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MySocialGoodNews is dedicated to sharing news about
social entrepreneurship, impact investing, philanthropy
and corporate social responsibility.

Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Monthly Archives: June 2014

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God’s Love We Deliver Launches “1,000 Tiles for Love”, Honoring Clients, Volunteers and Supporters

Brooklyn, NY, June 30, 2014 – God’s Love We Deliver has announced its “1,000 Tiles for Love” campaign as it prepares to complete the renovation and expansion of its home in SoHo, to be named The Michael Kors Building. Supporters can purchase 4” x 4” ceramic tiles, inscribed with their name or personal message, to support this important building initiative. All tiles will be installed in the lobby of its new building.

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In 1993, God’s Love began its first tile program to help fund the renovation of a then-new kitchen. The tiles proved so popular that the effort was continued and more than 2,000 tiles were eventually installed in the building. These historic, original tiles have been preserved and will be reinstalled in the brand new kitchen at 166 Avenue of the Americas when the current renovation of the headquarters of God’s Love is completed. Only 1,000 of the new tiles will be made available and they will be installed in a prominent place in the lobby of the new Michael Kors Building at God’s Love in SoHo.

“Our history of having tiles in honor or in memory of our loved ones, our clients, our volunteers and our supporters has been a great point of pride for all of us at God’s Love We Deliver,” says David Ludwigson, Chief Development Officer of God’s Love We Deliver. “We’re excited that these ‘1,000 Tiles for Love’ will be displayed in The Michael Kors Building, with the memories of so many who have been a part of our community.”

Donors may choose to purchase a tile in honor or in memory of someone. Each tile has room for two lines of inscription.

Tiles will be available for purchase according to the donation options below:

  • Violet: $15,000
  • Blue: $10,000
  • Green: $5,000
  • Yellow: $2,500
  • Orange: $1,000
  • Red: $500

Since October 2011, God’s Love has raised more than $31 million toward their $36 million fundraising goal, including a $5 million gift from Michael Kors, an $8 million capital allocation from the City of New York, $2 million from Steven and Alex Cohen and $1 million from Jeff Gates and Mike Moran.

The new building will feature a state-of-the art commercial kitchen on the 2nd floor with windows that overlook Sixth Avenue, an expanded delivery and pack-out area with a covered loading dock and garage doors, two rooftop herb gardens, a demonstration kitchen and much more. The expansion allows God’s Love to more than double the number of meals cooked and delivered each year, increase flexibility in meal delivery and welcome new volunteers and community members into God’s Love’s community.

A limited number of tiles at each price point are available. Please visit glwd.org/tilesforlove to purchase your tile today.

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Supreme Court Deals Blow to Union Schemes

WASHINGTON, D.C., June 30, 2014Karen Harned, Executive Director of NFIB’s Small Business Legal Center, made the following statement in response to the Supreme Court’s decision in the case Harris v. Quinn. In this case NFIB filed an amicus brief arguing that forcing home care providers to affiliate with a union and subsidize union activities violated their rights to free expression and association.

“Forcing home care providers into unions is just plain wrong and is a serious abuse of workers’ constitutional rights. This scheme was a slap in the face to home care workers and an affront to fundamental American principles. We are pleased that the Supreme Court realized that this was yet another example of unions trying to push their agenda and expand their roles.”

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Loquidity Provides Investors Access to Burgeoning Real Estate Markets Through New Online Platform

New platform to offer pre-vetted real estate deals in the Midwest and Central United States as region’s economy bounces back

Grand Rapids, MI — 6/30/2014 — Loquidity (www.loquidity.com), a debt and equity real estate crowdfunding platform, today announced the launch of its digital marketplace for premier real estate assets in the Central and Midwestern U.S. The new platform will enable real estate professionals to publicly advertise their pre-vetted deals as legalized by the 2012 JOBS Act, and provide accredited investors unparalleled access to some of the fastest-growing real estate markets in the country. The platform’s launch allows investors to capitalize on the Midwest’s continued economic recovery, including lower unemployment rates and increased manufacturing activity, helping drive strong demand for multifamily and commercial property development.

