertie and her siblings’ founding of the Murphy Institute for Political Economy, in honor of their father, Charles Murphy. Through their association with the Murphy Oil Corporation, the Murphy Building was donated to the School of Medicine. The Bertie and John Deming Pavilion at the Tulane University Medical Center, numerous excellence funds for research and three endowed chairs held by some of the most prominent faculty members in the School of Medicine were also part of their legacy of support to Tulane.


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Leonhardt’s Launchpads Expands into Playa Vista, LA Tech Capital

Leading innovation and startup accelerator focused on regenerative medtech and regenerative economy innovations is expanding into Playa Vista, California following Cedars Sinai, Yahoo, Imax, Google, YouTube, Facebook, USC Institute of Creative Technologies + USC Center for Body Computing and Honest Co. into Los Angeles’ leading tech startup community.

Press Release – Los Angeles, Playa Vista – September 27th, 2017 – Leonhardt’s Launchpads is enhancing our footprint in Southern California with new regional offices at Runway Playa Vista @ 12760 Millennium Drive and at WeWork Playa Vista @ 12655 W. Jefferson Blvd. Incubating/accelerating startups in the area will be invited to locate at WeWork’s co-working space with mentoring support from the walking distance Runway Playa Vista live work loft space.

The new branch office presence in Playa Vista will put Leonhardt’s Launchpads in the heart of the fastest growing tech startup community in all of California – Silicon Beach @ Playa Vista. The company’s headquarters is in Santa Monica @ WeWork, 520 Broadway Suite 200.

“We are excited to join the Playa Vista tech startup community with our beautiful new spaces. This is great place to live and work. I have moved my family here. Being at the site of Loyola Marymount University, 5.3 miles from our headquarters in Santa Monica, only 8 miles to UCLA, 16 miles to USC, 17 miles to the Los Angeles Biomedical Institute in Torrance, 27 miles to Caltech and our contract micro infusion pump development and manufacturing facility in Pasadena, 39 miles to our contract implantable bioelectric stimulator development facility in Santa Clarita, 42 miles to our bench top bioelectric stimulator manufacturer in Anaheim, 45 miles to UC Irvine and only 4.5 miles to the Los Angeles International Airport is ideal for our research and development collaborations”. stated Howard J. Leonhardt, Founder, Executive Chairman and CEO

Runway Playa Vista comprises more than 220,000 square feet of retail, 420 residential units and the office space. The mixed-use property is spread across 11 acres in the core of the growing Silicon Beach community. The Silicon Beach corridor from Santa Monica north to Playa Vista south is home to over 83% of the tech startups in Los Angeles. Leonhardt’s Launchpads Playa Vista joins Cedars Sinai, Yahoo, Google, YouTube, Facebook, Imax, the USC Institute of Creative Technologies + Center for Body Computing and Honest Co. in locating here.

