— Innovative Program to Bring Vital Literacy Resources to Schools Across America —
ALEXANDRIA, VA (Feb. 3, 2015) – United Way Worldwide in partnership with the National Association of Elementary School Principals and Scholastic launched the “Club Connect Adopt-A-School” program across the country today. The ground breaking national program provides resources to the elementary schools most in need of improving early grade reading.
“The Club Connect Adopt a School program is an opportunity for all of us to work together and promote the value of reading and the importance of literacy,” said Brian Gallagher, CEO of United Way Worldwide. “Research shows that improving reading levels as early as third grade is a key strategy to reducing high school dropout rates. Our goal is to have every Title I school in America adopted through Club Connect.”
Club Connect helps participating elementary schools by providing relevant books and resources to promote reading and parent engagement throughout the entire year. In addition, every child receives a free one-year membership to the Club Connect website, which encourages a love for reading and offers incentives to read after school and through the summer. The interactive website www.unitedwayclubconnect.org features educational games, videos, e-books and more. Parental engagement is also a primary focus, which empowers the families to help their children read and learn, especially during the summer.
The program also includes a state-of-the-art “Reading Oasis” from Scholastic set up at all participating schools, a wonderful space with hundreds of books for grades PK-3, a stereo listening center and colorful furniture. The Reading Oasis is a safe and inviting location where families and community partners can meet and enjoy reading together while gaining access to books year-round.
“After traveling to visit principals in more than a dozen states, their message is consistent and clear…we need to do more to engage kids in reading after school and in the summer months,” said Bill O’Dowd, member of the Worldwide Leadership Council of United Way and creator of Club Connect. “At lower income levels there is only one age appropriate book in the home for every 300 children. Club Connect was designed to give these kids a chance.”
Fifteen schools have participated in Club Connect pilot programs, and provided valuable insights and positive feedback leading up to this national launch. The inaugural Reading Oasis installation is taking place today at Chalmette Elementary School in the greater New Orleans area, hosted by United Way of Southeast Louisiana.
“We are thrilled to bring Club Connect to our school,” said Doris Votier, Superintendent of Schools, St. Parish County Public Schools. “We know that reading is critical to academic success, and if these skills are not mastered in the early years, children will fall further and further behind. The incredible Reading Oasis and generous Club Connect memberships are wonderful opportunities for our students and their families.”
For $10,000 per year, donors can adopt a school and help hundreds of children. United Way Worldwide is also announcing a crowdfunding tool for people to give donations as small as $20 to the national program, or they can choose to direct their funds to a specific school’s Club Connect program. Individuals, corporations and organizations are encouraged to participate and adopt a school in their local communities. They can visit www.unitedwayclubconnect.org to adopt a school or donate to United Way Club Connect there. There are also numerous opportunities to volunteer at participating schools across the country.
About United Way
With more than 2.8 million volunteers and 9.7 million donors worldwide, and more than $5 billion raised every year, United Way is the world’s largest privately-funded nonprofit. It is working in nearly 1,800 communities across 41 countries and territories to create community solutions that improve life for everyone. Across the world, United Way partners include global, national and local businesses, nonprofits, civic and faith organizations, as well as educators, labor, health organizations, government and more.
Established in 1921, the National Association of Elementary School Principals (NAESP) leads in the advocacy and support for elementary and middle school principals in the United States and internationally. NAESP supports principals as the primary catalysts for creating lasting foundations for learning through policy and professional development, advocacy, programs, and resources for effective instructional leadership. NAESP advances the profession on behalf of all principals, providing specialized support and mentoring for early career principals. Key focus areas include pre-K-3 education, school safety, technology and digital learning, and capacity-building educator evaluation. For more information about NAESP, please visit www.naesp.org.
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and related services and children’s media. Scholastic creates quality books, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home. The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.