Loquidity launches with a coveted $3.4 million equity deal, $1.4 million of which is being raised on the platform, for a 72-unit multifamily property in Grand Rapids, Mich. The city was recently named as the best place to own rental property in the U.S, according to All Property Management’s annual survey of 75 U.S. markets. The platform’s founders are leveraging decades of combined real estate investing experience in the region to curate top-tier opportunities for accredited investors, who can contribute as little as $5,000 per deal. Loquidity will specifically focus on real estate investments in Michigan, Illinois, Ohio, Wisconsin, Iowa, Nebraska, Minnesota, Missouri, Kentucky, Pennsylvania, Virginia, Tennessee, Indiana and Kansas.

“We understand the real estate markets in this region better than anyone,” said Jesse Clem, the co-founder and CEO of Loquidity with more than 15 years of experience as a senior leader within Fortune 500 corporations. “With a strong jobs market, a rebounding manufacturing sector and a thriving property market, the Midwest is becoming a prime target for real estate investors in the U.S. and internationally. Loquidity specializes in commercial and multifamily properties, which we believe will provide stable, risk-adjusted yields for our investors with significant potential for capital appreciation.”

Real estate sponsors seeking debt or equity financing for their projects can benefit from Loquidity’s growing network of active investors interested in the revitalization of their local communities. The Federal Reserve Banks of Cleveland and Chicago noted in an April report that demand is strong for multifamily housing and commercial property and that key industries in the region are growing steadily.

“A lot of people have overlooked the Midwest when searching for quality real estate assets,” said Loquidity COO Joe Elias, who has more than 15 years’ experience in real estate development in the region. “In reality, our deals represent an incredible value to investors as the employment rate and other economic variables improve. We also anticipate strong interest from native Midwesterners who want to help bolster their communities while realizing a financial return.”

For more information about the platform or to become a member, visit www.loquidity.com.

Joseph Elias — Co-Founder and COO

Joe is the co-founder and COO of Loquidity, possessing more than 13 years of executive operations experience with Fortune 50 companies and 15 years’ experience in real estate development in the Midwest. An accomplished operations manager, he has spent his career leading corporate transformation and achieving significant operational efficiencies by successfully integrating new technologies. His expertise in lean transformation, acquisitions and real estate investing, combined with an entrepreneurial spirit, inspired him to develop innovative, scalable solutions to help transform the real estate investing landscape through Loquidity. Joe has also owned and operated multiple successful family businesses, managing millions of dollars’ worth of real estate assets in major Midwestern markets.

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Clinton Giustra Enterprise Partnership Launches Peanut Supply Chain in Haiti to Enable 12,000 Small Farmers to Improve their Livelihoods

President Bill Clinton and philanthropist Frank Giustra visit

Port-au-Prince, Haiti — The Clinton Giustra Enterprise Partnership, an initiative of the Clinton Foundation, founded by President Bill Clinton and philanthropist Frank Giustra, today announced the launch of the “Acceso Peanut Enterprise Corporation,” a supply chain enterprise in Haiti that will improve the livelihoods of more than 12,000 smallholder peanut farmers. The Enterprise Partnership will provide a network of service depots throughout the Central Plateau and Northern regions of the country facilitating the delivery of quality inputs and training to farmers as well as the collection and safe storage of peanuts.

The announcement came as President Clinton and Frank Giustra visited one of the depots that are providing peanut farmers with training, supplies, and a market for their harvests. Five of these depots have already opened, and 35 are planned throughout the Central Plateau and the North.

“We are committed to long-term, sustainable economic development in Haiti,” said President Clinton. “The enterprise partnership model, which has worked with great success in other countries, will connect thousands of farmers to high-quality supplies and help them improve their incomes and livelihoods.”

“The Acceso Peanut Enterprise Corporation is modeled after the success of a similar supply chain enterprises we have launched in Latin America and India and illustrates a replicable solution that has the potential to alleviate global poverty,” said Giustra, co-founder of the Clinton Giustra Enterprise Partnership. “We’re very excited at the potential it has in Haiti not only to increase the yield and productivity, but to scale up Haiti’s peanut supply chain to meet the growing regional demand for peanuts without relying on imports. We are also delighted to have Fundacion Carlos Slim’s partnership in making this investment reflecting our joint commitment to economic development in Haiti.”