Leonhardt’s Launchpads opened up a life science incubator in Northern California near Santa Rosa in 2008, an accelerator in Santa Monica in 2013, Salt Lake City, Utah in late 2015 and now in Playa Vista, California in 2017. Leonhardt’s Launchpads by Cal-X Stars Business Accelerator, Inc. is majority owned by Leonhardt Ventures (Leonhardt Vineyards LLC DBA Leonhardt Ventures) which has been patenting and developing devices for human organ regeneration and recovery since the early 1980’s (previously H.J. Leonhardt & Co.). In the 1980’s the team patented and developed the PolyCath line of cardiovascular balloon catheters, in the 1990’s the Taheri-Leonhardt (TALENT) stent graft and StentValve the first percutaneous heart valve. Since the 2000’s the team has pioneered heart and other organ regeneration with the combination of a bioelectric stimulator, a re-fillable micro infusion pump and a multi-component stem cells + growth factors composition. In 1988 Leonhardt affiliated research team members completed the first stem cell repair of damaged heart tissue in large animals followed in 2001 with the landmark first human non-surgical stem cell repair of a damaged heart in The Netherlands. In 1995 the team completed the historic first percutaneous repair of an aortic aneurysm in Melbourne, Australia and in 1999 with a team in Germany published the first study in The New England Journal of Medicine of aortic Type B dissection repair by non-surgical percutaneous endovascular means. Leonhardt inventions have been used to treat more the 400,000 patients to date. 26 organ regeneration and recovery startups and 4 regenerative economy platforms are in the Leonhardt’s Launchpads 2017 portfolio class – https://leonhardtventures.com/our-companies/#toggle-id-1. All of these startups have originated out of the Leonhardt Ventures venture creation lab and have gone through the CalXelerator 108 Days from Create To Great startup launch program – www.calxelerator.com The Leonhardt’s Launchpads business model is to accelerate each innovation and corresponding startup through first-in-man results and then seek a strategic partner/buyer. 25 of our 26 regenerative medtech startups are all based on the same patented core technology platform of a bioelectric stimulator + a micro infusion pump + a multi-component mixed stem cell + growth factor based organ regeneration composition. The Leonhardt team has developed and has patented or has patent pending over 16 bioelectric organ regeneration signals that control stem cell homing, proliferation, differentiation, new blood vessel growth and tissue and muscle regeneration. Patented and patent proten expressions include SDF-1, IGF-1, HGF, EGF, PDGF, VEGF, eNOS, HIF 1 Alpha, Activin A+B, Follistatin, IL-6, Anti-VEGF, RANKL, OPG, IL-1 and TNF A and Tropoelastin – link to patent pending – https://patents.justia.com/patent/20170266371

Howard J. Leonhardt has 21 issued U.S. patents related to organ regeneration and recovery and about 100 new patents claims pending with the U.S.P.T.O. – https://patents.justia.com/inventor/howard-j-leonhardt

The Leonhardt team announced earlier this year option licenses for patents from Caltech and Neuro Code Tech Holdings adding to its own estate of IP for advanced circulatory support, bioelectric cancer tumor treatment and bioelectric high blood pressure treatment technologies.

Leonhardt’s Launchpads has research lab space at BioInnovations Gateway in Utah with a number of bioengineers employed. Over 140 contract researchers, bioengineers and advisors are employed by Leonhardt’s Launchpads – https://leonhardtventures.com/team/. and https://calxstars.com/scientific-advisory-board/ The Leonhardt team has access to contract research lab space in both Northern and Southern California. The company employs a contract manufacturer in Anaheim, California for bench top bioelectric stimulators and in Santa Clarita, California for implantable bioelectric stimulator development, currently about the size of a quarter, pre-programmed with their patented and patent pending bioelectric signals. Leonhardt’s Launchpads has an exclusive relationship with Fluid Synchrony LLC of Pasadena, CA for the development and supply of OEM programmable, re-fillable micro infusion pumps for organ regeneration. Fluid Synchrony LLC has secured more than $2 million in National Science Foundation Small Business Innovation Research grant funding to develop this product. All catheter and polymer based devices are manufactured for all Leonhardt’s Launchpads startups by Biomerics headquartered in Utah and their subsidiary Biomerics Advanced Catheter in Minnesota. This includes the Second Heart Assist, Inc. www.secondheartinc.com circulatory assist catheter that recently successfully completed Phase I large animal studies at Tufts Medical Center in Boston.

“The Playa Vista branch will be ideal for integrating into research collaborations in the Los Angeles academic and tech communities” stated Alex Richardson Vice President of Engineering and Product Development

“The Runway Playa Vista live work loft space will dually serve as a place to stay for visiting scientists and research collaborators including our Chief Medical Officer Dr. Leslie Miller and Dr. Jorge Genovese our Vice President of Bioelectric Regeneration Research.” Leonhardt further stated.