MentorMob Launches Free Learning Guides For Any Skill or Hobby
MentorMob.com is excited to announce their public launch on February 3rd, 2015. MentorMob is a unique learning and discovery website and app for a growing list of topics. The community behind MentorMob finds the best free learning content and organizes it into comprehensive, addictive MentorMob learning Guides.
Starting this month all MentorMob Guides will be available on MentorMob.com to anyone who wants to learn a new skill or hobby without the barrier of expensive lessons or searching aimlessly on the web.
The first MentorMob Guides opening to the public are Kiteboarding, Snowboarding, Salsa-Dancing, Photography, Parenting, Wedding Planning and Entrepreneurship, with many more slated to become public within the coming months.
Each topic listed above features one or more MentorMob Guides, each Guide contains a series of playlists that cover beginner to advanced topical knowledge. All content within these playlists is hand-picked from the web for their quality and relevance by the MentorMob Mentors, a group of experts, enthusiasts and bloggers.
The upcoming MentorMob iPad and iPhone Apps will both feature these topics in addition to the website. Visit www.MentorMob.com to see MentorMob in action.
MentorMob is a learning and discovery website and app that uses crowdsourced knowledge to create comprehensive learning guides. The MentorMob community’s mission is to empower anyone to start, enhance or master any skill or hobby by making the best free learning content of the web easier to find. For more information, visit www.mentormob.com.
MentorMob awards and recognitions include: participating in the world’s largest startup accelerator program in New York (Techstars), winning the Chicago Innovation “Up and Comer” award, ringing the Nasdaq bell in New York, winning the Mozilla Foundation’s Digital Media and Learning Competition in San Francisco, Runner up in the SXSW Interactive Accelerator Competition and participant in the Extreme Tech Challenge.
Company to Serve as Strategic Partner as The Future Project Inspires Students Across the Country to Live Lives of Passion and Purpose
NEW YORK CITY – February 3, 2015 – McCourt Global (MG), a leader in building value through entrepreneurial, strategic, and philanthropic investments, today announced that it has made a transformative $10 million investment in The Future Project (TFP) – one of the fastest-growing non-profits in America – to help it meet the national demand for its award-winning model of inspiring young people to discover the power within themselves to fulfill their dreams and change the world. MG will serve as TFP’s strategic partner and provide the organization with counsel, resources, and operational support as it mobilizes young people to build their futures and the future of the country.
“The Future Project is changing the national dialogue by inspiring America’s youth to define the future on their terms, to be excited about the possibilities of tomorrow, and to hold themselves and the world around them accountable for delivering on the promises upon which America was built,” said Frank H. McCourt, Jr., Chairman and CEO of McCourt Global. “Those powerful concepts fueled the fires that created this country and made it great, and those are the very same concepts that can reignite the torch of America’s greatness. I expect McCourt Global’s investment in The Future Project will be one of best we’ve ever made – it’s an investment in our youth, our communities, and our country, which will reap unlimited dividends for years to come.”
Co-founded in 2011 by social entrepreneurs Andrew Mangino and Kanya Balakrishna – who currently serve as CEO and president respectively – TFP embeds entrepreneurial “Dream Directors,” recruited from within the communities they serve, in schools around the country to expose young people to the dreams and passions they can pursue, instill in them a belief that they can achieve what seems ‘impossible,’ and teach them the hard skills they need to turn their dreams into reality. Students design and implement “Future Projects” in partnership with their peers and volunteer coaches that prepare them to solve problems in an increasingly complex world – and awaken them to the power of their ideas. The TFP model – which has been designed in partnership with dozens of educators and students across the nation – is built on cutting-edge research about the mindset and skillset young people need most in the 21st Century in order to flourish personally – and become leaders of building a better world.
