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MySocialGoodNews is dedicated to sharing news about
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Crowdfunding for Social Good

Devin D. Thorpe

Devin Thorpe

Monthly Archives: April 2014

Robeez® Launches Philanthropic Partnership With K.I.D.S.

The Original Soft Sole Brand Announces a Buy One, Give One Campaign.

Oklahoma City, Oklahoma (March 26, 2014) — Robeez, the industry leading Original Soft-Sole pre-walker, today announced that it will partner with charitable organization K.I.D.S., a provider of new clothes, shoes, toys, baby items and books to families in underserved communities in need. Starting April 1st, for every pair of Robeez socks purchased* at, a new pair of socks will be donated to Head Start. Head Start is a federal government program that promotes school readiness in children ages birth to five from low-income families by enhancing their cognitive, social and emotional development.

“Robeez and K.I.D.S. are committed to underserved children with a variety of needs, especially lack of shoes and clothing, and we are dedicated to helping the children of Head Start in any way possible, and hope to do so by starting with a simple pair of new socks,” said David McCubbin, President of McCubbin Hosiery, a Robeez licensee.

Robeez was founded in 1994 and offers fun, whimsical footwear and hosiery with functional support for tiny feet. Based in New York City, K.I.D.S. provides new clothes, shoes, toys and books to families in underserved communities and proved to be an ideal partner.

“We are so grateful for this wonderful donation program of Robeez socks from McCubbin Hosiery,” said K.I.D.S. Chief Operating Officer Donna Charles. “Socks are one of the most requested items for donation among the many community charities with which we work. The support for low-income children in Head Start programs is especially important given the challenges faced by the families of these kids.”

*The “Buy One, Give One Sock Campaign” will run from April 1 to April 30, 2014 on will donate at least 1,000 new Robeez socks to Head Start through K.I.D.S. For more information or to contribute to the campaign, please visit

About Robeez & Stride Rite Children’s Group

Robeez, bought by Stride Rite Children’s Group in 2007, offers fun and whimsical footwear and hosiery with functional support for tiny feet. The original soft-sole shoes, Robeez’ Soft Soles and Mini Shoez, are uniquely designed to flex and bend with every step, promoting good balance and unrestricted growth. In addition, the brand’s kick-proof socks offer stability with non-skid applications on the soles.

The Stride Rite Children’s Group (SRCG), part of the Performance + Lifestyle Group of Wolverine World Wide ( markets leading brands of premium children’s footwear globally, including Stride Rite®, Saucony® Kids, Keds® Kids and Sperry Top-Sider® Kids, among others. For over 90 years, SRCG has designed and engineered footwear specifically to meet the needs of growing children. Through their sole commitment to “Kid-RITE” innovation, quality, health and style, they strive to be the first choice for premium authentic footwear brands that kids love and moms trust. Visit to learn more.

About McCubbin, LLC

McCubbin, LLC has been a leader in hosiery and accessories for over 60 years. With offices in New York and Oklahoma City, McCubbin currently designs, manufactures, and distributes product under the Stride Rite, Robeez, Keds and Absorba labels. McCubbin licensed the Robeez label and produces Soft Soles™, Mini Shoez™ and Hosiery for infants and toddlers under the Robeez label.

About K.I.D.S.

K.I.D.S. helps fight the consequences of poverty through the gift of new products, including apparel, accessories, shoes, home furnishings, toys, books, school supplies and other items. The charity secures excess merchandise from companies that make or market the goods, and delivers hope to children and families through more than 1,000 community partners. To date, over $1 billion of donated products have been distributed through our network, serving the poor and disadvantaged worldwide. Visit for more information.

Dana Stein

zlien Wins Coulter IDEAPitch at New Orleans Entrepreneur Week with Platform That Disrupts Financial Risk Shifting Practices in the Construction Industry

zlien CEO Scott Wolfe pitches a disruptive platform that has already secured $1 billion in receivables for the construction industry.

New Orleans, Louisiana – March 31, 2014 – On Friday, March 28th, 2014, zlien was named the winner of the Coulter IDEAPitch at the 6th Annual New Orleans Entrepreneur Week (NOEW). zlien is a platform that disrupts credit risk monitoring and receivables management in the construction industry by empowering companies to challenge controversial financial risk shifting practices.

“In the past year, zlien’s platform has secured over $1 billion of receivables for the construction industry, while delivering on its value proposition to get companies paid faster, more often, and to take in more business with significantly less credit risk,” reported Scott Wolfe, zlien’s CEO.

That traction and the company’s big impact value proposition won over panelist and investors, who were asked to think about what zlien’s technology could mean to an industry with over a $1 trillion in receivables annually.