Top 6 startups in portfolio likely targeted on schedule for first-in-man results in 2018*…

  1. OrthdontiCell – bioelectric accelerated tooth movement and stabilization (RANKL and OPG protein expression studies have been successful completed at our lab in Utah and in Argentina and a new study is about to begin at Forsyth Institute in Boston).
  2. VascuStim – bioelectric treatment of diabetic foot/leg uclers and ischemia (components of this technology have already achieved successful first in man results).
  3. Second Heart Assist, Inc. – circulatory assist support (successful large animal studies have been completed at Tufts Medical Center).
  4. Stem Cell Bra – breast tissue generation (successul large animal studies have been completed in Argentina).
  5. HairCell – hair regeneration (component of therapy has already completed clinical studies in Canada).
  6. BioLeonhardt – heart regeneration (components of this technology have already achieved successful first in man results).

Top 6 startups in portfolio likely targeted on schedule to reach first-in-man results in 2019*..

  1. CancerCell – 7 component bioelectric cancer tumor treatment therapy.
  2. CerebraCell – brain regeneration
  3. MyoStim ED – bioelectric erectile dysfunction treatment.
  4. SkinCell Stimulator by MyoStim Skin.
  5. PancreaCell – pancreas regeneration.
  6. PressureStim – bioelectric high blood pressure treatment.

Top 6 startups in portfolio likely targeted on schedule to achieve first-in-man results 2020*…

  1. Valvublator – heart valve decalcification and regeneration
  2. LiverCell – liver regeneration.
  3. BioPace – biological pacemaker.
  4. AortaCell. – aorta regeneration/aneurysm recovery.
  5. DentaCell – bioelectric and stem cell composition treatment for a number of dental disorders.
  6. EyeCell – eye regeneration.

* Subject to change.

The most ambitious long term development project that the Leonhardt team is undertaking is whole body regeneration with its startup BioLeonhardt Whole Body which pulls together into one platform all that has been learned in regenerating individual organs since the 1980’s – https://leonhardtventures.com/bioleonhardt-whole-body/

Leonhardt’s Launchpads Regenerative Economy portfolio includes The California Stock ExchangeTM under early stage development with hopes and aspirations to be a social good impact stock exchange of the future with new rules favoring the small investor and smaller companies – http://mysocialgoodnews.com/the-california-stock-exchange-tm-announces-progress-and-long-term-plan/ and The Kindheart Lionheart TV Network www.kindheartlionhearttv.com a social good impact online TV network with over 2 billion views across all its curated independently produced programs.

About Leonhardt’s Launchpads:

Founded in 2008 as a life science innovation incubator and accelerator in Northern California and set up headquarters in Santa Monica in 2013. Expanded into Utah in 2015 and Playa Vista, California in 2017. The company also utilizes WeWork work space in Pasadena close to Caltech and WeWork Manhattan Beach. Leonhardt’s Launchpads is currently accelerating 26 regenerative medtech and 4 regenerative economy startups. See web site – https://leonhardtventures.com/leonhardts-launchpads-utah/

About Leonhardt Ventures:

Founded in 1982 as the venture arm of inventor Howard J. Leonhardt. Over 21 issued U.S. patents. Over 33 startups founded. Filed as an California LLC (Leonhardt Vineyards DBA Leonhardt Ventures) in 2005. In 1980’s patented and developed PolyCath cardiovascular balloon catheters, in the 1990’s the TALENT stent graft and StentValve percutaneous heart valve, since the 2000’s pioneered stem cell based organ regeneration technologies. Web site www.leonhardtventures.com

Contacts: Brian Hardy Director of Marketing @ brian@leonhardtventures.com, Asli Gozoren Director of Investor Relations @ asli@leonhardtventures.com, Howard J. Leonhardt Executive Chairman & CEO howard@leonhardtventurses.com

Link to Leonhardt Ventures and Leonhardt’s Launchpads 2017 Annual Report > http://2ho06i23weps2hx3g346udzo-wpengine.netdna-ssl.com/wp-content/uploads/2017/08/cal-x_stars_annual-report_2017_v12_web.pdf