“By making this unprecedented investment in our mission to fulfill the unmet promise of our country to all of its young people, McCourt Global has taken a bold stand that non-profits should not be afraid to pursue their biggest dreams, even when those dreams require significant capital,” Mangino said. “We’re now able to invite the millions of Americans out there with so much passion and purpose – future Dream Directors, volunteers, principals, teachers, parents, and of course the young people themselves whose voices are too often left out – to answer the call to action of this decade: to build a more perfect union by empowering the next generation like never before. And we hope McCourt Global’s investment – and the partnership underlying it – inspires philanthropists of all kinds to think even bigger about the difference they can make, no matter their cause.”
Based in New York City, TFP has nearly 70 full-time employees and works with thousands of young people across seven states. The organization is supported by a Board of Directors and advisors that include many of today’s leading philanthropists, entrepreneurs, venture capitalists, educators, authors, and visionaries. TFP currently works with young people in New York City, Washington, D.C., Detroit, Newark, Philadelphia, the San Francisco Bay Area, and New Haven, CT; and after seeing outsized demand for its model from thousands of students, educators, and institutions nationwide, plans to grow its presence and impact to all corners of the country by the end of the decade. TFP is the recipient of the Ashoka Fellowship, awarded to the world’s leading social entrepreneurs with audacious visions of systemic change; and the Draper Richards Kaplan Fellowship, awarded to the most promising early-stage non-profits in America (past recipients have included Kiva, Room to Read, and the Mission Continues).
“McCourt Global believes in The Future Project and its mission, and we intend this investment to be a transformative opportunity for the organization,” McCourt continued. “Given the daily challenges not-for-profits often experience simply keeping the lights on and making payroll, it is understandably difficult for them to operate strategically and drive rapid growth. Today, the need for a new paradigm is far too acute to allow an organization like The Future Project to be held back by fundraising cycles. This investment and our ongoing partnership will enable The Future Project to take the long view – to operate strategically and to help bring about the significant changes our young people and our nation are hungry for. As importantly, we expect our investment will prompt others to join The Future Project’s growing team of investors and partners.”
“My family moved to America when I was five years old because we believed the United States was a place of limitless possibility, optimism, and ingenuity – a place where anyone could create the life and world they imagine,” Balakrishna said. “These ideas are a core part of the American narrative – but for too many people, especially young people, they are nowhere close to reality. Today, we are inviting Americans of all kinds to join us and thousands of young people in changing the status quo. Millions of lives – and our national spirit – is at stake. We have the chance, together, to inspire a generation to lead us into the future and change this country for the better.”
About McCourt Global
McCourt Global (MG) is a leader in building value through entrepreneurial, strategic, and philanthropic investments. With roots dating back to 1893, MG was founded by real estate developer and philanthropist Frank H. McCourt, Jr. MG’s principal business units include: MG Properties, its real estate investment and development arm with current projects in New York City, Miami, and Austin; MG Capital, the global investment solutions unit that recently launched specialty finance firm MGG Investment Group; and MG Sports & Media, whose businesses include the LA Marathon and Global Champions Tour, the premier global show jumping series. MG is headquartered in New York City, with offices in Los Angeles. Additional information can be found at mg.com.
NEW YORK – The Joyful Heart Foundation, one of the nation’s leading advocacy organizations working toward nationwide rape kit reform, applauded the release of President Obama’s FY16 budget today, which includes $41 million in funding for the Justice Department’s community-based sexual assault response initiative.
DNA evidence contained in a rape kit can identify unknown assailants, confirm the presence of a known suspect, affirm the survivor’s account of the attack, connect the suspect to other unsolved crimes, and exonerate innocent suspects. And yet, there are thousands upon thousands of rape kits sitting untested in police storage facilities across the country representing thousands of leads to investigate, survivors to re-engage with compassion and care, and cases to prosecute.
“The White House’s investment in rape kit reform continues to send the message to survivors that they – and their experience – matter,” said Maile M. Zambuto, President & CEO of Joyful Heart. “We are so grateful to President Obama, Vice President Biden, and Attorney General Holder for their leadership on this issue, which will create a lasting legacy for years to come. We look forward to working with congressional leaders to ensure this funding is included in the spending bill for the coming year.”