Created in 2010 by TPG Capital founding partner Jim Coulter and The Idea Village, the Coulter IDEApitch is an invitation-only investment pitch featuring select high-growth entrepreneurs in the New Orleans region presenting their ventures to world-class investors. zlien was one of three companies selected to participate in the event from a lot of over 3000 entrepreneurs.

“Managing credit risk and getting paid on invoices is a high-stakes hassle for specialty contractors, equipment rental companies, and material suppliers,” says Wolfe. “This is a big idea to flip the financial risk paradigm upside down, and unchain the industry from unreliable credit data and bulky credit and collection processes.”

Founded in 2007, zlien’s platform gives the construction industry greater control over its bottom line and receivables funnel by empowering companies to control their lien and security rights.

“It’s common sense for banks, financing companies, and other industries to rely on security rights,” says Wolfe, “but even though the construction industry has security options, it is lost in a labyrinth of nuances and regulation” without the zlien platform.

As the winner, zlien will travel to San Francisco on a TPG Capital sponsored trip to meet with potential venture investors. The company raised a seed round of capital in 2012 organized by the New Orleans Startup Fund.

About zlien

zlien provides software and services to help building supply and construction companies reduce its credit risk and default receivables through the management of mechanics lien and bond claim compliance. Founded by experienced construction attorneys, zlien is the leading publisher of mechanics lien and bond claim resources and analysis, and has led the industry in innovating credit risk management solutions by utilizing the lien and bond claim laws. Learn more at

Pink Fishing Boat Launched in Honor of Casting for Recovery

BlackFly Lodge introduces a new pink skiff to raise awareness for CfR’s national fly fishing retreats for women with breast cancer

Manchester, VT — March 31, 2014 Casting for Recovery, a non-profit organization offering support and educational retreats for women with breast cancer is excited to be honored by BlackFly Lodge, a Bahamas based fly fishing operation that commissioned a pink skiff to raise awareness of breast cancer and CfR. This new boat will be used for guided fly fishing trips in the Bahamas and will feature the Casting for Recovery logo. This is the fifth boat that has a theme at BlackFly Lodge and it will be used for general guided trips as well as special trips hosted by fly fishing professionals.

Clint Kemp, managing partner of BlackFly Lodge, called on East Cape Skiffs to build the custom boat as a tribute to his aunt, Rochelle McCabe, who has just completed her breast cancer treatments in Orlando. The boat will serve as a constant reminder of the struggle endured by many and a source of hope that one day a cure for breast cancer will be discovered. BlackFly Lodge also donated a fishing trip that will be auctioned at CfR’s annual Cast One for Hope national fundraiser in Montana in October.

“There are so many great organizations doing amazing work with breast cancer and it is our privilege to partner with Casting for Recovery,” says Clint Kemp managing partner of BlackFlyLodge. “We hope that the pink skiff will bring greater awareness to the work and mission of CfR and every name that is signed under her hatches will be a testimony to love and hope.”

“We are honored to be part of the creation of this boat and the journey it is about to embark on,” says Casting for Recovery executive director Whitney Milhoan. “This stunning boat will be a great reminder that so many people are touched by breast cancer and we are excited to follow it, chronicle its journeys and see how many lives it touches. Here at CfR we strive to create awareness and spread the love of fly fishing and that is exactly what this boat will do in the Bahamas and beyond.”

For more information on Casting for Recovery or to donate please visit: or contact Holly Calloway at

Casting for Recovery® (CfR) is a 501(c)(3) nonprofit founded in 1996 by two women — a breast reconstructive surgeon and a professional fly fisher. CfR’s unique program combines breast cancer education and peer support with the therapeutic sport of fly fishing. The retreats offer opportunities for women to find inspiration, discover renewed energy for life and experience healing connections with other women and nature. CfR’s retreats are open to breast cancer survivors of all ages, in all stages of treatment and recovery, and are free to participants.


Breiting Boutique New York Builds Awareness For Autism With Special Promotion This April In Honor Of Autism Awareness Month

Proceeds Will Benefit Breitling Enthusiast and Professional Golfer Ernie Els and his Els for Autism Foundation

NEW YORK, NY. (March 31, 2014) – In support of April being “Autism Awareness Month,” Swiss watchmaker Breitling is donating 20% of proceeds from the sale of any timepiece with a blue dial at their flagship New York Boutique for the entire month of April to the Els for Autism Foundation.