Forward-Looking Statements, Disclaimers & Risks Warnings:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements reflect management’s current expectations, as of the date of this press release, and involve certain risks and uncertainties. Forward-looking statements include statements herein with respect to the successful execution of the Company’s business strategy, the Company’s ability to develop and grow its business, the successful development of bioelectric, circulatory support, micro infusion pump or cellular therapies with respect to the Company’s research and development and pre-clinical + clinical evaluation efforts in connection with the Company’s bioelectric organ regeneration and recovery programs. The future of the regenerative medicine industry as a whole and the role of stem cells and cellular therapy, bioelectric stimulation and micro infusion pumps in that industry and the performance and planned expansion of the Company’s contract development and manufacturing business are unpredictable and uncertain and is wrought with high risks. The Company may not have adequate patent protection and may be found to be infringing on other patents. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors. Factors that could cause future results to materially differ from the recent results or those projected in forward-looking statements include the “Risk Factors” described in the Company’s Annual Report, Private Placement Memorandums and newsletter updates and in the Company’s other periodic filings with the SEC and state agencies. The Company’s further development is highly dependent on future medical and research developments and market acceptance, which is outside its control. The innovation accelerator business model based on simultaneously developing 30+ products and startups at once with a small staff and a small budget leaves the company at greater risks than other stand alone startups. Information on all associated web sites and other associated materials may not always be up to date and accurate despite best effort attempts. If you have any specific questions or require clarification on any points of concern please write directly to our Executive Chairman & CEO at howard@leonhardtventures.com or Asli Gozoren our Director of Investor Relations at asli@leonhardtventures.com Leonhardt’s Launchpads innovations are very early stage developments not yet proven for safety or efficacy in controlled statistically significant clinical trials and its products are not available for sale and are limited when available for Investigational Use Only.


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The Birthday Party Project Launches Birthday in a Box

New Birthday Box Will Help Spread Magic and Joy

Press Release – DALLAS – September 27, 2017 – The Birthday Party Project (TBPP) has announced the launch of “Birthday in a Box,” a party in a box that will be given to children that are unable to celebrate with TBPP at their monthly celebrations across the U.S.

Birthday in a Box will be filled with birthday decorations and TBPP’s signature “My Birthday Rocks” badges in a beautiful box designed by Gifts for the Good Life. Children can decorate their own birthday banner, cupcake and hat and write down their wish and memories from their birthday.

“Our hope is that every child, despite their living conditions, can feel celebrated on their birthday,” says Paige Chenault. “The Birthday in a Box will help us reach more children in more cities across the country!”

The boxes will be delivered to foster care communities, child protective services, after school programs for underserved youth, and other children. A box can be donated through www.thebirthdaypartyproject.org for $50.

Target will sponsor the first 1,000 boxes, that will be filled with Spritz branded products. The first 1,000 boxes will be distributed in two markets.

For further information on The Birthday Party Project, visit www.thebirthdaypartyproject.org.


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Carroll Shelby Foundation And Carroll Shelby’s Store Launch Campaign To Fight Breast Cancer

  • A $5 donation will be split between the National Breast Cancer Awareness Foundation and Young Survival Coalition for each campaign product purchased in October from Carroll Shelby’s Store
  • NBCF offers resources including free mammograms, inspiration and support to women
  • Young Survival Coalition is dedicated to the critical issues unique to young women who are diagnosed with breast cancer
  • Carroll Shelby Foundation to raise awareness and solicit donations for the campaign

Press Release – GARDENA, Calif. – September 27, 2017Carroll Shelby’s Store and the Carroll Shelby Foundation will lead a charge against breast cancer in October through an awareness campaign and partnership with two highly respected groups that target the terrible disease. During October 2017, a $5 donation will be split between the National Breast Cancer Foundation and Young Survival Coalition for every limited-edition campaign t-shirt, hat or water bottle bought from Carroll Shelby’s Store.