The Department of Justice’s grant program, created last year, will provide local communities resources through the Bureau of Justice Assistance to: test backlogged kits in their police storage facilities; create multi-disciplinary teams to investigate and prosecute cases connected to the backlog; and address the need for victim notification and re-engagement with the criminal justice system.
The President’s budget also includes $20 million for research on reducing the backlog of sexual assault kits at Justice’s National Institute of Justice. The goal of this initiative is to improve the quality and practice of forensic science through innovative solutions that support research and development, testing and evaluation, and technology for the criminal justice community.
Over the past few years, news has poured in about thousands of untested rape kits found in police evidence facilities in cities and states across the country. Because historically, most law enforcement agencies have not been required to report the number of untested kits in their custody, it’s likely that the largest numbers have yet to be discovered.
Rape kit reform isn’t just essential to provide justice to survivors – it is also a path a more effective criminal justice system. In Cleveland, the Cuyahoga County Prosecutor’s Office researched the criminal convictions of the first 229 defendants they indicted and discovered they had cost county taxpayers $122 million in economic harm. The Office estimates that they will have more than $500 million in economic loss to the County for not investigating and prosecuting these rapists when the victims first made their complaint to the police.
For background and further information on the rape kit backlog, go to: ENDTHEBACKLOG.org.
For Educational Consultants, Selling the Power of Play is a Profitable Passion Project
Livermore, CA, January 20, 2015 – How did a nervous Girl Scout selling cookies door-to-door grow up to be a star salesperson, grossing nearly $400,000 in combined team sales? Jacki Delaney, a mother of three from New York, credits the home-based educational toy selling company Discovery Toys with providing a meaningful and profitable career.
“I joined Discovery Toys so I could have all the products for my three boys at a discount,” said Jacki Delaney, an Educational Consultant whose career with Discovery Toys now spans 21 years. “I stayed for many other reasons, but here are my positive results: three awesome young men who were honor students, scholarship earners and who are successful in so many ways.”
The award-winning Discovery Toys, is the only direct selling company in North America that specializes in quality educational toys and products. Founded in 1978, the company was built on the core belief that it is far more important to teach children “how to learn” than “what to learn.”A dynamic new management team is looking to reinvent the traditional direct marketing structure and recruit a new generation of women who crave the flexibility to rear their families, while maintaining the independence of their own career.
“We are looking for people who are passionate about a career with purpose to join our growing North American team of Educational Consultants,” said Discovery Toys CEO Jerry Salerno, a former music executive who is leading the company’s North American expansion. “Discovery Toys offers an excellent, flexible income opportunity for moms looking to make a difference in the lives of children.”
Unlike other direct sales opportunities that only nurture the bottom line, such as nutritional supplements and beauty products, a career as an Educational Consultant with Discovery Toys allows moms to nurture children’s lives while working when and where they want. Discovery Toys deliver a hands-on, multi-sensory, child-directed play experience designed to stimulate multiple centers in the brain simultaneously, while promoting critical and independent thinking and open-ended imaginary play. Discovery Toys also offers fun, safe developmentally appropriate toys for children with special needs or autism.
Thousands of women have built successful entrepreneurial careers with Discovery Toys over the years. Two options are available to launch a career with Discovery Toys: the Business Launch kit for the more casual seller, and the Business Builder kit, comprising all the essentials to launch a successful career. Full rebates on starter kits are available through the Success Starts Rewards program. The Discovery Toys support system includes professional training at the DT Boot Camp. Incentives for Educational Consultants include vacations to great destinations and other rewards. Discovery Toys is kicking off 2015 with January Jumpstarts, which offers existing consultants the chance to actively promote the career opportunity to interested parents with incentives such as Caribbean trips and free products.