The Enterprise Partnership will sell peanuts to regional buyers including Meds and Food for Kids and Partners in Health – manufacturers of peanut-based nutrition supplements for children. The training of farmers will also be facilitated by TechnoServe as a result of grants received from the Kellogg Foundation, the Abbott Fund, the Inter-American Development Bank, and the U.S. Agency for International Development (USAID).

“The farmers in Haiti are willing and able to work and this enterprise will enable them to become competitive players in a potentially thriving market,” said Mark Gunton, CEO of the Clinton Giustra Enterprise Partnership. “A market-driven approach to poverty alleviation such as this empowers these farmers to earn a reliable source of income and provide for their families – a much more sustainable solution than charitable handouts.”

The results of this enterprise will help to improve the yields and qualities of peanut farms in Haiti and increase in farmer income the coming years.

The Enterprise Partnership’s implementation of its Supply Chain Enterprise model continues the Clinton Foundation’s active engagement in Haiti since 2009. Since the 2010 earthquake, the Foundation has focused on reconstruction and long-term, sustainable development, through economic diversification, private sector investment and job creation. The Haiti team has provided and facilitated grants and investments to support Haitian entrepreneurs, small businesses, and farming cooperatives; helped to facilitate more than $30 million in foreign direct investment into Haiti; and continued to provide capacity building and access to markets for Haitian businesses and the Haitian Center for Investment Facilitation.

About the Clinton Foundation

The Bill, Hillary & Chelsea Clinton Foundation convenes businesses, governments, NGOs, and individuals to improve global health and wellness, increase opportunity for women and girls, reduce childhood obesity, create economic opportunity and growth, and help communities address the effects of climate change. Because of our work, 20,000 American schools are providing kids with healthy food choices in an effort to eradicate childhood obesity; 28,000 farmers in Malawi have improved their incomes by more than 500 percent; 248 million tons of greenhouse gas emissions are being reduced in cities worldwide; more than 5,000 people have been trained in marketable job skills in Colombia; 8.2 million people have access to lifesaving HIV/AIDS medications; $200 million in strategic investments have been made, impacting the health of 75 million people in the U.S.; and members of the Clinton Global Initiative have made nearly 2,800 Commitments to Action to improve more than 430 million lives around the world.

Learn more at http://www.clintonfoundation.org, on Facebook at Facebook.com/ClintonFoundation and on Twitter @ClintonFdn.

About the Clinton Giustra Enterprise Partnership

The Clinton Giustra Enterprise Partnership (the Enterprise Partnership) established by President Bill Clinton and Canadian philanthropist Frank Giustra, combines the best of non-profit and for-profit approaches to create new enterprises that capitalize market opportunities to generate social impact and financial returns by addressing existing market gaps in developing country supply and distribution chains. The Enterprise Partnership has been refining its approach for several years and believes there is great potential to enhance the economic and social benefits of marginalized communities by incorporating these individuals into one of three “market-driven” models – Distribution Enterprises, Supply Chain Enterprises, and Training Center Enterprises. Through these models, the Enterprise Partnership seeks to help people work themselves out of poverty.

Learn more at http://www.CGEPartnership.com, on Facebook at Facebook.com/CGEPartnership and on Twitter @CGEPartnership

About Acceso Peanut Enterprise Corporation

Acceso Peanut Enterprise Corporation S.A. (APEC) is a Haitian company seeking both financial and social returns. APEC operates a network of depots throughout the Centre and North East departments of Haiti, providing capacity building and selling inputs to significantly improve smallholder peanut yield, income and quality. Additionally, APEC purchases production from smallholder farmers at favorable, fixed prices, and sorts, tests and re-sells these peanuts directly to buyers and the general market.

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Making Schools Across the Globe Healthier Places

The SDSU SPARK programs have reached more than 4 million students and trained 100,000 teachers.

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Evidence of SPARK’s impact on students shows improved classroom performance and academic test scores, as well as increased physical fitness levels and athletic skills.

SAN DIEGO, Calif. (June 27, 2014)Nearly one of every three U.S. children is overweight or obese, according to the Centers for Disease Control, a rate that has more than doubled in children and quadrupled in adolescents in the past 30 years.

Physical inactivity is a worldwide epidemic for adults and children, contributing to chronic conditions such as diabetes and obesity.