“Breitling has supported Ernie Els and his Els for Autism Foundation for over two years and we are excited to be able to continue in 2014. We hope that by donating a percentage of our proceeds that we will be able to help build awareness around Autism in the U.S. and support the Els for Autism Foundation” said Thierry Prissert, Breitling USA President.

The Els for Autism Foundation was established in 2009 by Ernie and Liezl Els to focus on the issue of autism. The disorder, which affects 1 in 68 children in the U.S. has long been associated with the color blue since Autism is 4.5 times more common among boys (1 in 42) than among girls.* The Els for Autism Foundation was established to help young individuals and families on the autism spectrum and to create the Els Center of Excellence, which will make available the very best practices in education and therapy with a global reach.

In 2013, Breitling produced a special Limited Edition 88-piece Els for Autism watch based on the Breitling Chronomat timepiece, with proceeds from the watches being donated to the Els for Autism Foundation. Additionally, Breitling has been a sponsor and active participant in the Els for Autism Golf Challenge, the largest charity-driven international golf tournament in History for the past two years.

“Autism affects an estimated two million people in the United States,” said Els, who started the Els for Autism Foundation after his son was diagnosed with the developmental disability in 2009. “We need to work together to help everyone touched by this disorder, and I’m pleased to say, as a Breitling enthusiast, that Breitling is dedicated to making a difference. This pledge of support for the month of April will certainly help to spread awareness about Autism in the U.S.”


Els is one of the most prolific golfers of his generation, winning four Major Championships, two World Golf Championships and a record seven World Matchplay titles. He was inducted into the World Golf Hall of Fame in 2011 and the South African Golf Hall of Fame in 2009.

Breitling Boutique New York is located at 5 East 57th Street between Madison and 5th Avenue. The Boutique is open Monday – Saturday from 10:00am – 7:00pm and Sunday from 12:00pm – 6:00pm.

*Source: Centers for Disease Control and Prevention Report released March 27, 2014.


Breitling USA President Thierry Prissert and Ernie Els


A specialist of technical watches, Breitling has played a crucial role in the development of the wrist chronograph and is a leader in this complication. Léon Breitling founded the company in 1884 in St. Imier, Switzerland, and chose to devote himself to the exclusive and demanding field of chronographs and timers. Breitling developed the first independent chronograph pushpiece in 1915 and then added the second pushpiece in 1934 to complete the final configuration of the modern chronograph. In 1969, the brand introduced the first self- winding chronograph movement. Today Breitling is the world’s only major watch brand to equip all its models with chronometer – certified movements, the ultimate token of precision. Breitling is one of the rare companies to produce its own mechanical chronograph movement, entirely developed and manufactured in its state-of-the-art workshops with its quality guaranteed by an unprecedented five-year warranty. This family business is also one of the last remaining independent Swiss watch brands, celebrating its 130-year anniversary this year in 2014.


Centigrade for Breitling/Hilary Waks/ or +1 212.574.8265

Nonprofit Kars4Kids Launches Awareness Campaign for Parents Through April Fools Prank

Lakewood, NJ- April 1, 2014 – National youth charity Kars4Kids launched an innovative awareness campaign today to educate parents on the negative impact their mobile phone use can have on their children. Catching the public’s attention with a shocking April Fool’s prank that broadcast on over fifty radio stations nationwide and spread online, the campaign message is estimated to reach millions of parents across the country.

On April 1, Kars4Kids introduced their new division, Kids4Kars, a kid donation program. The nonprofit’s widely-recognized and long-running radio jingle was changed, sending listeners to a new website, Claiming to accept donations of children “in any condition,” the Kids4Kars program offered a free, lifetime vacation to all donors.

It was only upon submitting a donation form that donors were hit with the true purpose of the Kids4Kars campaign. “April Fools!” read the confirmation message. “You didn’t think we were serious, did you? We are, when it comes to helping children.” The page continues with a powerful call to parents to turn off their devices to spend quality time with their children, citing research from the Boston Medical Center that 73 percent of parents are distracted by their devices during mealtime with their children, a time traditionally reserved for family bonding.

“We felt that we needed to hit hard to get the gravity of the message across,” says Kars4Kids spokesperson Morris Franco. “With the increasing temptations of our mobile devices, it’s harder and harder to stay focused on our children, which can have serious implications for their development. The shock value of an April Fools prank allowed us to wake parents up to the damage they can do to their children by focusing on their devices instead of their kids.”

Kars4Kids is a registered 501(c)3 nonprofit organization that works to give back to the community through a variety of education, youth development, family outreach and faith-based programs. The charity provides an array of services to children and families including educational programming, school placement, tuition assistance, mentorship programs, cultural activities, religious instruction, recreation and guidance counseling.


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