About Discovery Toys
Discovery Toys (www.DiscoveryToys.net) is the foremost direct selling company in the toy category, specializing in premium learning products for newborns through school-aged children. Each Discovery Toys product incorporates layers of learning and a unique play experience designed to promote critical thinking and open-ended imaginary play. With safety and quality standards that exceed U.S. and Canadian national standards, Discovery Toys backs every product with a satisfaction guarantee. Headquartered in Livermore, California, Discovery Toys products are sold through Educational Consultants in the U.S. and Canada.
The course will debut Wine Education Abroad, an exclusive wine and cuisine immersion program in Spain.
SAN DIEGO (February 2, 2015) — San Diego State University is offering a Professional Wine and Cuisine Immersion in the Catalonia, Rioja and Basque regions of Spain. The trip is the first in the new Wine Education Abroad division of SDSU’s College of Extended Studies professional certificate program in the Business of Wine. The program will take place Oct. 9 through 17.
“If you ever wanted to explore the wine and food of Spain, have someone take you to places you cannot get to on your own, and experience the essence and heart of three Spanish areas, this trip is for you,” said Deborah Lazear, CSW, a certified Spanish wine educator who will provide 12 hours of instruction during the excursion.
Trip highlights include:
The tour is led by Spanish guide Ana Gabriela Serra, who specializes in providing tailored itineraries in this region.
“This trip is very exclusive,” Lazear said. “Our tour guide has relationships with wineries that are not open to the public but will be open to us.”
Students will travel by private transportation, enjoy private sommelier-level tours, experience private tours of vineyards and museums, and have private daily wine classes. Their instruction time will count toward one elective or intensive course in the Business of Wine program.
“Spain is not new world; it’s old world,” Lazear said. “Students will get a first-hand experience of how history has molded wine in Spain and influenced the world.”
The experience is limited to 16 participants but anyone can apply to attend. The cost per person is $4,227 (double occupancy) or $5,117 (single occupancy). This price is based on 12 participants and will decrease if more than 12 register. Airfare is not included. The first trip deposit is due March 2.
For more information, visit neverstoplearning.net/winetravel.
SDSU’s College of Extended Studies
SDSU’s College of Extended Studies reaches out to San Diego, the nation, and the world with a wide variety of lifelong learning opportunities, and more than 50 certificate programs for career advancement. Topics range from contract management, construction, and craft beer, to grant writing, marketing, and human resources. And many programs are available online. The CES also offers one of the largest ESL programs in the U.S. through the American Language Institute; and university-quality courses to students age 50 and better through the Osher Lifelong Learning Institute. Other opportunities include seminars, study abroad, corporate education and access to regular SDSU classes through Open University. For more information or to register, visit neverstoplearning.net or call (619) 265-7378 (SDSU).
About San Diego State University
San Diego State University is a major public research institution offering bachelor’s degrees in 89 areas, master’s degrees in 78 areas and doctorates in 21 areas. The university provides transformative experiences, both inside and outside of the classroom, for its 34,000 students. Students participate in research, international experiences, sustainability and entrepreneurship initiatives, and a broad range of student life and leadership opportunities. The university’s rich campus life features opportunities for students to participate in, and engage with, the creative and performing arts, a Division I athletics program and the vibrant cultural life of the San Diego region. For more information, visit www.sdsu.edu.
CHICAGO (January 29, 2015) – The Insurance Industry Charitable Foundation (IICF) Midwest Division will host its fourth annual Blazing the Trail Benefit Event at 6:00 PM on Thursday, March 12, 2015 at the House of Blues in Chicago. The proceeds from the benefit fund the Midwest Division’s community grants program and will go directly to local nonprofits that serve health, education, and safety initiatives for their respective communities.
The “Swingin’ 60s” serves as the theme for the night. During the event, Zurich North America will be honored with IICF’s 2015 Trailblazer Award for philanthropic leadership in the Midwest region. The award will be accepted by Kathleen Savio, President, Programs and Direct Markets at Zurich North America.