School physical and nutritional education plays an important role in public health and keeping childhood obesity at bay. SPARK: Sports, Play and Active Recreation for Kids — conceived at San Diego State University — is among a small number of evidence-based physical education programs designed specifically to encompass activity and nutrition.

The brainchild of San Diego State University Professors Emeriti James Sallis and Thomas McKenzie, SPARK marks a historical milestone this month: a quarter century of countering childhood obesity through physical activity.

Initially funded by National Institutes of Health grants, SPARK has expanded to include programs for early childhood through high school, as well as after-school and coordinated school health programs.

“Overwhelming evidence shows the great impact that physical activity has on reducing the risk for serious public health problems including cardiovascular disease, obesity, and type 2 diabetes,” McKenzie said.

Sallis added, “Finding ways to increase our children’s physical activity will enable future generations of adults to be healthier and enjoy a better quality of life, and will help our communities better manage healthcare demands and costs.”

Tried and true

With more than 40 peer-reviewed publications supporting its outcomes, SPARK is among the most thoroughly researched programs of its type ever. Evidence of its impact on students shows improved classroom performance and academic test scores, as well as increased physical fitness levels and athletic skills.

Having been implemented in more than two dozen countries, SPARK averages more than 60 sessions a year at professional conferences and SPARK trainers conduct an average of 400 workshops annually worldwide.

Four important features distinguish SPARK programs: an active curriculum, effective staff development, extensive follow-up support, and content-matched, age-appropriate equipment. Through collaboration among university, public school and private sectors, SPARK programs have been implemented in all 50 states as well as internationally, and serve as models for physical education and physical activity curricula.

With more than 100,000 teachers trained, millions of students live healthier and more active lives thanks to the programs.

“It is the dream of every researcher to find a solution to a major problem,” Sallis said. “SPARK is a great example of an evidence-based program that is improving the lives of young people across the United States and in many other countries.”

Recognition and celebration

This year, SPARK was one of only 44 recipients across the country selected for the 2014 President’s Council on Fitness, Sports & Nutrition (PCFSN) Community Leadership Award. The award is given annually to individuals or organizations who improve the lives of others within their community by providing or enhancing opportunities to engage in sports, physical activities, fitness or nutrition-related programs.

SPARK is celebrating 25 years of improving health and countering childhood obesity with a series of events, including a 25-day Physical Activity Challenge to kick off the 2014-2015 school year in the fall.

Find out more about SPARK programs and resources online.

About San Diego State University

San Diego State University is a major public research institution offering bachelor’s degrees in 89 areas, master’s degrees in 78 areas and doctorates in 21 areas. The university provides transformative experiences, both inside and outside of the classroom, for its 35,000 students. Students participate in research, international experiences, sustainability and entrepreneurship initiatives, and a broad range of student life and leadership opportunities. The university’s rich campus life features opportunities for students to participate in, and engage with, the creative and performing arts, a Division I athletics program and the vibrant cultural life of the San Diego region. For more information, visit www.sdsu.edu.

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U.S. Utilities American Electric Power / Xcel Energy, Now Pricing Carbon As Part Of Core Business Strategy – Insights From New CDP Research

In response to increasing recognition of climate risk, fresh insights into how a price on carbon pollution might benefit companies and the US economy as a whole are released today in a new white paper by CDP. Contributors include American Electric Power (AEP) Chairman Nick Akins, former Governor and EPA Administrator Christine Todd Whitman, along with investors, policy experts from Stanford and Columbia Universities, and other select thought leaders

Tom Carnac, CDP’s President for North America said: “In the wake of the EPA’s Clean Power Plan announcement, understanding today’s policy context on carbon emissions and the upsides and downsides facing American corporations and communities has become critical aspect of business planning. Pricing that risk with a cost for carbon pollution is one way of addressing the significant financial impacts that face companies as a result of global warming”.

Insights include:

  • Xcel Energy’s VP for Policy & Strategy Frank Prager says the company has already scheduled certain coal plant retirements that it considered economic with or without carbon policy assumptions, but continues to utilize an internal price on carbon for proxy planning purposes to reduce future carbon risk faced by the company and its customers.
  • AEP’s Chairman Nick Akins describes how the company uses an internal price on carbon in resource planning to assess future policy and regulatory risk, and to ensure that as a high emitter of carbon pollution they are making prudent capital investments that are not at risk of being stranded in a low carbon future.
  • Bob Litterman, former chairman for investment strategy at Goldman Sachs, describes how without proper pricing of carbon risk, investors also face the potential of stranded assets – portfolios full of companies who cannot burn the fossil fuels in their reserves.