“While Shelby has supported key non-profits involved with critical healthcare initiations for decades, last year was the first time that we dedicated resources to the fight against breast cancer,” said Neil Cummings, Co-CEO of Carroll Shelby International, CEO of Carroll Shelby Licensing, and Co-President of the Carroll Shelby Foundation. “Our 2016 campaign was such a success that we were encouraged to engage again this year. In true Shelby tradition, we’re putting even more horsepower into the campaign to help two leading organizations with their support and prevention programs.”

National Breast Cancer Foundation, Inc., was founded in 1991 by breast cancer survivor Janelle Hail. After her treatment, Hail committed to educating women worldwide about breast cancer and the importance of early detection. Today, NBCF provides resources including free mammograms, inspiration and support to those affected by this deadly disease.

Young Survival Coalition is dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.

“Breast cancer is one of the biggest health crises for women in the United States,” said Aaron Shelby, Co-President of the Carroll Shelby Foundation. “One in eight individuals will be diagnosed in their lifetime and sadly, there is currently no known cure. Our goal is to help fund groups that provide critical early diagnosis and support for women who cannot otherwise afford potentially life-saving screenings and resources.”

For every exclusive Shelby breast cancer awareness product purchased during October, Carroll Shelby’s Store will donate $5, which will be split between the two groups. This year, the campaign includes both men’s and women’s t-shirts, three different hats and a steel walled water bottle. The items are only available through www.shelbystore.com or inside Carroll Shelby’s Store at Shelby American in Las Vegas.

In addition, the Carroll Shelby Foundation will mount an awareness initiative during Breast Cancer Awareness Month. The charity will promote YSC and National Breast Cancer Foundation through digital programs and social media, as well as encourage direct donations to the charities.

To learn more about this great promotion available exclusively through Carroll Shelby’s Store, please visit www.shelbystore.com.

About Carroll Shelby’s Store

Automotive manufacturer and entrepreneur Carroll Shelby is one of the most famous and successful high performance visionaries in the world. He was also a pioneer for modern automotive licensing programs; beginning in the 1960s, he began licensing his name and designs for various products. He founded Carroll Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle design rights for some of the most famous muscle cars and high-performance vehicles. CSL also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Owned and operated by CSL, Carroll Shelby’s Store has both locations and an online store. For more information, visit www.shelbystore.com. For more information about the company or licensing opportunities, call (310) 914-1843, fax (310) 538-8189, write Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248, or visit shelby.com.

About National Breast Cancer Foundation, Inc.®

Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education, and research programs. For more information, please visit www.nbcf.org.

About the Young Survival Coalition.

Young Survival Coalition (YSC) is the premier organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful.

YSC was founded in 1998 by three young women who were under the age of 35 when diagnosed. They were discouraged by the lack of resources available and the under- representation of young women in breast cancer research. Today, YSC is the go-to organization for young women facing a breast cancer diagnosis. For more information, please visit https://www.youngsurvival.org.


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USANA True Health Foundation Donates $50,000 To Victims Of Earthquake In Mexico

Press Release – SALT LAKE CITY, Sept. 27, 2017 /PRNewswire/ — The USANA True Health Foundation (THF), has donated $50,000 to aid those affected by the devastating earthquake and its aftermath in Mexico City and surrounding areas. This amount will be used for food, nutrition and other aid through THF’s trusted partner, the Children’s Hunger Fund.

“We are so thankful that USANA has the means – through THF and our other partners – to organize humanitarian efforts and resources so quickly,” said Kevin Guest, chief executive officer at USANA. “We are forever indebted to the generosity of our Associates and other donors, which enables us to send resources and aid throughout the world.”

Mexico has been hit by three earthquakes greater than 6.0 magnitude since September 8, killing hundreds of people and turning buildings into dust and debris in parts hit hardest. While the severity of the damage is still unfolding, the most urgent need is rescue and humanitarian aid. Through the Children’s Hunger Fund’s established network of churches and volunteers in the impacted areas, the aid and resources THF has donated will be distributed to the areas of greatest need.