“The Blazing the Trail event, coupled with IICF fundraising activities across the Midwest, has allowed the insurance industry to raise more than $1.3 million for regional non-profits since 2011,” said Marty Hughes, CEO of Hub International, member of IICF’s National Board of Governors, and Blazing the Trail Benefit Chair. “We’re looking forward to hosting another event that brings together Midwest-based insurance professionals for a celebration of philanthropy.”
Through its grant program, IICF reinvests funds raised by a region back into that same region and its communities. In 2014, IICF’s Midwest Division provided $682,000 in grants for 48 local non-profit organizations in Illinois, Michigan, Nebraska, Ohio, and Wisconsin.
About the Insurance Industry Charitable Foundation (IICF)
The Insurance Industry Charitable Foundation was established in 1994 and is completely directed and funded by the insurance industry. The foundation helps communities and enriches lives by uniting the collective strengths of the industry to provide grants, volunteer service and leadership. Since its inception in 1994, IICF has contributed more than $23.5 million in grants to charities and nearly 200,000 volunteer hours to hundreds of community nonprofit organizations. IICF is a registered not-for-profit organization under section 501(c)(3) of the IRS code. Learn more at about the IICF at www.iicf.org.
Company Celebrates 10 Year Anniversary with $100,000 Charitable Giving Program
MEMPHIS, TN – (February 2, 2015) – In keeping with its mission to support and give back to its home community, Memphis-based Monogram Foods will celebrate its tenth anniversary through its creation of IMPACT10, a philanthropic campaign that will give away $100,000 to 10 charities in Memphis and the Mid-South.
IMPACT10 recipients will be randomly selected to receive $1,000 a year for the next 10 years. As part of the IMPACT10 charitable effort, Monogram also pledges to perform 10 acts of kindness in Memphis and the Mid-South area, and encourages participants to do the same. Nominations of deserving charities can be submitted through the IMPACT10 website at www.impact10.com.
Since its inception 10 years ago, Monogram Foods has become a leader in the nation’s meat snack industry and has created a proud tradition of investing in the communities where its employees live.
About Monogram Foods
Founded in 2004 with the purchase of King Cotton and Circle B Brand meats from Sara Lee Corporation, Monogram Foods manufactures and distributes top-quality food products. Monogram Foods brands include: Wild Bill’s, O’Brien’s, Trail’s Best, Hannah’s, Bull’s and licensed brands Bass Pro Shop’s Uncle Buck’s, Johnsonville and Butterball. Monogram Foods also produces a wide variety of private-label brand meat snacks, smoked meats, corn dogs and pre-cooked bacon for strategic partners throughout the nation. Monogram Foods operates facilities in Virginia, Minnesota, Indiana, Texas and Iowa.
Follow Monogram Foods and the IMPACT10 campaign on Twitter, Facebook and Instagram @MonogramFoods with #IMPACT10.
GIV Mobile Subscribers Can Now Help Combat Animal Cruelty Nationwide
(CHICAGO) – GIV Mobile has joined efforts to combat animal cruelty with The Humane Society of the United States (The HSUS), the nation’s largest animal protection organization. As the first consumer conscious wireless service dedicated to giving back, GIV Mobile subscribers can now donate 8 percent of their monthly plan amount to The HSUS to help provide direct care to over 100,000 animals every year through sanctuaries, veterinary programs, emergency shelters and rescues.
The HSUS is the leading animal advocacy organization. Since 1954, the charity has confronted large-scale animal cruelties, unreachable by local shelters, such as puppy mills, animal fighting, factory farming, seal slaughter, horse cruelty, captive hunts and the wildlife trade.
“We are thrilled to offer our subscribers the option to donate to The Humane Society of the United States to assist in its noble mission to protect animals nationwide,” says Co-founder of GIV Mobile Omar Aqel. “With over 50 years of experience, The Humane Society of the United States is dedicated to serving our community through combatting animal cruelty.”