Further perspectives in the paper are provided by

  • Columbia University Jason Bordoff, Professor of Professional Practice in International and Public Affairs, Founding Director, Center on Global Energy Policy
  • Exelon Corporation Christopher D. Gould, Senior Vice President, Corporation Strategy and Chief Sustainability Officer
  • Generation Investment Management Tammie Arnold, Global Head of Client Relations
  • Governor Christine Todd Whitman Former Governor of New Jersey and administrator of the US Environmental Protection Agency
  • Microsoft Corporation Rob Bernard, Chief Environmental Strategist
  • Pax World Funds Julie Fox Gorte, PH.D, Senior Vice President for Sustainable Investing
  • Stanford University Internal Carbon Pricing at Royal Dutch Shell, Stephen Comello and Stefan Reichelstein, Graduate School of Business and the Steyer-Taylor Center for Energy Policy and Finance
  • TD Bank Group Karen Clarke-Whistler, Chief Environment Officer
  • The Walt Disney Company Beth Stevens, Ph.D., Senior Vice President, Corporate Affairs
  • World Bank Rachel Kyte, Vice President, Climate Change

The paper is part of a series of recent reports by CDP, a leading environmental organization that gathers environmental information on behalf of leading investors, on how businesses are addressing emerging issues in climate change,

The report is available at:
https://www.cdp.net/CDPResults/companies-carbon-pricing-implications-2014.pdf

About CDP:

CDP is an international, not-for-profit organization providing the only global system for companies and cities to measure, disclose, manage and share vital environmental information. CDP works with market forces, including 767 institutional investors with assets of US$92 trillion, to motivate companies to disclose their impacts on the environment and natural resources and take action to reduce them. CDP now holds the largest collection globally of primary climate-change, water and forest risk commodities information and puts these insights at the heart of strategic business, investment and policy decisions.

Please visit www.cdp.net or follow us @CDP to find out more.

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New Superfood Startup Proves Investors Follow the Crowd

After a Successful Fundraise from the Crowd, Kuli Kuli Attracts Well-Known Investors

OAKLAND, CA (June 27, 2014) – Today Kuli Kuli announced that the company has raised $350,000 in a crowdfunding equity campaign that brought in notable investors, including Brad Feld of the Foundry Group, five-time CEO and former venture capitalist Derek Proudian, and Mary Waldner of the recently-acquired food company Mary’s Gone Crackers. The food startup Kuli Kuli has now pulled every crowdfunding trick in the book. From raising $53,000 in donations on Indiegogo to a $25,000 grant from online votes and a $5,000 loan from Kiva lenders, this startup has proven there is interest from consumers.

Following closely on the heels of the new crowdfunding laws, Kuli Kuli is arguably the first company to finance a business entirely from the crowd. Thanks to the passage of the JOBS Act last fall, companies like Kuli Kuli are now able to publicly advertise their fundraise and accept investment from accredited investors. As Kuli Kuli discovered, such fundraising efforts can also attract the attention of more notable investors.

“Kuli Kuli caught my eye because of their uniquely delicious product offering, social impact model and their impressive ability to build a movement around their business, as evidenced by their many crowdfunding successes,” said Brad Feld, co-founder of the Foundry Group, prolific startup author and well-known tech entrepreneur.

Tech entrepreneurs have been gravitating more towards the food industry. Last year, venture capitalists in Silicon Valley invested $350 million in food startups, up from $50 million in 2008. Many food startups have recently seen successful exits, including Mary’s Gone Crackers, which was acquired by Japanese rice cracker giant Kameda for an undisclosed amount.

“Throughout my life I’ve been a proponent for eating real, whole food that provides true nourishment,” said Mary Waldner, chairman and founder of Mary’s Gone Crackers. “Kuli Kuli is a rapidly growing food company with a unique product offering and a mission to provide nourishment to those who need it the most. I’m proud to join the team as an investor and mentor.”