“The True Health Foundation is saddened at the tremendous loss of lives and other resources which have occurred due to these earthquakes,” said Brian Paul, executive director of communication for THF. “THF has a special love for the people of Mexico, who we have had opportunities to serve through service trips and other charitable acts over the past several years. We know first-hand the love and goodness that exists in this country and are glad to have a chance to serve those who are in desperate need at this time.”

100% of proceeds to the Foundation’s Area of Greatest Need through September 30 will be used to help victims of these earthquakes. To make a donation, please visit: www.usanafoundation.org.

Through humanitarian missions, regular contributions, fundraising projects and collaborations with the Women’s Tennis Association, the nonprofit organization has raised over $13 million to aid hundreds around the world. Most recently, THF raised over 1 million meals during USANA’s International Convention in August 2017.

About the USANA True Health Foundation

The USANA True Health Foundation is a registered 501(c)(3) nonprofit organization created by USANA Health Sciences (NYSE: USNA) to help expand and enhance USANA’s ongoing charitable efforts. Its mission is to ensure that impoverished children and families reach their fullest potential by providing food and nutrition. The USANA True Health Foundation has an active partnership with organizations such as HealthCorps and the Children’s Hunger Fund, which share the same vision of making the world a happier and healthier place. Learn more at our website (www.USANAfoundation.org), follow us on Twitter (@USANAfoundation), or like us on Facebook (www.facebook.com/USANAfoundation).


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Projects Abroad Launches Literacy Program At New Placement In Belize

Local elementary school to benefit from successful literacy program

A one-on-one session between a teaching volunteer and a student on Projects Abroad’s literacy program in Belize

Press Release – NEW YORK – September 27, 2017 – A successful first year for Projects Abroad‘s literacy program in Belize has inspired the opening of a second project placement this month. Since September 2016, volunteers have been working with children from Holy Cross Anglican School on Projects Abroad’s Teaching Project in Belize, and from this month onwards will also be able to work at New Horizons Elementary School.

In twelve months Projects Abroad’s Teaching Project in Belize has benefitted 60 children between the ages of four and fifteen who struggle to read and write. Four students have managed to graduate entirely from the program, twelve have graduated to a higher level, 85% have mastered two or more sections in their level, and 98% of students have improved.

The creative mind behind the literacy program in Belize is Susan Barkhouse, a Canadian who has been living in Belize since 2013. “I volunteered to read with students at the local Belizean Primary School and the reading program wasn’t meeting the needs of the students,” she says. “I therefore created and developed a comprehensive literacy program to allow the students to increase their literacy skills.”

The success of the program would not have been possible without the help of Projects Abroad volunteers. The course is designed for student progress to continue through interchangeable volunteer support. “The child bonds with the program, and not individual volunteers,” says Barkhouse.

As the new placement is starting up this month, Projects Abroad is in need of passionate volunteers to instill the same energy into the literacy program with a new group of students. Those wanting to gain practical teaching experience and positively impact the lives of children abroad are encouraged to consider this project option in Belize to help spread literacy to those who need extra support to get the education they deserve.

About Projects Abroad

Projects Abroad was founded in 1992 by Dr. Peter Slowe, a geography professor, as a program for students to travel and work while on break from full-time study. The program had its genesis in post-USSR Romania, where students were given the chance to teach conversational English. After a few years just sending volunteers to Eastern Europe for teaching, the company expanded to sending volunteers of all ages around the world on a wide range of projects.

Projects Abroad is a global leader in short-term international volunteer programs with projects in 30 countries and recruitment offices in the UK, Australia, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Holland, Hong Kong, Norway, Poland, South Africa, South Korea, Sweden and the United States.

For details on volunteering abroad, visit Projects Abroad’s web site at www.projects-abroad.org.


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