“This exciting partnership with GIV Mobile will allow animal lovers nationwide to easily contribute to our important work protecting animals from cruelty,” says Sarah Comis, Vice President of Business Development and Corporate Relations for The HSUS. “Our work on issues ranging from puppy mills to farm animals to wildlife impacts every community in the country, and the help of generous companies like GIV Mobile expands our reach.”
For the month of February, The HSUS will be recognized as GIV Mobile’s charity of the month. When The HSUS is selected, this top-ranked animal protection organization will receive up to 8 percent of the subscribers’ monthly plan amount. GIV Mobile operates on the nationwide 4G LTE network of T-Mobile USA, Inc. allowing users to have fast and reliable connections from nearly anywhere in the U.S. Subscribers can sign up now to support The HSUS at www.givmobile.com.
ABOUT GIV MOBILE
GIV Mobile is the first consumer conscious, no-contract service dedicated to giving 8% of a customer’s monthly plan amount (starting at $20/month) to a non-profit charity of the customer’s choice. Utilizing the 4G LTE network of T-Mobile USA, Inc. GIV Mobile’s five affordable Unlimited no-contract plans allow users to have fast and reliable connections from nearly anywhere in the U.S. Along with providing a great mobile service, GIV Mobile collaborates with extraordinary charities to create a community that is dedicated to giving back. GIV Mobile’s wireless service is exclusively available at www.givmobile.com.
ABOUT THE HUMANE SOCIETY OF THE UNITED STATES
The Humane Society of the United States is the nation’s largest animal protection organization, rated most effective by our peers. For 60 years, we have celebrated the protection of all animals and confronted all forms of cruelty. We are the nation’s largest provider of hands-on services for animals, caring for more than 100,000 animals each year, and we prevent cruelty to millions more through our advocacy campaigns. Read more about our 60 years of transformational change for animals, and visit us online at humanesociety.org.
Campaign features T-shirts with a design inspired by musician Tallia Storm
New York, NY (February 2, 2015) – In conjunction with World Cancer Day on February 4, 2015, Gabrielle’s Angel Foundation for Cancer Research has partnered with UK-based clothing brand Cotton Jelly for the #BeFearless campaign to help raise funds for cancer research in a fashionable way.
The campaign features a limited-edition personalized T-shirt collection inspired by international teen singing sensation Tallia Storm. Featuring several colors and two distinct designs – “Love Defies All” and “Be Fearless” – the T-shirts sell for £35 ($53.00) and are available in men’s and women’s sizes. £10 ($15.00) from each sale will directly support the research initiatives of Gabrielle’s Angel Foundation. Those who purchase these bespoke T-shirts are encouraged to share a selfie via social media in support of those living with cancer by using the hashtags #BeFearless, #CureCancerNow and #CottonJelly.
“Gabrielle’s Angel Foundation and Cotton Jelly have created a unique way for people to support cancer research through their #BeFearless campaign. Purchasing a T-shirt not only supports cancer research, but also spreads a universal message of support and strength that is lasting and impactful. Since my mother knew Gabrielle very well, it makes it even more special so I feel honored to be a part of this partnership,” Tallia said.
“As we head into World Cancer Day to support the global fight against cancer, we are honored to have Cotton Jelly and Tallia Storm joining us in this campaign. With their help and the support of those who purchase a T-shirt, we get closer and closer to finding a cure,” expressed Denise Rich, Co-Founder of Gabrielle’s Angel Foundation.
“Cancer is a disease that personally affects almost everyone on the planet at some point in their life. By partnering with Gabrielle’s Angel Foundation and Tallia Storm we are proudly joining the fight against this terrible illness,” said Wes Henstock, Head Creative at Cotton Jelly.
In addition to Tallia Storm, celebrity fans of the Cotton Jelly and Gabrielle’s Angel Foundation T-shirt include E! News’ Alicia Quarles and Bravo’s “Made in Chelsea” star Billie Carroll. Shirts can be purchased at http://cottonjelly.com/collections/be-fearless.