Kuli Kuli intends to use their new crowdfunded capital to expand beyond the West Coast. Currently Kuli Kuli Moringa Superfood Bars are sold in over 100 stores, including Whole Foods, Krogers – Fred Meyers and other natural foods stores across Northern California and the Pacific Northwest. Kuli Kuli also sells online at kulikulifoods.com and on Amazon.

“We are thrilled to have so many people, from small lenders on Kiva to well-known entrepreneurs, supporting us as we turn moringa into a well-known superfood in the US and use it as a tool to improve nutrition worldwide,” said Kuli Kuli Founder and CEO Lisa Curtis.

ABOUT KULI KULI

Kuli Kuli is the first company to introduce moringa, a unique superfood, to the U.S. market in the form of a food product. Kuli Kuli’s moringa product is a gluten-free nutrition bar full of simple, wholesome ingredients and a nutritious burst of moringa. Kuli Kuli supports women-owned farming cooperatives in West Africa to grow moringa and use it to improve the health of their communities. By incentivizing women to use moringa and paying fair trade wages, Kuli Kuli is improving livelihoods and health.

ABOUT MORINGA OLEIFERA

The tiny leaves of the Moringa oleifera tree may be the world’s most nutritious green with high levels of protein, calcium, iron, Vitamin C and Vitamin A. Once eaten by the ancient Romans, Greeks and Egyptians, moringa leaves have been used in traditional medicine passed down for centuries in many cultures. More recently, the modern scientific community has begun to validate many of these claims with over 1500 studies, articles and publications on moringa. Kuli Kuli is the first company to retail ready-to-eat moringa products.

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SNOWMAN New York Creates Limited Edition Trooper Jacket Benefiting LIVESTRONG

NEW YORK, NY, June 26, 2014 – SNOWMAN New York is an outerwear brand based in the heart of the country’s most fashionable city. SNOWMAN New York is where quality down outerwear meets high fashion. The brand embraces the rich culture of New York City and exudes the energy and creativity of the city’s uniqueness. SNOWMAN New York implements luxurious construction techniques to create high quality down outerwear. Down is used in the most shocking ways to create high fashion looks, while still prioritizing functionality and timelessness.

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In a harmonious effort to encourage fashion and philanthropy, SNOWMAN has collaborated with LIVESTRONG to create the limited edition Trooper jacket. SNOWMAN New York invites you to join them on their mission to improve your days with functional fashion while helping improve the lives of others in the process. This new project is an opportunity for both the SNOWMAN brand and loyal customers to connect with and support the community. 5% of each Trooper jacket pre-sold from the 42 Collection, FW14/15, will benefit the LIVESTRONG foundation. LIVESTRONG works to identify the issues faced by cancer survivors to improve quality of life for members of the global cancer community. SNOWMAN New York cares about lifestyles and designs for a myriad of individuals who are constantly seeking to improve day-to-day life. The collaboration with LIVESTRONG is the first of many to continue to artistically bring awareness and support to the needs and issues of our communities.

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The limited edition LIVESTRONG by SNOWMAN Trooper jacket is designed to increase a person’s confidence just as the LIVESTRONG brand does for Cancer survivors. The edgy design is biker-inspired with its asymmetrical zipper and double layer sleeves. It is unique in that it uses down fill in a biker jacket, a rare combination. The Trooper jacket is very versatile, because of its practicality as well as the sleek innovative design. By purchasing this jacket and supporting this initiative, consumers will look and feel bold while joining the fight against cancer. With the Trooper, no goal is too great.

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The MacArthur Foundation Awards Grant to Home Matters® to Elevate the Importance of Safe, Quality Affordable Housing to Thriving Families and Communities

WASHINGTON DC, June 25th, 2014Home Matters®, a national movement focused on raising awareness and funds to make home a reality for everyone, announced today that it was selected to receive a three-year grant from the John D. and Catherine T. MacArthur Foundation to help change public perception of home and its crucial impact on health, education, public safety, personal success and the economy.

The $300,000 grant spread out over three years will enable Home Matters to ignite a long overdue public conversation around the value of housing in people’s lives by leveraging recent research, including that from the MacArthur Foundation’s How Housing Matters initiative. Current findings show that a safe and stable home plays a central role in shaping successful families and communities. “We are absolutely thrilled to receive this grant from such a recognized housing leader,” said Dave Brown, Executive Director of the National NeighborWorks® Association, a proud founder of the Home Matters movement. “The overarching hypothesis guiding this research dovetails with the Home Matters mission and vision and will enable us to elevate the importance of home in the hearts and minds of Americans, getting the general public to take action and placing housing firmly on the national agenda.”

Home Matters will leverage the MacArthur grant and research to build a consumer-friendly and interactive online experience which will engage the general public – to think differently about home’s value in Americans’ quality of life; create viral, credible video content regarding the importance of Home; and thread the research throughout its consumer communications plans and activations.

This support comes at a critical point in time as Americans’ perceptions of housing is shifting. Innovative organizations like Home Matters recognize the need to take the complex world of housing and make it relevant and compelling to mainstream audiences. The grant is part of the MacArthur Foundation’s How Housing Matters to Families and Communities initiative.

According to the recent MacArthur-supported How Housing Matters national survey, conducted by Hart Research Associates, half of all U.S. adults (52%) have had to make at least one sacrifice to cover their rent or mortgage since 2011. These sacrifices, which include getting an additional job and cutting back on health care and nutrition, prove that having a home isn’t just an economic issue, it’s our nation’s social common denominator. Home Matters plans to help solve this problem, one home and one community at a time.

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O’Férè Design Using Natural Elegance to Save the Planet

Your friends may be saying, “Oh-la-la” when they see the new iPhone or iPad cases – but you’ll know that there’s loads of substance behind the earth-friendly good looks.

Elegant and distinctive these new wooden iPad (iPad 2/3/4/Air) and iPhone cases are made in France using naturally beautiful and environmentally friendly bamboo. With a flair for the extraordinary, O’Férè Design is designing these special yet practical works of art that let the natural beauty shine through in their simple elegance. The cases are feather light for portability and have a chic vegetable tanned leather strap available in multiple colours for a look all your own. Check out their global crowd funding site on Indiegogo to learn about the ethos and style behind these made in France forest-friendly cases.

Working with passion for design – the O’Férè line can customize for any clients’ needs. A small investment can reap many rewards both personally and professionally. In fact, one of France’s prestigious Chateaus in the infamous Bordeaux wine making region is supporting the project because, as they explain on the site video, “…we were seduced by the O’Férè line and its values – the respect for nature.” The quality and commitment to natural preservation is evident. With day-to-day functionality the French craftsmanship melds with a new vision for product development. The products are built with passion and are turning heads in this ‘green friendly’ global community. The campaigners have also committed support to the Association “Coeur de Forêt” which is supporting reforestation in villages in Peru. Regardless of the campaign outcome O’Férè has committed to reforest a plot in a village in Peru with 250+ trees. Now, the designers have turned this Indiegogo campaign to raise $25,000 to bring both the beautiful products and strong ethos to market.

They have the proven skill and artistic passion and dedication – but need your help bringing this product to market internationally. Apart from saving trees and feeling good about having a unique item that is as practical as it is beautiful, there are many perks for even small contributions to the crowd sourced funding O’Férè campaign. Perks start at just $10 and come with a huge ‘thank you’ and “merci beaucoup.” For $25 you can get a ‘trendy’ perk with a special eco-friendly bamboo/recycled Aluminum pen.

Need to get your hands on your very own case ASAP? For $250 USD you can have your own O’Férè bamboo case (caramel or natural colour choice) and the chic O’Férè cotton cap perfect for any sporty activities (or weekend getaway) in the great outdoors. Order one for you – or for everyone in your company to make a statement.

Follow O’Férè Design’s Indiegogo campaign for all the news and to check out the video online.

Even if you can’t donate, help your friends and family and the earth by spreading the word like ‘wildfire’ about this unique campaign. Share the links and follow their progress.

Follow O’Férè Design’s on Facebook and Twitter

To donate or find out more about the products O’Férè Design’s Indiegogo campaign

For more information on this press release visit:
http://www.getnews.info/ofr-design-using-natural-elegance-to-save-the-planet_4990.html

Media Contact
Company Name: O’Férè
Contact Person: Bridget Gage
Email: b.gage@iland-concepts.com
Country: United States
Website: https://www.indiegogo.com/projects/o-fere-design-natural-elegance-made-in-france

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